Small Town Big Business

Hosted by EThOs at The Citadel

Business Entrepreneurship

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Episodes

138

Latest episode

Aug 2026

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About the show

Entrepreneurship and Business Opportunities in Today’s Small Towns hosted by Russell Williams, Jennifer Olson, and Deb Barnett.

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60 recent

August 27, 202644 min

Threads of Grace: An Entrepreneur's Journey with Traci McLaughlin

Nicholas Holdinghausenand Jennifer Olson host Small Town Big Business and interview Murphysboro-based entrepreneur Traci McLaughlin, who runs Shine On A Dime cleaning (11 years, residential and commercial) with her husband, manages McLaughlin Properties (eight rentals acquired largely through opportunities that arose during and after COVID), and writes as an author. McLaughlin discusses publishing her first novel, Threads of Grace—inspired by her brother Troy’s death at 28 and shaped by experiences including foster care—plus a companion guided journal, a children’s book The Wise Path, and an upcoming children’s book Elena planned for July/August 2026. She shares lessons about avoiding publishing scams, editing and formatting, ISBN/barcode choices, and selling via Amazon and libraries, along with challenges of hiring, landlord repairs, unreliable tenants, and balancing business with family time.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.facebook.com/ShineOnaDimeIL/SPECIAL THANK YOU TO OUR SPONSORS:Watermark Auto Group: https://www.watermark.auto/Fowler Heating & Cooling: https://fowlerheatingandcooling.com/Swinford Media Group: https://swinfordpublications.com/Arcadia Wealth Group: https://www.raymondjames.com/arcadiawealthgroupBanterra Bank: https://www.banterra.bank/Southern Illinois Now: https://southernillinoisnow.org/Produced by Union Street Artshttps://www.unionstreetarts.com/00:00 Welcome to Southern Illinois Now00:46 Meet Tracy McLaughlin01:05 Three Businesses Overview02:36 From Idea to First Book05:21 Publishing Pitfalls and Process11:20 Threads of Grace Story14:25 Entrepreneurial Roots15:37 Building Shine on a Dime18:58 Marketing and Small Business Seasons20:41 Rental Properties Origin Story21:10 Buying First Home22:27 Inheriting Country Mobile Home23:48 COVID Rental Expansion25:08 Eight Properties Now25:59 Landlord Challenges30:13 Local Management Matters31:39 Character And Client Care34:03 Advice To Younger Self38:02 Writing New Books39:13 Where To Find Tracy42:13 Time Over Money43:35 Podcast Wrap Up

August 13, 202645 min

Sono Techniques Academy: Lynn Flamm

From Sonographer to App Founder: Lynn Flam Builds SonoTechniques AcademyNick Holdinghausen and his co-host introduce Southern Illinois Now’s Small Town Big Business and interview Lynn Flam, a registered diagnostic medical sonographer with 34 years of OBGYN experience who launched the SonoTechniques Academy OBGYN ultrasound teaching app and The Seasoned Sonographer podcast after career burnout and a lack of local teaching jobs. Flam describes identifying an education gap as busy OBGYN offices struggle to take students, using SBDC Carbondale resources to plan and find developer Jeremy Packer (Packer Labs), and marketing primarily through social media, including TikTok, plus costly conferences. The app is used by SIU’s program and a local hospital system as a reference for protocols and checklists. She also became a CME lecturer, presenting on ectopic pregnancies and first-trimester evaluation, and discusses AI’s growing role in ultrasound.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://sonotechniquesacademy.com/

July 23, 202638 min

Pharaoh Boxing: Small Town Big Business

Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCAST

July 16, 202652 min

Take Action Today with Chrystal Cantrell

Small Town, Big Business: Take Action Today Inc. with Chrystal CantrellJennifer Olson and Russell Williams host Small Town, Big Business in downtown Marion, Illinois, and interview Chrystal Cantrell, executive director of Take Action Today Inc., a recovery community organization serving Franklin, Williamson, Perry, Jackson, and Jefferson Counties with walk-in centers in Carbondale, Marion, and Benton/West City. Cantrell, a certified peer recovery specialist in long-term recovery, describes services including peer support, harm reduction education, Narcan and test kit distribution, transportation to treatment and appointments, laundry and clothing assistance, and plans for a thrift store. She discusses stigma, addiction as disease, homelessness realities, and the need for housing partnerships. The organization began after a homeless man’s death in West Frankfort, incorporated in 2020, grew rapidly, now has 18 staff, and runs ROSC councils, a youth prevention program (SIYEN), and a hotel-based respite partnership with Equality Inn and medical partners like Deaconess. She outlines volunteer, donation, and supply needs and shares contact details (takeactiontoday.net, Facebook, and center addresses).Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://takeactiontoday.net/

July 9, 202641 min

Alexander Family Practice: Small Town Big Business Podcast

Small Town, Big Business: The Alexanders Bring Independent Primary Care Back to MarionHosts Jennifer Olson and Russell Williams welcome Dr. Jim Alexander and physician assistant Jennifer “Jen” Alexander to discuss opening Alexander Family Practice on West Main Street in downtown Marion, Illinois. They share their history practicing in the region since the early 2000s, a brief out-of-state hiatus, and their decision to return to independent medicine to restore one-on-one, continuity-based care and reduce corporate “layers” that frustrate patients. Jen describes learning the business side of healthcare, especially insurance credentialing, electronic systems, and billing, and credits community resources and a strong referral network built over decades. They highlight services including preventive care, laceration repair, dermatology procedures, joint injections, and Botox/fillers, note they see patients from newborns to a 109-year-old, introduce their social-media mascot “Mac Daddy,” and explain how to become a new patient and how to contact the office.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.facebook.com/p/Alexander-Family-Practice-61566590492602/

June 25, 202654 min

Gideon Realty: Amy Eckert

Small Town, Deep Roots: Amy Eckert on Building Gideon Realty in Marion, IllinoisJennifer Olson and Russell Williams host Small Town, Big Business from downtown Marion, Illinois, introduce sponsors, and interview Amy Eckert of Gideon Realty. A lifelong Marion resident, Eckert shares her family background, memories of Marion’s downtown-to-mall-to-downtown shift, and her path from part-time jobs and 10.5 years in local radio to homeschooling her sons for 16–17 years after feeling called to do so. She describes leadership experience in multi-level marketing, earning her real estate license in 2017 with mentor Joanna Farrell, later obtaining a managing broker license, and in May of the prior year launching the intentionally small “boutique” Gideon Realty after guidance from Ethos and attorney Martin Parsons. Eckert emphasizes personalized, local, relationship-based service, education for buyers and sellers, and her trademarked tagline, “Small Town, Deep Roots,” and shares how to contact her via Facebook or 618-922-8820.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.facebook.com/RealEstateSouthernIllinois/

June 18, 202630 min

Rooted & Whole Wellness | Small Town Big Business

Rooted and Whole Wellness: Brittany Hammers on Root-Cause Naturopathy in Rural Southern IllinoisJennifer Olson and Russell Williams host Small Town, Big Business from downtown Marion, Illinois, thank sponsors, and interview Brittany Hammers, founder of Rooted and Whole Wellness. Hammers shares that her business grew from her own Crohn’s disease diagnosis in 2018/2019 and frustration with trial-and-error medications, leading her to pursue a doctorate in traditional naturopathy and focus on root-cause wellness through nutrition, lifestyle changes, detox support, and selective supplement recommendations. She emphasizes long, in-depth assessments (often 60–90 minutes or longer), listening, addressing trauma and stress, and guiding clients step-by-step with frequent portal access, while limiting to about five clients a month to maintain connection. She discusses faith, balancing roles as mom, student, and business owner, staying values-driven with low overhead, plans for a future physical space, and ways to contact her via the Rooted and Whole Wellness Facebook page, including in-person, virtual, and mobile options.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.facebook.com/RootedandWholeWellness

June 11, 202644 min

Branch Cafe & Market: Elaine Ramseyer and Nina Donovan

Branch Cafe and Market: Legacy, Values-Driven Food, and Community in Downtown CarbondaleHosts Jennifer Olson and Russell Williams interview Elaine Ramseyer and Nina Donovan about The Branch Cafe and Market (formerly Long Branch), a legacy downtown Carbondale business and regional draw that expanded by merging with Town Square Market. Elaine recounts buying the cafe in 1998, growing from coffee and cookies into a full kitchen, adding a separate bakery/catering kitchen after purchasing the former Tokyo Restaurant, and evolving from a long-time vegetarian menu to include items like grass-fed beef burgers, wild-caught Alaskan salmon patties, and organic chicken, while staying focused on fresh, handmade food and quality ingredients. Nina describes the market’s specialty grocery offerings, prepared foods, local artisan gifts, supplements, and a homeopathic pharmacy, plus its role as a welcoming “third space” hosting meetings, art, memorials, showers, and community events. They discuss post-COVID staffing challenges, changing customer habits, marketing via social media and email, and their service- and relationship-driven mission, including support for international orphanages and local trade scholarships.00:00 Podcast Welcome00:50 Meet The Guests02:05 Branch Origin Story02:46 Growing Into A Kitchen04:26 Bakery Expansion Move05:19 Menu Evolution Values07:14 Market Merge Explained08:52 Entrepreneur Backgrounds12:40 Elaine New York Tales13:27 Nina Community Roots16:29 Third Space Events20:14 Hosting And Staffing20:48 Hours And Rentals21:28 Post Covid Staffing Shift23:29 Slow Food Versus Fast25:54 Marketing And Specials28:30 Artisan Gifts And Pantry29:09 Dietary Needs Focus30:21 Health Shop And Supplements31:02 Finding The Location32:36 Values Over Profit36:25 Community And Giving Back39:36 Connections And Networking42:16 How To Find Branch43:31 Sponsor Thanks And Wrap

May 28, 202652 min

The Dome at Blueberry Hill: Jeremy & Sarah Farr

The Dome at Blueberry Hill, in Southern Illinois. The Farrs explain relocating from Central Texas after friends moved to the area, seeking a slower pace of life, more family time, and a better school system, and deciding to leave high-paying jobs to become their own bosses. They describe evolving from early ideas like canvas tents and cabins to a fully insulated geodesic-style dome assembled largely by themselves, designed with minimal, nature-focused interiors, a panoramic window, loft sleeping, kitchenette, bathroom, and year-round comfort. They detail the secluded two-acre property with a game barn, swings, and nearby draws like the Shawnee Hills Wine Trail, Giant City State Park, Cobden, orchards, and trails. They discuss using guest feedback, five-star reviews, and consistent social media marketing, share lessons on working as spouses and entrepreneurs, and preview plans to expand with two additional units in Union County.Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.airbnb.com/rooms/1269628820773673911?source_impression_id=p3_1779908464_P3JpK7b3dU6q0uKh

May 21, 202629 min

My Office Help: Shayna Shadowen

My Office Help: Virtual Office Support, AI Tools, and Growing a Service Business from Rural IllinoisHosts Jennifer Olson and Russell Williams welcome Shayna Shadowen of My Office Help, a virtual office providing backend support for home service contractors and other small businesses through live phone/admin support, a CRM-based platform, and AI tools for calls, texts, email, scheduling, and social media. Shadowen shares her roots in a third-generation electrical business, how helping other electricians led to running offices for multiple companies, and how the company ultimately shut down the electrical business in 2024 to focus fully on My Office Help. She describes growth driven by the 2020 appliance repair boom, serving about 70 clients across the U.S. and Canada with 19 team members, flat-rate pricing for live support, tiered platform plans, and per-minute advanced AI. She credits onboarding, staying in defined roles, coaching, team training, and BNI networking for local traction, and cites family as her “why.”Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://myofficehelp.com