Social Media Marketing Podcast

Hosted by Michael Stelzner, Social Media Examiner

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Episodes

754

Latest episode

Aug 2026

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About the show

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/ ]]>

Listen to episodes

60 recent

August 20, 202644 min

New Ways to Expand Reach and Engagement on Instagram

Curious which of Instagram's latest features can help small businesses reach new audiences? I interview Elizabeth Marberry to learn how to use Instagram's caption, music, and audio updates to expand your reach and engagement. Instagram's TV App Expansion and What It Means for Marketers Using AI-Powered Stories Effects and Keeping Stories Authentic Swapping Audio on Published Posts and Carousels How Adding Music to Instagram Carousels Unlocks the Reels Feed Creating Multi-Caption Carousels and Strategic Carousel Content Guest : Elizabeth Marberry | Show Notes : socialmediaexaminer.com/732 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 13, 202651 min

A Proven Instagram Strategy for Business Growth

Wondering why your Instagram content isn't converting the way it used to? I interview Ellen Mackenzie to discover a three-part Instagram marketing strategy for 2026. Why Instagram Feels Different in 2026 How to Create Natural-Feeling Instagram Reels for Marketing How to Create Natural-Feeling Instagram Carousels for Marketing How to Find Your Format Mix and Posting Cadence With Instagram Metrics How to Amplify High-Performing Organic Instagram Posts With Paid Ads Guest : Ellen Mackenzie | Show Notes : socialmediaexaminer.com/731 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

August 6, 202641 min

The New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach

Curious which new LinkedIn features can help your brand reach entirely new audiences? I interview AJ Wilcox to learn how collaborative posts and the creator marketplace work, how a new analytics metric reveals whether your content is breaking beyond your existing network, and how to use AI on LinkedIn without getting flagged. Using LinkedIn Collaborative Posts & Creator Marketing Using LinkedIn Campaign Manager Brand Kit for Ads Using LinkedIn Collaborative Posts to Drive Reach Beyond Company Pages Using AI-Powered People Search for All US Users Using the LinkedIn Creator Marketplace: How to Pitch B2B Influencers & Thought Leaders Understanding LinkedIn’s In-Network vs. Out-of-Network Analytics Guest : AJ Wilcox | Show Notes : socialmediaexaminer.com/730 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 30, 202647 min

How to Grow on Instagram Without Reels

Wondering how to turn casual Instagram photo slides into a consistent lead generation system? I interview Katelyn Rhoades to learn how to use Instagram carousels to build a loyal following, generate leads, and drive sales without ever hitting record on a Reel. Why Instagram Carousels Outperform Reels for Many Creators Choosing the Right Visual Style for Instagram Carousels Writing Instagram Carousel Hooks Structuring the Instagram Carousel Story Arc Turning Instagram Carousel Engagement Into Revenue Guest : Katelyn Rhoades | Show Notes : socialmediaexaminer.com/729 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 23, 202643 min

YouTube on TV: What Marketers Need to Know

Wondering what YouTube's aggressive push into living rooms means for your marketing channel strategy? I interview Liron Segev to learn how to optimize your YouTube channel and content for TV viewers Why YouTube on TV Changes Marketing Optimize Your Channel Banner and Thumbnails for TV Create Longer, Episodic Content for the Couch Audience Understand YouTube's New Unique Reach Metric Prepare for Ask YouTube and AI-Powered Search on TV Take Advantage of YouTube's TV Commerce Features Guest : Liron Segev | Show Notes : socialmediaexaminer.com/728 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 16, 202646 min

Writing Winning LinkedIn Content, Without AI

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares. Making the LinkedIn Content Gap Work for You The Triple S Framework for LinkedIn Content: Stop The Triple S Framework for LinkedIn Content: Stay The Triple S Framework for LinkedIn Content: Share Guest : Kasey Brown | Show Notes : socialmediaexaminer.com/727 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 9, 202642 min

Instagram Plus Stories Features, User-Controlled Algorithms, and Episodic Reels: What Marketers Need to Know

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach. Instagram+ Stories Features Instagram’s User-Controlled Algorithm and Reach Instagram Instants Disappearing Photos Instagram Reels Series and Your Marketing Guest : Chelsea Peitz | Show Notes : socialmediaexaminer.com/726 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

July 2, 202644 min

How to Grow and Monetize a YouTube Channel (Even If You're Starting Late)

Are you convinced it's too late to build a YouTube presence that actually moves the needle for your business? I interview Ty Myers to discover how to launch and grow a YouTube channel from scratch—including the production steps that build audience trust and the strategies that turn viewers into paying clients. Four Steps to Get Started on YouTube Identifying Topics That Will Perform Developing Your YouTube Script, Hook, and CTAs How to End YouTube Videos to Drive Session Duration Recommendations for Video Recording Equipment and Setup Guest : Ty Myers | Show Notes : socialmediaexaminer.com/725 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

June 25, 202643 min

Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maintain human control. Let AI Handle Your Facebook Pixel Setup Connect AI Agents to Your Ad Account, Carefully Use Meta's AI Business Assistant as a Smart Second Opinion Produce AI-Assisted Creative to Stand Out Use AI Shopping Tools to Shorten the Path From Ad to Sale, Without Killing Conversions Guest : Nick Theriot | Show Notes : socialmediaexaminer.com/724 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

June 18, 202643 min

How to Blow Up an eCommerce Business With Facebook Ads

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably. Two Things That Hold Back Your Facebook Ads The M4 Method for Facebook Ads: Account Structure The M4 Method for Facebook Ads: Creative The M4 Method for Facebook Ads: Deep Dive Analysis The M4 Method for Facebook Ads: Scale Guest : Sam Piliero | Show Notes : socialmediaexaminer.com/723 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .