The Get More Website Traffic Podcast

Hosted by Barb Davids

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Episodes

197

Latest episode

Aug 2026

Language

EN-US

About the show

Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!

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60 recent

September 9, 20268 min

Where to Run Paid Ads {Paid Ads Series 2 of 3} (EP122)

Before you pick a platform for your paid ads, ask this question... Is your audience already looking for what you offer? Or do they not know they need it yet? That gives you direction to where you should spend your ad budget. In part 2 of this paid ads series, we're covering the where: Google, Meta, LinkedIn, TikTok, and a few options you probably haven't considered. You'll get real industry examples of what fits where. Enjoy the episode! 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗓️ Free webinar = ⁠How to Increase Revenue with Paid Ads⁠ . It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square! 🧰 I love me a good digital marketing tool. This week’s recommended tool is Google Search Console. One of my go-to tools to find what phrases people find my (and clients') websites on. I gotta say, Google has been stepping up their Google Search Console game. It provides a dashboard insights area, you can see where your socials appear in search results and they are even showing some AI phrases if your website comes up in the AI overviews. Definitely worth checking out to inform your SEO and AI SEO strategy. Peek inside my toolbox. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

September 2, 20268 min

How Much Do Paid Ads Cost? {Paid Ads series 1 of 3} (EP121)

Maybe you’ve tried an IG boosted post or a Google campaign once and it didn’t do much. Or maybe you’ve never run any paid ads because you don’t know what it should cost or where to start. This episode is the first in a series of 3 episodes where you’re going to get straight answers on what paid ads cost, where to run them, and what has to be done for them to pay off, so you can make the call with real information instead of relying on a vendor’s pitch. Paid advertising is a fast track option to more revenue when you have the right messaging, goals and tracking in place. Enjoy the episode! 🗓️ Free webinar = How to Increase Revenue with Paid Ads .It's on September 24. You’ll leave with a clear answer on whether paid ads make sense for your business right now, and what running them well would look like. Be there or be square! 🧰 I love me a good digital marketing tool. This week's recommend tool is Luma. I used to create events with Zoom and still do but Luma has a super simple set up and interface. And notifications for the event are automatically sent. I can even send an email following with the replay. It's a free tool. It let's you link your zoom or YouTube or whatever platform you're hosting the event from. If you try it out, let me know how you like it! Peek inside my toolbox. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

August 26, 20269 min

Tired of Waiting on SEO? Try These Four Tactics (EP120)

Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions. Enjoy the episode! Links mentioned in the episode: ⁠[webinar] Updating Your SEO Strategy for AI Search⁠ ⁠Schedule a Clarity Call⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Fathom Notetaker . Love this tool! Having a notetaker lets me be more focused on the conversation without the fear of potentially forgetting something or not writing it down correctly. I like that it has various methods of recapping the meeting, you can ask questions about the meeting, and it even has some ready-made lists like what questions came up. It's rare I have to correct the summary, which is super convenient. 🎧 This week’s recommended podcast episode is The Neuroscience of Overthinking and How to Finally Stop on the Em on the Brain podcast. I appreciated the tactical actions to help move out of overthinking. If you listen to the episode, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

August 19, 202611 min

Building Your AI SEO Roadmap (EP119)

The short answer in how to build your AI SEO roadmap is add in an updated website copy strategy and up your off page SEO game. We'll cover this by bringing it into two buckets (I love bucketing things), on page and off page tactics. And then what goes into each one of those. At the end I share where to start and a webinar with more information. Enjoy the episode! 🔗 Webinar : Updating Your SEO Strategy for AI Search 🧰 I love me a good digital marketing tool. This week’s recommended tool is a network for people who want to build AI systems for their business call Her AI Club . I love the founders, in particular, Kinsey Soderberg. Been following her content for years. She's a genuine human being. The club resources are uncomparable. It's how I learned to automate out my Blog Page Power-Up Plan™ . Instead of copy/pasting about a thousand times and rethinking the format every time I opened it up, I automated it up to the point of delivery. It generates the document, drafts the email, sends me an email notification with some of the back end checks I'd do before building out the plan, it's saved me about an hour's worth of work for every plan delivered. Anyway, I'm getting off track. Her AI Club is a great resource. Affordable. Definite ROI for your business. Peek inside my toolbox. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

August 12, 202610 min

Checking Where Your Website Stands in Search (AI Search and Traditional SEO) (EP118)

AI search brings new SEO metrics. I cover mentions vs citations, share of voice, where to find your numbers, and my gripe with prompt tracking. Enjoy the episode! Listen to part of 1 of this 3-part series. Resource Links [webinar] Updating Your SEO Strategy for AI Search Do you really need an SEO tool to show up in Google? Amadora AI LLM Tracking Data Studio - I think I called it Looker in the podcast but it changed names, again. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies. 🧰 I love me a good digital marketing tool. This week’s recommended tool is Make . Make is a behind-the-scenes wizard for automating all the little stuff that fragments your day. Like connecting all your favorite apps so they talk to each other without you lifting a finger. Let’s say someone fills out a form on your site. With Make, you can auto-pop that data into a spreadsheet, ping your Slack, create a task in your fave task tool, and even send a personalized email… all without a single post-it-note reminder. Aaaand... you don’t need to know how to code. Just drag, drop, and map out your automations visually. It’s super powerful and kinda fun once you get going. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is AI Tools Transforming My Business This Summer on the Website Design Made Simple show with Jenny Belanger. I always love to hear what other people are doing their business and this was a fun one. Take a listen and see if anything tickles your fancy. If you listen to the book, let me know how you like it! Find other recommended episodes here.

August 5, 20266 min

You're Optimizing Your Website for 3 Searchers (EP117)

Whether you personally or professionally use AI or not, has zero effect on whether or not your audience is using AI. I'm going to share a couple of staggering stats with you… 37% of consumers begin their research with AI tools rather than traditional search engines AI-driven traffic converts 5× higher than organic So we have to optimize our website not only for Google but for AI. In order for your client or customer to find your website, it needs to speak to 3 different types searchers. Enjoy the episode! [webinar] Updating Your SEO Strategy for AI Search Replays sent free for registered attendees . 🧰 I love me a good digital marketing tool. This week’s recommended tool is answersocrates.com While traditionally I used this for finding more ideas around keyword topics, I've recently been using this for LLM tracking. Where and how my clients are showing up for certain topics. It shows share of voice and competitors. And it's affordable. 🎧 This week’s recommended podcast episode is Should You Put Pricing on Your Website on the Small Business Casual podcast with Emily Aborn. I am forever a fan and this question as old as the internet itself. And still just as debateable. Emily asked 5 service providers their advice, including yours truly. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

July 29, 20268 min

What's in Our Control [Website Marketing Edition] (EP116)

We can't control the outcome of our marketing. What we can control is the where, when, and how, and sometimes how much we spend. We try to control it anyway. If I do this, then I'll get that. This episode is me going through what's in your control when it comes to getting more website traffic, and what's not. Enjoy the episode! [webinar] Messaging Momentum: A Flexible Repurposing Plan. It's covering: How to tell which pieces of content are actually worth repurposing, and which ones aren't A short list of tactics that are productive to getting your plan done How to separate your content structure from your message, so the plan holds for a quarter while the words inside it stay flexible A simple scoring system to sort through your backlog of ideas, so you know what's worth repurposing and what's not Be there or be square! 🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for Setapp for macs It's Multiple apps for your mac. All with only one subscription. I used it for a time for an app that provided shortcuts. So I would type say, unicorns pooping rainbows and it would replace that with a paragraph about how they don't poop rainbows. I kid of course. But the app is for real. There is a 7 day free trial if you want to see what it has and check it out. Peek inside my toolbox. 🎧 This week’s recommended podcast episode is The Random Show — Tim and Kevin Talk Retreats, Mortality, AI Predictions, Supplements, Rock Climbing at (Almost) 50, and Not Waiting for “Someday” This was a long one… I used the chapters to jump into and around the parts of the discussion I was interested in. I most liked to hear about Kevin's micro-insight around there is not sense of lack. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every Wednesday. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

July 22, 20266 min

Maybe THIS Repurposing Plan Will Work (EP115)

If you've ever felt like turning one piece of content into ten more is just too big to tackle, this one's for you. I'm sharing what's actually behind the dread and a solution that gets things moving. 4 reasons and a funeral for excuses. Hah! Enjoy the episode! 🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for WordPress. The thing I most use it for is showing different copy on a page depending on where the visitor is coming from. For a client of mine in particular, has a contact inquiry form on multiple pages. After the form is submitted, the visitor is taken to a thank you page. That thank you page has different copy depending on the page the visitor came from. Other personalization ideas use time of day, where they are located. So many options. The idea is to show more personalized information to increase conversion rates. Peek inside my toolbox. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here . 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

July 15, 20266 min

The 3 Signals for Stretching Your Content Marketing (EP114)

You've got content sitting around that you haven't touched since you published it. Before you decide what to do with it (or whether to do anything at all) there's a fast and simple way to figure out which ones are worth the time. I'm sharing three signals I look for before I repurpose, plus a quick test you can run in less than 30 seconds. Enjoy the episode! 🗓️ ⁠⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Canva . I almost feel like duh, on this one and yet I'm still surprised when occasionally I mention this and some people don't know about it. I use it mostly for social graphics and podcast thumbnails. I have create animated .gifs from videos for my emails. I've used it to create bulk post creatives in the past. I was doing a set of tips for 30 days and I put them all in a spreadsheet and bulk added then into Canva to give me the 30 graphics. So much easier than copy/pasting the full 30. 🎧 This week’s recommended podcast episode is How to Let Go & Start Over (4 Shifts That Will Change Your Life) on the On Purpose with Jay Shetty podcast. My biggest takeaway is why we hold on to things we're trying to let go of. I can't tell you what it is! Go listen to the episode! If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ ⁠Digital Marketing Takeaway⁠ Digital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.

July 8, 20266 min

Remove “Someday” From Your Repurposing Plan (EP113)

I’ve got a stack of courses, checklists, and AI tools that promise to solve my content repurposing problem. I still don’t use them consistently. There are three reasons that keeps happening and maybe for you too. This episode goes into why the repurposing plan hasn’t happened yet, and what’s helping me move forward. Enjoy the episode! 🗓️ ⁠Webinar for Flexible Repurposing System⁠ 🧰 I love me a good digital marketing tool. This week’s recommended tool is Scoop.it A content curation tool, bookmark tool, information finder… it has multiple uses. I like it as a sort of other search engine. I really like how they have made an effort to prevent crap content by allowing only paid users to curate publicly and free users content only shows up in the community. I perosnally like it to find new information vs posting to it. 🎧 This week’s recommended podcast episode is Build Solid Confidence on the Adult Chair Podcast. This one I loved as it wasn’t like “fake it til you make it”. It was around how trust in ourselves build confidence. If you listen to the book, let me know how you like it! Find other recommended episodes here. 🗞️ Digital Marketing Takeaway Digital marketing advice that doesn't require a dictionary. Short enough to read. Useful enough to use. Every week. About This Show The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.