The Purposeful CEO with Emma Campbell

Hosted by Emma Campbell | Culture Coach for Purpose-led Teams

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122

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May 2026

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About the show

Emma Campbell is a certified Culture Coach for ambitious purpose-led CEOs and teams ready to scale. With quals in Business + Psychology with over 10+ years supporting purposeful leaders + teams to unlock their SPARK + truly thrive. Combining psychology, strategy, neuroscience, and results-based coaching, tune in if you're ready to unlock your highest potential, step into your power and truly own your role as a leader so that you can amplify the positive impacts of your purposeful work. This podcast is here to inspire belief in what's possible for you - because its all SO possible.

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May 27, 202636 min

Ep 124 - 5 Super Stretchy Future-self Aligned Decisions I’ve Made in 6 Months

This week’s episode feels really personal.I’m sharing five of the biggest, most expansive decisions I’ve made over the past six months and how I’ve been using my future self and my 10x vision to guide them.Because something I’ve realised is that growth often doesn’t happen through huge dramatic moments. Sometimes it’s choosing the thing that feels stretchy, uncomfortable, and deeply aligned… even when fear is sitting right beside you.In this episode, I share:✨ What my “future self” actually meansHow I use my highest self as an anchor when I feel overwhelmed, reactive, or uncertain. ✨ The decision to have a third babyThe fears, the doubts, the two miscarriages, and learning to uncover what I truly wanted beneath all the noise.✨ Why surrounding yourself with expanders mattersHow borrowing belief from people living your vision can completely shift what feels possible. ✨ Choosing growth over comfortFrom investing in a meditation retreat in Mexico to making decisions that felt bigger than my current reality. ✨ The difference between fear and alignmentWhy I’ve learned not to make big decisions from my 2am fear brain. This episode is for you if you feel like you're standing at the edge of something bigger... but fear keeps trying to pull you back into what's familiar.And if something lands, DM me "FUTURE SELF" — I’d love to hear what vision you're stepping into 💛Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

May 14, 202628 min

Ep 123 - The 80/20 Rule That Will 10X Your Business (Lesson 2)

This week’s episode is part two of my little 10x Is Easier Than 2x series… and honestly, this chapter completely changed how I think about growth, focus, and energy in business.Because so many of us are stuck trying to improve things by 10% here and there… working harder, doing more, adding more strategies, more offers, more effort. And yet somehow still feeling overwhelmed, stretched thin, and unclear.In this episode, I unpack why a 2x mindset can actually become the enemy of both results and energy and why 10x thinking simplifies far more than it complicates.We explore:✨ Why the 80/20 principle matters so much in business✨ Why bigger visions actually create more clarity✨ Your 20% zone of genius✨ The “who not how” mindset✨ The nervous system side of expansion✨ Letting go of old ways of operatingIf you’ve been feeling overwhelmed, scattered, or stuck in “doing more”… this episode will feel both practical and deeply freeing.If it lands, DM me “EXPANSION”. I’d love to hear what ideas and possibilities are opening up for you. 💛Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

April 29, 202627 min

Ep 122 - 10x Is Easier Than 2x (Lesson 1)

This episode is one that genuinely shifted how I see business, growth, and what’s actually possible.After reading 10x Is Easier Than 2x, I felt like something unlocked in me, a bigger vision, a deeper clarity, and a completely different way of thinking about how we grow.In this episode, I break down what 10x thinking actually means, and why most of us are unknowingly operating from a 2x mindset.We explore:✨ The difference between 2x and 10x thinkingWhy most business growth is linear, and why that’s what keeps us stuck.✨ Why 10x isn’t about doing moreIt’s about removing everything that isn’t essential and focusing only on what truly moves the needle.✨ How a bigger vision changes your decisionsWhy thinking bigger actually simplifies your strategy.✨ The internal shift that creates external resultsHow your identity and vision shape everything in your business.✨ Letting go of what no longer fitsWhy 10x requires you to release old ways of working, thinking, and operating.✨ The 5 key components of a 10x strategyFrom expanding your vision to simplifying your focus and empowering others.This episode is for you if you’ve been feeling stuck in “doing more”… and you’re ready to think, lead, and build at a completely different level.If this lands, DM me “EXPANSION” — I’d love to hear what’s opening up for you 💛Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

April 14, 202621 min

Ep 121 - The Messy Middle - Letting Old Versions of You Go

This episode is a little deeper… a little more personal… and very close to my heart.It’s about identity.The in-between.The messy middle of becoming.Over the past year, I’ve moved through a season of significant change — both in my business and within myself. A shedding of old identities, old ways of working, and even old definitions of success.In this episode, I share what that’s really looked like, and what I’ve learned through it.We explore:✨ The “messy middle” of identity changeThat uncomfortable space between who you were and who you’re becoming and why it can feel so disorienting.✨ Letting go of old versions of youThe identities, masks, and ways of being that once kept you safe… but no longer feel aligned.✨ When success becomes something you need to detach fromOutgrowing the external picture of success you once worked so hard to build.✨ The reality of business transitionsClient changes, shifting offers, evolving models, and how these moments can feel like loss, even when they’re aligned.✨ Trusting what’s falling awayWhy the changes you resist most are often the ones creating space for something deeper and more true.✨ Coming back to your inner knowingLearning to reconnect with that grounded, quiet, internal truth especially when everything externally feels uncertain.This episode is for you if you’re in a season of change…If things are shifting, falling away, or no longer fitting…Or if you feel like you’re becoming someone new, but don’t quite recognise her yet.If this resonates, DM me on Instagram. I’d love to hear what part of your journey you’re in.Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

January 13, 20261 hr 2 min

Ep 120 - Meet My Yoga Teacher: Spiritual Perfectionism, Burnout & Embodied Healing with Ava Irani

This episode is a very special one for me.Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment training with her.This conversation is less of an interview and more of a shared exploration.In this episode, we reflect on:The idea of spiritual perfectionism and the quiet pressure to “heal everything” through meditation aloneAva’s journey into yoga, silent retreat, and eventually teaching, and how burnout changed everything for herWhy awakening tools and nervous system healing are not the same thing, and why both matterThe trap of bypassing our humanity in the name of spiritualityHow burnout can become a turning point rather than a failureThe power of dropping into the body before we lead, work, speak, or createWhy safety, community, and embodiment are essential for healing and sustainable leadershipHow modern culture pulls us into constant survival mode and what it looks like to live more regenerativelyThis episode is for anyone who has ever felt like they’re “doing all the right things” spiritually, yet still feeling overwhelmed, burnt out, or disconnected from their body.It’s an invitation to soften. To come home. And to remember that healing doesn’t require perfection.If this conversation lands for you, feel free to DM me on Instagram. I’d love to hear what resonated.Connect with AvaInstagram: @functionalspiritualityWebsite: https://functionalspirituality.com/Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

December 19, 202543 min

Ep 119 - Money Mindset, Worthiness, Resilience & Digital Marketing with Sarah Thomson

I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson, founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space.Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you feel instantly safe and inspired all at once. And the more I got to know her, the more I realised that this woman is truly walking her talk.In our conversation, Sarah opened up about the defining moments that shaped her into the leader she is today. From her mum’s courage leaving a difficult marriage to watching her rebuild a life rooted in strength, determination, and deep belief… it’s no surprise Sarah leads with so much heart for women building businesses on their own terms.We talked about so much in this episode:Childhood roots & generational strengthThe messy, real beginning of her businessMoney mindset, self-worth, and charging wellBuilding a team with heart and clarityDigital evolution, AI, and adapting with courageThe power of testing, refining, and letting things 'not work'Women empowering women in real, embodied waysEverything Sarah does is about lifting women up, not from ego or strategy, but from genuine belief. It’s contagious.If you’re a business owner navigating growth, leadership, money, team, digital evolution… or you just want to feel inspired again, send me a message and let's unpack it.✨ Connect with SarahInstagram: @onlinesocialbutterflyWebsite: onlinesocialbutterfly.com.auPodcast: The Social Circus✨ Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.auDM me anytime — I love hearing what lands for you.

December 9, 202533 min

Ep 118 - Your Mission Is Your Movement

You know those moments in business where something inside you quietly whispers…“It’s time to come home again”?That’s what this episode is for me.Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every part of that evolution has been beautiful, there was always this little tug inside me… a tiny feeling that something was slightly off-track. Not wrong, just… not the full truth.And recently, in the most unexpected way, I found myself drawn back into the work that started everything for me.The why behind my business.The soul of my mission.The spark that brought my work to life seven years ago.In this episode, I share the truth behind that reawakening and the purpose manifesto that poured out of me because of it.Inside, I walk you through:Why my business looked “successful” on the outside, but felt misaligned on the insideHow I unintentionally swapped my mission for the vessel (and why we ALL do this in business)What it feels like to lead from ego vs. leading from higher self — with very real examplesThe moment I remembered the deeper work I’m actually here to doThe purpose manifesto I wrote — and how to create your ownWhy mission clarity is the energetic anchor behind every decision you make as a founderThe difference between your team as the vessel vs. your mission as the destinationWhat’s happening to founders at Island A vs. Island B — and why so many never make it acrossWhy purpose isn’t just poetic — it is the most strategic, profitable, high-performance decision you can makeThis episode is big.It’s honest.It’s personal.And it’s the closest I’ve been to the soul of my work in years.If you’ve felt like you’ve drifted from your why…If your business feels good, but something feels a little “off”…If you’ve been craving clarity, grounding, direction and soul…You are going to feel so held inside this conversation.And if this lands deeply?I’ve opened just three Purpose Activation Sessions, a rare chance to sit with me 1:1 and create your Purpose Manifesto together.Book here: https://calendly.com/emma-laing-campbell/truth-activation-session?month=2025-12Connect with MeInstagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

December 2, 202533 min

Ep 117 - The "Failure" That I Was Embarrassed to Talk About

This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years.For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know.But now… I see it differently.I see it as the moment my life cracked open.In this conversation, I take you back to a season where everything looked “successful” on the outside, but inside I felt deeply unfulfilled. Drained. Misaligned.And then, the opportunity that felt like a divine wink. A tap on the shoulder. The work I had been craving: purpose-led leadership and building meaningful cultures.But the startup I joined didn’t work.We couldn’t secure clients.The vision couldn’t sustain itself.And for a long time, I carried the belief that I had failed.What I now realise is that this “failure” was the seed of the business I lead today.The fire I feel for purpose, team culture, meaningful work... all of it was birthed there.Inside this episode, I share:The moment I realised I had built the exact business I thought was lostWhy “failure” is usually a re-route, not an endingHow purpose became my compass during one of the darkest seasons of my lifeThe quiet but powerful moment that sparked my awakeningWhat it means to take tiny, brave baby steps even when you feel scared, naïve, or not readyWhy no one else gets to decide whether your dreams are allowedHow to reclaim the fire inside you when someone else’s decision pulls the rug out from under youThis story is honest. Personal. Vulnerable.And I hope, more than anything, it gives you permission to keep going even if the path twists in ways you never expected.🎧 Tune in to hear the full story.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

November 25, 202530 min

Ep 116 - I'm Just SO Done with Surface Level Business

Lately, I’ve been feeling a big shift in the way I want to work, create, lead, and connect. And honestly? I’m just done with surface-level business.I’m done with the fluff, the formulas, the “this is how it should look” way of doing things. I want depth. Meaning. Real impact.In this episode, I’m sharing the deeper vision that’s been unfolding for me, the kind of business that’s built on truth, legacy, and real human connection.Here’s what I unpack:Why I’m no longer interested in doing business that looks good but feels emptyThe difference between performing success and living in alignmentThe energetic shift that happens when you lead from purpose, not pressureHow depth in business builds trust, connection, and long-term growthWhy this next season is all about legacy, not vanityIf you’ve been craving more substance, more honesty, and more heart in your work — this one’s for you.Connect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au

November 19, 202556 min

Ep 115 - Ellie Swift: Virtual Teams, Psychological Safety, Hiring, Feedback + Motherhood

This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with.Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still discovering. She’s one of the people who has held space for me through seasons of expansion and challenge, and someone whose wisdom I trust with my whole heart.So to sit with her in this space, woman to woman, mother to mother, leader to leader, felt like such a gift.And I’m so excited to share it with you.This episode goes far beyond business strategy.It’s a deeply grounded conversation about what it really looks like to lead people with heart… especially in the online space where nuance, safety, and clarity matter more than ever.Together, Ellie and I dive into the topics so many Purposeful CEOs are navigating behind the scenes: the things you don’t see on social media but absolutely feel in your day-to-day leadership:Psychological safety in virtual teams - What it takes to create a culture where people feel safe to speak up, take risks, and bring their full selves to the table. Practical examples. Real scenarios. No fluff.Hiring through a values-led lens - Why so many hiring decisions go wrong, how to know if someone is truly aligned, and the exact red flags Ellie teaches her clients to watch for.Feedback that strengthens relationships - The difference between supportive feedback and “rescuing,” and the scripts + language shifts that make feedback feel like care instead of criticism.Motherhood and leadership - How becoming a mother changes the way we lead (in the best ways), why presence matters more than perfection, and the identity stretch that so many mums-in-business quietly carry.The emotional weight of leadership - The doubt, the responsibility, the internal pressure and how to hold it with more spaciousness, honesty, and grace.This episode is full of honesty, humanity, and the kind of wisdom you can only learn through lived experience. If you're building a team, navigating growth, or craving leadership that feels more grounded and less performative… this is the conversation you’ll want to hear.Connect with EllieWebsite: ellieswift.comInstagram: @elliehswiftPodcast: Scalable FreedomConnect with me:Instagram: @emma_lou_campbellLinkedIn: Emma CampbellWebsite: www.emmacampbell.com.au