Sponsorship Talk with Roberta Vigilance

Hosted by Roberta Vigilance

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Feb 2026

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About the show

Get to know sponsors. Know who is sponsoring what and why. Each sponsor is asked: 1) What event are you sponsoring? 2) Why did you approve the sponsorship? 3) What is next for your business? Thank you for Subscribing, your Question, and Contribution! For sponsorship books and services, visit https://www.robertavigilance.com.

Listen to episodes

38 recent

February 24, 202644 min

Sponsorship Talk with John Kremer on Book Sponsorship and Securing Sponsors

John Kremer, author of 1001 Ways to Market Your Books, joins Sponsorship Talk to share his experience with book sponsorship and how he secured sponsors for his book.In this episode, we explore what book sponsorship looks like, what authors should understand before approaching sponsors, and how positioning plays a key role in success.Listen now.John Kremer, The Book Authority, is the author of 1001 Ways to Market Your Books, mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books. Over the past 40 years, he has helped thousands of authors, both major celebrities and those just starting out, to sell more books! Lots more books! Watch and engage with John on YouTube here:https://www.youtube.com/watch?v=jyJgZNcOKSg

August 11, 202522 min

Talking with Event Sponsor Jay Subedi

Jay Subedi, co-founder of TruCare Connections, demonstrates a strong commitment to sponsoring events that support causes close to his heart.At the same time, the most successful sponsorships combine that dedication with clear value for both sponsors and events—especially when budgets tighten.If building sponsorships that create true partnerships and results is a priority, let’s schedule a call.

October 2, 20245 min

Talking with Event Sponsor Lorianna Sprague

Lorianna Sprague is the founder & CEO of Upfront Marketing. Learn how to secure sponsors. Sponsorship Talk with Roberta Vigilance is sponsored by www.EventsAndSponsors.com.

September 2, 202436 min

Harold Greene on Cyber Security - Protecting Your Events and Sponsors Data

Harold Greene is the business owner of EGT Networks, Inc. "Your Trusted IT Advisor." He talks about protecting confidential information, which can also safeguard sponsor information.

August 1, 20244 min

Talking with Event Sponsor Ophelia Powell

Ophelia K Powell is the Assistant CSC Coordinator & Personnel Supervisor (Controlled Substance Compliance). Podcast brought to you by eventsandsponsors.com.

July 1, 202414 min

Talking with Event Sponsor Janet Jack

Janet Jack is the Chief Event Administrator and Founder of KSS Solutions, a premier virtual professional company renowned for its unwavering commitment to exceptional customer service. Need help securing sponsors? Visit Roberta online at www.robertavigilance.com.

June 4, 20240 min

Audience Question?

The best time to contact sponsors is after you have clearly defined your event's purpose and expected outcome, target audience, and the benefits you can offer to the sponsor. Having a well-prepared sponsorship proposal, complete with detailed information about your event and how it aligns with the sponsor's interests, is crucial. For small budgets, give yourself six months or less to secure sponsors. For larger budgets, allow six months to a year or more. It can take up to a few months to secure local sponsors. Click to Order Book >>⁠www.eventsandsponsors.com⁠.