March 4, 20246 min
Marketing to HNWI: Go beyond visual
Marketing to HNWI: Go beyond visual
Episodes
14
Latest episode
Mar 2024
Language
EN
About the show
Host, Suzi shares quick and practical tips and ideas for using audio advertising in your marketing. Generate new leads, build your brand and smash KPIs! Sound Advice is the audio companion to the weekly Next Broadcast Media newsletter.
Listen to episodes
August 24, 20239 min
Using audio to market to teens and twenties
More Gen Z'ers are listening to digital audio making it a pivotal channel that needs to be on your plans if you're marketing to this demographic. In this episode Suzi looks at specifics to target teens and twenties, including data on why digital audio is different to radio and how it compliments social media. Plus the ideal audio strategy and creative to use to convert Gen Z.
July 19, 202312 min
Audio for marketing objectives part 1
It all starts with a marketing objective! In this 2 part series learn how to use audio advertising to drive up the success of awareness campaigns, customer retention, and customer acquisition. 1m 15 sec: Awareness4m 39 sec: Customer Acquisition 9m 30 sec: Customer Retention Campaigns
June 15, 20234 min
Marketing with social media and audio ads
Social media is a strong promotional channel because of its reach, appeal, simplicity: but standing out is difficult. When digital audio is layered with social you're addressing this weakness and amplifying your campaign.
June 8, 20239 min
3 podcast advertising mistakes
Three common mistakes you should avoid in programmatic podcast advertising: At 45-seconds hear mistake one: Running an ad just once or for one day! At 4-mis hear mistake two: Cherry picking shows based just on listener numbers, cost, or your preference At 6-mins 17-secs mistake three: Not creating a unique offer or ad for podcast environment
June 1, 20239 min
Branded podcasts: benefit to your business
Branded podcasts can help businesses communicate values, take a social stance, build awareness, increase loyalty, sell more...and so many more benefits! We first look at a case study, of Dish by Waitrose to see what's possible and how they did it. A look at 6 benefits achieved from creating a branded podcasts. Then the crucial first steps to take when launching your own business show. Visit nextbroadcast.media to learn more.
May 25, 20237 min
Podcast listening data & media spend. The Middle East example
In episode 14 I look at a new YouGov report, that states South Africa and MENA are the top podcast listening markets. After deep diving into the YouGov report, I look at Saudi Arabia as an example for time spent listening vs media spend. Middle East is booming thanks to the rise in Arabic language and local shows - which means brands have great opportunity to connect and sell to Arab consumers.
May 17, 20237 min
Awareness Marketing with Audio Ads
Why awareness marketing is important for every business Stats on how audio is so good at raising awareness of a business A look at why audio performs so well The audio strategy you should use for awareness marketing campaigns
May 4, 20236 min
Marketing to HNWI: Go beyond visual
In episode 12 host Suzi explores why luxury brands need to move from visual to audio. Demographics of listeners, trust, and personalisation capabilities makes this a powerful tool for advertisers.
April 13, 20236 min
Mobile gaming ads that aren't annoying and work!
In episode 11 host Suzi dispels all the assumptions you have around mobile gaming ads, by introducing audio gaming ads. A billion dollar industry, with billions of active users. It doesn't make sense to ignore the opportunity. Learn how to target users and how we only play to those that can hear.
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