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Smart Route

Smart Route

Hosted by CTM

BusinessInterviews guests

Episodes

45

Latest episode

Feb 2026

Language

EN

About the show

The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration. With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.

Listen to episodes

45 recent
February 9, 20261 min

We're Signing Off for a Bit

Because of competing priorities, we've decided to hit pause on the Smart Route podcast. A big thank you to everyone who's been with us over the years!

November 25, 20251 min

2025 Winter Break Announcement

We're taking a much-needed winter break in December and will return in January 2026 with a new season.Thanks for your continued support!Make sure to like and subscribe to automatically get new episodes.

November 14, 202533 min

Building Brands, Not Just Rankings: The Future of Legal Marketing

Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn’t enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

October 21, 202536 min

Nobody's Coming to Save Your Career

Executive coach Rawan Aldobai shares strategies for overcoming invisible barriers, building your personal brand, and creating a career path that’s sustainable and aligned with your values, not just defined by promotions or paychecks.

September 22, 202529 min

From Sober to CEO: One Man’s Surprising Path to Ethical Marketing

Discover how Webserv.io CEO Preston Powell transformed his recovery journey into a mission for ethical, data-driven behavioral health marketing.

August 25, 202535 min

Smarter PPC Starts with Better Calls: Lessons from the Front Lines

What makes a lead actually valuable? Chris Cabaniss of Falcon Digital Marketing joins Smart Route to talk real-world PPC strategy, lead quality, and how to optimize calls for ROI.

July 25, 202542 min

Messaging Matters: What 11 Million Cold Emails Taught This Marketer About Outreach

James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

June 18, 202533 min

Stop Chasing Links: The Human Side of PR

Links alone won’t cut it. Discover what brand visibility in the age of AI means and what marketers get wrong about PR in this chat with Digital Olympus founder Alexandra Tachalova.

May 29, 202532 min

Not Built to Pitch: Creating LinkedIn Content That Connects

From failed sales jobs to running his own B2B consultancy, Tim Davidson has learned the power of content by making it his way.In this episode of Smart Route, Tim sits down with Andrew Clark to share how he transitioned from agency work to founding B2B Rizz, why LinkedIn is his platform of choice, and how his fruit-cutting, skit-filming, content-slinging side hustle turned into a full-time business.

April 22, 2025Episode 361 hr 3 min

The Ego Goes First: An Entrepreneur’s Journey

From the highs of founding a startup in a new country to the lows of unpaid bills and business collapse, discover the journey that has earned this business coach over 30,000 followers on TikTok and a new lease on life.

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