Smart Route

In this episode, host Andrew Clark interviews Jeff Eisenfeld, Director of Search at Media by Mother, about leveraging creative digital campaigns and building authentic human connections on platforms like YouTube. Jeff shares actionable insights from his extensive career, including the breakthrough strategy behind Amica Insurance’s viral campaign.

How can marketers find the right balance between human connection and AI in their work - and use it to excel in their future careers, too? This Silicon Valley CEO has some ideas. 

Think you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.

Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.

Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.  Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you  Create great content fast Automate time-consuming tasks Blend traditional and digital lead gen strategies And more!

Did you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.

Did you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.

Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.

In this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics. Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level.

Why be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.