Social Media Secrets with Rachel Pedersen - The Queen of Social Media

Hosted by Rachel Pedersen: Social Media Strategist, Marketing Consultant, Viral Entre

Business Marketing

Website RSS feed

Episodes

505

Latest episode

Jul 2025

Language

About the show

Join Rachel Pedersen as she goes on a journey to help social media managers, digital marketers, and entrepreneurs to leverage social media to grow their businesses from 0-$100k per year and from $100k to $500k - all while leveraging the secrets of social media.

Listen to episodes

60 recent

July 4, 20257 min

#505 - (RE-RELEASE) When Challenges Come Up

⭐️ 24 Hour Content Machine: Want to plan 90 days of content in one afternoon? Here's how 👉 https://rachelpedersen.clickfunnels.com/24-hour-content-machine ⭐️ The Social Clique Mentorship for client-based businesses: www.cliqueforlife.com ⭐️ Plan, Batch + Create 3 Months of Content in One Day: https://rachelpedersen.clickfunnels.com/live-content-training ⭐️ You're invited to join the BETA round of my Instagram program: https://www.gogramgrow.com/order-now —------------------------------ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ —------------------------------ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

July 2, 202511 min

#502 - (RE-RELEASE) Let's talk about ROI and marketing ecosystems - with Rebekka Reynolds

June 24, 20256 min

#501 - Big platforms are disappearing overnight - here's how to prevent it from happening to you

⭐️ 24 Hour Content Machine: Want to plan 90 days of content in one afternoon? Here's how 👉 https://rachelpedersen.clickfunnels.com/24-hour-content-machine ⭐️ The Social Clique Mentorship for client-based businesses: www.cliqueforlife.com ⭐️ Plan, Batch + Create 3 Months of Content in One Day: https://rachelpedersen.clickfunnels.com/live-content-training —------------------------------ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ —------------------------------ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

June 18, 202515 min

#497 - 'Help! I hate my branding!' | All Things Branding w/ Angela Knox

Today I have the incredible pleasure of sharing this interview. Content Syndicate member, Angela Knox, shares her insights on branding - and they are GOLD. ⭐️ Swipe her free Brand Voice Cheat Sheet: https://thedivinegroup.myflodesk.com/udn4bubt6a 👉 Grab Angela's Transformative Brand Building Bundle: https://thedivinegroup.myflodesk.com/ustykxw2tw Learn more about The Content Syndicate, my most exclusive mastermind: https://pedersenrachel.wufoo.com/forms/myoc8yv09gaats/ ------------------------------ I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Because success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen #Marketing #SocialMedia #ContentCreation #DigitalMarketing #BusinessGrowth #OnlineMarketing #Entrepreneurship #ContentStrategy #PersonalBrand #GrowthMindset #SocialMediaStrategy #BusinessSuccess #AuthenticMarketing #Mindset #MarketingSystems

May 6, 202516 min

#494 - If It's Not Working, This Might Be Why

Get the FREE Broll Video Prompts AND FREE Video System: https://rachelpedersen.clickfunnels.com/30-min —------------------------------ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ —------------------------------ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

May 5, 20258 min

#493 - The EASY, lazy way I create 100+ pieces of content per day

You're invited to join the BETA round of my Instagram program: https://www.gogramgrow.com/order-now Here is my '30 days of content in 30 minutes' workflow from this episode: https://rachelpedersen.clickfunnels.com/30-min —------------------------------ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ —------------------------------ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

April 23, 202513 min

#492 - How to Create and Post 50 Pieces of Content Per Day

Here's the Domino Content Workflow I told you about: https://rachelpedersen.clickfunnels.com/content-domino —------------------------------ Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ —------------------------------ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

April 16, 20257 min

#490 - Fail your way to success - here's the path!!

Learn about The Content Syndicate - my hands on mastermind/mentorship program: https://www.contentvortexchallenge.com/join-the-syndicate Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Because success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

March 26, 202510 min

#489 - How to Film 30 Days of Video Content in 30 Minutes

Hey! Here's FREE access to the system & training for making 30 videos!! https://www.youtube.com/watch?v=-viwAv7HAfw Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Because success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen

March 25, 20258 min

#488 - The TRUTH about why you're not growing on social media

Want to grow your business without the overwhelm? I've got tons of free business and marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen Ready for a deeper dive? My book (yep, it's a USA Today Best Seller!) breaks down exactly how to get there: https://hayhs.com/u_pp_hc_az From Welfare to 8 Figures | Hay House Author | Marketing Strategist | Mom of 3 ❤️ Hi, I'm Rachel Pedersen. Some people call me the Queen of Social Media... but I didn't start there. My story isn't a straight line. It's a rollercoaster filled with mistakes, lessons, wins, and growth. Here's a little bit of the backstory: 2010: Became a mom at 21. Unplanned, unprepared, but determined. 2011: Became an alcoholic single mom on welfare. Rock bottom? Pretty much. 2012: Enrolled in hair school to turn my life around. Graduated with 5 job offers from the top salons in my city. 2013: Landed a job at a top salon. It felt like the start of something new. 2014: Met my husband. Married him 13 days later (yep, 13 days). 2015: We had another baby and both changed careers. Life kept evolving. 2016: Got my first real social media management client, got sober, and went viral—all in the same year. 2017: Replaced my 9-5 income, resigned, and retired my husband too. Freedom tasted good. 2018: Crossed $1,000,000 in my business and welcomed baby #3. Growth in business and family. 2019: Built a second business to $1,000,000. Turns out lightning can strike twice. 2020: Hired my dream team and scaled both businesses to 7 figures. Leadership became my new obsession. 2021: Landed a dream book deal with Hay House and gave a TEDx Talk. A surreal "pinch me" year. 2022: Hit a wall. Complete mental breakdown. Diagnosed with bipolar disorder. Faced my trauma, did the hard healing work, and came out stronger. 2023: Began writing fiction books with my husband - and testing out more creative marketing campaigns. Went mega-viral multiple times, too! 2024: Started our consulting company, Pelanora, and scaled some pretty cool businesses. 2025: About to be the most exciting year yet! Today, I run multiple 7-figure businesses, help entrepreneurs scale without losing their sanity, and teach marketing strategies that actually work. No gimmicks, no sleazy tactics, just authentic growth. Because success isn't about having a perfect story - it's about writing your own, one messy, beautiful chapter at a time. Here are my marketing resources packed with strategies you can start using right now: https://beacons.ai/themrspedersen