Social Studies

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Feb 2024

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Brand Building and Social Media Marketing for the modern accounting firm. It's time to do socials better. Let's Go!

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7 recent

February 1, 2024Episode 71 hr 1 min

The Ambivert (feat. Greg Kyte)

The Ambivert (feat. Greg Kyte)Season 1 Episode 7FACULTY: Greg Kyte, Zachary CallCLASS: #SocialStudiesTITLE: The Ambivert (feat. Greg Kyte)In this entertaining podcast episode, Scott and Zachary Call interview Greg Kyte, a multi-talented individual known as a CPA, stand-up comedian, cartoonist, host of the "Oh My Fraud" podcast, and fry sauce enthusiast. They cover Greg's journey from childhood comedian to CPA, stand-up at accounting conferences, the intersection of his roles, accounting cartoons, personal anecdotes, reflections on being an ambivert, and the "Oh My Fraud" podcast.Introducing Greg KiteComedian from Child to TeacherCPA and Stand-Up ComedianStand-up at Accounting ConferencesBecoming a CPAAccounting CartoonsGreg's PodcastsCatch All AccountantsThe Comedian JourneyWorking with his Mom at a PharmacyThe Ambivert"Oh My Fraud" PodcastShout Outs:Blake Oliver, Caleb Newquist, My Favorite Murder Podcast, Divi, Gusto00:03:15 Introducing Greg Kite00:05:24 Comedian from Child to Teacher00:17:27 CPA and Stand Up Comedian00:20:00 Stand Up at Accounting Conferences00:24:14 Becoming a CPA00:28:48 Accounting Cartoons00:32:23 Greg's Podcasts00:38:22 Catch All Accountants00:41:26 The Comedian Journey00:44:11 Working with his Mom at a Pharmacy00:49:00 The Ambivert00:52:31 "Oh My Fraud" Podcast

January 25, 2024Episode 652 min

The Language of Business Talk

The Language of Business TalkSeason 1 Episode 6FACULTY: Terrell TurnerCLASS: #SocialStudiesTITLE: The Language of Business TalkIn this podcast episode, Scott engages in a conversation with Terrell Turner, Co-Founder of Fractional CFO and the host of the "Stuff Your Accountant Isn't Telling You" podcast. They discuss everything from the process of finding and engaging guests, to strategies for scaling and delegation within the business. Listen in to learn about balancing podcasting and running an accounting firm.How Terrell Got StartedFinding Guests for the ShowHow the Pandemic Changed ThingsLearning to do VideoAdding GuestsLearning from Oprah and Larry KingResearching Guests and Keeping the Conversation GoingHis Editing ProcessHow Many Episodes a Day???Back to the Accounting StuffScaling the Business and DelegationTools of the FirmFinding a NicheAdding New People and Finding GuestsHow to Run a Podcast and a FirmSocial MediaWhat's Next?SummaryShout Outs:Lola Turner, Gary Vaynerchuk, Streamyard, Honeywell, Xero, Liveflow, Karbon[00:03:06] How Terrell Got Started[00:11:07] Finding Guests for the Show[00:11:07] #How the Pandemic Changed Things[00:13:02] Learning to do Video[00:15:48] Adding Guests[00:16:36] Learning from Oprah and Larry King[00:19:17] Researching Guests and Keeping the Conversation Going[00:21:16] His Editing Process[00:23:53] How Many Episodes a Day???[00:26:47] Back to the Accounting Stuff[00:29:53] Scaling the Business and Delegation[00:33:29] Tools of the Firm[00:36:54] Finding a Niche[00:40:33] Adding New People and Finding Guests[00:43:13] How to Run a Podcast and a Firm[00:43:14] Social Media[00:44:25] What's Next?[00:49:08] Summary

January 18, 2024Episode 544 min

#StaatSnacks Vol 1 | The Jason.CPA Experience

#StaatSnacks Vol 1 | The Jason.CPA ExperienceSeason 1 Episode 5FACULTY: Jason StaatsCLASS: #SocialStudiesTITLE: #StaatSnacks Vol 1 | The Jason.CPA ExperienceIn this podcast episode, Scott interviews Jason Staats, a YouTuber, CPA, and the founder of Realize… Again. The conversation covers various aspects of Jason's background and identity, insights into his statistics and engagement within the accounting sphere, experiences and interactions within Tax Twitter, fostering engagement, his strategies and experiences with YouTube content creation, the process of making a Zapier ad, insights into Jason's schedule and managing time, advice for leveraging social media effectively, and recommendations for personalities to follow in the accounting domain.Introducing Staats' NameStaats StatsTax TwitterFostering EngagementYoutubeMaking a Zapier AdJason's ScheduleAdvice for the SocialsPersonalities to FollowShout Outs:Lorilyn Wilson, Adam Markowitz, Logan Graf, Blake Oliver, Drew Carrick, Sandy Johns, Liz Mason, Adam Lisagor, Flowcast Studios, Zapier, Earmark, Intuit, Mailchimp, Sandwich Video, Webflow University, Xero00:03:57 Introducing Staats' Name00:07:18 Staats Stats00:08:38 Tax Twitter00:13:35 Fostering Engagement00:16:18 Youtube00:22:12 Making a Zapier Ad00:26:55 Jason's Schedule00:36:39 Advice for the Socials00:40:11 Personalities to Follow

January 11, 2024Episode 443 min

Thinking Big and Small Vol. 2

Thinking Big and Small Vol. 2Season 1 Episode 4FACULTY: Jason StaatsCLASS: #SocialStudiesTITLE: Thinking Big and Small Vol. 2In the second part of the podcast episode featuring Scott's interview with Jason Staats, the discussion traverses through various creative and entrepreneurial themes, emphasizing the potential of audio, the power of storytelling, the significance of embracing automation, the audience's importance, and overcoming fears while pursuing creative endeavors.What can you do with audioStorytellingAutomationtownThe audienceRapping and the podcastDo New things and making commercialsRapping and FearBeing a kidSpecializing and FocusingEmojis, Tech, and Learning new thingsBuilding a Creative EmpireGrowthWhat does money do? How can you bring others up with youObjections to worldbuilding and sticking to what makes you keep doing itBeing vulnerable while being creativeWrapping and Rapping up Shout Outs:Chad Davis, John Oliver, Adam Lisagor, Gusto, Earmark

January 4, 2024Episode 337 min

Mentoring in the Accounting Multiverse

Mentoring in the Accounting MultiverseSeason 1 Episode 3FACULTY: Logan GrafCLASS: #SocialStudiesTITLE: Mentoring in the Accounting MultiverseIn this podcast episode's second part, Scott interviews Logan Graf, a CPA and owner of The Graf Tax Co, PLLC. The discussion delves into various topics within the accounting multiverse, Logan's journey starting his own business, experiences within Tax Twitter (both positive and negative aspects), real-life meetings stemming from online interactions, managing family life while working from home, charging for new client consulting, client filtration strategies, coping with overwhelm, continued business growth, recommendations for followers, and Logan's experiences gaining followers on Twitter through memes and drone-related content.The Accounting MultiverseGoing out on your own and Tax Twitter Toxic Tax Twitter Meeting IRLFamily and Working from HomeCharging for New Client ConsultingFiltering New ClientsGetting overwhelmedMore GrowingFollow Suggestions Gaining Followers on Twitter, Memes and Drones Shout Outs:Garrett Alexander, Jason Staats

December 21, 2023Episode 240 min

Thinking Big and Small Pt. 1

Scott engages in an insightful discussion with Jason Staats, the founder of Realize and host of the Jason Daily Podcast. They delve into various aspects of success, professional boundaries, the significance of sharing within the industry, and the dynamics of podcasting in the context of an infinite game.IntroductionGoals and Channel ContentAttention from others What is Success?Setting Boundaries in the ProfessionThe Benefits of Sharing within the industryLegacyPodcasting and Infinite GameThe Old and New context of rivalsSetting boundaries again Shout Outs:XeroCon, Ryan Lazanus, Logan Graf, Infinite Game by Simon SenekSocial Studies is a production of Accounting High, and hosted by Scotty Scarano.

December 13, 2023Episode 140 min

Mentoring in the Accounting Multiverse Vol. 1

In this podcast episode, Scott interviews Logan Graf, a CPA and owner of The Graf Tax Co, PLLC. The discussion spans Logan's journey into accounting, his experiences running a business, building an online persona, early experiences in the field, educational background, professional history, and the growth of his online presence through platforms like Twitter and YouTube.Getting into AccountingRunning a BusinessOnline PersonaPersona in the Early DaysAccounting HighschoolWhere Logan used to workTele-GrafTwitterMore about the YouTube ChannelAffiliate PartnershipMonetizing GrowingMaking Fun Work Shout Outs:Blake Oliver, Jason Staats, Thomas Hayden Church, Realize, UltraTax, Ego is the Enemy by Ryan Holiday, Atomic Habits by James Clear Social Studies is a production of Accounting High, and hosted by Scotty Scarano.