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Sip On This: The Digital Marketing Podcast

Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.

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Last Episode Date: 8 November 2024

Total Episodes: 24

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8 November 2024
EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!

The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE! 

29 min
11 October 2024
EP:23 Web Development Declassified - Are you being ripped off?!

In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can?  Listen to the full episode to hear the full conversation! 

33 min
4 October 2024
EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games!

In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile games! 

36 min
13 September 2024
EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀

Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment.

33 min
6 September 2024
EP:19 Do Real PPC Experts Use The Google Recommendations?

In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions. 

24 min
6 September 2024
EP:21 Does Local SEO ACTUALLY Work?

Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature of local SEO, particularly for multistore businesses, and emphasise the need for consistency in information, localised content, and effective use of tools. They also highlight the significance of business verification, responding to reviews, and maintaining accurate citations. The conversation covers both technical and content perspectives, offering insights into optimizing local SEO efforts to improve rankings and attract more qualified leads.

33 min
30 August 2024
EP:18 Answering Common Design Questions: With Our Creative Director!

In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the role of a creative director in a marketing agency, and the benefits of landing pages. Huss also shares insights on balancing client requests with effective design and the significance of buyer personas in design. Whether you’re a designer, marketer, or business owner, this episode is packed with valuable tips and advice to help you navigate the world of design.

21 min
23 August 2024
EP:17 Keeping Creativity Alive: Overcoming Creative Exhaustion

Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget constraints and time pressures. They also discuss the impact of creative exhaustion in music and movies with the rise of sequels, sampling and remixes. Tune in for insights on balancing originality with practicality and keeping creativity alive in a demanding industry.

36 min
26 July 2024
E16: Unlocking Social Media Success: Expert Answers to Your Top Questions!

Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re a business owner or just curious about social media strategies, this episode is packed with valuable insights. 

41 min
19 July 2024
E15: Growing Up In The Digital Era: Gen Z's Nostalgic Reflection On Technology!

Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoying simple childhood games to the introduction of iPads and smartphones, they share their unique perspectives on how technology has shaped their lives and the lives of today’s younger generation. Tune in for a heartfelt conversation about the balance between outdoor play and digital engagement, the evolution of social media, and the impact of technology on education and social skills.

34 min
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