SKU TALKS

Hosted by Amazon Pros

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May 2024

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About the show

SKU TALKS is the definitive podcast for those looking to tap into the pulse of the Amazon marketplace. Each episode, we dive deep into the stories of seasoned Amazon sellers, exploring the ups and downs of their entrepreneurial journeys. From small-time hobbyists to expansive businesses, our guests come from all backgrounds and scales, offering listeners a unique look into the myriad of strategies and tactics employed to thrive within this e-commerce behemoth. Beyond just success stories, SKU TALKS also delves into the inevitable challenges and hurdles faced in the Amazon selling world. We discuss algorithm changes, shifting market dynamics, and competitive landscapes, ensuring our audience stays ahead of the curve. Whether you're an aspiring seller or a seasoned pro, this podcast offers a wealth of information, insights, and inspiration from those who've walked the path before.

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24 recent

May 3, 202423 min

Unpacking the Art of Amazon Success with SKU Talks: Building Brands, Crafting Stories, and Making Waves

Welcome to SKU Talks, your premier destination for all things commerce, where we dive deep into the world of Amazon and beyond. In this episode, our host delves into the journey of Noan Major, a seasoned artist and therapist turned e-commerce entrepreneur. They discuss the brand's evolution, "Go Nuts, Nut Milk Bags," from inception to overcoming challenges like navigating the COVID-19 landscape and brand piracy. Noan shares insights on the importance of brand building, creative imagery, and storytelling in a competitive marketplace. They explore the art of finding the right product niche, balancing SEO optimization with human-centric content, and the power of evoking emotional responses in consumers. From tips on product selection to the significance of personal connections and charitable initiatives, this conversation is packed with invaluable wisdom for anyone looking to make waves in the e-commerce world. Tune in for a compelling discussion that combines business savvy with artistic flair, and discover the keys to unlocking success on Amazon and beyond.Links And Resources: Noan Major on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

April 29, 202427 min

Innovating Commerce: Breaking Norms & Challenging Status Quo

Welcome back to SKU Talks, your go-to podcast for all things commerce! Today, we're diving deep into the realm of e-commerce innovation with our special guest, Patrick Brady, Partner @ Spacewalk. Patrick brings over 25 years of experience in the advertising industry, with a keen eye on the evolution of digital marketing. In this episode, we explore the essence of innovation in e-commerce, moving beyond the confines of best practices to create meaningful differentiation. From direct-to-consumer strategies to the integration of AI and social commerce, Patrick shares invaluable insights into how brands can stay ahead of the curve. Join us as we uncover the strategies and mindset needed to thrive in today's dynamic marketplace. And remember, innovation isn't just a choice; it's a necessity for survival in the ever-evolving world of commerce. Tune in now for a masterclass in strategic innovation!Links And Resources: SPACEWALKPatrick Brady on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

April 15, 202433 min

Customized Wellness: The Bioniq Journey

Welcome back to SKU Talks! In this episode, host Sam engages in a fascinating conversation with Marni Allen, Chief Marketing Officer at Bioniq, a groundbreaking health tech startup revolutionizing personalized supplements. With Marni's extensive background in consumer marketing and innovation, the discussion delves into Bioniq's inception and evolution, offering listeners a deep dive into the world of customized wellness. From the challenges of traditional supplement shopping to the innovative approach of Bioniq's tailored formulas based on individual blood tests, Marni sheds light on the company's journey and its mission to address the unique health needs of each customer. Exploring the intricacies of product development, the benefits of personalized supplementation, and the importance of seamless customer experiences, this episode is a must-listen for anyone interested in optimizing their health and exploring the future of wellness. Tune in to SKU Talks to learn more about Bioniq's pioneering efforts and discover how personalized supplements could transform your health journey.Links And Resources: BioniqMarni Allen on LinkedInThanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

April 8, 202427 min

SKU Talks: Unveiling the Secrets of E-Commerce

Welcome to SKU Talks, your ultimate destination for all things commerce! Join us as we dive deep into the world of online retail, with a special focus on the Amazon marketplace. In today's episode, your host Sam sits down with industry veteran Josh Sokolow to explore the ins and outs of selling on Amazon and beyond. From navigating the complexities of FBA fees to leveraging influencer marketing, Josh shares his wealth of experience and insights to help you succeed in the ever-evolving e-commerce landscape. Whether you're a seasoned seller or just getting started, this episode is packed with actionable advice and real-world strategies to help you unlock your full potential as an online entrepreneur. Tune in to SKU Talks now and take your e-commerce game to the next level!Links And Resources: Joshua Sokolow on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

March 18, 202421 min

SKU Talks: Unveiling Digital Marketing Strategies for SMB Success

Welcome to SKU Talks, where commerce meets innovation! In this episode, join host Sam as he engages in an insightful conversation with Sora Golob, the visionary founder of S Digital Group. Sara, drawing from her rich corporate background with industry giants like Getty Images and Bed Bath & Beyond, shares her journey into the world of consulting for small and medium-sized businesses (SMBs) in the e-commerce realm. Delving deep into the challenges faced by SMBs in the digital landscape, Sara underscores the need for strategic marketing approaches tailored to unique business goals and audience demographics. Throughout the discussion, she emphasizes the importance of a data-driven and iterative approach to marketing strategies, advocating for testing, analyzing results, and adapting tactics to maximize ROI and foster sustainable growth. Whether you're a seasoned SMB owner or an aspiring entrepreneur, this episode offers invaluable insights to elevate your digital marketing game and drive business success. Tune in now to unlock the secrets of SMB triumph in the digital age!Links And Resources: S Digital GroupSora Golob on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

March 12, 202430 min

SKU Talks: Revolutionizing Brand Growth Beyond Amazon's Borders

Welcome to SKU Talks, where commerce meets innovation, and today we're joined by Lori Barzvi, the mastermind behind PUPIBOO, for an eye-opening discussion on brand growth strategies beyond the boundaries of Amazon. Lori shares her remarkable journey from product failure to Amazon triumph, revealing the pivotal role of listicles in driving off-Amazon traffic and boosting organic rankings. With insights gleaned from her strategic PR endeavors, Lori offers invaluable advice on navigating the ever-evolving e-commerce landscape. Whether you're a budding entrepreneur or an established brand, Lori's expertise promises to revolutionize your approach to brand expansion. Tune in to SKU Talks and embark on a transformative journey towards sustainable business growth.Links And Resources: PUPIBOOLori Barzvi on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

March 5, 202436 min

SKU Talks: Unleashing Amazon's Video Potential

Welcome to SKU Talks, your premier destination for navigating the intricacies of e-commerce, with a spotlight on the ever-evolving landscape of Amazon. Today, we're thrilled to welcome Brenden Blackham as our esteemed guest. Brenden is a seasoned entrepreneur and digital marketing expert, with a wealth of experience in maximizing Amazon's video capabilities to drive business growth. Join us as we dive deep into the world of Amazon's video ecosystem, exploring its profound impact on advertising strategies and consumer engagement. From sponsor brand video ads to the emergence of non-endemic advertising opportunities, we'll uncover the keys to harnessing the full potential of video on the world's largest online marketplace. Whether you're a seasoned seller or a budding entrepreneur, Brenden's insights are sure to inspire and inform. Welcome to SKU Talks, where we decode the secrets to success in the dynamic realm of e-commerce.Links And Resources: Brenden Blackham on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Spotify or Captivate and leave us a review!

February 6, 202424 min

Revolutionizing Oral Hygiene for Pets and Humans

Welcome to SKU Talks! In this episode, we're joined by Allan, Natalie, and Ian the brilliant minds behind a groundbreaking approach to oral hygiene. Allan, a dentist, introduces Natalie, his wife and partner, a dental hygienist. Together, they share their journey of innovation, inventing the PerioTwist, a groundbreaking oral hygiene device for humans, and now Chewmate™ an innovative toothbrush toy for pets. Their passion for preventive dental care shines through as they discuss the importance of good oral hygiene and their mission to educate and facilitate better oral health practices. From Kickstarter's success to selling through dental offices and e-commerce platforms, they reveal their strategies for distribution and marketing, including leveraging third-party sellers on Amazon. Discover how they're navigating the ever-changing landscape of e-commerce and social media marketing to spread awareness and educate consumers. Join us on this enlightening journey as we explore the intersection of dental care, technology, and pet wellness.Links And Resources: Chewmate™Dr. Allan Coopersmith on LinkedIn Ian Miller on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

January 30, 202421 min

Clean Commerce Chronicles: Navigating Amazon and Beyond with Aunt Fannie's Diane

 Welcome to SKU Talks! In this episode, our host Sam engages in a lively conversation with Diane Aylsworth from Aunt Fannie's, a brand renowned for its innovative cleaning products. Diane shares the inspiring journey behind Aunt Fannie's, from its inception to becoming a household name in safe and effective cleaning solutions. Delving into the nuances of selling on Amazon versus traditional retail, Diane provides valuable insights on adapting strategies to evolving consumer behavior. From tackling the challenges of product misinterpretation to optimizing pricing strategies, Diane offers actionable tips for navigating the competitive landscape of e-commerce. Tune in to discover how Aunt Fannie's leverages marketplaces like Amazon, Grove Collaborative, and Thrive Market to reach discerning consumers seeking clean ingredient products. Whether you're a seasoned seller or a budding entrepreneur, this episode promises something for everyone in the dynamic world of commerce.Links And Resources: Aunt Fannie'sDiane Aylsworth on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!

January 19, 202423 min

Auction Fuel and the Art of E-commerce Hustle: Turning Retail Returns into Gold with Bert Leffel

Welcome to SKU talks! In this episode, our host Sam dives into the fascinating world of auction fuel with special guest Bert Leffel, a key player in the world of e-commerce. Bert takes us through his journey from side hustling on Facebook Marketplace and eBay to founding Auction Fuel, a thriving business that sells retail returns by truckload on various platforms. Learn about their proprietary software, List or Not, designed to revolutionize scanning and listing products at lightning speed. Bert shares insights on the challenges and opportunities in the retail returns market, emphasizing the importance of strategic pricing and the art of finding treasures in the liquidation game. Whether you're a seasoned e-commerce pro or a newcomer looking to break into the industry, this episode has something for everyone. Tune in and discover how Auction Fuel is turning discarded items into profitable ventures, one truckload at a time.Links And Resources: Auction FuelBert Leffel on LinkedIn Thanks so much for joining us this week. Want to subscribe to SKU TALKS? Have some feedback you’d like to share? Connect with us on Captivate and leave us a review!