Small Business Growth School

Hosted by Arnan Sisson

Business Marketing

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209

Latest episode

Jan 2025

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About the show

If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner.

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January 3, 2025Episode 20912 min

Skyrocket Your Business in 2025 – Learning From Elon Musk? /Episode 209

What happens when you fire over 80% of the employees in a business ... the answer may surprise you! In todays episode we're digging into what genius move Elon made when grabbing Twitter and also one business move for us to avoid. Whether your a massive company like Twitter or a small mom & pop business, these lessons are pure gold. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (03:00) - Getting "political" can destroy your business (05:00) - What happens When Firing 80% Of Staff (06:25) - Inefficiencies In My Own Business & Yours (09:50) - What To Do With Freed Up Time To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

December 20, 2024Episode 20814 min

The Single Biggest Roadblock To Marketing Success In The Early Days & Later On /Episode 208

In these next 14 minutes you'll find the statistically highest reason why your marketing isn't working .... Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:20) - Advice From Mentor That's Changed Everything For Me (04:06) - How Business Is Like "Quick Sand" (06:20) - Measure & Track Your Marketing (2 variables) (08:40) - #1 Marketing Constraint Early On (11:20) - #1 Marketing Constraint Later On (12:45) - Overview To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

December 6, 2024Episode 20713 min

How to Weaponize Brand Marketing For Your Own Small Business /Episode 207

Brand marketing can used in either massive corporations or small mom & pop services businesses. The effect can be the same... a massive amount of FREE paying customers. So this episode will tell you if brand marketing can work for you and if so how should you execute on it starting today. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:59) - What Is Brand Marketing Exactly? (02:30) - Pick Your Platform To Post (05:23) - Best Content To Use (06:30) - DO NOT Have "Call To Action" (09:50) - Nurturing Leads & Time It Takes To Work (11:15) - Who Should Use Brand Marketing? To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

November 29, 2024Episode 2067 min

(ATTN: US Small Business Owners) Want To Get Fined $500 EVERYDAY From The Government In 2025? /Episode 206

Theirs a completely new mandate from the government that's actually due before the end of December, but heres' the problem... no one knows about it! Check out this episode to learn about what exactly owners MUST do and how to do it to avoid heavy expenses coming up in the new year. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:35) - My Thanksgiving "Carb Coma" (02:55) - What Is BOI? (03:28) - Exact Types Of Businesses That Must Do This (04:40) - Where To Go To Fill This Out (05:30) - Penalties If You Ignore This To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

November 22, 2024Episode 20513 min

Five Things EVERYONE With An Automated Business Has In Place /Episode 205

The latest guru on You Tube often times says things like "learn to make a boatload of money while your sitting on the couch.. ZERO effort required. Create a 100% fully automated asset! " Those claims are pretty suspicious, can we actually do that with our own small businesses? It'd be nice to have our own little money making machines that provide for us and our families with zero effort. Today we're going to dig into what this actually looks like in real life and what are the five steps to achieving it. Lets dig in! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Definition Of Automated Business (03:21) - Realistic Automation (04:30) - Control Customer Demand - Aka Marketing (08:30) - Business Is Dynamic - Preframe (10:20) - Your Secret Weapon - General Manager (11:27) - What Will You Do With Your Free Time To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

November 8, 2024Episode 2048 min

How Can You Make An Irresistible Offer Without Being Taken Advantage Of? /Episode 204

What if your insane offer that gives you boatloads of new clients also leads to a flood of freebie seekers as well? People that get your stuff for free and completely take advantage of you.. This is the concern and why businesses don't do irresistible offers or half heartily craft offers that don't truly resonate with people. What if I was to tell you that you could have your cake and eat it too? Todays topic will do just that, it'll review one single key factor that will allow you to give out INSANE offers and at the same time not get loads of refunds. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:50) - My Side "Carpentry" Business (02:35) - Why An Irresistible Offer Is Important (03:20) - Is A Lead Magnet A Good Idea? (05:00) - Don't Use Discounts.. Instead Value Adds (07:00) - One Thing To Prevent Loads Of Refunds To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠

October 25, 2024Episode 20310 min

Top 6 Website Fails That’s Costing You Thousands/Episode 203

Did you know that I can give you 6 insanely simple website changes that can be implemented within just a few days.. and they all can DRASTICALLY improve how many clients you get each quarter of your business? Its true, and today I'm going to run you through these tweaks to maximize your online presence! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:25) - Two Fun Things Going On In My Own Companies (02:45) - Main Ways Your Site Gets Paying Customers (03:45) - Top 6 Website Mistakes To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠

October 11, 2024Episode 2026 min

Why I FORBID Anyone From Using Paid Ads… / Episode 202

You've heard it right, I am officially telling all the listeners to not spend a dime on Facebooks paid platform... But the real question is why? Tune in to find out! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (00:25) - My Recent Sickness (01:05) - What Are Facebook's Strengths? (03:30) - Election Years Effect On Ad Cost (05:20) - What To Do If Your Already Running Ads? To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠

October 4, 2024Episode 2018 min

How To Be Awful At Sales And Still Get Loads Of Customers / Episode 201

Even if you are the worlds greatest marketer, if your selling something more than a few hundred dollars, and are awful at selling... your business with go bust. Or will it?? Today I'm going to go over 1 secret weapon that you can use to avoid this truth, and still have a successful business despite a lack of sales skills. Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (01:00) - Story Of How I learned This Secret (03:00) - What's Good Sales? (.. Not the creepy car salesman you saw last wk) (05:30)- How To Craft Your Irresistible Offer (With Examples) To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠

September 28, 2024Episode 20012 min

Help – I Feel Like I Don’t Have Enough Hours In The Day To Do My Marketing! / Episode 200

Feel like you just want to give up on hitting that dream of running your own business? Is that it feels almost impossible to work a job to pay your bills AND do the marketing it takes to make your company a reality? If so, this episode could change your life. It'll give you the two pieces of knowledge that will make that marketing work. Enjoy! Welcome to Small Business Growth School, If you're a small business owner looking for tips, tools and strategies for growing your business, this podcast is for you. Your host is Arnan Sisson - an owner of multiple small businesses and business coach that specializes in working with mom & pop companies that sell services over $100. He was able to build up his first service business to $254,000 in after tax profits in a town of only 338! On the podcast Arnan talks about relationship centered marketing, sales, automation (aka having your business run 100% without you), and the mindset needed to become a successful business owner. Timestamps: (02:30) - Exact Minimum Amount Of Hours Needed To Market Successfully (05:00) - What's The Price You Must Pay? (... its not money) (07:50)- Your Strategy Depends On What Business Stage Your In (09:30) - Leverage Of Staff To grab some free personalized marketing advice from Arnan himself, check out his website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠