SoTellUs Time

Hosted by Trevor Howard: Business Marketing Expert

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100

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Aug 2026

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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.

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September 1, 202617 min

Your Best Employee Might Be Creating Chaos | Stop Rewarding Firefighters

Is your "best employee" constantly saving the day—or helping create the problems they keep solving? In many businesses the people who get the most praise rescue angry customers, cover missed shifts, fix broken systems, stay late, and pull projects back from the edge. But when leaders reward only heroic reactions, they can create a workplace where crisis management gets noticed and prevention gets ignored. In this episode of SoTellUs Time, Trevor and Troy Howard explain why the most valuable employee may not be the person who puts out the biggest fires. It may be the person whose systems, training, documentation, and foresight prevent those fires from starting. 🔥 IN THIS EPISODE, YOU'LL LEARN: ✅ Why leaders notice crisis response more than prevention ✅ How rewarding "firefighters" creates a reactive culture ✅ How an employee can become both firefighter and arsonist ✅ Why repeated emergencies are usually broken processes ✅ How knowledge hoarding makes someone look indispensable ✅ How training, documentation, checklists, and automation prevent mistakes ✅ Why longer hours do not always equal greater impact ✅ How to reward employees who improve operations ✅ Why great employees build systems that work without them 🚨 A RECURRING FIRE ISN'T AN EMERGENCY If the same customer complaint, missed deadline, staffing problem, equipment failure, or operational mistake happens every month, your team does not have a series of emergencies. Your business has a broken process. Solving the immediate problem protects today. Eliminating the root cause protects the future. After the next crisis, ask: • Why did this happen? • Has it happened before? • What would prevent it? • Is this a people, process, training, or clarity problem? • Can we create a checklist, procedure, automation, or system? • Who owns the permanent fix? Don't just extinguish the fire. Remove the source. 🏆 REDEFINE A HIGH PERFORMER Most leaders notice who handled the most problems, stayed the latest, or stepped in when everything went wrong. Strong leaders also ask: • Who reduced recurring errors? • Who improved and documented a process? • Who trained another employee? • Who caught a problem before a customer felt it? • Who made the department calmer and more predictable? • Who created systems that no longer depend on one person? An employee who can leave for two weeks while everything continues working may be more valuable than the employee whose absence makes everything collapse. Great leadership builds capable people, repeatable systems, and clear accountability. 💡 START REWARDING PREVENTION A crisis is visible. Prevention often looks like nothing happened: an order is checked before shipping, a customer is contacted before becoming upset, equipment is maintained before breaking, or an employee is trained before needing help. Celebrate employees who prevent problems, share knowledge, improve processes, and create permanent solutions—not only the people who save the day. 📌 THIS WEEK'S BUSINESS CHALLENGE At your next team meeting, ask: "What's one recurring fire we could permanently eliminate this month?" Choose one problem. Identify the root cause. Assign one owner. Build the checklist, training, documentation, automation, or process change needed to prevent it. Then measure whether the fire disappears. Identify your firefighter: Who constantly saves the day? Thank them, then ask why they have to save it so often. Identify your fire preventer: Who catches problems early, documents processes, trains people, and makes the business more predictable? Recognize that person publicly. The goal is not to build a company filled with better firefighters. The goal is to build a company with fewer fires. ⏱️ CHAPTERS 00:00 Stop Rewarding the Firefighters 01:00 Why Leaders Love Crisis Solvers 03:00 Is the Firefighter Also the Arsonist? 05:00 Start Rewarding Prevention 07:00 Measure Employee Impact Differently 09:00 This Week's Leadership Challenge 🎙️ ABOUT SOTELLUS TIME SoTellUs Time helps business owners, entrepreneurs, managers, and leaders improve business growth, leadership, employee management, processes, company culture, customer experience, marketing, sales, AI, automation, and operational systems. 📺 Subscribe for weekly business growth and leadership strategies: https://www.youtube.com/@sotellus 🌐 Learn how SoTellUs helps businesses generate more reviews, respond to leads faster, automate customer communication, improve reputation, and turn missed opportunities into customers: https://www.sotellus.com 👍 Like this video 💬 Comment: What recurring fire will your team eliminate this month? 🔔 Subscribe and turn on notifications 📤 Share this episode with a business owner or manager tired of running a reactive company #BusinessLeadership #ProcessImprovement #EmployeeManagement #BusinessSystems #LeadershipDevelopment #CompanyCulture #OperationalExcellence #HighPerformanceTeams #SmallBusiness #Entrepreneurship #SoTellUsTime #SoTellUs

August 25, 202624 min

Are You Solving the Wrong Business Problem? How to Find the Root Cause

Are you solving the right problem in your business, or are you wasting time and money fixing symptoms while the real problem keeps growing? One of the most expensive mistakes a business owner can make is solving the wrong problem. When sales decline, we chase more leads. When employees struggle, we replace people. When projects fall behind, we hire more staff. When we feel overwhelmed, we work longer hours. But what if those are only symptoms? In this episode of SoTellUs Time, Trevor and Troy explain how to identify the root cause of a business problem before throwing more money, people, or technology at it. If revenue is down, the obvious solution might be more marketing. However, the real issue could be slow lead response times, unanswered calls, poor follow-up, missed appointments, a lower close rate, customer churn, or a slow quoting process. More advertising will not repair a broken sales process. It will only send more opportunities through it. The same principle applies to employee performance. If different employees repeatedly struggle in the same position, the cause could be poor onboarding, unclear expectations, inadequate training, weak accountability, or a broken process. Changing employees will not fix a broken system. IN THIS EPISODE, YOU WILL LEARN: How to separate symptoms from root causes Why business owners diagnose problems incorrectly How asking "why" reveals deeper issues Why evidence should guide business decisions How to identify people, process, and clarity problems Why adding resources can make a problem worse How to test a solution before making an expensive change HOW TO FIND THE ROOT CAUSE: DEFINE THE SYMPTOM Avoid vague statements such as "sales are bad." Define exactly what is happening and how it is being measured. KEEP ASKING WHY Why is revenue down? Fewer deals are closing. Why are fewer deals closing? Prospects are missing appointments. Why are they missing appointments? They are not receiving enough communication and follow-up. The apparent sales problem may actually be an appointment follow-up problem. LOOK FOR EVIDENCE Review your numbers, response times, conversion rates, call recordings, CRM activity, and customer feedback. Ask: "What evidence proves this is the actual cause?" If you cannot answer that question, you probably are not ready to prescribe a solution. PEOPLE, PROCESS, OR CLARITY? A people problem means someone has the expectations, tools, and training needed but still fails to perform. A process problem means capable people struggle because the system makes success difficult. A clarity problem means employees do not know what is expected, who is responsible, or how success is measured. Before replacing an employee, ask whether you have created an environment where a good person can consistently succeed. YOUR BUSINESS HOMEWORK: Choose one recurring frustration and ask: What specifically is happening? Why is it happening? What evidence supports that conclusion? Is it a people, process, or clarity problem? What is the smallest change that could fix the root cause? Great business owners are not only great problem solvers. They are great problem diagnosers. CHAPTERS: 00:00 The Problem Behind the Problem 01:00 Why Business Owners Fix Symptoms 02:30 Symptoms vs. Root Causes 04:00 Ask Why Before How 06:30 Stop Throwing Resources at Problems 08:00 People, Process, or Clarity? 09:00 Business Homework and Final Takeaway Subscribe to SoTellUs Time: https://youtube.com/sotellus What recurring problem are you ready to diagnose differently? Tell us in the comments and share this episode with another business owner. #BusinessGrowth #BusinessLeadership #ProblemSolving #Entrepreneurship #SmallBusiness

August 18, 202635 min

How to Increase Revenue From Existing Customers Before Year-End

What if the fastest way to increase revenue before year-end isn't generating more leads—but maximizing the customers, prospects, and relationships already inside your database? Many business owners immediately turn to advertising when they need more sales. They increase their marketing budget, launch another campaign, or start chasing new prospects. But acquiring a new customer usually requires more time, money, and effort than creating additional value for someone who already knows and trusts your business. In this episode of SoTellUs Time, Trevor and Troy Howard reveal four practical customer-retention and revenue-growth strategies that can help you generate more business before the end of the year: ✅ Upselling and cross-selling existing customers ✅ Creating a consistent referral system ✅ Following up through email and text campaigns ✅ Reactivating past customers and lost opportunities Your customer database should be more than a list of people you once served. It should be a valuable business asset that helps you create repeat purchases, increase customer lifetime value, generate referrals, and recover opportunities that might otherwise be forgotten. Whether you own a home-service company, childcare center, salon, medical practice, local business, or professional-service company, these strategies can help you uncover revenue that may already be sitting inside your business. 1. Upsell and Cross-Sell Existing Customers Effective upselling isn't about pressuring customers to purchase something they don't need. It's about identifying additional problems your company can genuinely solve. An HVAC customer may benefit from a maintenance plan, duct cleaning, indoor air-quality products, a system tune-up, or a smart thermostat. A plumbing customer may need water filtration, leak detection, drain maintenance, or water-heater service. Childcare centers can introduce families to enrichment programs, school-break camps, sibling enrollment, additional days of care, and before- or after-school programs. Ask yourself: What valuable products or services are your existing customers not buying simply because they don't know you offer them? 2. Build a Customer Referral System Happy customers often know other people who need exactly what your company provides—but referrals rarely become predictable when you simply wait for them. The best time to request a referral is immediately after your business creates a positive experience. That might be after completing a repair, receiving a compliment, solving a difficult problem, or helping a customer achieve an important result. Your team should know exactly when to ask, what to say, and how to make the introduction easy. You can also support the process with automated email campaigns, text messages, referral incentives, and customer-review requests. Don't assume satisfied customers know you want referrals. Create a system and ask. 3. Follow Up With Your Customer Database How many customers purchased from your company once and then barely heard from you again? Consistent customer follow-up keeps your business relevant and gives people a reason to return. Your campaigns can include: • Seasonal maintenance reminders • Recommended repairs that were never completed • Membership or maintenance-plan promotions • Holiday and school-break programs • Enrollment availability • Upcoming events or services • Referral opportunities • Early enrollment or year-end offers A simple campaign can follow this structure: Problem → Reminder → Solution → Call to Action The goal isn't to overwhelm customers with promotions. It's to communicate helpful, timely information that makes taking the next step easy. 4. Reactivate Past Customers and Lost Leads Some of your fastest revenue opportunities may be people who requested an estimate but never purchased, toured your facility but didn't enroll, postponed recommended work, or haven't used your company recently. These aren't completely cold leads. They already know your business. Their circumstances may have changed. They may have been busy, lacked the budget, forgotten to follow up, or simply needed more time. A short reactivation message can restart the conversation and recover opportunities you thought were lost. Before spending more money finding strangers, reconnect with the people who have already interacted with your business. The Year-End Revenue Challenge Choose one strategy and launch it this week: Introduce an additional service to existing customers. Start consistently asking satisfied customers for referrals. Send a useful email or text follow-up campaign. Reactivate dormant customers and lost opportunities. New customers create growth—but existing relationships can often create growth faster. Instead of only asking, "How can we generate more leads?" start asking: "How can we create more value—and more revenue—from the relationships we've already earned?" Subscribe to SoTellUs Time for practical business-growth, leadership, marketing, customer-experience, automation, and sales strategies designed for business owners: 👉 https://www.youtube.com/@sotellus Share this episode with a business owner who may be overlooking the revenue already sitting inside their customer database. #BusinessGrowth #CustomerRetention #IncreaseRevenue #SalesStrategy #SmallBusinessMarketing #CustomerReactivation #ReferralMarketing #SoTellUsTime

August 11, 202625 min

The 90-Day Business Sprint: How to Finish the Year Strong

Can 90 days of focused execution accomplish more than a full year of scattered effort? Yes—when you choose the right business priorities, turn them into measurable goals, and take consistent action every week. Late in the year, many business owners mentally check out or panic and try to complete every unfinished goal. Both approaches destroy focus. In this episode of SoTellUs Time, Trevor and Troy Howard show you how to build a practical 90-day business sprint and finish the year strong. You'll learn how to identify the priorities that matter most, set measurable goals for sales, operations, and leadership, and create a weekly scorecard that keeps everyone accountable. IN THIS EPISODE, YOU'LL LEARN: ✅ How to create a focused 90-day business plan ✅ Why you should review your business before setting new goals ✅ How to identify your company's biggest constraint or opportunity ✅ How to set measurable sales, revenue, and enrollment goals ✅ How to break 90-day goals into monthly milestones ✅ Which numbers belong on a weekly business scorecard ✅ How a "Not Now" list protects your most important priorities STEP 1: REVIEW BEFORE YOU PLAN Before setting goals, take an honest look at where your business stands today. Ask what is working, what is not working, where you are behind, which problem keeps appearing, and what would make the greatest difference if you solved it in 90 days. A home service company may have plenty of leads but a declining close rate. Improving speed-to-lead, follow-up, or closing performance may create a larger return than generating more leads. Set goals based on what the business needs most—not simply what you would like to improve. STEP 2: CHOOSE GOALS IN THREE AREAS SALES Choose a specific revenue, enrollment, or growth result. Replace "increase sales" with a measurable target such as "increase monthly revenue from $150,000 to $175,000." Then identify the activities that drive that result: leads, appointments, referrals, follow-up attempts, response time, close rate, and enrollments. The goal tells you where you are going. The activity metrics tell you whether you are on track. OPERATIONS Ask: "What operational improvement would make this business easier to run?" Your priority could be reducing callbacks, improving scheduling, implementing a CRM, documenting procedures, or building a better onboarding system. Make the goal measurable: "Implement our 10 most important procedures within 90 days." LEADERSHIP Ask: "What needs to change in me or my leadership team for the business to improve?" You may need to delegate more, develop a second-in-command, begin weekly one-on-one meetings, or improve accountability. Make the result specific by defining what a manager will independently own within 90 days. STEP 3: TURN GOALS INTO WEEKLY ACTIONS Use this structure: 90-Day Goal → Monthly Milestones → Weekly Actions Define what must happen by Day 30, Day 60, and Day 90. Then decide exactly what your team must accomplish this week. Build a weekly scorecard with five to seven numbers tied directly to your goals, such as leads, appointments, close rate, revenue, enrollment, employee turnover, and operational project completion. Review the scorecard every week. Do not wait until Day 90 to discover that you are off track. STEP 4: CREATE A "NOT NOW" LIST Every new idea competes with your current priorities. When a new opportunity appears, ask: "Is this more important than one of our current 90-day goals?" If not, capture it on your "Not Now" list and revisit it after the sprint. Focus is not only deciding what matters—it is deciding what you are willing to ignore temporarily. YOUR 90-DAY BUSINESS CHALLENGE Take 30 minutes this week to choose one measurable sales result, one operational improvement, one leadership capability, the scorecard numbers that define success, and the ideas you are intentionally postponing. Assign an owner to each priority and review progress every week. You do not need a perfect finish to the year—you need a purposeful one. Ninety days of focused execution can accomplish more than an entire year of scattered effort. Pick the priorities that matter, put numbers behind them, and start your sprint. CHAPTERS: 00:00 The Year Isn't Over Yet 01:00 Review Before You Plan 02:30 Choose Your Three Most Important Goals 03:00 Set a Measurable Sales Goal 04:30 Improve Business Operations 05:30 Create a Leadership Goal 06:30 Turn Goals Into Weekly Actions 08:30 Build Your "Not Now" List 09:30 The 90-Day Sprint Challenge Subscribe to SoTellUs Time for practical business growth, leadership, sales, marketing, and productivity strategies: https://youtube.com/sotellus #90DaySprint #BusinessGrowth #GoalSetting #BusinessStrategy #Leadership #SmallBusiness #Entrepreneurship #BusinessPlanning #Productivity #FinishStrong #SoTellUsTime

August 4, 202623 min

Finish Strong: How to Make the Second Half of the Year Your Best Yet

Want to finish the year strong, grow your business, and make the second half of the year your most successful yet? In this episode of SoTellUs Time, Trevor and Troy share a practical midyear business strategy to help entrepreneurs regain focus, eliminate distractions, improve execution, and achieve their most important goals before December. Most business owners begin the year with ambitious goals, detailed plans, and plenty of motivation. Then reality takes over. Employee problems, customer demands, unexpected challenges, emails, meetings, and daily fires gradually pull your attention away from the priorities that were supposed to grow your business. Before you know it, the year is halfway over—and many of those important goals haven't moved. But the year is not lost. You don't necessarily need another complicated business strategy, expensive software platform, new marketing campaign, or AI tool. You may simply need to identify what's working, eliminate what isn't, and consistently execute the few priorities that will make the biggest difference. In this episode, you'll learn how to: ✅ Conduct an honest midyear business review ✅ Identify what is actually generating revenue ✅ Evaluate your marketing using real numbers ✅ Recognize the employees and systems producing results ✅ Find where your company is wasting time and money ✅ Stop chasing every new business idea ✅ Choose the three outcomes that matter most ✅ Turn large annual goals into weekly priorities ✅ Build accountability into your leadership routine ✅ Make small corrections before they become major problems ✅ Create momentum during the second half of the year ✅ Finish stronger than you started One of the greatest strengths entrepreneurs possess is the ability to recognize new opportunities. Unfortunately, that can also become one of their greatest weaknesses. There will always be another marketing strategy, AI platform, software system, business opportunity, or promising idea competing for your attention. The problem isn't that these ideas are necessarily bad. The problem is abandoning proven priorities every time something new appears. Think about your business like digging for water. If you dig ten holes that are each three feet deep, you may never reach water. But if you concentrate your effort and dig one hole thirty feet deep, you dramatically increase your chances of finding it. Business success works the same way. The second half of the year shouldn't be about launching ten more initiatives. It should be about identifying the few things that will create the greatest impact and executing them consistently. Those priorities might include: • Improving speed-to-lead • Increasing customer retention • Creating employee accountability • Generating more customer referrals • Making consistent sales calls • Improving online reviews • Increasing monthly recurring revenue • Reducing unnecessary expenses • Hiring and training a key employee • Improving profit margins If everything is important, nothing is truly important. Choose your "Top Three"—the three measurable outcomes that would make you look back on December 31 and feel proud of what your company accomplished. Then ask yourself every day: "Did what I worked on today move one of these priorities forward?" You can be extremely busy without making meaningful progress. Focus creates momentum. Momentum builds confidence. Confidence produces better execution—and consistent execution creates results. Your Finish Strong Challenge Block out one uninterrupted hour this week and conduct a midyear business review. Write down: Three things that are working well Three things your business needs to stop doing Three priorities that will have the greatest impact before year-end Share those priorities with your leadership team, business partner, or accountability partner. Review them every Monday, evaluate the results every Friday, and continue making small adjustments throughout the remainder of the year. A strong finish doesn't happen accidentally. It happens through honest evaluation, simplified priorities, weekly accountability, and focused execution. The first half of the year may explain where your business is today—but it does not determine where you will finish. That decision begins now. Chapters 00:00 Finish Strong: Your Year Isn't Over 01:00 Pause Before You Push 03:00 Review the Numbers, Not Your Feelings 05:00 Stop Chasing Every New Idea 07:30 Identify the Priorities That Matter 08:30 Simplify Your Focus With the Top Three 11:00 Build Weekly Accountability 12:30 Your Finish Strong Challenge 13:30 Conduct Your Midyear Business Review 🎙️ Subscribe to SoTellUs Time for practical strategies covering business growth, leadership, marketing, customer experience, AI, automation, sales, and entrepreneurship: https://youtube.com/sotellus Learn how SoTellUs helps businesses generate reviews, improve customer communication, automate follow-up, and grow: https://sotellus.com If this episode helped you, subscribe, leave a comment, and share it with another business owner who needs to regain focus and finish the year strong. What are the three priorities that would make this year a success for your business? Tell us in the comments. #BusinessGrowth #FinishStrong #BusinessStrategy #Entrepreneurship #BusinessGoals

July 28, 202620 min

AI for Small Business: What to Automate—and What Must Stay Human

AI is transforming small businesses—but using more automation doesn't always create a better customer experience. In this episode of SoTellUs Time, Trevor and Troy Howard explain how small-business owners can use artificial intelligence to save time, respond to leads faster, improve customer service, and grow without sacrificing trust or the human touch. Customers now expect immediate answers. If you miss a phone call, delay responding to a lead, or forget to follow up on an estimate, that customer may choose the first competitor who responds. AI can help prevent that—but only when it's used in the right places. You'll discover which repetitive business tasks should be automated, which customer interactions still require a real person, and how to avoid the frustrating automation that makes customers feel ignored or trapped. In this episode, you'll learn: ✅ Why AI is no longer optional for small businesses ✅ How competitors are using AI to respond faster ✅ Which repetitive tasks your business should automate ✅ How AI receptionists can help prevent missed opportunities ✅ Why speed-to-lead matters more than ever ✅ How to automate appointment scheduling and reminders ✅ How missed-call text-back can recover lost leads ✅ Ways AI can improve customer follow-up ✅ How to automate review requests and responses ✅ Which emotional or complicated conversations must stay human ✅ Why excessive automation can damage customer trust ✅ How to give customers an easy path to a real person ✅ The best way to introduce AI without overwhelming your team ✅ How to begin automating your business one process at a time The goal of AI isn't to eliminate people. It's to eliminate repetitive work so your team has more time to solve problems, build relationships, and provide an exceptional customer experience. Start by asking three questions: What does my team do repeatedly? What regularly gets forgotten? Where are we losing time, leads, or customers? Choose one process that takes too much time, frequently falls through the cracks, or causes your business to lose opportunities. Automate that process, measure the results, and improve it before moving to the next one. The companies that win won't necessarily be the ones using the most AI. They'll be the businesses that know exactly where automation improves the experience—and where customers still need empathy, creativity, judgment, and genuine human connection. AI probably won't replace your business—but a competitor who knows how to use it might. 🚀 Discover how SoTellUs can help your business generate more reviews, respond to leads faster, automate customer communication, and turn missed opportunities into new customers: https://sotellus.com 🎙️ Subscribe to SoTellUs Time for practical advice on small-business growth, leadership, marketing, automation, customer experience, reputation management, and building a company that can succeed without everything depending on the owner: https://youtube.com/sotellus If this episode helped you, please: 👍 Like the video 💬 Comment with the first task you plan to automate 🔔 Subscribe and turn on notifications 📤 Share this episode with another business owner What is one repetitive task inside your business that AI could take off your team's plate this week? #AIForSmallBusiness #SmallBusinessAutomation #BusinessGrowth

July 21, 202634 min

What's Stopping You? The Brutal Truth About Why Most People Never Become Successful

Are you really too busy... or are you avoiding the work that could change your life? In this episode of SoTellUs Time , Trevor and Troy Howard dive into one of the biggest reasons people never achieve their dreams: distraction disguised as productivity . Most people don't fail because they lack talent, intelligence, money, or opportunity. They fail because they never become obsessed with the goal that truly matters. Instead, they fill their days with emails, meetings, social media, busy work, family drama, sports, and endless distractions that feel productive—but accomplish very little. The hardest part of writing a book isn't writing it. The hardest part is sitting down and focusing. The hardest part of starting a business isn't filing the paperwork—it's consistently doing the uncomfortable work every single day. If you have time to scroll social media, binge-watch TV, constantly check email, or spend hours doing tasks someone else could do, the truth is simple: you're not yet obsessed with your goal. In this episode, you'll learn: ✔️ Why "being busy" is often just procrastination. ✔️ How fear disguises itself as productivity. ✔️ Why successful people become obsessed. ✔️ How distractions quietly steal your future. ✔️ Why your calendar tells the truth about your priorities. ✔️ How to stop making excuses and start making progress. ✔️ Practical ways to eliminate distractions and focus on what actually moves your life forward. Success doesn't belong to the smartest person in the room. It belongs to the person who refuses to quit. If this episode challenged you, share it with another entrepreneur, business owner, leader, or anyone chasing a bigger life. 👍 Like this video if it helped you. 💬 Comment below: What's the biggest distraction holding you back right now? 🔔 Subscribe for weekly business, leadership, AI, marketing, and entrepreneurial content designed to help you build a business—and a life—you love. Subscribe here: https://youtube.com/sotellus About SoTellUs SoTellUs helps businesses generate more reviews, automate follow-up, capture more leads, improve customer communication, and grow faster using AI-powered marketing and automation tools. 🌐 Learn more: https://www.sotellus.com Chapters 00:00 Introduction 01:10 What's Really Stopping You? 03:45 Busy Doesn't Mean Productive 07:15 Fear Disguised as Productivity 11:20 Why Obsession Creates Success 15:10 The Cost of Constant Distraction 18:35 Eliminate Excuses and Focus 22:00 Action Steps You Can Take Today 24:30 Final Thoughts #Success #Motivation #Entrepreneur #Business #Leadership #Mindset #Productivity #SelfDiscipline #Focus #SuccessMindset #PersonalDevelopment #Entrepreneurship #BusinessOwner #SmallBusiness #TimeManagement #GoalSetting #SelfImprovement #GrowthMindset #SoTellUsTime #SoTellUs

June 30, 202618 min

Why Every Business Needs a Second-in-Command (Leadership, Delegation & Business Growth)

What happens to your business if you're gone for two weeks? For many business owners, the answer is uncomfortable: everything stops. If every important decision, customer issue, employee question, and crisis depends on you, you've built a business that's dependent on one person instead of a business designed to grow. In this episode of SoTellUs Time , Trevor and Troy Howard break down why every successful business needs a trusted second-in-command and how developing future leaders creates freedom, stability, and long-term growth. Whether you're a small business owner, entrepreneur, CEO, or manager, this episode will help you stop being the bottleneck and start building a company that thrives without your constant involvement. In This Episode You'll Learn: ✅ Why business owners unintentionally become the biggest bottleneck ✅ The hidden costs of making every decision yourself ✅ The characteristics every great second-in-command possesses ✅ How to identify leadership potential inside your current team ✅ Why ownership creates stronger employees than micromanagement ✅ How to delegate authority without losing control ✅ How developing leaders increases the value of your business ✅ Why businesses built around systems outperform businesses built around one person If your goal is to build a business that can scale, provide you with freedom, and eventually become more valuable, this episode is for you. Key Takeaways • Stop being the decision bottleneck. • Give ownership instead of assigning tasks. • Teach people how you think—not just what to do. • Allow employees to make small mistakes so they become stronger leaders. • Your success is measured by how many leaders you create. This Week's Action Steps Ask yourself: ✔ If I disappeared for two weeks, who would naturally step into leadership? ✔ What decisions am I still making that someone else could learn? ✔ Which employee shows leadership potential, and what responsibility can I give them this week? Small leadership investments today create businesses that thrive tomorrow. 🎙 About SoTellUs Time SoTellUs Time helps entrepreneurs and business owners grow smarter businesses through leadership, marketing, AI, customer experience, business systems, automation, sales, reviews, and operational excellence. New episodes every week. Subscribe for practical strategies that help you outsmart, out-market, and outperform the competition. 👉 https://www.youtube.com/@sotellus 00:00 Introduction 01:05 Why Most Businesses Depend Too Much on the Owner 03:20 The Hidden Cost of Becoming the Bottleneck 06:10 What Makes a Great Second-in-Command? 10:15 How to Develop Future Leaders 14:20 Creating Ownership Instead of Dependency 17:05 Three Questions Every Business Owner Should Ask 18:30 Final Thoughts 🌐 Website: https://www.sotellus.com 📺 YouTube: https://www.youtube.com/@sotellus #Leadership #BusinessLeadership #SmallBusiness #Entrepreneur #BusinessGrowth #Delegation #LeadershipDevelopment #CEO #Management #BusinessOwner #LeadershipSkills #CompanyCulture #BusinessSystems #ScaleYourBusiness #BusinessSuccess #ExecutiveLeadership #TeamBuilding #Entrepreneurship #SoTellUs #SoTellUsTime

June 23, 202619 min

The Secret Behind Every Fast-Growing Business

Most businesses think their competitive advantage comes from better marketing, lower prices, better technology, or hiring great people. While those things matter, the businesses that consistently outperform their competitors have something even more powerful: 👉 They learn faster. In this episode of SoTellUs Time , Trevor and Troy Howard break down how the most successful organizations create systems to capture lessons, gather feedback, identify opportunities, and continuously improve faster than everyone else. The companies that dominate their industries aren't necessarily the smartest—they're the ones that adapt the fastest. You'll discover how to build feedback loops, document valuable lessons, turn mistakes into growth opportunities, and create a culture of continuous improvement that compounds over time. Whether you own a home service company, childcare center, medical practice, law firm, marketing agency, or any growing business, these strategies will help you improve efficiency, increase profitability, strengthen customer experiences, and stay ahead of the competition. 🔥 In This Episode You'll Learn: ✅ Why learning speed is one of the biggest competitive advantages in business ✅ How successful companies turn mistakes into long-term growth ✅ The difference between businesses that rely on memory and businesses that rely on systems ✅ How to build customer feedback loops that uncover hidden opportunities ✅ Why employee feedback is one of the most underutilized business assets ✅ How to create a simple "Lessons Learned" system ✅ Ways to identify operational bottlenecks before they become major problems ✅ How continuous improvement creates exponential business growth ✅ Why documenting lessons prevents your organization from repeating costly mistakes ✅ The leadership mindset that helps businesses adapt faster than competitors 💡 Key Business Growth Topics Covered: • Continuous Improvement • Business Systems • Leadership Development • Operational Excellence • Customer Feedback • Employee Engagement • Business Scaling • Process Improvement • Organizational Learning • Company Culture • Business Growth Strategies • Entrepreneur Mindset • Team Development • Customer Experience • Business Efficiency 🎯 Challenge From This Episode: Ask yourself: "What lesson has my business learned recently that hasn't been documented or acted on?" Then create a simple process to capture it, share it, and improve because of it. Small improvements made consistently create massive competitive advantages over time. 📈 About SoTellUs Time SoTellUs Time is the podcast for business owners, entrepreneurs, leaders, and growth-minded professionals looking to improve leadership, marketing, customer experience, operational systems, and long-term business success. Hosted by Trevor Howard and Troy Howard, each episode delivers practical strategies that can be implemented immediately to help your business grow smarter and faster. 🔗 Learn More About SoTellUs 🌐 Website: https://sotellus.com 📺 Subscribe: https://www.youtube.com/@sotellus 📱 Follow SoTellUs for more business growth strategies, leadership insights, customer experience tips, review marketing, AI automation, and entrepreneurial success content. 🎙️ New episodes released regularly. 👇 COMMENT BELOW: What is the most valuable lesson your business has learned this year? #BusinessGrowth #Leadership #Entrepreneurship #ContinuousImprovement #BusinessSystems #BusinessStrategy #SmallBusiness #ScalingBusiness #CustomerExperience #EmployeeEngagement #LeadershipDevelopment #BusinessSuccess #ProcessImprovement #BusinessOwner #EntrepreneurMindset #OrganizationalLearning #Productivity #BusinessTips #SoTellUsTime #TrevorHoward

June 16, 202622 min

Reactive Leadership Is Destroying Your Business Growth

🚨 Are you constantly busy but still feel like your business isn't moving forward? Many business owners and leaders spend their days answering emails, solving employee problems, handling customer complaints, and putting out fires. While it feels productive, this constant reaction mode may be the very thing preventing your business from growing. In this episode of SoTellUs Time , Trevor and Troy Howard break down the hidden dangers of reactive leadership, why it creates bottlenecks, increases stress, and slows growth, and most importantly, how to shift into intentional leadership that drives real results. Whether you run a home service company, childcare center, medical practice, law firm, salon, agency, or any growing business, this episode will help you reclaim your time, empower your team, and focus on the work that truly moves your company forward. 🔥 In This Episode You'll Learn: ✅ What reactive leadership actually looks like ✅ The warning signs that you're becoming the bottleneck ✅ Why constant interruptions destroy productivity ✅ How context switching impacts focus and performance ✅ The hidden connection between leadership and burnout ✅ Why employees become dependent on leadership for every decision ✅ The real root causes of reactive work environments ✅ How systems, processes, and delegation create freedom ✅ Practical ways to build a more empowered team ✅ How to protect time for strategic growth activities ✅ Why intentional leadership creates scalable businesses If you've ever ended a workday exhausted but unable to identify meaningful progress, this episode is for you. ⏱ Episode Breakdown: 00:00 Introduction 01:00 What Is Reactive Leadership? 03:00 Why Reactive Leadership Destroys Productivity 06:00 The Root Causes of Reactive Leadership 08:00 How to Become a More Intentional Leader 10:00 Final Thoughts & Action Steps 💡 Key Takeaway: Movement is not the same as progress. The most successful leaders aren't necessarily the busiest people in the company. They're the leaders who intentionally create systems, develop people, and focus on the highest-value activities that drive long-term growth. Stop chasing problems all day and start building systems that prevent them. 📈 Want More Business Growth Strategies? Subscribe to SoTellUs Time for weekly episodes covering: Business Growth Leadership Development Customer Experience Online Reviews Marketing Strategies Team Building Business Systems Entrepreneurship Automation & AI Scaling Small Businesses 🔗 Learn More About SoTellUs: Website: https://www.sotellus.com YouTube: https://www.youtube.com/@sotellus Facebook: https://www.facebook.com/sotellus LinkedIn: https://www.linkedin.com/company/sotellus Instagram: https://www.instagram.com/sotellus 🎙 About SoTellUs Time SoTellUs Time is hosted by Trevor Howard and Troy Howard, founders of SoTellUs. Each episode delivers practical business growth strategies, leadership insights, marketing advice, and proven systems that help business owners increase revenue, improve customer experience, generate more reviews, and scale successfully. If you're serious about growing your business, improving your leadership skills, and creating systems that free up your time, you're in the right place. #ReactiveLeadership #LeadershipSkills #BusinessGrowth #Entrepreneurship #ProductivityTips #LeadershipDevelopment #SmallBusinessOwner #BusinessSystems #TeamManagement #BusinessLeadership #ManagementSkills #ScalingABusiness #BusinessStrategy #WorkSmarter #EntrepreneurMindset #LeadershipTraining #TimeManagement #BusinessOwner #ProductivityHacks #SoTellUsTime