The Algorithm Ate My Homework: Simplifying Social Media for Real Estate Agents & Entrepreneurs

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Jul 2026

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The Algorithm Ate My Homework: Simplifying Social Media for Real Estate Agents & Entrepreneurs is your go-to podcast for mastering Artificial Intelligence, Canva and social media marketing. Host Tamany Hall sits down with top realtors, creators, and industry pros to share authentic stories, tactical strategies, and cringe-worthy confessions. Learn how to create content that connects, build a brand that converts, and turn AI into your virtual assistants that actually get you more deals, not just views.

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October 27, 20261 hr 7 min

This Realtor Got Fired by Text and Didn't Care (Low-Pressure Sales)

DOWNLOAD THIS EPISODE'S LOL: https://lol.thesimpletouches.com/offload-ed WATCH ON YOUTUBE: https://youtu.be/FKlvDhXzHjk Ed Stulak got fired by a client over text at 8pm, and he was completely fine with it. My most listened to guest from last year is back. Ed is a New Jersey agent with Real and author of Expose Yourself. This time we went deeper: why the less he sells, the more he converts, the difference between content that performs and content that converts, how he uses Instagram to start local conversations on purpose, and what agents will need internally to thrive five years from now. We cover: Why detaching from the sale raises conversion What to do when a client fires you Raw content vs polished AI content Content that performs vs content that converts Why quietly successful people are good at saying no Listening to your body and resting on purpose Building credibility from scratch with one content theme Follow farming: local Instagram outreach that starts conversations Attention vs access, and how access is earned The 33% rule and finding your people What agents will need internally in five years Practical ideas for any agent, entrepreneur, or business owner growing their brand online. 🎁 Try HighLevel FREE for 1 month: https://www.gohighlevel.com/thesimpletouches CHAPTERS 00:00 Ed gets fired by text 00:38 The new LOL download 01:41 Welcome back, Ed 02:17 What year-ago Ed didn't understand about success 04:10 The less I sell, the more I sell 07:10 Where the mindset shift came from 08:10 The 8pm text 10:56 Attracting the right clients through social 11:38 The chicken in the snowstorm 14:13 AI video, AI twins, and staying real 17:43 Content that performs vs content that converts 22:33 What quietly successful people do differently 23:12 Getting good at saying no 27:44 Listening to your body 33:01 Starting over: building credibility first 34:13 Sponsor: HighLevel 35:19 Figuring out what you want to be known for 38:35 Follow farming and video DMs 41:37 Attention vs access 47:48 The 33% rule and who sharpens Ed's thinking 50:57 How Ed met his best friend and his coach 56:08 No circle yet? Where to find your people 59:24 What agents will need internally in 5 years 01:05:26 What's next for Ed 🎁 Brought to You By HighLevel Run your CRM, email, SMS, automations, calendars, and AI in one platform. 👉 First month FREE: https://www.gohighlevel.com/thesimpletouches 🔗 CONNECT WITH ME: Tamany Hall Instagram: @realestatesocialstrategist Website: https://www.thesimpletouches.com 🔗 CONNECT WITH ED Instagram: @edstulak Book: Expose Yourself, available on Amazon If this changed how you think about selling, send it to another agent or entrepreneur who needs to hear it. #RealEstateMarketing #RealtorBranding #InstagramForRealtors #RealEstateSocialMedia #PersonalBranding

July 30, 202651 min

Why This Realtor Filmed a Bikini Video at 49 (Brand Trust)

DOWNLOAD THIS EPISODE'S LOL: https://thesimpletouches.myflodesk.com/offload-mel Realtor Melissa Hladyniuk built a recognizable real estate brand ("Mel Sells Island Life") by niching into luxury vacation homes on Instagram, growing organically from ~3K to 7.5K followers in a year. She breaks down her exact real estate social media strategy — niching down without losing leads, her four brand pillars, and using entertaining content to attract clients instead of chasing them. We cover: Why personal branding matters for real estate agents Finding a niche and building a recognizable brand Creating Instagram content people want to watch Getting comfortable on camera Melissa's four brand pillars Building relationships through social media Finding the right videographer Why authenticity outperforms perfection Using AI for content strategy without losing your voice Practical ideas for any agent, entrepreneur, or business owner growing their brand online. 🎁 Try HighLevel FREE for 1 month: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bD CHAPTERS 00:00 Introduction 01:28 What personal branding really means 03:19 Finding your niche without limiting yourself 05:57 Attracting the right clients through content 07:19 Becoming more confident on camera 09:51 Why entertaining content works 11:06 Melissa's four brand pillars 13:33 Creating content consistently 15:46 Networking and collaboration 17:09 Finding the right videographer 19:04 Storytelling through social media 23:40 Why Melissa shifted strategy: YouTube to Instagram 29:21 Creative risks that paid off 32:48 Melissa interviews Tamany 37:42 Should realtors use AI? 44:50 What's next for Melissa 🎁 Brought to You By HighLevel Run your CRM, email, SMS, automations, calendars, and AI in one platform. 👉 First month FREE: affiliates.gohighlevel.com/?fp_ref=ghl-main&share=a5cUaxQ8waG229Ot57bD 🔗 CONNECT WITH ME: Tamany Hall Instagram: @realestatesocialstrategist Website: https://www.thesimpletouches.com 🔗 CONNECT WITH MELISSA Phone: 361.742.9860 Instagram: @mel_sells_island_life Website: https://melsellsislandlife.com/ TikTok: @melsellsislandlife If this gave you a fresh perspective on building your personal brand, send it to another agent or entrepreneur who needs to hear it. #RealEstateMarketing #RealtorBranding #InstagramForRealtors #RealEstateSocialMedia #PersonalBranding

November 20, 20251 hr 0 min

Digital Trust in Real Estate: Why People Hire You Before They Call You with Chelsea Peitz

Discover the secrets to building authentic connections in real estate with Chelsea Peitz, a leading voice in social media strategy and personal branding. In this engaging episode, Chelsea shares her journey from real estate to social media marketing, offering invaluable insights on creating content that resonates, builds trust, and drives results. Learn how digital trust can transform your real estate marketing approach and why human-centered content outperforms traditional methods. Packed with actionable advice, including how to navigate algorithms, craft meaningful content, and embrace unique storytelling, this video dives into the essentials of real estate success through authentic engagement and entrepreneurship.Whether you're a seasoned agent or just starting out, you'll gain practical tips to elevate your branding and connect with your audience on a deeper level. Plus, hear Chelsea's candid confessions about her most cringe-worthy social media moments and what they taught her. Don't miss the chance to redefine your content creation strategy and unlock the power of digital trust for real estate success.Join the conversation by sharing your thoughts or connecting with Chelsea Peitz @chelsea.peitz and Tamany @realestatesocialstrategist on Instagram for more inspiration and resources.#engagementtips #contentcreation #digitaltrust #engagementtips #digitaltrustCHAPTERS:00:00 - Intro02:02 - Chelsea's Role in Social Media04:51 - Chelsea's Journey into Social Media11:48 - Timeless Video Principles20:54 - Social Media Hot Seat21:40 - Avoiding Analytics in Social Media23:40 - Understanding August You27:30 - Strategy Behind Key Posts33:20 - ROI of Social Media Explained41:53 - Content as a Contract46:10 - Cringe Marketing Moments48:32 - 5-Piece Content Sequence for Listings55:20 - Chelsea's Question to Me58:32 - Defining Your Personal Brand59:42 - Connecting with ChelseaLearn more about The Simple Touches at www.thesimpletouches.comConnect with Tamany at The Simple Touches on Instagram: https://www.instagram.com/realestatesocialstrategist/

March 14, 2024Episode 1615 min

How Your Personal Brand Defines Your Real Estate Niche and Target Audience (Oct 5, 2023)

In this episode, Tamany picks the brain of Diego Bonilla, a DMV content creator specializing in real estate. Join us as we dive into tips and advice for real estate agents.

March 27, 202626 min

The Real Estate Advice That Cost $125,000 (And What Fixed It)

In this episode, we’re breaking down a real mistake that cost $125,000 and the lesson behind it that every realtor needs to hear. I’m joined by Paul Bodier, a 30+ year real estate veteran and powerhouse behind Knowledge Real Estate Group, and we get into what actually keeps agents in business through market shifts and what quietly takes them out. We talk about: The difference between “have to” vs “want to” clients (and why it matters more than your content) What to do when the market slows down and deals disappear The daily activities that actually generate income ( not just make you feel busy) Why most agents are talking to the wrong people How to use social media as a tool, not a crutch If you’ve ever felt like you’re doing everything right but still not seeing results, this episode will probably call you out a little. In a helpful way. This is the kind of advice that doesn’t trend… but it’s what builds a business that lasts. Connect with me: Instagram: https://www.instagram.com/realestatesocialstrategist Website: https://www.thesimpletouches.com Explore Social Simplicity: https://www.thesimpletouches.com/social-simplicity Connect with Paul: Phone: 916-919-5775 Office: 916-788-8880 Email: Paul@Knowledge.com Brokerage: Knowledge Real Estate Group, Keller Williams Roseville, CA

October 8, 202452 min

Brandon Toombs on Building a Nationwide Real Estate Network and Telling Hard Truths Through Social Media

In this episode of Simplifying Social Media, Host Tamany Hall chats with Brandon Toombs, the managing broker and owner of The Ambassador Group Real Estate in Oklahoma City. Brandon talks about how he went from investing in real estate part-time to full-time in 2019 and how he increased his social media following beginning in 2021. They explore his methods for expanding his business on social media sites like Facebook, Instagram, and LinkedIn, as well as his novel approach to providing the "hard truths" in real estate. In addition, Brandon shares insightful information on how he builds relationships with clients and other realtors ®️ through consistency and niche-building, providing useful advice for anybody hoping to be successful on social media. Tune in to learn how Brandon leverages repetition on social media to build a referral network and grow his business! Brandon Links brandon@theagroup.onlineBrandon Instagram: https://www.instagram.com/brandonhoratiorealestate/ Linkedin: https://www.linkedin.com/in/brandon-toombs-993ab915a/ The Ambassador Group Instagram: https://www.instagram.com/theambassadorgroupre/ Website: https://theagroup.online/ Links For You: Tamany at The Simple Touches IG: https://www.instagram.com/realtorsocialmediamarketing/ Want to work with The Simple Touches? videoask.com Website: https://www.thesimpletouches.com/ Tune into Tamany’s podcast, Simplifying Social Media for REALTORS®️ Chapters: Intro/power punch - 0:00 Brandon Real Estate Team - 1:51 From Instagram to TikTok - 3:31 LinkedIn: Lead Gen vs Content - 4:29 How to Use Reels to Reach Realtors - 6:45 The Importance of Consistency and Finding Your Niche - 7:13 Social Media Breakthrough - 7:48 The Truth Behind The Videos - 8:30 Maximizing Insights for Growth - 11:47 Strategic Posting for Realtors - 13:11 Building a Personal Brand - 15:11 The Power of Repetition - 18:04 Building Connections through Social Media - 19:22 Your Brand is Who You Are - 21:13 Monetizing Social Media Efforts - 27:24 Challenges of Digital Products - 31:42 The Value Ladder Strategy - 40:17 The Long Game in Social Media - 42:23 Cold Texting for Lead Generation - 44:32 Referral Partners & Global Network - 51:15

January 3, 2025Episode 3637 min

600 Leads in 116 Days: Realtor's Social Media Secrets

GET 1 FREE MONTH OF MANYCHAT HERE: https://manychat.partnerlinks.io/rbrv4im279uv-ogcg6e Discover how realtor Jimmy Conover generated 600 leads in just 116 days using social media secrets. In this eye-opening interview, Jimmy shares his journey from 0 to 10,000 followers, revealing the strategies that led to $3.4 million under contract. Learn the power of authentic content creation as Jimmy breaks down his three-bucket approach to social media: local content, real estate insights, and personal connection stories. He emphasizes the importance of understanding your ideal customer and crafting content that resonates with their deep pain points and aspirations. Jimmy discusses the evolution of social media marketing, from static images to the game-changing introduction of Reels. He shares valuable tips on leveraging proven prompts from other industries to create engaging content that speaks directly to potential clients. Gain insights into effective lead generation techniques, including the strategic use of story polls, comments, and direct messaging. Jimmy explains how to nurture leads through various Instagram features and the crucial role of personal branding in building trust with your audience. Whether you're a seasoned agent or new to real estate, this episode offers actionable advice on creating a social media strategy that drives results. Discover why knowing your ideal customer is the key to unlocking social media success and how to craft messages that truly connect. Tune in to transform your real estate social media game and learn how to build a thriving online presence that converts followers into clients. #realestateleadgeneration #personalbranding #digitalmarketing #realestatemarketingideas #realestatereels#realestateleadgeneration #realestatemarketingideas #instagramads #socialmediamanagement #realestatesystems Jimmy's Links: Email: jimmy@scalevideoagency.com Real Estate Instagram: https://www.instagram.com/realjimmyconover/ Marketing Instagram: https://www.instagram.com/jimmyconoverofficial/ Website: https://beacons.ai/realjimmyconover Tamany's Links: Instagram: https://www.instagram.com/realtorsocialmediamarketing/ Menu of Services: https://www.videoask.com/fjj22954m Website: https://www.thesimpletouches.com/ Tune into Tamany’s podcast, Simplifying Social Media for REALTORS®️: https://podcasts.apple.com/us/podcast/simplifying-social-media-for-realtors/id1735370457 CHAPTERS: 00:00 - Intro 00:40 - Jimmy's 600 Leads from Social Media 02:48 - Starting a New Social Media Account 04:56 - Gaining 10k Followers in 100 Days 07:24 - Reasons for Starting a New Account 14:56 - Timeline of Account Creation 15:02 - Evolution of Social Media Platforms 19:40 - Content Ideas for Realtors 24:50 - Concept of Social Simplicity 26:06 - Content Types that Increase Followers 31:51 - Understanding Client Business Stages 34:04 - Tips for Realtors Stuck in a Rut 37:19 - OUTRO

December 3, 2024Episode 3548 min

From Cold Calls to Viral Reels: A Realtor’s Journey to $40M in Real Estate Sales

In this episode of Simplifying Social Media, Tamany Hall sits down with Celina Go, a Las Vegas realtor® who’s redefining success through authenticity and humor. Celina explains at just 26 years old and with only 3 years in the industry, she has sold 75 homes and closed over $40M in sales, with her social media playing a key role in attracting her ideal clients. Learn about her path from producing relatable, captivating content that appeals to her audience, as well as her tactics for remaining genuine and consistent in a cutthroat industry. Whether you work as a content developer or a realtor, this discussion is full of useful tips! Celina’s Links Email: celina.go@sothebysrealty.com Instagram: https://www.instagram.com/gosellvegas/ Website: sothebysrealty.com/lasvegassir/eng/associate/823-a-df2306221608108891/celina-go Tamany’s Links Email: info@thesimpletouches.com Instagram: https://www.instagram.com/realtorsocialmediamarketing/ Menu of Services: https://www.videoask.com/fjj22954m Website: https://www.thesimpletouches.com/ Tune into The Simple Touches’ podcast, Simplifying Social Media for REALTORS®️ : https://podcasts.apple.com/us/podcast/simplifying-social-media-for-realtors/id1735370457 Chapters: Introduction Power Punch – 0:00–1:04 Team Dynamics & Starting Social Media for Buyers – 1:04–2:22 Benefits of Social Media in Real Estate – 2:30–4:50 Storytelling in Real Estate – 4:50–6:25 Humor & Authenticity to Stand Out – 6:25–9:00 Balancing Branding & Broker Rules – 9:00–10:00 Staying True to Yourself in Real Estate – 10:00–15:00 Understanding Analytics & Metrics – 15:00–16:33 Dealing with Bots & Haters Online – 16:33–18:03 Planning Social Media Content – 18:03–19:20 Overcoming Content Creation Excuses – 19:20–21:09 Sparking Consistent Business Growth – 21:09–26:30 Tracking & Understanding Engagement – 26:30–31:51 Client Success Stories – 31:51–34:26 Building Relatability with Your Brand – 34:26–38:30 Creating Advocates & Ideal Clients – 38:30–40:00 Translating Trends to Real Estate – 40:00–42:44 Engaging with Local & Niche Content – 42:44–44:45 Personal Connections Drive Business – 44:45–47:28 Final Thoughts – 47:28–49:00

May 27, 202435 min

Real Estate Agents: These are BEST social media tips for generating leads!

In this podcast episode, Nicole Handy, co-owner of Braden Real Estate Group, discusses her approach to social media and real estate. She emphasizes authenticity and the importance of mixing personal lifestyle content with business-related posts. Nicole shares strategies for lead generation, such as using call-to-action links and informative YouTube content about living in Houston. She advises real estate agents to provide value and education to build trust with clients, rather than just showcasing properties. Nicole's insights highlight the power of social media in attracting clients and agents to her brokerage through relatable and engaging content.

March 14, 2024Episode 2019 min

From Facebook to Instagram: How Can Social Media Transform Your Real Estate Business? (Mar 6, 2024)

In this episode of Simplifying Social Media, Jen Carstensen from Live Love Memphis discusses her social media marketing strategies. She talks about her start on Facebook, her shift to Instagram, and the importance of authenticity and consistency. Jen shares how her social media presence has helped recruit new team members and generate leads. She also offers advice on content creation and encourages team engagement online. Jen invites listeners to connect with her on Instagram and offers to share her expertise with others in the industry.