Social Capital

Hosted by Lori Highby

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200

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Feb 2025

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About the show

Welcome to the Social Capital Podcast, where we dive into social relationships and how the investment you put into them establishes trust, reciprocity, and value within your network and community. Our host, Lori Highby, will connect with top professionals and dive into their best networking stories and techniques to share with you!

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60 recent

February 5, 20258 min

409: The Final Episode: A Retrospective with Lori Highby

Meet Lori Highby Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education - she has the ability to see the potential of greatness within the already established good of a business. She has worked with Fortune 500 companies and micro-business owners through strategic actionable moves to achieve their marketing goals. Lori carries her energy and drive into her professional engagements to empower and educate fellow life-long learners. When she’s not guiding clients or teaching agency account executives how to reach professional excellence, she can be found playing hockey, brewing beer with her husband Andy, or going on ridiculously long bike rides just to see if she can! Lori’s other podcast A BROADcast for Manufacturers Highlights 00:00 Reflecting on Nine Years of Social Capital Podcast 00:42 Evolution of the Podcast Intro 01:23 Early Days and Nervous Beginnings 02:18 Mentorship and Professional Growth 04:30 Networking and Community Building 05:44 Unexpected Connections and Global Reach 07:17 Encouragement and Future Endeavors 07:41 Final Words of Appreciation Connect with Lori LinkedIn Keystone Click

January 22, 202516 min

408: Closing the Loop: Jordon Meyer, Our First and Last Guest

Meet Jordon Meyer Jordon Meyer is a PPC expert practitioner and the Founder and CEO of Granular, a leading digital marketing agency based in Milwaukee, Wisconsin. Prior to starting Granular, Jordon spent the previous ten years in various leadership roles, serving as the "go-to" digital marketing expert responsible for driving measurable revenue growth for various companies in the Midwest. These include organizations like Best Buy, Globe University, Lightburn, and Zeon Solutions. He has personally managed over $40mm of digital marketing spend, worked on 100+ brands, and led 3 in-house marketing teams. Jordon lives in Milwaukee’s Bay View neighborhood with his wife Jaime and two mini dachshunds named Oscar Meyer and Bluth. Highlights 00:00 Welcome to the Social Capital Podcast 01:06 Introducing Today's Special Guest 01:59 Reflecting on Social Media Changes 04:23 The Evolution of LinkedIn 06:40 Networking in a Post-Pandemic World 09:34 Shifts in Business Focus and Passion 13:19 Final Thoughts and Farewell Connect with Jordon Granular Marketing jordon@granularmarketing.com LinkedIn

January 8, 202516 min

407: Rethinking Marketing Strategies- with Lorraine Ball

Meet Lorraine Ball After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. She brings creative ideas, practical tips, and decades of real-world experience to every conversation. Highlights 00:00 Welcome to the Social Capital Podcast 01:12 Introducing Today's Guest: Lorraine Ball 02:11 Three Essential Marketing Questions 04:00 Classifying Your Competitors 07:19 Aligning Objectives with Marketing Tactics 11:07 Advice to My 20-Year-Old Self 12:32 Host Interview and Final Thoughts 15:30 Closing Remarks and Contact Information Giveaway Random Strangers to Raving Fans This self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans. Connect with Lorraine More than a Few Words LinkedIn

December 11, 202418 min

406: Embrace Your Passion and Purpose- with Melanie Stuber

Meet Melanie Stuber Melanie is the founder and CEO of Cultivate and Thrive LLC. She partners with leaders to overcome obstacles and achieve their goals through business strategy and organizational culture guidance. She is a former executive with over 25 years of diverse business experience from three top-tier organizations, Northwestern Mutual, CNA Insurance Company, and Pricewaterhouse Coopers. Melanie understands the challenges of leading teams through complex environments. She delivers dynamic keynotes, interactive workshops, and customized consulting services designed to empower leaders and their teams. Her approach helps organizations gain clarity, boost efficiency, enhance experiences, and improve overall performance. Although her focus is on supporting women leaders, Melanie welcomes the opportunity to collaborate with all leaders. Melanie is serving her second term as the Diversity, Equity and Inclusion Board Director for Metro Milwaukee Society of Human Resource Management. She recently joined the Engagement Committee for the Women and Girls Fund of Waukesha. As a member of Tempo Milwaukee, Melanie serves on the Professional Development Committee and is the Chair of the Builder Community, which focuses on women entrepreneurs and business owners. She also serves on the Talent Solutions Council for the Waukesha Business Alliance. Highlights 00:00 Welcome to the Social Capital Podcast 01:20 Introducing Today's Guest: Melanie Stuber 02:33 Melanie's Journey from Corporate to Entrepreneurship 06:38 The Importance of Strategy and Culture 08:42 Challenges and Motivation in Business 10:45 Advice for Young Professionals 13:34 Lori's Turn: Personal Insights and Goals 16:40 Final Words and Contact Information Giveaway Melanie is collaborating with two other women entrepreneurs (Amanda Nowak and Julie Schmidt) to host an event tailored for women - The Empowered Path: Bite-Sized Strategies for Wellness, Financial Freedom, and Leadership for Women. This in-person event is Friday January 17, 2025 (8:00-9:30) at 11270 W Park Place (First Floor Conference Room) Milwaukee, WI 53224. She would love to give two tickets away to our listeners so they can start their year feeling empowered as they guide you in boosting your confidence with actionable steps to help you navigate both your personal and professional life effectively. Connect with Melanie Cultivate and Thrive melanie@cultivatethrive.com LinkedIn

November 27, 202426 min

405: Embracing the Entrepreneurial Spirit- with Remso Martinez

Meet Remso Martinez Remso W. Martinez is the founder and CEO of Marketer on the Run LLC. Remso's career started in small-scale social media and blasted off in 2019 when he became the social media coordinator for the Washington Times. After a short time in the tech start-up space, Remso moved to Wisconsin in 2021 to relaunch the marketing efforts for a Milwaukee-based nonprofit on the verge of collapse, revitalizing their brand awareness, online efforts, and helping secure the necessary funding necessary to keep going. In 2022, Remso moved into the world of digital publications where he stayed until this year, when he launched Marketer on the Run LLC and made the move into full-time entrepreneurship. Highlights 00:00 Introduction and Welcome 01:20 Guest Introduction: Remso Martinez 02:06 Remso's Career Journey 07:29 Entrepreneurship Challenges and Insights 14:19 The Fractional CMO Model Explained 18:34 Lori's Reflections on Business Growth 21:34 Final Thoughts and Contact Information Connect with Remso marketerontherun.com remso@marketerontherun.com Free e-book: The Small Business Owner's Digital Marketing Handbook LinkedIn

November 13, 202422 min

404: Advice for Young Women in Sales- with Heidi Solomon-Orlick

Meet Heidi Solomon-Orlick Heidi is a proven veteran in Enterprise sales as well as a DEI and active aging advocate. With over 3 decades of global sales and executive leadership experience Heidi has generated over $1.5 Billion in revenue throughout her career in the BPO industry and has created thousands of jobs globally. She currently serves as Founder & CEO of GirlzWhoSell and CRO of The DORS Group Powered by Keller Williams. Founded in 2020, GirlzWhoSell is committed to democratizing professional sales and to building the largest pipeline of diverse, early-stage female sales talent. Heidi is a 2x author who, in 2022, released the highly acclaimed and award-winning book “Heels to Deals: How Women Are Dominating in Business-to-Business Sales.” Heidi is a 3x Stevie Award Winner for Women of the Year in Sales (Gold), Worldwide Sales Executive of the Year (Gold) and Women Helping Women (Bronze). She was listed in the Top 100 Women Magazine, was featured in Top Sales Magazine, was listed in the Top 100 Women in Sales published by Demandbase in both 2022 and 2023 and the Sales Collectives list of Women in Sales to Follow in 2024. Finally, Heidi has been ranked in the Top 50 Women Leaders of New Hampshire and was recently nominated for the SheRise 2024 Women in Leadership award. Highlights 00:00 Welcome to the Social Capital Podcast 01:21 Introducing Today's Guest: Heidi Solomon-Orlick 02:51 Heidi's Journey and Influences 05:13 Sales as a Life Skill 06:00 The Intersection of Athletics and Sales 10:34 Closing the Gender Gap in Sales 16:35 Advice to My 20-Year-Old Self 19:43 Lori's Why and Final Words of Wisdom 21:40 Wrapping Up and Staying Connected Connect with Heidi LinkedIn GirlzWhoSell Heels to Deals: How Women are Dominating in Business-to-Business Sales

October 23, 202427 min

403: From Prioritization to Productivity- with Brin'na Rollins-Williams

Meet Brin'na Rollins-Williams Brin'na is an unshakable optimist who is an accomplished people leader with over 10 years' of Leadership experience at Target, Fortune 50 Company. From an Intern to District Senior Director overseeing multiple stores, thousands of team members and +$500 million in annual revenue. As a high performance coach, speaker, and culture consultant Brin'na has discovered remarkable patterns, tools and resources that some of greatest, leaders and organizations use to think, act, and communicate. She is fascinated by how people and organizations truly have the ability to unlock team synergy, elevate company culture to make a lasting impact on their employees and in the world. She has devoted her life to leadership, sharing her experience, thinking, and leading a movement to inspire people to do the things that inspire them to be successful both at work and in their life. Free PDF Resource: From Chaos to Clarity: A Simple Tool to Reclaim Your Time, and Recharge Your Life Highlights 00:00 Welcome to the Social Capital Podcast 01:20 Introducing Today's Guest: Brin'na Rollins Williams 02:36 Scaling Leadership: Personal Growth and Development 05:31 The Eisenhower Matrix: Prioritizing Urgent vs. Important 13:15 Balancing Personal and Professional Growth 14:46 The Power of Journaling for Personal Growth 15:42 Reflective Questions for Daily Improvement 17:17 Advice to My 20-Year-Old Self 17:54 Balancing Personal and Professional Success 19:48 The Importance of Simplifying Leadership 22:07 Embracing Technology for Human Connection 23:27 Final Words of Wisdom and Free Resources 25:55 Connecting with Brin'na Rollins Williams 26:53 Conclusion and Call to Action Connect with Brin'na legacyfulfilled.com brinna@legacyfulfilled.com LinkedIn Facebook Instagram

October 9, 202421 min

402: Optimizing Your Business Journey- with Brent Halfwassen

Meet Brent Halfwassen Brent Halfwassen is the founder of MKE’s Small Business Coach, a business coaching and consulting firm focused on small business owners and entrepreneurs from $5,000 to $5M in revenue, helping to turn their hard work into hard cash. Brent is a reality-focused small business coach empowering small business owners and entrepreneurs so they can stop spinning their wheels and instead take the next right actions to transform their hard work into hard cash. He has spent over 20 years building businesses and opportunities, coaching hundreds of entrepreneurs and small business owners around him and evolving his own entrepreneurial focus. Highlights 00:00 Welcome to the Social Capital Podcast 01:12 Introducing Today's Guest: Brent Halfwassen 02:12 The Unique Approach of MKE Small Business Coach 04:18 The Importance of Delegation for Entrepreneurs 07:57 Building and Maintaining Business Relationships 12:08 When to Hire a Business Coach 15:08 Lori's Podcast Journey and Final Thoughts 20:14 Closing Remarks and Contact Information Connect with Brent MKE’s Small Business Coach | Halfwassen & Associates, LLC OFFER: Free Small Business Scaling Score Download LinkedIn

September 25, 202426 min

401: Elevating the Mortgage Experience- with Michael Creed

Meet Michael Creed Michael Creed is the Branch Manager for Luminate Home Loans’ Brookfield and Waukesha, Wisconsin locations, but he does much more than just manage. In fact, Michael wears many hats at his job—from running his own personal production team to creating systems, policies, and procedures for branch processing, Michael does it all. In addition, he also coaches the loan officers and other team leads at his branch, working hard to ensure his team is set up for success. As a homeowner before he even graduated college, Michael is very familiar with the pain points that most homeowners and prospective homeowners face. He loves working with clients that are willing to trust his expertise to get mortgages closed quickly, while also improving their quality of life with a holistic financial plan. When at work, Michael is energized by all of his amazing clients and hardworking staff. Outside of work, you’ll usually find Michael rock climbing, alpine skiing, mountain biking, weightlifting, attending church, or going on other various outdoor adventures. Highlights 00:00 Welcome to the Social Capital Podcast 01:12 Introducing Michael Creed 02:29 Michael's Journey into the Mortgage Industry 04:54 Keys to Success in the Mortgage Business 09:59 Personal Life and Hobbies 15:55 Advice for the Younger Self 21:02 Lori's Turn: Marketing and Hockey Passion 24:43 Final Words of Wisdom 25:18 Closing Remarks and Contact Information Connect with Michael Luminate Home Loans - Mortgage Lending - Mortgage Careers - YouTube - Coaching and Consulting -Text (262)696-9048 LinkedIn Twitter

September 11, 202429 min

Social Capital: Celebrating 400 Episodes with Lori Highby and Abby Radewahn

In this special 400th episode of Social Capital, host Lori Highby, CEO and Founder of Keystone Click, is interviewed by Abby Radewahn, Digital Content Manager at Keystone Click. They discuss Lori's background, her passion for sports, and her journey from working at a web development company to founding her own digital marketing agency. Lori shares valuable lessons she learned about networking, mentorship, and the importance of authentic relationships. The episode highlights essential networking tips and emphasizes the significance of strong personal and professional connections in achieving success. Highlights 00:00 Introduction to Social Capital Podcast 00:49 Lori Highby's Background and Early Life 02:57 The Role of Sports in Lori's Life 04:42 Early Career and Lessons Learned 07:12 Founding Keystone Click 10:02 Personal Growth and Decision Making 18:06 Networking and Mentorship 25:35 Final Words of Wisdom Connect with Lori on LinkedIn .