November 12, 2024Episode 1024 min
Episode 10: Introducing Phase 5's new Brand & Communications practice, Together with Michael Dolenko
Phase 5 partner Michael Dolenko discusses the firm's new practice with CMO Stephan Sigaud.
Episodes
10
Latest episode
Nov 2024
Language
EN
About the show
Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
Listen to episodes
February 16, 2024Episode 99 min
Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies
October 17, 2023Episode 824 min
Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.
September 15, 2023Episode 734 min
Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.
July 24, 2023Episode 620 min
Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science
Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.
May 3, 2023Episode 519 min
Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.
April 20, 2023Episode 431 min
Episode 4- X4 Summit Highlights, Together with Andreas Noe
Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.
February 27, 2023Episode 313 min
Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh
Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.
February 22, 2023Episode 19 min
Episode 1: Integrated UX and CX, Together with Stephan Sigaud
Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.
February 22, 2023Episode 219 min
Episode 2: Intro to JTBD, Together with Steve Hansen
Learn about Jobs to Be Done, an increasingly popular market research methodology.
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