Behind The Strategy with Kristina Stubblefield

Hosted by Kristina Stubblefield

Business Marketing Education

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Episodes

218

Latest episode

Aug 2026

Language

EN-US

About the show

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters. Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward. Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable. This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk. Get found. Get clients. Keep them. New episodes weekly. Subscribe so you never miss one. Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation . No pressure, just a conversation.

Listen to episodes

60 recent

August 17, 2026Episode 31612 min

Where customers actually find your business in 2026

For years, getting found meant one thing: rank on Google. That quietly changed, and if your whole online presence is still built on that one assumption, you could be missing where a growing number of your customers are looking right now. In this episode, Kristina maps where customers actually find a service business in 2026, from Google and its new AI-generated answer, to the AI tools people now ask directly, ChatGPT, Gemini, and Perplexity, to your Google Business Profile, your reviews, and your website. She explains the shift from search and scroll to ask and answer, what AEO (answer engine optimization) means in plain language, and why the businesses winning at this are not chasing new tools; they are the ones that got three fundamentals right, a clean and consistent foundation, a website that clearly says what you do and who you help, and active reviews, so they show up everywhere at once. If you have been wondering whether Google is still where your customers find you, and you want to know exactly where to put your attention, this is the episode that tells you where to look first. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/where-customers-find-you-2026 To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me Send us Fan Mail

August 10, 2026Episode 3158 min

7 reasons your business isn't showing up on Google

You used to get the calls. The work used to come in on its own. Now it feels like you've gone invisible on Google, and you're not even sure when it happened. In this episode, Kristina walks through the seven most common reasons service businesses aren't showing up on Google in 2026, what's actually causing each one, and what to do about it. She covers the profile that was set up once and never touched again, a wrong or single primary category, business info that doesn't match across the web, reviews that go unanswered, photos that are years old, the post feature almost no one uses, and a service area set up wrong. Then she narrows it to the three things that move the needle most, and shares how a longtime home service business got its calls back within 90 days by fixing just three of these. If people used to find you and now the phone has gone quiet, this is the episode that tells you where to look first, and why you should start with one thing, not all seven. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/not-showing-up-on-google To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me Send us Fan Mail

August 3, 2026Episode 31413 min

Why your phone stopped ringing (and what actually changed)

The work used to come in. The inquiries used to show up. Then somewhere along the way it got quiet, and you are not even sure when it happened or why. In this episode, Kristina walks through what actually changed for service businesses in 2026, and why a quiet phone is almost never the one thing you think it is. She covers the handful of things that tend to drift at the same time, how people search and decide now, a stale Google Business Profile, an aging website, and leads that leak out without any follow-up, and why the fix is finding the one or two things actually costing you calls instead of trying to repair everything at once. If your phone has slowed down and nothing looks obviously broken, this is the episode that tells you where to look first. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/why-your-phone-stopped-ringing To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me Send us Fan Mail

July 27, 2026Episode 31315 min

Revisiting: Loyal Customers: Your Secret to Business Growth

It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook. In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtful follow-ups and simple perks to staying top of mind without overwhelming anyone. If you've been so focused on finding new clients that you've overlooked the ones you already have, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

July 20, 2026Episode 31214 min

Revisiting: Stop Losing Leads: Why Every Small Business Needs a CRM

You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox. In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up consistently, and how to get past the tech fear that keeps so many business owners stuck. If you've been running your business out of your email inbox and watching good leads slip through the cracks, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

July 13, 2026Episode 31114 min

Revisiting: How to Improve Your Website Using AI (Without Rebuilding It)

If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things. In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your website and strengthen your messaging, headlines, calls to action, and trust signals, one page at a time. If your website feels off but a full rebuild sounds overwhelming, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

July 6, 2026Episode 3108 min

Revisiting: Unlock the Potential of Your Google Business Profile

Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it. In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business Profile, from photos and posts to keeping your information current, so you show up when people are searching for you locally. If you've been pouring money into ads and social media while overlooking this free tool sitting right in front of you, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

June 29, 2026Episode 30912 min

Revisiting: How to Stay Human While Using AI in Your Business

AI can be an incredible tool for businesses, but human connection still matters most. In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the human side of your marketing. If you’ve been trying to figure out how AI fits into your business while still sounding authentic and building real connection, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

June 22, 2026Episode 30811 min

Revisiting: What Happens When You Show Up for Your Marketing Every Week?

Consistency matters more than most businesses realize. In this Revisiting episode, Kristina talks about how showing up consistently for your marketing helps build trust, improve visibility, create momentum, and lead to long-term business growth. If your marketing feels inconsistent or overwhelming right now, this conversation is still incredibly relevant for service-based businesses today. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail

June 15, 2026Episode 30715 min

Revisiting: What Your Website Should Be Doing (But Probably Isn’t)

In this Revisiting episode, Kristina talks about the role your website should actually play in helping your business grow — from building trust and improving visibility to guiding potential clients toward taking action. If your website feels outdated, unclear, or like it’s not really working for your business, this conversation is still incredibly relevant. Want more conversations like this? Find Kristina on YouTube: www.youtube.com/@kristinastubblefield Send us Fan Mail