Sound in Marketing

Hosted by Dreamr Productions

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Episodes

150

Latest episode

Aug 2026

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About the show

In the race for brand attention, sound on purpose makes all the difference. Hosted by Dreamr Productions' Head of Audio, Jeanna Isham, Sound In Marketing is a narrative deep dive into sonic branding, audio strategy, and sensory marketing. Each episode breaks down how sound shapes consumer behavior, builds brand loyalty, and drives business results. Hit play and let’s make this world of sound more intriguing, more unique, and more and more on brand. Let’s Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b

Listen to episodes

60 recent

August 11, 2026Episode 1415 min

The Crunchy Catastrophe

SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Not my first crinkle story on SunChips- check out the World's Loudest Chips Bag episode here . Read the original article here: https://dreamrproductions.com/sunchips-bag/ For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

August 8, 2026Episode 140 min

The Crunchy Catastrophe [Teaser]

SunChips created a 100% compostable bag, which is great! The problem lay in a bag design blunder that cost in terms of user experience. Full episode...coming soon.

July 14, 2026Episode 1408 min

The Taco Bell Bong!

What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story. Read the original article here: https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 Dreamr Productions is a creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”. —- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

July 11, 2026Episode 1410 min

Taco Bell Bong! [Teaser]

What do tacos, church bells, and spanish speaking Chihuahua’s have to do with each other? Everything! Let’s crunch down on this gordita of a story. Read the original article here: https://medium.com/better-marketing/the-taco-bell-bong-a6a7f779d01b?sk=f6ca8df225acdfd0b1b808e116f5ecf3 Dreamr Productions is a creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”. —- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

June 16, 2026Episode 1396 min

Kentucky Fried Chicken Rain

Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the 'finger lickin’ good' sizzle of cooking chicken…. or is that just rain? Thank you to Artlist for your wide variety of SFX and lovely background music. Read the original article here: https://dreamrproductions.com/kentucky-fried-chicken-rain/ Dreamr Productions is a full-service creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”. —- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

June 15, 20260 min

Chicken Rain [Teaser]

Imagine falling asleep to the sound of frying chicken. KFC and sleep-tech company Hatch have partnered to create a “sleep better” playlist inspired by the 'finger lickin’ good' sizzle of cooking chicken…. or is that just rain? Kentucky Fried Chicken Rain episode coming soon. Read the original article here: https://dreamrproductions.com/kentucky-fried-chicken-rain/ Dreamr Productions is a full-service creative sound agency specializing in finding new and unique ways for brands to explore their sonic identity through design and sonic branding. From sound to music, Jeanna and team always “make sound on purpose”. —- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

June 2, 2026Episode 1381 min

Season Nine [Coming Soon]

From Sizzling Fajitas to the crackling of cooking Chicken, sound in the food industry plays a big part in why we choose a restaurant or a product over another. The companies that listen- win. Those that ignore…well that’s simply not an option. Season 9 of the Sound In Marketing podcast. Sounds Worthy: The Yummy Edition- coming soon to a podcast player near you. —-- For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

April 21, 2026Episode 1371 hr 8 min

The Ruler and the Regent; The Audio Monarchy [ENCORE]

King Radio was forged from silence. Prince Podcasting and all the other Regents that follow came into power because of what the original ruler established. To fully understand the future of the sound industry, we must reexamine the history of the landscape and the King’s 6 courtly laws he first established. Because through Radio’s first design, we can discover the future of this vast kingdom. Ad Infinitum hired me to produce an episode on the history of radio and the future of the industry, and this is its ENCORE episode. Thank you to Oxford Road , Ad Infinitium , and Stew Redwine for letting me run this ENCORE and for hiring me to produce it in the first place. The original episode can be found here . Let’s make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

October 14, 2025Episode 13634 min

Radio Station Jingles: 80 Years of Earworms [ENCORE]

Radio IDs, something few of us (me included) think of but have all experienced and cherished. They are those fun zingers, prompting a new radio show or DJ. They change for the holidays and for topical reference. They are the sounds of our past, present, and future, and the focus of this episode. Twenty Thousand Hertz hired me to produce an episode on Radio IDs and now I’m sharing its ENCORE. Thank you to Twenty Thousand Hertz , Dallas Taylor , and Casey Emmerling for letting me run this ENCORE and for hiring me to produce it in the first place. The original episode can be found here . Let’s make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions

September 9, 2025Episode 13559 min

The State of Sonic Branding [ENCORE]

This is an encore episode of Ad Infinitum’s Season 2 Finale that I produced. Big thanks to Oxford Road ’s Executive Creative Director and Ad Infinitum ’s host, Stew Redwine , for asking me to write about something that I love. The State of Sonic Branding is like the Princess Bride of podcast episodes; it’s got everything! Giant companies, inconceivable innovations, sound storming the Depot, rogue engineers in the Pit of Dispair, and a whole lot of sonic strategists and neuro marketers making miracles happen. All for the ‘True Love’ quest for sonic branding. Ready to listen… well, then… As You Wish! The original episode can be found here . Let’s make this world of sound more intriguing, more unique, and more on brand. — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b . Want your very own Make Sound On Purpose mug? You can find it here . For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373 . https://www.linkedin.com/in/jeannaisham/ https://twitter.com/Jeanna_Isham https://www.facebook.com/DreamrProductions/ https://www.youtube.com/@Dreamrproductions