So Worth It

Hosted by Jackie Ellis

Business Marketing

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Episodes

161

Latest episode

May 2026

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About the show

Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!

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60 recent

May 22, 202623 min

161. The Meta Ads + AI Paradox

In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including: Why AI "helping" everyone is actually flattening results across the board What Meta's AI literally cannot fix no matter how hard it tries Where your actual advantage lives now (spoiler: it's not in your settings) Why so many brands are starting to look and sound exactly the same A story from an event I went to that perfectly sums up what it means to be so undeniably YOU that nobody can copy it Fair warning: I go off topic more than once. I regret nothing. Chapters 00:00 The Impact of AI in Advertising 05:02 The Role of AI in Ad Creation 10:50 The Importance of Human-Centric Marketing

May 14, 2026Episode 16016 min

160. The Creative Strategy You Need to Embrace

Let's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and authenticity in advertising and content creation. Takeaways Authenticity drives engagement Imperfection resonates with audiences Chapters 00:00 The Ugly Ad Controversy 06:11 Authenticity in Content Creation 12:16 Being Different and Unique

May 7, 2026Episode 15917 min

159. The Surprising Trick for Fresh Ad Ideas

Most ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually work, even when you're totally uninspired. Want to stop scrolling and start creating? Stick around.Jackie’s process is a blend of man’s best creations: nature walks, observing real humans in their natural habitats, and meticulous note-taking. Because inspiration hits when you're relaxed, not when you're staring at a blank screen. Episode break down: How to silence “social media noise” and keep your focus razor-sharp for creative alchemy. The power of systematic time-blocking (yes, scheduling creativity is a thing). Why stepping away from your work actually makes your ideas sharper and more impactful. How to harness AI not as a crutch, but as your creative sidekick—expanding ideas without copying. The “brain dump” strategy that turns scattered thoughts into powerful ad hooks, and why writing by hand is still her secret weapon. If you think great ads come only from fleeting inspiration, think again. This episode is your blueprint for crafting compelling content consistently without waiting for a genius moment. Perfect for marketers, entrepreneurs, or anyone tired of the blank page monster, Jackie’s process proves that disciplined creativity beats randomness any day.The best part? You don’t need to be a “creative” to master it. You just need to be someone willing to try a smarter system. Want more tips? Dive into Jackie’s free training and turn your ad nightmares into revenue-generating dreams. Sign up here: https://soworthit.co/easyads

April 23, 202619 min

158. The Invisible Problem Killing Your Ad Performance

Uncover why your funnel might be sabotaging your ad results more than your targeting settings. In this episode, Jackie shares: The crux of misalignment between your ad, landing page, and customer expectations How to diagnose whether your traffic’s top-heavy (lots of clicks, zero conversions) or just not worth the click in the first place The crucial questions to ask to improve results Why your ad copy might just be too clever for its own good (and how to keep it clear) Expert insights on crafting a seamless customer journey so they don't have to work so hard to buy If you’re tired of throwing money at ads that don’t convert and want real, measurable results, this episode will shift your perspective. Because all the fancy tactics in the world won’t matter if your messaging and landing pages are speaking different languages.Perfect for digital marketers, business owners, or anyone who's tired of wasting ad budget on dead-end campaigns. BONUS TRAINING: Head over to soworthit.co/easyads to watch Jackie's free on-demand ads training.

April 16, 2026Episode 15720 min

157. Why Waiting For a Winning Ad Is Costing You

For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months. That's not the game anymore, friend. In this episode, Jackie breaks down exactly why "one winning ad" is the most expensive myth still floating around in 2026, and what's actually working now that Meta's Andromeda update has changed the rules. Inside: Why Meta wants variety, not perfection (and what that means for how you build your ad sets) The "shots on goal" analogy that will change how you think about testing forever Why her old testing method still works, but the data you're looking for is completely different The one persona shift that makes everything easier How to stop chasing the perfect combo and start filling your ad set with proven directions If you've been tweaking ads for weeks waiting for one to "hit," this is the permission slip (and the plan) to take more swings. Ready to test smarter? Grab Jackie's free, on-demand Easy Ads training at soworthit.co/easyads .

April 9, 2026Episode 15629 min

156. How Meta Is Exposing Weak Ads

It's not that the latest changes on Meta are making ads harder... It's that it's making your weak ads more obvious. In this episode, Jackie tackles the myth that the good old days of advertising on Meta are over. You can still get great results with ads, but it requires you to become a better marketer. Takeaways Adapting to change is crucial in the evolving landscape of ads. The power of specificity and strong hooks is essential for creating effective ads. Chapters 00:00 Getting Back into the Groove 05:33 The Feeling of Things Getting Harder 11:15 The Challenge of Similar Ads 17:02 Signals for Meta Ads 22:31 The Validation Signal 30:02 Becoming Better Marketers

February 26, 2026Episode 15543 min

155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan

In this episode of So Worth It , Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped. Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling feels easier (and way less gross). They dig into buyer readiness, the beliefs your audience needs before they buy, how to do research that actually works (yes—talking to real humans), and why “launches are dead” is usually just code for “we didn’t adapt.” If you want launches that convert without burning you out, this conversation is your new pre-launch playbook. Grab Brenna's Free 2026 Launch Report.

February 6, 2026Episode 15430 min

154. The Cheat Code to a Thriving Business & Life

The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance provided by her husband. The episode is a heartfelt reflection on the role of marriage in entrepreneurship and personal growth. Takeaways Marrying well can be a significant advantage in business and life. The support, encouragement, and balance provided by a spouse can have a profound impact on an entrepreneur's success. Chapters 00:00 The Myth of Self-Made Success 07:23 Support and Financial Stability 17:05 The Role of a Supportive Spouse 23:37 Personal Growth and Hobbies 31:02 Balancing Dreams and Practicality

March 3, 2022Episode 1232 min

Episode 12. Simplify your marketing with this 4 step approach

Think marketing has to be complicated? Think again! In this episode I'm breaking down my simple 4 step approach to creating and analyzing your marketing campaigns. This is the exact approach we take with our clients to ensure we understand EXACTLY what is working! Tune in and check it out. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

October 31, 2025Episode 15334 min

153. 5 Habits for Deep-Rooted Growth

When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive , how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com