Small Town Strategy

What brand is, and what it isn't: Utilizing the concepts of Patrick Hanlon's "Primal Branding" to create a pathway to intentional branding for small town businesses.

In this episode we walk through an application of the book Primal Branding by Patrick Hanlon. Get the book: https://amzn.to/42YZnvU

Setting pride aside in the interest of accomplishing our mission.

A well-designed strategy, experience, and appearance is the single most powerful indicator of whether or not a small town business has what it takes to succeed.

Make your ad budget go further by converting it into something that converts 100% of the time.

Before I was a good freelancer, I was the stereotypical bad freelancer. Here is how you can avoid earning a bad reputation.

Tips for getting work when nobody knows who you are.

A small business in a small town can use the edge of genuine human interest to strengthen their positioning within their community as well as the reputation of their community in the wider world.

How to reliably fill up a small town diner without throwing hundreds of dollars at Facebook.

Inside the minds of small town customers. A focus on diners and restaurants but good for any small town business owner to pay attention to.