Spartan Insights

Spartan Insights Podcast Career Advice Episode

Join our experts to learn more about how to accelerate and advance your career in marketing research, insights, analytics, and business. Our special guests include Julie Kurd, Chief Customer Officer at Intuify, Matt O'Mara, MSMRA Vice Chair Person and Managing Director of Cranbrook Search Consultants, Kari Bushey, MSMRA alum and Marketing Research Manager at Intuify, and Jessica Richards, Senior MKT MS Programs Director at Michigan State University. The artwork and editing support for this episode was provided by Janny Mach, MSMRA student.

Spartan Insights Episode 32: Josh Goldfinch, Director of Customer Insights at Verizon and Anita Watkins, Global Solutions Leader at Kantar and Board Chair

Spartan Insights Episode #31: Kyle Mayton, Associate Account Director at QualSights and Jacci Weber, Pet Parent Insights Team Lead at Mars Petcare, Vice Chair of MSMR Advisory Board

Join us in listening to Kyle Mayton and Jacci Weber talking about Marketing Resarch after the MSMR program. Jacci talks to Kyle about his work after graduating from the MSMR Program and his job as an Associate Account Director at QualSights!

Spartan Insights Episode 30: Ayalla Ruvio, Associate Professor of Marketing, MSMR Academic Director

Spartan Insights Episode 30: Thomas York, Director, UX Research/Market Research at Willis Towers Watson

Join us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.

Spartan Insights Episode 29: Jorge Calvachi, Director of Insights at La-Z-Boy

Join us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.

Spartan Insights Episode 28: Douglas Healy, Senior Director, Consumer Insights at Gatorade

Join us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success

Spartan Insights Episode 27: Joey Stephenson, Foodservice Poultry Marketing Manager at Tyson Foods

Join us in listening to Joey Stephenson share best practices for professional success obtained throughout his experience with the MSU MSMR program. Joey shares more about his valuable journey to Category Marketing Manager at Tyson Foods and how listeners can apply techniques and lessons learned to their own career path. Joey also talks further about the importance of “quantifying” your experience and writing focused professional communication.

Spartan Insights Episode 26: Michael Brereton, Executive in Residence, Department of Marketing at MSU

Join us in listening to Professor Michael Brereton share more about his journey to becoming a CEO, creating the MSMR program, and becoming a world-class MSMR Professor. Professor Brereton’s vast knowledge of both executive leadership and the marketing research industry is highly valuable for those growing their career in this field at all levels.

Spartan Insights Episode 25: Don DeVeaux, Professor of Practice for the MSMR Program at MSU

Professor DeVeaux shares his journey from engineering and manufacturing to the consumer section of brand management, product planning, and forecasting with major companies in the automotive industry. He also discusses the benefits of teamwork and making meaningful professional connections and how those actions can lead to exciting career opportunities. Professor DeVeaux also covers key characteristics of how MSU MSMR teaches students to be critical thinkers. Learn more about Professor DeVeaux's journey from a global leadership role to MSMR Professor.