SmartTouch Market Pulse

Hosted by SmartTouch® Interactive

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Episodes

Latest episode

Jan 2026

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EN-US

About the show

Market Pulse presented by SmartTouch® Interactive is an engaging and comprehensive interview series focusing on the dynamic real estate industry, providing a platform for real estate enthusiasts, industry professionals, investors, and anyone interested in understanding the complex world of real estate and marketing. By keeping its finger on the pulse of the industry, this podcast helps its audience stay ahead of the curve, making informed decisions and understanding the nuances of the ever evolving real estate market.

Listen to episodes

42 recent

June 15, 2026Episode 4346 min

AI’s Next Chapter: What Home Builders Need to Know Now

In this follow-up episode of The Market Pulse, host Aaron Fichera of SmartTouch® welcomes back John Lee, CEO and Founder of Anewgo, for an insightful discussion on the accelerating impact of artificial intelligence across the home building industry.Building on their previous conversation, Aaron and John explore the latest advancements in AI coming into 2026, the wave of major technology acquisitions reshaping the market, and what these developments mean for builders, developers, and real estate professionals. They examine how industry leaders are investing in AI-driven platforms and why these shifts are changing the way homes are marketed, sold, and experienced.In this episode, you'll learn: How recent AI advancements are influencing the homebuilding industryThe significance of major acquisitions and marketconsolidationWays AI can enhance the customer experience from firsttouch to closingPractical applications for AI throughout the buyer'sjourneyOpportunities to improve operational efficiency andteam productivityKey considerations for builders looking to adopt AIresponsibly and effectivelyWhether you're a builder, developer, marketer or sales leader this episode provides valuable insights into how AI is transforming the future of homebuilding and how yourorganization can stay ahead of the curve

January 7, 2026Episode 4245 min

How Builders Can Attract Global Buyers: Strategy, Marketing & Messaging

In Part II of our conversation with Paolo Neto of NEO, we pivot from global trends to tactical strategy. If you're a home builder or developer wondering how to actually attract international buyers, this episode is your playbook. Host Aaron Fichera dives into foundational marketing actions builders should take, covering everything from messaging and digital infrastructure to partnerships and the tech stack. Paolo outlines how developers can align with global demand, create immersive buyer experiences, and avoid common pitfalls in cross-border marketing. It's a roadmap to expanding your buyer pool and tapping into new revenue streams with smart, scalable strategies.

December 31, 2025Episode 4135 min

Why U.S. Real Estate is the New Hotspot for International Buyers

In this first part of our exclusive interview, Market Pulse host Aaron Fichera sits down with Paolo Neto, President & Chief Growth Officer of NEO, to explore how global forces are reshaping the U.S. real estate market. Paolo shares his journey from tech to real estate and introduces NEO, the world’s first AI-powered global marketplace for new construction. Together, they unpack the macroeconomic and policy drivers pushing international buyers toward U.S. properties offering developers, builders, and agents a front-row seat to a rapidly evolving buyer landscape.

December 2, 2025Episode 4031 min

Building Hope for the Holidays: Austin Habitat for Humanity with Billy Whipple

This special holiday edition of The Market Pulse, hosted by Aaron Fichera of SmartTouch Interactive, celebrates the season of giving by spotlighting the incredible work of Austin Habitat for Humanity. Join us as we welcome Billy Whipple, Chief Impact Officer, for an inspiring conversation about the organization’s mission, the growth of attainable housing in Central Texas, and the power of community collaboration. Billy shares updates on exciting local developments, dives into the impact of HomeBase Texas, and offers meaningful ways for individuals, families, and companies to give back this season…whether by swinging a hammer, making a donation, or helping spread the word. Tune in for heartwarming stories, community insights, and actionable ways you can be part of building a better future for all. It’s not just about building homes. It’s about building hope.

November 11, 2025Episode 3949 min

The Next-Gen Home Buyers: Cracking the Code on Marketing Multifamily & Gen Z

In this episode of The Market Pulse, host Aaron Fichera is joined by multifamily operations expert Adrian Danila, founder of Multifamily X Consulting, to explore how the real estate industry is shifting to meet the demands of Gen Z and younger millennials.Adrian shares powerful insights into the mindset of next-gen renters—and future homeowners—including their expectations around tech-enabled living, authenticity in branding, fast response times, and meaningful community engagement.Whether you're a home builder, real estate developer, or multifamily marketer, this episode delivers practical strategies to help you future-proof your brand and turn today’s renters into tomorrow’s buyers.🔑 Key takeaways:Gen Z’s influence on multifamily and single-family housingMarketing strategies that resonate with digital-native audiencesHow to build long-term loyalty with the next generation of homebuyersTune in for a forward-thinking discussion that helps builders and marketers evolve with today’s most influential demographic.Subscribe to The Market Pulse for the latest trends in real estate development, multifamily strategy, and homebuilder marketing.

October 21, 2025Episode 381 hr 9 min

The Future of AIO: How AI Is Rewriting the Rules of Real Estate Search

In this episode of The Market Pulse, host Aaron Fichera of SmartTouch® Interactive sits down with John Lee, CEO and Founder of Anewgo, to explore how AI is transforming the homebuilding and real estate marketing landscape.Discover how artificial intelligence is driving a shift from traditional SEO to AIO (AI Optimization), enabling smarter homebuyer engagement, dynamic website experiences, and powerful personalization. John shares Anewgo’s startup journey and insights on the tech trends every home builder, real estate developer, and marketer needs to know.What you'll learn:How homebuyers are using AI to search for new homesWhat AIO means for your digital strategyHow builders can use AI tools to sell more homes, fasterActionable digital marketing tactics that work in today’s AI-driven marketWhether you're in real estate development, new home marketing, or digital strategy, this episode delivers must-know insights to future-proof your sales and marketing.🎧 Tune in now to stay ahead in the rapidly evolving world of real estate tech.

August 26, 2025Episode 3731 min

How to Maximize CRM Adoption: Lessons from the Architect of NexGen CRM

In this episode of The Market Pulse, host Aaron Fichera sits down with Robert Cowes, Founder of SmartTouch® Interactive and the key architect behind the award-winning NexGen CRM. With the recent release of the platform’s new user-interface and features, Robert shares the vision behind the redesign and how it’s transforming the way sales managers and agents work in today’s environment. Beyond the platform, Robert dives into his expertise on why many CRMs fail, what sales leaders should focus on to drive adoption, and the daily CRM habits that separate top-performing sales executives from the rest. He also shares his perspective on the future of CRM technology—from AI-driven insights to predictive analytics—and how NexGen is positioned to keep teams ahead of the curve. Whether you’re a sales manager looking to harness the power of data, or a sales professional wanting to turn more leads into closings, this episode is packed with actionable insights, takeaways and an exclusive look at the next generation of CRM technology.

July 21, 2025Episode 3627 min

AI For Developers: How Aaron Crawford is Changing the Game for Master-Planned Communities

In this episode of The Market Pulse, host Aaron Fichera sits down with Aaron Crawford, founder of Pipsy — the AI-powered platform transforming land development and master-planned communities.Learn how Pipsy uses artificial intelligence to automate lot inventory, streamline operations, and deliver actionable insights for over 100 residential communities. Aaron shares his journey from engineering to entrepreneurship, diving into how his tech expertise led to the creation of one of the most innovative PropTech solutions in the market.This episode is packed with strategic insights for real estate developers, new home builders, property investors, and industry marketers. Explore the future of real estate automation, smart development, evolving homebuyer behaviors, and AI’s role in modern homebuilding and land use planning.Whether you’re looking to scale your developments, enhance marketing ROI, or stay ahead of trends in PropTech and residential construction, this is your blueprint for innovation.Follow The Market Pulse for more insights on transforming your real estate strategy with cutting-edge tech.

June 24, 2025Episode 3536 min

Building Smarter with Chris Krager: How Modular Construction Is Revolutionizing Real Estate Amid Rising Economic Challenges

In this episode of The Market Pulse, host Aaron Fichera dives into the future of real estate and architecture with Chris Krager, AIA—Founder of KRDB and Ma House. With deep experience across architecture, finance, and development, Chris unpacks how modular construction is transforming the way we design, build, and buy homes in today’s challenging economic environment.Tune in to learn how factors like rising construction costs, supply chain disruptions, and the remote work revolution are accelerating change in both residential and commercial real estate. Chris shares how prefab innovation, design efficiency, and buyer expectations are shaping the future of urban development and affordable housing.Perfect for real estate developers, home builders, architects, investors, and anyone passionate about modern design and construction technology.

June 3, 2025Episode 341 hr 3 min

Blueprints & Banners: Crafting Winning Social Campaigns for Builders

In this episode of The Market Pulse, “Blueprints & Banners: Crafting Winning Social Campaigns for Builders,” host Aaron Fichera dives deep into the art and science of paid social campaigns for home builders with special guest Pieter Stone, Social Media Manager at SmartTouch® Interactive. Discover the secrets behind successful paid social campaigns, from Facebook Ads to Instagram strategies that show you what it takes to turn likes into leads and impressions into impact.Pieter shares real-world insights on converting social media engagement into high-quality real estate leads, promoting builder events, and mastering KPIs that matter in the home building industry. Whether you’re a seasoned marketer or just starting out, this episode is packed with insights you can use to elevate your next campaign.