May 29, 202441 min
Implementing Primal Branding for Small Town Businesses
What brand is, and what it isn't: Utilizing the concepts of Patrick Hanlon's "Primal Branding" to create a pathway to intentional branding for small town businesses.
Episodes
10
Latest episode
May 2024
Language
EN
About the show
Applying design thinking and marketing strategy to small town businesses and creatives.
Listen to episodes
February 27, 2024Episode 921 min
Primal Branding for Small Towns
In this episode we walk through an application of the book Primal Branding by Patrick Hanlon. Get the book: https://amzn.to/42YZnvU
February 22, 2024Episode 813 min
Quitting (isn't) for Dummies - Dips & Cul-de-sacs
Setting pride aside in the interest of accomplishing our mission.
February 21, 2024Episode 713 min
Design Thinking Cures All Ills
A well-designed strategy, experience, and appearance is the single most powerful indicator of whether or not a small town business has what it takes to succeed.
February 15, 2024Episode 623 min
Stop Wasting Your Ad Budget
Make your ad budget go further by converting it into something that converts 100% of the time.
February 13, 2024Episode 511 min
Be a Better Freelancer - How to Stop Ghosting
Before I was a good freelancer, I was the stereotypical bad freelancer. Here is how you can avoid earning a bad reputation.
February 6, 2024Episode 420 min
How I Get Work as a Designer in a Small Town
Tips for getting work when nobody knows who you are.
January 30, 2024Episode 319 min
Profitable Altruism
A small business in a small town can use the edge of genuine human interest to strengthen their positioning within their community as well as the reputation of their community in the wider world.
January 25, 202428 min
The Pure Profit PPC Replacement - Pester Power
How to reliably fill up a small town diner without throwing hundreds of dollars at Facebook.
January 23, 202417 min
Why We Eat Where We Eat
Inside the minds of small town customers. A focus on diners and restaurants but good for any small town business owner to pay attention to.
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