SmartTouch Market Pulse

In the second part of this two-episode series, host Aaron Fichera continues his conversation with Gary J. Davis, President of First Advisors Inc., focusing on the intersection of real estate development and politics. Gary provides expert commentary on the current political landscape surrounding land development and housing in Texas, highlighting the challenges and opportunities for developers in the face of state regulations and policy shifts. The episode also delves into the rapid demographic changes in the Texas Triangle—Austin, Dallas-Fort Worth, and Houston—and how this region's explosive growth is reshaping the future of real estate. Gary shares his insights on the housing demands, infrastructure needs, and potential for sustainable development as Texas continues to evolve. This episode is a must-watch for anyone interested in the future of Texas real estate and the political factors shaping its development.

In this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in-depth discussion on one of the most critical issues facing Texas land developers: water rights. Gary shares his extensive knowledge and experience in navigating water management challenges while developing large-scale projects in the Texas Hill Country. The episode explores the importance of water sustainability in land development, including how developers assess water usage feasibility for projects like golf courses and mixed-use developments. Gary dives into the impact of water scarcity on future development, revealing key strategies for balancing growth with environmental responsibility. Whether you're a seasoned real estate professional or simply curious about land development in Texas, this episode offers valuable insights into the intersection of natural resources and real estate.

In this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word-of-mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract loyal customers. From creating exceptional customer experiences to leveraging strategic referral systems, Anita provides actionable tips for any business looking to optimize word-of-mouth marketing and build a strong, organic reputation. Tune in to discover how you can turn your customers into your greatest advocates and grow your business through authentic, word-of-mouth connections. About Our Guest Anita Erickson, Founder & Owner of The Marketplace ATX Anita is an entrepreneur, consultant, speaker and writer with a passion for creating meaningful connections and supporting friends, colleagues and customers in excelling at what they love. She is a committed advocate for small business owners and the design/build industry.  Anita is committed to developing a Design District in Austin, kickstarted by her current venture, The Marketplace, a collaborative trade showroom.

In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing.  Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and implementing SmartTouch Conquesting. They also tackle the common challenges of competitor conquesting, offering solutions for refining audience size and selecting the most effective advertising platforms.  Whether you're a seasoned marketer or new to digital marketing, this episode provides actionable advice on getting started with geofencing and competitor conquesting to gain a competitive edge in the real estate market.   Don't miss this chance to learn from the experts and elevate your marketing strategy! 

In this insightful episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Justin Freeman, a seasoned advisor for home builders at CMG Financial, based out of Fort Lauderdale, Florida. With a wealth of experience in the mortgage industry, Justin offers deep insight into the critical relationship between loan officers, private banking, and builder partners, revealing the strategies and products that drive successful collaborations.  Throughout the episode, Justin shares his expert perspective on the current trends shaping the Florida and U.S. housing market, offering valuable insights into the unique challenges and opportunities that builders face and how Builder Buy Downs are leveling the playing field for home builders of all sizes. He also discusses the innovative builder incentives and products offered by CMG Financial, explaining how these tools help builders accelerate sales and grow their business.  As the conversation unfolds, Justin touches on the impact of technology on the mortgage industry and forecasts the future of the housing market. Whether you're a builder, real estate professional, or simply interested in the latest market trends, this episode is packed with actionable insights that you won't want to miss.  Tune in to discover how CMG Financials is empowering builders and shaping the future of homebuilding in Florida and beyond.

In this engaging episode of "The Market Pulse," host Aaron Fichera sits down with Drew Hanish, the visionary Founder and CEO of Pravo Construction. As a leading commercial general contractor in Austin, Texas, Pravo Construction has carved a niche in historical preservation and reuse projects, bringing new life to the city's architectural heritage and complimenting new residential growth in surrounding areas.  Join us as Drew shares the inspiring story behind Pravo Construction, detailing its unique approach and standout projects that highlight the company’s expertise. Delve into the current trends shaping Austin's commercial and residential real estate market, the Live Work Play trend within construction and discover how builders are navigating the challenges and opportunities in today’s economic climate and real estate prices.   Explore the growing trend of historical preservation and reuse, understanding the intricate balance of maintaining historical integrity while meeting modern needs. This episode promises to provide a wealth of knowledge and inspiration for industry professionals and enthusiasts alike, showcasing how innovative construction practices are revitalizing communities and preserving history for future generations. Don't miss this captivating conversation on "The Market Pulse." 

In this exciting episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Tanner Ross, VP of Marketing Services, to explore the cutting-edge world of IDFA and Geofencing marketing strategies. Discover how these innovative tools are transforming the landscape of real estate marketing, particularly in the new home sales sector. Tanner shares in-depth insights on the implementation, benefits, and challenges of these strategies, along with real-world examples for builders and developers. Get an exclusive look at the latest updates and applications that leverage IDFA and Geofencing, and learn how to navigate the complexities of regulatory and privacy concerns. Whether you're a seasoned marketer or new to digital marketing, this episode provides valuable advice and foresight into future trends that will shape the industry. Join us for a compelling discussion that promises to unlock the potential of your real estate marketing efforts. Don't miss out on this opportunity to stay ahead of the curve!  Tune in now and take your marketing strategy to the next level! 

In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera delves into the dynamic world of home building with special guests from Constellation Home Builder Systems. Known for their cutting-edge ERP software solutions and insightful market data, Constellation Home Builder Systems is at the forefront of technological innovation in the real estate and construction industry.  Join us as we explore the company's rich history and the significant trends they're observing in the market. Our guests will share insights from the recently launched Builder Metrix, highlighting key data trends and regional shifts in home buying across North America. We'll also explore compelling case studies that showcase the tangible impact of their software solutions on builders' businesses and discuss the future of technology in home building.

In this inspiring episode of Market Pulse, host Aaron Fichera sits down with a seasoned Energy Incentive Specialist from TaxTaker to explore the powerful intersection of tax incentives and sustainable real estate development.  Our expert guest Abby Massey, VP of Energy Incentives, dives deep into the myriad of green energy tax programs that builders, developers, and business owners can leverage to enhance sustainability and profitability. From detailed explanations of complex tax incentives to real-world success stories, this episode provides a comprehensive overview of how smart tax strategies can drive forward-thinking projects.  Listeners will gain insights into the technical aspects of qualifying for these incentives, common challenges faced by developers, and how TaxTaker helps navigate these complexities. The discussion also highlights future trends in green energy incentives, providing valuable foresight for industry professionals.  Join us for an engaging and informative session that uncovers the financial benefits of sustainable development and offers practical advice for maximizing tax incentives in the real estate market. Don’t miss this opportunity to learn from industry leaders and discover how you can capitalize on green energy tax incentives to drive your projects forward. 

Join us on "The Market Pulse" as host Aaron Fichera interviews Jeff Shore, a luminary in the new home sales sector and the creative force behind Shore Consulting. Dive into Jeff’s illustrious journey in real estate, exploring his revolutionary 4:2 Formula™ sales framework that has dramatically reshaped selling strategies in the new home market.  Our discussion also highlights the expansion of Shore Consulting, emphasizing how Jeff’s leadership and his team’s dedication have propelled their status as frontrunners in the field. As well as, reimagining what the new sales leaders must-do in order to stand out and adapt to the ever changing environment of residential real estate.  Tune in for an engaging conversation filled with expert advice and motivational stories, aimed at those looking to excel in the world of new home sales. About Our Guest - Jeff Shore Jeff Shore is the founder and CEO of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs. Jeff is a top-selling author and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speakers Group.  With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the minds of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $65 billion in sales last year.  He resides in Northern California with his wife Karen. When he isn’t on a stage or on an airplane you can find him doting on his adorable gang of grandchildren, serving at his local church, or getting some ice time at the local rink where he plays in a competitive hockey league.