Social Studies

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Feb 2024

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Brand Building and Social Media Marketing for the modern accounting firm. It's time to do socials better. Let's Go!

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7 recent

February 1, 2024Episode 71 hr 1 min

The Ambivert (feat. Greg Kyte)

The Ambivert (feat. Greg Kyte) Season 1 Episode 7 FACULTY: Greg Kyte, Zachary Call CLASS: #SocialStudies TITLE: The Ambivert (feat. Greg Kyte) In this entertaining podcast episode, Scott and Zachary Call interview Greg Kyte, a multi-talented individual known as a CPA, stand-up comedian, cartoonist, host of the "Oh My Fraud" podcast, and fry sauce enthusiast. They cover Greg's journey from childhood comedian to CPA, stand-up at accounting conferences, the intersection of his roles, accounting cartoons, personal anecdotes, reflections on being an ambivert, and the "Oh My Fraud" podcast. Introducing Greg Kite Comedian from Child to Teacher CPA and Stand-Up Comedian Stand-up at Accounting Conferences Becoming a CPA Accounting Cartoons Greg's Podcasts Catch All Accountants The Comedian Journey Working with his Mom at a Pharmacy The Ambivert "Oh My Fraud" Podcast Shout Outs: Blake Oliver, Caleb Newquist, My Favorite Murder Podcast, Divi, Gusto 00:03:15 Introducing Greg Kite 00:05:24 Comedian from Child to Teacher 00:17:27 CPA and Stand Up Comedian 00:20:00 Stand Up at Accounting Conferences 00:24:14 Becoming a CPA 00:28:48 Accounting Cartoons 00:32:23 Greg's Podcasts 00:38:22 Catch All Accountants 00:41:26 The Comedian Journey 00:44:11 Working with his Mom at a Pharmacy 00:49:00 The Ambivert 00:52:31 "Oh My Fraud" Podcast

January 25, 2024Episode 652 min

The Language of Business Talk

The Language of Business Talk Season 1 Episode 6 FACULTY: Terrell Turner CLASS: #SocialStudies TITLE: The Language of Business Talk In this podcast episode, Scott engages in a conversation with Terrell Turner, Co-Founder of Fractional CFO and the host of the "Stuff Your Accountant Isn't Telling You" podcast. They discuss everything from the process of finding and engaging guests, to strategies for scaling and delegation within the business. Listen in to learn about balancing podcasting and running an accounting firm. How Terrell Got Started Finding Guests for the Show How the Pandemic Changed Things Learning to do Video Adding Guests Learning from Oprah and Larry King Researching Guests and Keeping the Conversation Going His Editing Process How Many Episodes a Day??? Back to the Accounting Stuff Scaling the Business and Delegation Tools of the Firm Finding a Niche Adding New People and Finding Guests How to Run a Podcast and a Firm Social Media What's Next? Summary Shout Outs: Lola Turner, Gary Vaynerchuk, Streamyard, Honeywell, Xero, Liveflow, Karbon [00:03:06] How Terrell Got Started [00:11:07] Finding Guests for the Show[00:11:07] #How the Pandemic Changed Things [00:13:02] Learning to do Video [00:15:48] Adding Guests [00:16:36] Learning from Oprah and Larry King [00:19:17] Researching Guests and Keeping the Conversation Going [00:21:16] His Editing Process [00:23:53] How Many Episodes a Day??? [00:26:47] Back to the Accounting Stuff [00:29:53] Scaling the Business and Delegation [00:33:29] Tools of the Firm [00:36:54] Finding a Niche [00:40:33] Adding New People and Finding Guests [00:43:13] How to Run a Podcast and a Firm [00:43:14] Social Media [00:44:25] What's Next? [00:49:08] Summary

January 18, 2024Episode 544 min

#StaatSnacks Vol 1 | The Jason.CPA Experience

#StaatSnacks Vol 1 | The Jason.CPA Experience Season 1 Episode 5 FACULTY: Jason Staats CLASS: #SocialStudies TITLE: #StaatSnacks Vol 1 | The Jason.CPA Experience In this podcast episode, Scott interviews Jason Staats, a YouTuber, CPA, and the founder of Realize… Again. The conversation covers various aspects of Jason's background and identity, insights into his statistics and engagement within the accounting sphere, experiences and interactions within Tax Twitter, fostering engagement, his strategies and experiences with YouTube content creation, the process of making a Zapier ad, insights into Jason's schedule and managing time, advice for leveraging social media effectively, and recommendations for personalities to follow in the accounting domain. Introducing Staats' Name Staats Stats Tax Twitter Fostering Engagement Youtube Making a Zapier Ad Jason's Schedule Advice for the Socials Personalities to Follow Shout Outs: Lorilyn Wilson, Adam Markowitz, Logan Graf, Blake Oliver, Drew Carrick, Sandy Johns, Liz Mason, Adam Lisagor, Flowcast Studios, Zapier, Earmark, Intuit, Mailchimp, Sandwich Video, Webflow University, Xero 00:03:57 Introducing Staats' Name 00:07:18 Staats Stats 00:08:38 Tax Twitter 00:13:35 Fostering Engagement 00:16:18 Youtube 00:22:12 Making a Zapier Ad 00:26:55 Jason's Schedule 00:36:39 Advice for the Socials 00:40:11 Personalities to Follow

January 11, 2024Episode 443 min

Thinking Big and Small Vol. 2

Thinking Big and Small Vol. 2 Season 1 Episode 4 FACULTY: Jason Staats CLASS: #SocialStudies TITLE: Thinking Big and Small Vol. 2 In the second part of the podcast episode featuring Scott's interview with Jason Staats, the discussion traverses through various creative and entrepreneurial themes, emphasizing the potential of audio, the power of storytelling, the significance of embracing automation, the audience's importance, and overcoming fears while pursuing creative endeavors. What can you do with audio Storytelling Automationtown The audience Rapping and the podcast Do New things and making commercials Rapping and Fear Being a kid Specializing and Focusing Emojis, Tech, and Learning new things Building a Creative Empire Growth What does money do? How can you bring others up with you Objections to worldbuilding and sticking to what makes you keep doing it Being vulnerable while being creative Wrapping and Rapping up Shout Outs: Chad Davis, John Oliver, Adam Lisagor, Gusto, Earmark

January 4, 2024Episode 337 min

Mentoring in the Accounting Multiverse

Mentoring in the Accounting Multiverse Season 1 Episode 3 FACULTY: Logan Graf CLASS: #SocialStudies TITLE: Mentoring in the Accounting Multiverse In this podcast episode's second part, Scott interviews Logan Graf, a CPA and owner of The Graf Tax Co, PLLC. The discussion delves into various topics within the accounting multiverse, Logan's journey starting his own business, experiences within Tax Twitter (both positive and negative aspects), real-life meetings stemming from online interactions, managing family life while working from home, charging for new client consulting, client filtration strategies, coping with overwhelm, continued business growth, recommendations for followers, and Logan's experiences gaining followers on Twitter through memes and drone-related content. The Accounting Multiverse Going out on your own and Tax Twitter Toxic Tax Twitter Meeting IRL Family and Working from Home Charging for New Client Consulting Filtering New Clients Getting overwhelmed More Growing Follow Suggestions Gaining Followers on Twitter, Memes and Drones Shout Outs: Garrett Alexander, Jason Staats

December 21, 2023Episode 240 min

Thinking Big and Small Pt. 1

Scott engages in an insightful discussion with Jason Staats , the founder of Realize and host of the Jason Daily Podcast. They delve into various aspects of success, professional boundaries, the significance of sharing within the industry, and the dynamics of podcasting in the context of an infinite game. Introduction Goals and Channel Content Attention from others What is Success? Setting Boundaries in the Profession The Benefits of Sharing within the industry Legacy Podcasting and Infinite Game The Old and New context of rivals Setting boundaries again Shout Outs: XeroCon, Ryan Lazanus, Logan Graf, Infinite Game by Simon Senek Social Studies is a production of Accounting High, and hosted by Scotty Scarano.

December 13, 2023Episode 140 min

Mentoring in the Accounting Multiverse Vol. 1

In this podcast episode, Scott interviews Logan Graf, a CPA and owner of The Graf Tax Co, PLLC . The discussion spans Logan's journey into accounting, his experiences running a business, building an online persona, early experiences in the field, educational background, professional history, and the growth of his online presence through platforms like Twitter and YouTube. Getting into Accounting Running a Business Online Persona Persona in the Early Days Accounting Highschool Where Logan used to work Tele-Graf Twitter More about the YouTube Channel Affiliate Partnership Monetizing Growing Making Fun Work Shout Outs: Blake Oliver, Jason Staats, Thomas Hayden Church, Realize, UltraTax, Ego is the Enemy by Ryan Holiday, Atomic Habits by James Clear Social Studies is a production of Accounting High, and hosted by Scotty Scarano.