
Passion, Patience and Building a Business That Lasts
Forget the Hockey Stick. Build a Business That Lasts. Kyle Harder on Passion, Patience and Building a Business on Your Own Terms What if the goal of entrepreneurship wasn't to build a company as quickly as possible and sell it, but to create a business you love running for the rest of your career? That's the philosophy behind Kyle Harder's entrepreneurial journey. In this episode of Simply Business , John Jennings talks with Kyle, founder and CEO of HTH Imports, the company behind See the Elephant Amaro and Vacanza Limoncello. After spending more than a decade working with major spirits companies, Kyle decided to pursue an opportunity inspired by a trip to Italy. But turning that idea into a business wasn't easy. It took three years to make his first sale. Today, Kyle's business has expanded into 29 states, and he's continuing to develop his portfolio while navigating the challenges of operating in a highly regulated and rapidly changing industry. John and Kyle explore: Playing the long game: Why Kyle spent three years developing his business before making his first sale. Finding your purpose: The importance of understanding why you're starting a business in the first place. Building with intention: Why Kyle prioritizes sustainable growth over the pressure to scale as quickly as possible. Becoming a problem solver: How learning to navigate complex challenges created opportunities for future expansion. Adapting to change: Finding opportunities in an industry facing shifting consumer behavior and distribution challenges. Redefining entrepreneurial success: Why building a business you love can matter more than creating an impressive exit story. Kyle also shares a message for entrepreneurs experiencing difficult days: don't allow those moments to prevent you from recognizing the good ones. His story offers a different perspective on entrepreneurship. Not every business needs to become the next headline-grabbing startup. Sometimes success means building something meaningful that allows you to do what you love. If you're starting a business, navigating growth or questioning what success should look like for you, this conversation is worth your time. Listen to this episode of Simply Business , subscribe for more conversations with business owners and leaders, and share it with an entrepreneur who could use a reminder to keep going.












