Simplified Sparky Marketing

Hosted by Alan Collins

Business Marketing

Website RSS feed

Episodes

150

Latest episode

Jun 2026

Language

EN-AU

About the show

ELECTRICIANS! Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies. Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work. Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

Listen to episodes

60 recent

June 11, 20267 min

Floor-Number Profit Model for Electricians | 150

Electricians are obsessing over hourly rates and material markups. I scrapped all of that. I run my entire business off one number, and every single day I know at a glance whether I'm in the green or the red. In this episode I break down exactly what that number is, how I landed on mine, and why I wish someone had told me this years ago. It would have made me money a lot earlier. It'll do the same for you.📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

June 4, 20266 min

Electrician Opportunity, and Persistence for Work | 149

Do they really alredy have an electrician? 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 30, 20268 min

[YouTube] Electricians in the Age of AI Turmoil | 148

Ai can be overwheling! Don't get caught by the unnecessary shiny objects... Claude is king. 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 29, 20268 min

The Wrong Pathway With Your Electrical Customers | 147

Ever quoted an electrical job and never heard back?Most electricians are getting wrong without even knowing it, and it's costing you jobs you'll never see on a report. It's not your pricing. It's not your follow up. It's something quieter than that, and once you spot it, you can't unsee it. 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 20, 202655 min

Simplified Sparky Member - Ryan from Axon Electrical

I sit down with Ryan from Axon Electrical and have a chat about his journey as an electrician and his experience with Simplified Sparky. 📺 - Watch on YouTube 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 14, 20267 min

Your staff said WHAT to your client! | 145

What your electrical staff are saying when your back is turned, and the cameras watching you that you can't see. A painter on my own camera doing something he shouldn't. 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 7, 20267 min

Your Location Is Costing You Electrical Work? 144

Electricians leaving a gaping hole in their electrical business, letting leads slip through. 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

May 3, 20269 min

[YouTube Ep] The Best Electricians Don't Get The Work? | 143

Just because your a great sparky won't get you the work you deserve!📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

April 30, 202610 min

It's Not Always The Electricians Fault - Sh!t Clients | 142

Had a lead cancel the electrical job while I was literally parked across from her house. Spent ten seconds blaming myself before I realised what was actually going on. It's not always the electrician!📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE

April 24, 202611 min

An EV charger quote that made 'Cents'! 141

Two things hit me last week. A $14,600 BAS bill landed in my lap. And I got beaten on an EV charger quote by someone doing it for $1,500.One of those things I planned for. The other one I did the maths out loud on the mic and realised the guy who "won" the job didn't actually win anything.In this one I pull back the curtain on where your money actually goes as an electrician. The GST that isn't yours. The profit that gets taxed. The wage that gets taxed again. And the reason my quotes are consistently 30–40% higher than the next sparky... on purpose.Have you ever looked at your tax bill and felt sick? Listen to this. 📈 Work directly with me 👉🏼 HERE🚀 The Sparky Series: How to build your Flywheel™ in 9 minutes 👉🏼 HERE📽️ More on Instagram 👉🏼 HERE🎥 More on YouTube 👉🏼 HERE