SoulBusy

Hosted by Rachael Shtifter and Carli Rubin

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Nov 2025

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About the show

CEO + COO sisters, Rachael Shtifter and Carli Rubin share their journey of running successful businesses while maintaining a peaceful balance. Dive into the world where the speed of life meets the art of self-care—this is the essence of SoulBusy. Join these passionate entrepreneurs as they explore a constant growth mindset in their roles as mamas, leaders, and advocates for mindfulness. Get ready for candid conversations, infectious positive energy, and valuable tips for cultivating a mindset that elevates both your personal and professional life. Let’s embrace the Yin and Yang energy with this energetic duo and put the work in on meeting our highest self together.

Listen to episodes

47 recent

November 5, 202546 min

Seasons of Life: How to Close 2025 With Gratitude, Not Guilt

In this episode, we’re closing out season three by talking about giving ourselves grace through every season of life. We’re reflecting on the women we became in 2025—the moments we had to pivot, slow down, or simply survive. From busy seasons to quiet ones, we share how we’ve learned to shift priorities and stay grounded through the ups and downs, with perseverance top of mind. This is your reminder that growth looks different for everyone. Here’s to ending the year with gratitude over guilt, you won't want to miss this final episode of the year.

July 5, 20231 hr 31 min

Embracing The Uncontrollable With Camille Kostek

We are honored to have the amazing Camille Kostek as our guest join us as we deep dive into the topic of “Embracing The Uncontrollable”. In this engaging conversation, we explore strategies for discovering inner strength and grace in the face of life’s unpredictable moments. Whether it’s dealing with criticism, unexpected events, or feeling powerless in certain settings, we provide valuable guidance on cultivating a positive mindset to overcome these challenges.

May 24, 202356 min

Scaling A Business With Intention

There truly is no handbook for being a business owner. There are so many different types of businesses and so many different versions of what success looks like. In this episode we dive deep into the stages of business growth and share lessons we learned along the way to help you avoid them. If you’re looking to start a business, scale your business or continue to grow past the stage you’re in, this episode will be game changing for you.

May 10, 20231 hr 2 min

Balancing It All Peacefully

There is so much going on in our lives personally and professionally. At times, it can seem like a bit much. After a while, you get really good at juggling it all. You develop skill sets that help you navigate being busy and enjoying the hustle along the way. In this episode, Rach and Carli discuss balancing it all peacefully and get deep about Carli’s wedding planning and Rachael having her second baby while still remaining focused and present on the businesses.

October 25, 202351 min

The Compassion First Approach: Putting Judgement Aside

It’s time to reshape our connection from self, to the world. On this episode, we explore the power of leading with compassion, not judgment. We share a story from Ram Dass' "Polishing the Mirror" to emphasize the importance of nurturing a kind heart and loving awareness. This episode has thought-provoking conversation that guides us in transforming judgment into compassion, as we share stories, insights, and a whole lot of heart.

September 20, 20231 hr 32 min

Mental Resilience Through Hard Times With Jerry Rubin

Wrongfully imprisoned, Jerry Rubin faced immense challenges throughout his sentence, impacting not only him but his entire family. This emotional interview delves deep into our dad's journey, exploring his emotions and remarkable resilience. Tears and laughter punctuated our discussion as we confronted tough questions that we had never asked our dad before. Ultimately, this conversation provided us with invaluable life lessons that will forever shape our perspectives and yours.

August 30, 20231 hr 0 min

Hard Lessons We've Learned In Business With Kristina Tsipouras

Get ready to vibe with Kristina Tsipouras, the mastermind behind Boston Business Women, a network of over 50,000 strong. She's also a triple-threat entrepreneur with three booming businesses and a wife AND a mama. She’s joining us to drop the scoop on the tough lessons she's experienced on her journey – from epic mistakes, hardship, hiring, firing, and so much more. You don’t want to miss this epic episode filled with so much real, raw, and deeply private information.

August 9, 202348 min

Things We're Obsessed With Right Now

We are unapologetically materialistic girlies and our obsessions are ever-changing. In this episode, we spill the tea on our latest obsessions, covering everything from lifestyle changes, to brands we are loving to how we are preparing our coffee; this convo has no boundaries to the obsessions we cover.

July 19, 202356 min

Building An Epic Team

If there's one thing we excel at, it's creating an extraordinary team of exceptional individuals. On this episode we spill the tea on how we've successfully built and maintained a superstar team – an achievement we're truly proud of. Rach and Carli share secrets they've learned over the years on effective organization for hiring the right people, fostering a vibrant and ever-evolving culture, and mastering the art of communication.

June 21, 202345 min

Building A Brand

Branding in 2023 is a different type of marketing. There is SO much to think about to stand out and also be successful. In this episode, we dive deep into the art of building a successful brand and uncover strategies for establishing brand consistency, leveraging social media, and developing an authentic brand identity. As CEO and COO of a creative agency Rach and Carli have seen it all… and made all the mistakes possible, which they open up about in depth. Whether you're interested in personal branding, have a startup or an established business, this episode will inspire you to cultivate a brand that stands out in today's competitive landscape.