Sip On This: The Digital Marketing Podcast

Hosted by Multimediax

Business Marketing

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Latest episode

Sep 2026

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EN-AU

About the show

Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.

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31 recent

September 3, 202645 min

EP 31: Why Your Business Can't Ignore Social Media in 2026

In this episode of Sip On This, Emad, Naj and Ryan break down why social media is now a sales channel, not a popularity contest. They cover how buyers use Instagram and TikTok as search engines, why AI tools like ChatGPT and Google's AI Overviews are quietly built on your social content, and what actually happens in the 35 days between an enquiry and a closed sale. Leads check your social media before they buy. If your last post was months ago, they're calling someone else. If you're running ads but ignoring organic social, this episode explains where your leads are going. What we cover: - Social media as a search engine: your buyers check you here before Google - Zero-click search and why social is one of the last direct lines to your customer - AI SEO and GEO: how your social content shapes what ChatGPT and Google say about you - How organic social makes your paid ads work harder - Measuring the unmeasurable: practical ways to attribute social to sales - Active vs dead socials: what a lead sees when they compare you to a competitor - The silent buyers who never like or follow but decide based on your content - Using AI as a production tool, not a replacement for your expertise The follower count question: how many do you actually need? Timestamps: 00:00 Welcome + what's in this episode 06:00 Social media as a search engine 08:21 Zero-click search and reaching customers directly 09:45 AI SEO and GEO: how socials influence what AI says about you 11:21 Organic social + paid ads working together 14:22 How to measure social's impact on sales 23:44 Active vs dead socials: the due diligence moment 26:00 The 35.5-day window between enquiry and sale 28:45 The silent buyers: watching without liking 30:57 New, relevant, interesting: the three content tests 32:56 Using AI to produce content 37:08 Why social matters more now than ever 40:24 The follower count question Multimediax is a Sydney digital marketing agency and Google Premier Partner, ranked in the top 3% of agencies in Australia. We manage SEO, Google Ads, social media, web design and HubSpot for brands that want marketing tied to commercial outcomes, not vanity metrics. 🎙 New episodes of Sip On This every fortnight. Subscribe so you don't miss the next one. #socialmediamarketing #digitalmarketing #smallbusinessmarketing #marketingpodcast

August 3, 202642 min

EP 30: Stephen Fenech on AI, Search & the Future of Tech

In this episode of Sip on This, Naj and Emad sit down with Stephen Fenech, founder of Tech Guide, to unpack what it really takes to build authority, trust and a lasting personal brand in the digital age. From launching one of Australia's most recognised independent tech publications to adapting through the rise of AI, Stephen shares the lessons he's learned from more than two decades in journalism and hundreds of podcast episodes. The conversation explores why trust has become one of the most valuable assets for creators and businesses, how content has evolved in the AI era, and why showing up consistently across multiple platforms is more important than ever. Stephen also shares his thoughts on influencer marketing versus journalism, Google's AI search changes, the future of tech reviews, and why authentic, human-created content still matters. In this episode, we cover: – How Stephen built Tech Guide into one of Australia's most trusted technology brands – The impact of AI on search, journalism and content creation – Why consistency beats perfection when growing an audience – The difference between influencers creating buzz and journalists creating trust – How brands can earn meaningful media coverage and build long-term relationships – The future of AI, smart devices, EVs and wearable technology – Practical advice for small businesses looking to stand out online Whether you're a business owner, marketer, content creator or simply fascinated by where technology is heading, this episode is packed with practical insights on building credibility, adapting to industry changes, and staying relevant in an AI-driven world. Sip on This Podcast | New episodes dropping every fortnight 🎙️

June 16, 202633 min

EP 29: Content That Gets Cited: Writing for Humans, Search Engines, and AI Systems Simultaneously

In this episode of Sip on This, Naj and Emad sit down with Nick Brogden from Earned Media to talk about one of the biggest shifts happening in marketing right now. Most businesses are still writing content the same way they did two years ago. The problem is the rules have fundamentally changed, and the businesses that figure that out first are going to have a serious edge. In this episode we cover how to write content that gets cited by humans, Google, and AI simultaneously. We get into what's actually shifted since AI Overviews became the default first thing people see in search, and why regurgitating the same stuff in a different format just doesn't cut it anymore. When you understand what AI is actually crawling for, you stop writing for an algorithm and start writing for attention, and it turns out that they want the same thing! This episode covers: – The chunking structure that gets your content cited fast – Why your first paragraph is now the most important thing you publish – Bottom-of-funnel AI traffic and where the real commercial opportunity is – Brand mentions, negative space, and what citation tracking actually looks like – AI hallucinations and why monitoring them is now a permanent part of the job The bigger point running through all of it is that good content was always about answering a question clearly and fast. AI just made that non-negotiable. We also get honest about the stuff people are still getting wrong, opening articles with a story instead of an answer, writing for humans and ignoring AI crawlers (or the opposite), and why treating these as separate strategies is a mistake businesses can't afford to keep making. If you're producing content and you're not sure it's doing what you think it is, this one's worth a listen. Sip on This Podcast | New episodes dropping every fortnight 🎙️

May 27, 202637 min

EP 28: HubSpot for Growth: How the Right CRM Changes Everything About Your Marketing

At some point, most growing businesses hit a wall. Not because the marketing isn’t working, but because there’s no clear way to see what’s actually happening across the whole operation. Leads come in through different channels, data lives in different places, and nobody has a complete picture of anything. In this episode we cover how implementing the right CRM stops that from being the case. Naj, Andy, and Emad get into how centralising your data inside a CRM like HubSpot shifts the way you market, the way your sales team works, and the decisions you’re able to make as a business. When everything flows through one system, your ads, your emails, your lead data, your pipeline, patterns start to emerge that were always there, just impossible to see. This episode covers – Lead scoring – Workflow automation – Personalisation that goes well beyond the basics – What proper attribution looks like The bigger point running through all of it is that growth marketing isn’t always about spending more. Sometimes it’s about finally being able to read what your business is already telling you. They also get honest about what gets in the way. The setup mistakes, the integration gaps, and why team adoption tends to be the thing that determines whether a CRM actually delivers or just becomes another monthly subscription nobody gets full value from. If you know there's more in the business but can't quite put your finger on where, this one's worth a listen. 🎙️ Sip on This Podcast | New episodes dropping every fortnight

May 2, 202641 min

EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO

AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge. In this episode, we cover: – Why traffic dropped when AIOs launched (and why most people blamed the wrong thing) – The content strategy that gets your brand cited in AI summaries – Why “clicks” are the wrong metric to be tracking in 2026 – How the right SEO flipped a brand’s AI reputation in just six weeks – How to audit what AI is actually saying about your business right now – Why customers are arriving already ready to buy — and what that means for your funnel Whether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise. Sip on This Podcast | New episodes dropping every fortnight

April 17, 202632 min

EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting

Is AI running your paid ads, or running them into the ground? In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way. From $411 clicks to hidden search terms, the platforms are changing fast. In this episode, we cover: - How paid ads specialists are shifting from media buyers to "signal engineers." - Why are creatives now the new targeting, and what does that mean for your campaigns - Meta's Andromeda update & the death of manual, detailed targeting - Performance Max: when it works, when it doesn't, and why Google still has a long way to go - The $411 CPC story, and how Google's AI spent $6,700 on a $400/day budget - Creative exhaustion: how many ads you actually need (hint: it's not 3) - Video vs. static creative and why funnel-stage content is more critical than ever - How to feed quality signals back into the platforms using your CRM - Why tracking is still broken, and how attribution wars between platforms are costing you - The Advantage Plus trap: the pre-selected settings quietly blowing up your campaigns Questions to ask yourself right now: Am I feeding quality lead data back into my ad platforms? Is my tracking set up correctly, or am I double tracking? When did I last refresh my creative? Am I targeting the right stage of the funnel with the right message? Whether you're a business owner, marketer, or running your own campaigns, this one's essential listening for 2026. 🎙️ Sip on This Podcast | New episodes dropping every fortnight

April 1, 202630 min

EP 25: The Web Design Conversation Most Agencies Won't Have With You

Is your website holding your business back? In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online). If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem. In this episode we cover: - Why cheap websites can cost you more in the long run - What a "growth engine" website actually looks like under the hood - Core Web Vitals, site speed & why it matters for your rankings - URL architecture, SEO migration mistakes & the 301 redirect problem - How to connect your CRM, capture source data & stop flying blind - Landing pages vs websites for paid campaigns - Tracking, heat mapping & UX tools to continuously improve performance - How AI tools are creating a new wave of broken websites Free tools mentioned: 🔍 Google PageSpeed Insights — pagespeed.web.dev 📊 Hotjar / Mouseflow — for session recordings & scroll maps Quick self-audit questions to ask yourself: How many leads has my website generated this month? Do I have conversion tracking set up? When was my website last updated/maintained? Do I even have access to my own analytics? Whether you're a business owner, marketer, or developer — this one's a must-listen. 🎙️ Sip on This Podcast | New episodes dropping every fortnight

November 8, 2024Episode 2429 min

EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!

The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE!

October 11, 2024Episode 2333 min

EP:23 Web Development Declassified - Are you being ripped off?!

In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can? Listen to the full episode to hear the full conversation!

October 4, 2024Episode 2236 min

EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games!

In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile games!