Social Media Marketing Podcast

Hosted by Michael Stelzner, Social Media Examiner

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Episodes

765

Latest episode

Oct 2026

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About the show

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/ ]]>

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60 recent

October 29, 202644 min

Getting YouTube Views Is Changing: What Marketers Need to Know

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to optimize your videos, chapters, and Shorts for search and AI discovery. How YouTube Now Counts Views vs Engaged Views Which YouTube Metrics Matter for Business Growth How to Turn More YouTube Views Into Engaged Views How to Optimize YouTube Videos for Ask YouTube and AI Search Why Custom YouTube Shorts Thumbnails May Not Be Worth the Time Guest : Justin Brown | Show Notes : socialmediaexaminer.com/742 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 22, 202643 min

The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey. Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions Decide How to Deliver the Ad Message Using the Valence and Intensity Model Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model Guest : Sarah Levinger | Show Notes : socialmediaexaminer.com/741 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 15, 202645 min

Making Instagram Reels Easier, Faster & Scalable

Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reels in less time How to Make Instagram Reels Faster Without Sacrificing Quality How to Use the Instagram Edits App as a Reels Production Workspace How to Analyze Instagram Reels Performance With Edits Insights How to Optimize an Instagram Profile Grid With Pinned Posts and Tagged Content How to Use Automatic Reels Translations to Reach New Audiences Guest : Elizabeth Marberry | Show Notes : socialmediaexaminer.com/740 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 8, 202643 min

YouTube Retention Strategy: How to Hook, Hold, and Convert Viewers

Want to stop losing YouTube viewers in the first few seconds of every video? I interview Adam Ivy to learn the BINGE method, a YouTube scripting framework that boosts retention, generates engagement, and turns viewers into customers. Opening With a Banger Hook and Building Intrigue The Nudge Forward: YouTube Script Structure That Keeps Viewers Watching Generating Engagement That Builds Trust and Reach Ending in Momentum to Drive Binge-Watching Guest : Adam Ivy | Show Notes : socialmediaexaminer.com/739 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

October 1, 202642 min

How to Use AI on LinkedIn While Sounding Human

Want to use AI to create LinkedIn content without getting flagged or losing credibility? I interview AJ Wilcox to learn how to use AI strategically at each stage of content creation on LinkedIn. The Ideation-Expertise-Polish Model for AI-Assisted Content LinkedIn's AI-Powered Live Stream Tools LinkedIn's AI Ad Creative Tools and the Variation Trap LinkedIn Video Format and Aspect Ratio Performance LinkedIn Comments as a Strategic Growth Channel LinkedIn Posting Frequency and Timing That Maximizes Engagement Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/738 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 24, 202646 min

Why Unpolished Reels Win: An Instagram Growth Strategy for Business

Wondering how to create Instagram Reels that build a loyal following without expensive equipment or hours of editing? I interview Shannon McKinstrie to discover a complete framework for creating authentic, unpolished Instagram Reels that drive engagement, attract followers, and convert viewers into customers. Why Unpolished Content Outperforms Polished Production on Instagram Find the Intersection of Expertise and Enthusiasm Use Identity-Based Hooks to Stop the Scroll Write Hooks Built on Specificity and Perspective Visual and Editing Techniques That Boost Reel Retention Test Reels Content With Instagram Trial Reels Before Publishing to the Feed Guest : Shannon McKinstrie | Show Notes : socialmediaexaminer.com/737 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 17, 202642 min

Meta Wants to Run More of Your Marketing — But Should They?

Wondering how to use Meta's newest algorithm changes and AI tools to lower your ad costs and improve lead quality? I interview Tara Zirker to discover how Meta's latest updates to ad placements, creative AI, the pixel, and business agents are reshaping what marketers need to control and what they should hand over to the algorithm. Why Meta Is Removing Manual Placement Controls and What Advantage+ Placements Actually Does The Andromeda Algorithm and Why Creative Diversity Is Now the Competitive Lever How the AI-Enhanced Pixel and Product Catalogs Change the Data Game Using Meta AI at Meta.ai for Account Analysis and Strategy Meta Business Agent and the Rise of AI-Powered Customer Interactions Guest : Tara Zirker | Show Notes : socialmediaexaminer.com/736 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 10, 202649 min

How YouTube's Algorithm Can Find Your Customers for Free

Want to stop paying for distribution and let YouTube's AI find the right audience for your business? I interview Derral Eves to learn how to build a YouTube content strategy that lets the algorithm find and deliver your ideal customers without paid ads. Why Most Businesses Get YouTube Strategy Wrong How to Target the Viewer, Not the Customer How to Use a Curiosity Gap to Earn the Click How to Build Know, Like, and Trust Before Selling How to Use Find an Authentic Voice How to Choose the Right YouTube Video Format and Engagement Mechanism How to Use YouTube Analytics to Analyze and Adjust Your Content Strategy Guest : Derral Eves | Show Notes : socialmediaexaminer.com/735 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

September 3, 202641 min

Is AI Making It So Anyone Can Run Effective TikTok Ads?

Want to run TikTok ads but find the Ads Manager interface overwhelming and the learning curve too steep? I interview Melissa Laurie to learn how TikTok's latest AI tools, including Agentic Hub, Symphony Creative Studio, and Content Suite, can simplify ad creation, automate campaign management, and help produce high-performing short-form video content. TikTok's Agentic Hub and MCP Open the Door to AI-Powered Ad Management AI Skills That Give Marketers a Shortcut to Expert-Level Campaign Management Symphony Creative Studio Generates Video Ads From Briefs, but Human Oversight Remains Essential Content Suite's AI Search Simplifies Competitive Research and Creative Ideation How to Structure Short-Form Video That Outperforms AI-Generated Content Guest : Melissa Laurie | Show Notes : socialmediaexaminer.com/734 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 27, 202645 min

Creating a Video Series: Why Your Business Needs One

Wondering how to create video content that builds real audience relationships and drives sales? I interview Daryn Strauss to learn how to structure a binge-worthy video series using proven storytelling frameworks that turn casual viewers into loyal customers. Why Video Series Content Matters The 4H Formula for Structuring Individual Videos for an Educational Video Series How to Use Your Origin Story in Educational Video Series: The Story Vault & Re-Hooking The Golden Series Formula for Creating a Video Series How to Choose a Repeatable Video Series Format Guest : Daryn Strauss | Show Notes : socialmediaexaminer.com/733 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .