Small BizCast

Hosted by Mr. Thrive Media

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Oct 2024

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Small Business-It’s a Wonderful Life. It’s also very hard and takes a lot of skill, talent, luck and inspiration. That where SmallBizCast comes in. We interview the Small Business Warriors who have won some and lost some. People like yourself, whose waking hours are consumed by their business...and some of your sleep time too! Small Business-It's a Wonderful Life!

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60 recent

October 14, 202455 min

67 - From Backyard Fun to Business Success! | Richard "Lord Bond" Buchalter, Cornhole Good!

In this episode of Small BizCast, host Joel Volk interviews Richard "Lord Bond" Buchalter, co-founder of Cornhole Good! They discuss how Richard transformed casual cornhole games into a thriving business focused on community and fundraising. Tune in for insights into building a small business that emphasizes fun, inclusivity, and social good. 00:00 Richard Bookholter: Entrepreneur expanding the Cornhole universe. 05:58 Determined entrepreneur buys video stores, achieves success. 07:42 Successful manager known for effective people management. 11:32 Versatile leadership: public, entrepreneurial, military experience. 15:33 I’m creating my own opportunities, sharing knowledge. 17:21 Competitive regardless of age, discovered cornhole game. 21:45 Cornhole Good: Customization, fundraising, community involvement. 25:02 Indoor events are possible and frequently utilized nationwide. 28:28 Customize event to fit time and resources. 30:34 Volunteer advocate for Southern California Labrador Rescue. 33:03 Consider a fun icebreaker game for retreats. 38:29 Planning local military charity event for 2025. 40:36 Collectors can support charities through gamer merchandise. 44:35 Ensure boomboxes don't compromise board functionality. 47:03 Entrepreneurs solve problems; innovative solutions appeal. 52:00 Exploring potential cornhole concept and business model. 54:56 Sponsors and resources for business growth. ------------------- Guest: Richard "Lord Bond" Buchalter | Cornhole Good! | https://www.linkedin.com/in/richard-buchalter-12b87526/ ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

August 21, 202444 min

66 - Shortening Sales Cycles | Caryn Kopp, Kopp Consulting

Shedding more light on the sales world is Caryn Kopp from Kopp Consulting. Caryn shares her unique strategies and theories that have helped her and her clients cut down on sales cycles, creating impactful messaging tailored to specific prospects and purposes. She explains to Joel Volk, host of Small BizCast, how Ai and other groundbreaking tools give her the edge in a competitive market. Whether you're struggling to get in front of the right clients or looking to refine your sales outreach, today's episode is packed with actionable insights and inspiring stories that will help you on your business journey. 00:00 Small Bizcast tackles sales challenges with expertise. 04:40 Discovering sales skills through phone book telemarketing. 09:27 Hired senior staff to avoid micromanaging. 12:00 Guide your sources to refer ideal clients. 14:31 Podcast seeks to share valuable business insights. 19:51 Outsource lead generation for small business growth. 21:18 Hire senior level business developers for success. 24:12 Employee lacks focus on customer-centric solutions. 30:02 Assessing client profitability and acquisition cost evaluation. 33:59 Understanding producer responsibilities leads to increased earnings. 36:42 Referral led to successful sales improvement strategy. 39:52 Reduce 14 hours, now only 4. AI for analysis, but human for calling. 44:06 Podcast aims to help connect and grow business. 44:51 Karen offers help for small businesses growth. ------------------- Guest: Caryn Kopp | Kopp Consulting | www.koppconsultingusa.com ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

June 12, 202449 min

65 - Mentorship and Growth | Laura Withrow, Withrow Employment Law, P.C.

The international disruptor that was the pandemic didn't stop Laura Withrow from starting her own firm. Through resilience, innovation, and cunning, she founded Withrow Employment Law, P.C. to take control of her career and provide unparalleled services. Withrow opens up to host Joel Volk, Hot Dog Business Growth, revealing the struggles she faced and how her mentors helped her break through the noise. Her firm is remembered for being proactive in compliance and has a reputation for avoiding legal pitfalls. Tune in to hear the relatable story of Withrow Employment Law, P.C. and the people who make it possible. 00:00 Introduction 04:13 Laura's background 11:17 Ignorance in management styles 15:00 Using vague language in legal documents 17:55 Cost effectiveness strategies 20:19 Consulting HR 24:34 Break 30:12 Emphasizing employee empowerment 33:08 Legal training 37:22 Background checks 40:06 Improved processes 42:37 Increasing productivity 46:51 Hiring challenges 48:37 Conclusion ------------------- Guest: Laura Withrow | Withrow Employment Law, P.C. | WithrowEmploymentLaw.com ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

April 25, 202438 min

64 - NEVER GIVE UP! | Brenda Allison, Coast General Insurance Brokers

Brenda Allison is the epitome of what the modern day entrepreneur needs to be. With nothing but a laptop and a dream, she practiced perseverance and innovation to get to where she is today. Fellow small business leader and host of Small BizCast, Joel Volk, interviews Allison to understand the wins and losses required to become a leader in the insurance world and inspiration to all. 00:00 Introduction 05:11 Mitigating risk 07:40 20 year journey 12:36 New ideas 14:58 How entrepreneurs perservere 16:48 Commercial Break - sponsors 21:48 Personal challenges 24:43 Effective communication for the workplace 28:42 Reflection on performance 31:59 Shift to discussing insurance products 33:42 Convenience and efficiency 37:56 Conclusion ------------------- Guest: Brenda Allison | www.CoastGeneralInsurance.com ------------------ We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

March 5, 202455 min

63 - Client Relationships in Marketing | Jenny Manocchio, CaliNetworks

How do you make a client feel valued while providing the best possible solutions to their online presence? Jenny Manocchio, Vice President of Sales and Marketing at CaliNetworks, has worked with Joel Volk. This episode serves partially as a refresher course for Manocchio and Volk who recall their mentorship and lessons learned together. In this episode, learn with Jenny the necessities of client relations and how listening and care play a vital part in value-based strategy. Timeline: 00:00 Introduction 05:28 Marketing shortcomings 06:32 Online presence on Google 11:13 The Buyer-Seller dance 15:08 Customer relationships 22:38 Transparency 31:48 National Compliance Standards and Law 36:03 Common questions 43:57 Consistent communication with clients 49:38 Caring for people is key to success. 51:32 Conclusion --------------- Guest: Jenny Manocchio | www.CaliNetworks.com --------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

February 8, 202440 min

62 - Setting Sail with Strategic PR | Kellee M. Johnson, The Ballast Group

How can skills and strategies from unrelated fields, like competitive sailing, be transferred to public relations and business management in general? In this episode of Small BizCast, Joel Volk of Hot Dog Biz Growth took a deep dive with Kellee M. Johnson into the nuanced world of strategic public relations and its critical role in business. We explored the importance of timely and thoughtful communication, the delicate balance between storytelling and silence, and the sophisticated tactics of handling public crises. We shed light on the powerful PESO model for comprehensive media outreach and emphasized the need for authenticity and strategic planning in a media landscape that's constantly shifting. They discuss navigating through challenges and opportunities, and recall the lessons of adaptability and preparation, applying them to our pursuits for enduring success. Timeline: 00:00 Kellee M. Johnson: PR expert, sailor, leadership philosophy. 06:05 PR still relevant, but pitches preferred. 08:02 PR and legal strategies must align carefully. 10:35 Small businesses start with one client. Surprising testimonials. 13:20 Training helps, passion and authenticity matter. 18:41 Learning to sail in Florida, embracing challenges. 21:32 Learning to sail low breeze, advertising vs. PR 27:38 Defining PR metrics: positive, accuracy, relationship-building. 30:27 Silence can incriminate, engage with the media. 34:04 Stages of business: survival, innovation, decline. 37:58 Aligning marketing and production for business success. 40:13 Farewell hot dog, it's a wonderful life. ----------------- GUEST: Kellee M. Johnson | www.ballastgroup.com ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

December 20, 202346 min

61 - Leading with Vision | Amy M. Gardner, APOCHROMATIK

Certain businesses tend to get overlooked when it comes to receiving any guidance, whether in the form of coaching, consulting, leadership training, etc. Amy M. Gardner created Apochromatik, her consulting brand, around eliminating distractions and focusing teams in the right direction. Joel Volk of Hot Dog Business Growth learns about her unique take on consulting and how it positively impacts a variety of teams. ----------------- GUEST: Amy M. Gardner | www.Apochromatik.com ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

November 15, 202344 min

60 - All Revenue Is NOT Created Equal | John K. Murphy, JK Murphy Advisors

What does it take to invest in a business? It's a lot more than throwing money around and hoping for the best. John K. Murphy, or "Murph", reveals the deeply intricate world of investment banking and angel investing. Murph tells Joel Volk of Hot Dog Business Growth of the analytics and dynamic decision-making process that comes with consulting. ----------------- GUEST: John K. Murphy | www.JKMurphyAdvisors.com ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

October 10, 202346 min

59 - Going With The FLO | L. Williamson, FLO Coaching and Operations

When choosing your mentor or coach, one might assume that you need a stern, to-the-point, A-choice personality to be disciplined and prepared. L. Williamson of FLO Coaching and Operations is living proof that the demeanor of a successful business leader comes in many forms. Learn with Joel Volk of Hot Dog Biz Growth the unique business philosophy that Williamson holds his clientele to. ----------------- GUEST: L. Williamson | www.LFLOW.pro ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

August 14, 202344 min

58 - Self Love For Leaders | Rochelle Seltzer, Live Big!

Creativity goes beyond pen and paper. You don't need to be a world-class painter in order to leverage your right-brained talents. Rochelle Seltzer of Live Big! helps business leaders leverage their creative side in order to create unique solutions for their clients and staff. Her work in women's empowerment has inspired many to grow from her one-of-a-kind practice. Joel Volk of Hot Dog Business Growth gets his very own professional philosophies challenged and learns a thing or two from Seltzer's impactful approach. ----------------- GUEST: Rochelle Seltzer: www.RochelleSeltzer.com ----------------- We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause