Small Business Pivots

Hosted by Michael D. Morrison

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Episodes

150

Latest episode

Jul 2026

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EN-US

About the show

Stuck in your business and not sure what's next? Small Business Pivots delivers honest, real-world conversations with entrepreneurs and business owners who've made bold moves to grow, adapt, and build something that lasts. Hosted by nationally recognized business coach and keynote speaker Michael D. Morrison, each episode goes beyond the highlight reel. Guests share the real turning points, hard lessons, and strategies that actually moved the needle, whether they were chasing six figures or scaling past seven. With 140+ episodes and ranked in the top 10% of podcasts globally, Small Business Pivots drops every Wednesday, giving small business owners a trusted weekly resource to help them grow. Each week you'll hear real conversations about: Small business marketing, branding, and social media Sales strategies, referral networks, and building partnerships Leadership, hiring, team culture, and systems Mindset, burnout, and decision-making as a founder Scaling, SOPs, automation, and building a sellable business If you're a small business owner who's done guessing and ready to grow, this is your show. Subscribe and join thousands of business owners making pivots that actually matter. Ready to work with Michael D. Morrison? Visit: https://www.michaeldmorrison.com/consultation

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July 1, 2026Episode 15136 min

Why Most Small Businesses Stay Stuck (And How to Fix It) | Rob Young

Most business owners are experts at their craft—but they've never been taught how to run a business.In this episode of Small Business Pivots, Michael D. Morrison sits down with business coach and author Rob Young to discuss the foundations every small business needs to grow, scale, and avoid becoming stuck.After spending years in executive leadership roles before leaving corporate America, Rob transitioned into real estate renovation and construction. Along the way, he noticed a common pattern: highly skilled tradespeople and business owners were losing their businesses—not because they lacked talent, but because they lacked systems, processes, financial understanding, and business structure.Rob shares practical insights from his book and coaching work, covering business plans, financial statements, KPIs, hiring, networking, systems, playbooks, and how owners can stop being the bottleneck in their own companies.Whether you're a startup founder, contractor, consultant, service provider, or established business owner, this conversation provides actionable frameworks for building a healthier, more scalable business.In this episode, you'll learn:• Why every business needs guardrails and a working business plan• The biggest mistakes small business owners make when scaling• How to identify your best and highest use (BeHU)• Why business owners become bottlenecks• The importance of systems, playbooks, and documented processes• How to hire the right people and avoid costly mistakes• Why financial statements tell the real story of your business• How KPIs help business owners make better decisions• The difference between working in your business and working on your business• How to build a company that doesn't depend entirely on youAbout Rob Young:Rob Young is a business coach, author, and founder of Stage 3 Group. After a successful executive career, he shifted into entrepreneurship and business coaching, helping small business owners develop systems, leadership skills, financial awareness, and operational structure to create sustainable growth.About Small Business Pivots:Hosted by Michael D. Morrison, Small Business Pivots features entrepreneurs, experts, and business leaders sharing the pivots, lessons, and strategies that help business owners get unstuck and grow.Ranked among the Top 10% of podcasts globally by Listen Notes.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

June 24, 2026Episode 15038 min

How Entrepreneurs Can Reclaim Their Health, Energy and Purpose | Justin Roethlingshoefer

Most entrepreneurs spend years building their businesses while unknowingly destroying their health.In this powerful episode of Small Business Pivots, Michael Morrison sits down with Justin Roethlingshoefer, founder of Own It Coaching and author of Holy Health, to discuss the hidden health crisis facing business owners, executives, and high-performing leaders.After battling obesity, anorexia, liver and kidney failure, depression, anxiety, addiction, precancerous polyps, and a bleeding ulcer, Justin discovered that success without health eventually becomes unsustainable.Together they explore why so many entrepreneurs struggle with burnout, fatigue, brain fog, weight gain, anxiety, poor sleep, and declining energy despite building successful businesses.You'll learn why balance is a myth, how to create rhythms that support long-term success, and the five common habits that quietly destroy the health of high achievers.If you're a business owner who feels exhausted, overwhelmed, or stuck in survival mode, this conversation offers practical strategies to help you regain energy, increase capacity, and build a healthier life without sacrificing your business goals.In This Episode Why entrepreneurs often sacrifice health for growth The difference between balance and rhythm How burnout develops in high performers The five habits stealing your health Why accountability matters for long-term transformation Building sustainable health systems for busy leaders How faith, purpose, and health work together Practical strategies for increasing energy and capacity Why your body was designed to heal About Justin RoethlingshoeferJustin is the founder of Own It Coaching, speaker, health strategist, and author of Holy Health. He helps entrepreneurs, executives, and high-capacity leaders improve their mental, physical, spiritual, and emotional health through personalized coaching and sustainable lifestyle systems.Questions & AnswersWhy do entrepreneurs burn out?Entrepreneurs often prioritize business growth while neglecting recovery, sleep, nutrition, and stress management, leading to physical and mental exhaustion.How can business owners improve their health?By creating sustainable daily rhythms, prioritizing recovery, improving nutrition, managing stress, and building accountability systems.Is work-life balance realistic?Justin challenges that balance is a myth. Instead, entrepreneurs should focus on creating healthy rhythms that adapt to different seasons of life.What is the biggest health mistake entrepreneurs make?Sacrificing their health in pursuit of success and assuming they will focus on wellness later.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

June 17, 2026Episode 14946 min

Why Most Business Problems Aren't Problems | Tracy Christopherson & Michelle Troseth

Many business owners spend years trying to solve the same problems over and over again.But what if those challenges aren't actually problems?In this episode of Small Business Pivots, Michael D. Morrison sits down with leadership experts Tracy Christopherson and Michelle Troseth, co-founders of Missing Logic and authors of Polarity Intelligence: The Missing Logic in Leadership.Together they explore why many leadership challenges, communication breakdowns, team conflicts, partnership struggles, and work-life balance issues are not problems to solve but polarities to manage.They share practical insights on building stronger business partnerships, improving communication, creating healthier workplace cultures, navigating conflict, and balancing the growing relationship between artificial intelligence and human intelligence.If you're a business owner, entrepreneur, manager, or leader looking to build stronger teams and scale your organization without burnout, this episode is packed with actionable leadership wisdom.In This Episode:✔ Why most business challenges are not actually problems✔ The concept of Polarity Intelligence✔ How successful business partnerships survive difficult seasons✔ Leadership lessons for entrepreneurs✔ Building trust through communication✔ Creating psychological safety within teams✔ How work-life balance is really a leadership polarity✔ Why AI and Human Intelligence must work together✔ Common mistakes leaders make during growth✔ How to reduce conflict and improve collaborationAbout Tracy Christopherson & Michelle TrosethTracy Christopherson and Michelle Troseth are co-founders of Missing Logic and creators of the Polarity Intelligence framework. They help leaders navigate complexity, improve communication, reduce burnout, and create healthier organizations through practical leadership development strategies.Connect With Tracy & Michelle:Website: MissingLogic.comQuestions and Answers:Q: What is Polarity Intelligence?A: Polarity Intelligence is the ability to recognize challenges that require balancing competing priorities rather than solving a single problem.Q: Why do business partnerships fail?A: Most partnerships fail because of poor communication, unclear expectations, and unresolved tensions.Q: How do leaders improve communication?A: Leaders improve communication by creating psychological safety, encouraging dialogue, and clarifying expectations.Q: How should businesses use AI?A: Businesses should balance artificial intelligence with human intelligence, leadership, relationships, and culture.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

June 10, 2026Episode 14842 min

How to Build a Business That Runs Without You | Jay Adewole

Most business owners believe hustle is the answer.Work harder. Stay later. Handle everything yourself.But what happens when your business depends entirely on you?In this episode of Small Business Pivots, Michael D. Morrison sits down with Jay Adewole, executive coach, business consultant, founder of Point of View Consulting, and host of the Winner Circle Podcast, to unpack one of the biggest reasons businesses stay stuck:Lack of structure.Jay shares the painful story of launching his first business, losing everything within a year, and realizing that passion alone does not create sustainable success.His lesson?Passion without structure eventually becomes pressure.This conversation dives deep into founder dependency, leadership growth, CRM systems, SOPs, business automation, client retention, and how business owners can shift from being overwhelmed operators into true CEOs.If your business cannot survive when you step away, this episode is for you.In this episode, you’ll learn: Why businesses collapse without systems How founder dependency limits growth Why passion alone is not enough The difference between hustle and leadership How CRM systems increase retention and revenue Why SOPs matter in scaling a business Jay’s CSS Framework: Clarity, Systems, Scale How business owners become bottlenecks Why automation creates freedom How to move from operator to CEO mindset Key takeaway:If your business dies when you stop working, you do not own a business.You own a job.The path forward is clarity, systems, and scalable leadership.Listen now.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

June 3, 2026Episode 14738 min

Why Your Business Is Stuck: The Leadership Bottleneck Every Owner Must Fix | Croft Edwards

Most business owners think their team is the problem.But what if the real bottleneck is the leader?In this episode of Small Business Pivots, Michael D. Morrison sits down with Croft Edwards, leadership coach, ontological coach, author, and founder of Croft + Company, to talk about what leadership really is and why business owners must grow before their business can grow.Croft has coached leaders since 2001, working with frontline supervisors, CEOs, Navy admirals, founders, and business owners across industries. In this conversation, he explains why leadership is not just a title, position, or personality trait. Leadership is a practice.You’ll hear why management gives you authority, but leadership earns commitment.Croft breaks down why business owners often struggle to create real team buy-in, why employees do not automatically give more just because you are the boss, and why the owner’s growth sets the ceiling for the company’s growth.If you feel like your team is not motivated, your culture is stuck, or your business depends too much on you, this conversation will challenge you.In this episode, you’ll learn: Why leaders are developed through practice The difference between management and leadership Why you cannot mandate motivation or commitment How business owners become the bottleneck in their own company Why leadership is closer to coaching than commanding How to build commitment instead of compliance Why curiosity, practice, and beginner mindset matter How leadership impacts culture, team performance, and business growth Croft also shares lessons from his military background, coaching underground mine supervisors, writing leadership books, and helping leaders shift how they show up physically, emotionally, and mentally.Key takeaway:Your business’s ability to grow is directly connected to your ability to grow as a leader.If you want a stronger team, stronger culture, and stronger business, start practicing leadership.Listen now to learn how to stop being the bottleneck and start becoming the leader your business needs.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

May 27, 2026Episode 14644 min

Why Customers Buy on Emotion (Not Logic) | Paul Larche on Branding, Sales Psychology & Business Growth

Most business owners believe customers make rational buying decisions.They don’t.In this episode of Small Business Pivots, Michael D. Morrison sits down with Paul Larche, branding strategist, former business owner, and author of The Divided Brain, to break down why customers actually buy based on emotion first… and justify with logic later.If your marketing isn’t converting, your sales feel inconsistent, or your brand message isn’t sticking, this conversation explains why.Paul shares his “Divided Brain” framework — a practical business model built around how human decision-making actually works.You’ll learn why your customer’s subconscious “old brain” is constantly scanning for trust, safety, familiarity, and emotional payoff… and why facts, features, and logic often fail to close sales.This episode covers branding, customer psychology, decision-making, leadership, hiring, systems, and what every small business owner needs to understand about AI’s growing ability to influence buying behavior.If you’ve ever wondered: Why customers hesitate Why marketing doesn’t connect Why rebranding can backfire Why business owners struggle with indecision Why familiar brands dominate …this episode is for you.In this episode:✔ Why people buy on emotion and justify with facts ✔ The “old brain vs new brain” decision-making model ✔ How branding builds familiarity and trust ✔ Why consistency matters more than creativity ✔ The Tropicana $65 million branding mistake ✔ How AI is learning emotional targeting ✔ Why business owners get stuck in indecision ✔ Hiring great employees vs keeping the wrong ones too long ✔ Systems that help businesses scaleQ&A you'll learn:Q: Why do customers buy emotionally?Customers make subconscious emotional decisions first because the brain prioritizes safety, trust, familiarity, and emotional outcomes before rational logic.Q: Why doesn’t fact-based marketing always work?Because features and facts appeal to logic, but buying decisions are often triggered emotionally before logic gets involved.Q: Why is branding consistency important?Consistency creates familiarity, and familiarity builds trust — making customers more likely to choose your business.Q: Why do business owners struggle with decision-making?Because emotional subconscious reactions often influence decisions before conscious reasoning catches up.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

May 20, 2026Episode 14544 min

From Prison to CEO: How Fleet Maull Built a Scalable Business Through Radical Responsibility

What if the biggest breakthrough in your business had nothing to do with strategy… and everything to do with YOU?In this episode of Small Business Pivots, Michael sits down with Fleet Maull — founder of HeartMind Institute, Inc. 5000 entrepreneur, and former federal inmate turned business leader — to unpack one of the most powerful transformations you’ll hear.From spending 14.5 years in prison to building a high-growth company, Fleet shares how radical ownership, nervous system regulation, and CEO thinking changed everything.We dive deep into: Why most business owners stay stuck as operators How to shift from working IN your business → working ON it The real reason you feel overwhelmed (and how to fix it) Why AI is forcing every business owner to pivot right now How to build systems that increase business value and scalability The power of daily routines and “habit stacking” for peak performance Why regulating your nervous system may be your biggest competitive advantage If you’re feeling stuck, overwhelmed, or unsure what the next move is… this episode will challenge how you think about business and leadership.Key Takeaways: The difference between operator vs CEO mindset Why systems (SOPs) are critical for scaling How to “buy back your time” as a business owner The hidden cost of doing everything yourself Why personal growth = business growth How AI is reshaping business models across industriesSupport the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

May 13, 2026Episode 14444 min

If You Want a Better Business, Become a Better Owner | John Nieuwenburg

If your business feels stuck…it’s not the business.It’s the owner.In this episode of Small Business Pivots, Michael sits down with John Nieuwenburg of W5 Coaching to unpack a truth most business owners avoid:Business problems are personal problems in disguiseFrom leadership mindset to delegation, cash flow to hiring, John shares what actually holds business owners back—and how to break through it.This conversation dives deep into: Why mindset is the foundation of business growth How to reclaim your time as a business owner The real reason you “can’t afford” to hire Why most businesses struggle with cash flow (even when profitable) How culture—not skill—determines success The systems required to scale without chaos If you’ve ever felt overwhelmed, stuck, or like your business is running you…This episode will challenge how you think—and how you lead.Key Takeaways: Why “all business coaching is personal coaching” The formula for real change (and why most stay stuck) How to get 5–7 hours back every week through delegation The mindset shift from operator → owner Why culture drives performance more than talent How systems reduce chaos as your business grows Why your “burning bush” problem must be solved first This Episode Is For: Business owners working too many hours Entrepreneurs stuck doing everything themselves Leaders struggling with hiring or team culture Owners who feel profitable… but have no cash Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

May 6, 2026Episode 14347 min

Hire Better People Faster: The Systems Every Small Business Needs | Ryan Englin

If your business feels stuck…It’s probably not a sales problem.It’s a people problem.In this episode of Small Business Pivots, Michael sits down with Ryan Englin, CEO of Core Matters and author of Hire Better People Faster, to break down why most small business owners struggle with hiring, retention, and team performance.Ryan shares the truth most entrepreneurs learn the hard way:- More revenue doesn’t fix broken teams - Hiring without systems creates chaos - Culture isn’t accidental — it’s built intentionallyIf you’ve ever felt like: You’re constantly putting out fires Your team doesn’t care like you do You can’t find or keep “A players” This episode will shift how you think about building a business that actually runs.Key Takeaways: When you’re truly ready to hire your first employee Why culture fit matters more than skill fit How to attract great employees without competing on pay The real reason employees disengage (and leave) Why onboarding starts before day one How to fix team performance without constant stress The CoreFit Blueprint for building scalable people systems A Must-Listen For: Small business owners hiring their first team Entrepreneurs stuck managing people instead of growing Owners tired of turnover, burnout, and chaos Anyone wanting a business that runs without them Small Business Pivots is a globally ranked Top 10% podcast (ListenNotes) helping business owners get unstuck and grow through real conversations with entrepreneurs. Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com

April 29, 2026Episode 14239 min

How to Scale a Business Faster with Systems (Stop Relying on People) | John Ravaris

If your business feels stuck, inconsistent, or overly dependent on you… this episode will change how you think about growth.In this episode of Small Business Pivots, Michael sits down with John Ravaris, founder of UVP Solutions, to break down what it actually takes to build a scalable business using systems, not people.They dive deep into business growth strategy, why most companies struggle to scale, and how aligning sales and marketing can unlock consistent revenue.If you’ve ever wondered why your business isn’t growing the way it should… or why your sales team isn’t performing… this episode gives you the clarity you’ve been missing.What You’ll Learn: Why most businesses fail to scale (and how to fix it) How to build a scalable business system What a unique value proposition (UVP) really is—and why it matters How to align sales and marketing for consistent growth When NOT to hire a salesperson The role of systems in predictable revenue Key Takeaway:Growth doesn’t come from doing more. It comes from building systems that allow your business to grow without you.About the Guest:John Ravaris is the founder of UVP Solutions, where he helps businesses define their unique value proposition, align their teams, and scale with clarity and structure.Frequently Asked QuestionsWhy do businesses struggle to scale? Because they rely on individuals instead of systems and lack clear differentiation in the market.What is a unique value proposition? A unique value proposition clearly explains how your business solves problems better and differently than competitors.How do you align sales and marketing? By creating shared messaging, clear positioning, and systems that support both teams working toward the same goals.Should I hire a salesperson early? Not until you have clear messaging, defined systems, and a proven sales process in place.Support the show1. Want professional business coaching with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com2. Want to set up a FREE business consultation with the podcast host, Michael D. Morrison?https://www.michaeldmorrison.com/consultationConnect and follow the podcast host, Michael D. Morrison to learn how to grow a successful business :- LinkedIn: https://www.linkedin.com/in/michaeldmorrisonokc/- YouTube: https://www.youtube.com/@michaeldmorrisonokc- Facebook: https://www.facebook.com/MichaelDMorrisonOKC- Instagram: https://www.instagram.com/michaeldmorrisonokc/- TikTok: https://www.tiktok.com/@michaeldmorrisonokcEmail the podcast host, Michael D. Morrison: Michael@MichaelDMorrison.com