Simplified Sparky Marketing

Hosted by Alan Collins

Business Marketing

Website RSS feed

Episodes

161

Latest episode

Aug 2026

Language

EN-AU

About the show

ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

Listen to episodes

60 recent

August 21, 20264 min

Electricians: Delivered to 1800 inbox's I call BS | 162

A member came to me with a pitch from a local suburb newsletter promising his ad would land in 1,800 inboxes every week. Sounded decent, until I ran their website through a tool and the numbers told a very different story. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

August 13, 202610 min

A S%!T electrical client got zapped | 161

A mum and her child were getting shocks off the taps in the bath, so I dropped everything and drove straight there. This episode is the story of one of the worst client I've ever had, and the silver lining that came out of it that still pays me to this day. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

August 6, 202658 min

Bonus: Lean Marketing with Best Selling Author Allan Dib | 160

Simplified Sparky is limited to 41 electrical business. Don't wait. Allan Dibs Books - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

August 6, 20265 min

Electricians need to shoot bullets then fire cannons | 159

Most electricians do this backwards. I break down why firing bullets first, at one hyper-specific target market, is what actually brings ideal clients into your electrical business. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

August 2, 20269 min

Why Electricians MUST do video marketing! | 158

95% of electricians market video content the wrong way! Focusing on the work itself instead of the problem they're solving for clients. Learn why raw phone video is the future of trades marketing, why fancy equipment doesn't matter, and how to stand out in a crowded market. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

July 25, 202631 min

Simplified Sparky Member: Sam from MPS Electrical

I got to speak with Sam McGuire from MPS Electrical the OG Member #001. Inside Simplified Sparky. Sam already had the bones of a electrical business. He just needed a little bit more structure, and that structure has skyrocketed his business for efficiency with systems, efficiency, and profitability. Rebranding, plugging in softwares, systems and more. Watch it on YouTube 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

July 16, 20267 min

The Problem With Electricians + Vibe Code Bros... | 156

Making software for an electrical business is easy... if you know what your doing. 🧮 Get the Simplified Hourly Rate Calculator - HERE 🤖 Robot Smart Homes IG - HERE 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

July 11, 202619 min

I Purchased ANOTHER Sparky Business & I Got Jeff! | 155

If you're thinking about purchasing an electrical business, this is probably worth a listen... Someone offers you their electrical business. Solid reputation, 30 years in the game, fifty grand profit on paper. Sounds like a no brainer, until you meet Jeff. In this episode I break down what you're actually buying, the fake profit trap, and the one question that kills most deals before they start. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

July 2, 20269 min

Licensed Electrician, Insured, On Time... And Completely Forgettable | 154

I draw a straight line between selling a used car and marketing your electrical business, because they are basically the same game. Most electricians list the obvious, licensed, insured, turns up on time, and blend straight into a sea of noise. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE

June 26, 20269 min

Why Quote Electrical Jobs Twice? | 153

Most electricians quote a job once and never look back. That's how you bleed money for years without ever knowing it. In this episode I break down why I quote certain jobs twice, the $12,000 job that taught me the hard way, and how to stop your electrical business flying blind on profit. 📈 Be 1 of 41 spots inside Simpified Sparky to work directly with me 👉🏼 HERE 🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE 📽️ More on Instagram 👉🏼 HERE 🎥 More on YouTube 👉🏼 HERE 🟢 ServiceM8 Offer - HERE