Social University

Hosted by Caryn Terradas

Business Marketing

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Episodes

127

Latest episode

Sep 2025

Language

EN-US

About the show

Most businesses struggle with social media. This podcast provides information to save you from wasting time and feeling overwhelmed.

Listen to episodes

60 recent

September 13, 202545 min

Turning Your Content Into Cash: Interview with the Expert

In this week’s episode of What’s Up Wednesday, we’re diving into the world of social media monetization with expert guest Angela, who manages creators with audiences in the millions. From follower requirements to which platforms pay the most, Angela shares insider knowledge and practical tips to help creators turn content into consistent income. Learn why Facebook still leads in payouts, how affiliate links open doors to brand deals, and why consistency always beats chasing viral moments.In this episode, we cover:05:00 How many followers you really need to monetize 12:30 Which platforms pay the most (and why Facebook leads) 20:00 Breaking down ad revenue, bonuses, and affiliate programs 30:00 Why original content matters and how to avoid reposting penalties 38:00 How to share affiliate links without sounding “salesy” 45:00 Common monetization myths & Angela’s advice for new creatorsWhether you’re a new creator or a seasoned content manager, this episode will help you cut through the noise, understand your options, and build a social media income stream that lasts.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

September 5, 202516 min

Social Media Myths Exposed!: The truths every business owner needs to hear

In this week’s episode of What’s Up Wednesday, we’re debunking the top social media myths that hold businesses back. From thinking social media is free to believing more followers equal success, Karen shares practical advice and team wisdom to help you focus on strategies that actually work. Learn why quality engagement beats vanity metrics, how to reuse content effectively, and why done is always better than perfect.In this episode, we cover:00:40 Myth 1: Social media marketing is free 01:20 Myth 2: You need to be on every platform 02:00 Myth 3: More followers equals success 03:10 Myth 4: You must post multiple times a day 04:00 Myth 5: Scheduling tools hurt your reach 05:20 Myth 6: Social media is only for young people 06:10 Myth 7: Social media isn’t for direct sales 07:00 Myth 8: Content must be perfect 08:00 Myth 9: Never reuse content 09:00 Myth 10: You can ignore negative comments 10:00 Team Tips: Learning social media, growth isn’t overnight, social media alone isn’t enoughWhether you’re running your own accounts or managing a team, this episode will help you cut through the noise, save time, and build a social media strategy that grows your business authentically and effectively.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

August 30, 202513 min

Turn Followers Into Clients (Without Feeling Salesy)

Turn Followers Into Clients Without Being PushyIn this week’s episode of What’s Up Wednesday, we’re sharing how to turn social media followers into paying clients—without sounding like a walking sales pitch. Learn why building trust matters more than hard selling, how to position your services as solutions, and the small changes that help people say yes naturally. Plus, discover 10 proven strategies to grow your business while keeping your approach authentic and professional.In this episode, we cover:00:40 Why trust—not pressure—drives sales01:20 How educating your audience builds credibility02:00 Asking better questions to uncover real needs03:10 Using social proof to let clients sell for you04:00 Framing your services around outcomes, not features05:20 Creating low-risk offers that build confidence06:10 Setting urgency without resorting to pushy tactics07:00 Being transparent about what you can and can’t do08:00 Giving prospects time to decide09:00 Letting go gracefully when it’s not the right fitWhether you’re trying to sell services, book consultations, or grow a client base, this episode will show you how to connect with prospects, demonstrate value, and turn followers into long-term customers—without ever feeling salesy.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

August 22, 20258 min

CTA Checkup: Are you actually telling people what to do?

Make your marketing work harder with calls to action that actually get results!In this week’s episode of What’s Up Wednesday, we’re diving into how clear CTAs guide your audience, boost conversions, and turn followers into customers. Learn why vague websites lose leads, where to place CTAs for maximum impact, and how to use buttons, pop-ups, and gated content without feeling pushy. Plus, discover 10 proven CTAs you can start using right now to drive sales, build community, and keep people engaged.In this episode, we cover: 00:40 What a CTA really is—and why it matters 01:20 Why clear direction keeps people from clicking away 02:00 The best CTA formats: buttons, pop-ups, and more 03:10 How color and placement affect clicks 04:00 CTAs that drive sales and leads 05:20 CTAs that grow your community and email list 06:10 CTAs that keep people reading, watching, and connecting 07:00 Why consistency is key for conversion successWhether you’re trying to sell products, book consultations, or grow an audience, this episode will help you craft calls to action that tell people exactly what to do next—and make it easy to say yes.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

August 16, 202511 min

Hook, Line, and Scroll: How to write scroll-stopping copy

Stay ahead on social media in 2025 with content that makes people stop scrolling!In this week’s episode of What’s Up Wednesday, we’re breaking down 10 strategies to grab attention fast—from irresistible hooks and dynamic visuals to emotional storytelling and interactive posts. Learn why user-generated content builds trust, how to make your value crystal clear, and why consistency matters more than ever. Plus, discover how to use humor, polls, and visually stunning graphics to keep your audience engaged.In this episode, we cover: 00:40 Why a strong hook is non-negotiable 02:10 Asking the right questions to boost engagement 03:30 Dynamic visuals vs. static posts—what wins in 2025 05:00 The power of user-generated content for credibility 06:20 How storytelling keeps viewers watching 08:00 Making your value clear in 3 seconds or less 09:10 Using graphics and carousels that people want to share 10:00 Humor, emotion, and thought-provoking content 11:20 Posting consistently and at the right times 13:00 Interactive features that drive audience participationWhether you’re polishing your captions, upgrading your visuals, or just looking for ways to make content pop, this episode gives you actionable tips to stop the scroll and stand out online.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

August 8, 202518 min

What's Working Now? August Engagement Trends

Stay on top of social media in 2025 with the latest trends you need to know!In this week’s episode, we dive into 11 current trends shaping the social media landscape—from the dominance of short-form video and the power of storytelling, to why community matters more than follower count, how AI can boost your content creation, and the growing importance of social search. Plus, we explore the rise of micro-influencers, new platform opportunities, and creative ways to engage with your audience like “Ask Me Anything” sessions.In this episode, we cover: 00:40 Why Short-Form Video Is Here to Stay 02:15 The Impact of User-Generated Content and Storytelling 04:10 Community vs. Follower Count: What Really Matters 06:05 How Social Listening Can Elevate Your Brand 07:30 The Power of Micro-Influencers for Authentic Reach 09:00 Using AI Tools to Beat Writer’s Block 10:40 Optimizing Content for Social Search on TikTok & YouTube 12:15 Quality Over Quantity: What Your Audience Wants 13:50 Keeping an Eye on New Platforms Like Neptune 15:20 Engaging Your Followers with “Ask Me Anything”Whether you’re looking to refresh your strategy or start implementing new ideas, this episode gives you practical insights to help your content stand out and connect authentically.To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

July 31, 202515 min

The Art of Repurposing: How to stretch content into multiple posts

Creating fresh content doesn’t have to mean starting from scratch. In this week’s episode, we’re showing you how to make the most of what you already have by repurposing your best content into multiple posts across platforms. Whether you’re short on time, planning a break, or just want to stretch your ideas further, this episode is packed with practical strategies to help you do more—with less effort.In this episode, we cover: 00:36 Why Repurposing Is a Smart Strategy 01:12 How One Post Can Become 5 (or More) 02:50 Platform-Specific Tips for Recycling Content 04:18 The Rule of Repetition (and Why It Works) 05:40 What Types of Content Are Best for Repurposing 07:09 Real-Life Examples of Repurposing Done Right 08:52 How Repurposing Prevents Burnout and Builds Brand RecognitionIf you’re ready to simplify your workflow, boost your visibility, and stay consistent—even when life gets busy—this episode is for you.Next week, we’re diving into our favorite tools and templates to plan and schedule your content with ease—don’t miss it!To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

July 26, 202513 min

What to Post When You Don’t Know What to Post: how to stay consistent without overthinking

Content burnout happens to the best of us. In this week’s episode, we’re diving into what to do when you’re out of ideas, out of energy, or just plain overwhelmed. Whether you're facing writer’s block or feeling uninspired, these practical tips and go-to content ideas will help you stay consistent—without stressing yourself out.In this episode, we cover: 00:41 The Reality of Social Media Writer’s Block 01:35 Why It’s Okay to Repeat Yourself (Really) 02:10 10 Tricks to Beat Content Burnout and Get Inspired 04:47 How to Use Brain Dumps, Batching, and AI to Save Time 06:00 Leveraging Trends and Listening to Your Audience 07:14 Repurposing Your Best Content (And Why You Should) 08:45 16 Plug-and-Play Content Ideas That Work AnytimeIf you’re stuck on what to post—or worried you’re running out of things to say—this episode will give you a boost of inspiration and a solid plan to keep showing up online.Next week, we’re talking all about how to repurpose content the smart way—don’t miss it!To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

July 17, 202512 min

Going on Vacation: How to Stay on Track While You Unplug

Social media never sleeps—but you should. In this week’s episode, we explore how to step away from your business and still keep your content running smoothly. Whether you're heading out for a long weekend or an extended break, these practical tips will help you unplug without losing momentum.In this episode, we cover: 00:45 Why Digital Detox Is Essential for Creatives and Business Owners 01:36 Setting Boundaries and Communicating Your Time Away 02:22 How to Use Autoresponders and Delegate Effectively 03:30 Turning Off Notifications (Or Deleting Apps Altogether) 04:47 Tips for Avoiding Burnout and Staying Present While Away 06:10 How to Batch Content and Schedule Ahead Before You Leave 08:03 Smart Safety Tips: What Not to Post While Traveling 09:40 Capturing Vacation Content Without Interrupting Your Break 10:58 Gradual Re-entry: Easing Back Into Work After Time OffIf you’re craving a true break but don’t want to ghost your audience, this episode is your guide to unplugging without unravelling your strategy.Next week, we’re talking about what to post when you’re stuck—see you then!To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show

June 26, 20258 min

YouTube 101: A Beginner's Blueprint

YouTube is more than just a video-sharing platform; it’s a critical tool for building connections and driving business growth. With over 1 billion hours of content watched daily, it’s the go-to platform for authentic engagement, brand visibility, and sales conversions. In this week’s episode, we dive into the essentials of setting up and optimizing your YouTube channel.In this episode, we cover: 00:32 The Power of YouTube as the Second-Largest Search Engine 01:12 Key Stats That Make YouTube an Essential Marketing Tool 02:15 How to Create a Channel That Stands Out 03:08 Optimizing Titles, Descriptions, and Tags for Maximum Discoverability 04:18 Designing Eye-Catching Thumbnails to Attract Viewers 05:00 Crafting Calls to Action That Drive Conversions 06:24 Tips for B2B Success Using YouTube for Research and Decision-Making 08:36 Building Longevity with a Consistent YouTube StrategyIf you’re ready to harness YouTube’s potential for your business, this episode is your step-by-step guide. Next week, we’re diving into fresh strategies for July—don’t miss it!To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETikTok: Click HERELinkedIn: Click HEREWebsite: Click HEREYouTube: Click HERETwitter: Click HEREMembership Program: Social UniversityWe know social media can be overwhelming and the platforms are changing the rules all the time. Wouldn’t it be great to have an expert in the field on standby to help you out? Now you can with Social University! Click HERESupport the ShowSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the showSupport the show Support the show