Simpli.fi

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146

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Jan 2026

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About the show

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi .

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January 22, 2026Episode 114 min

The 2026 Marketing Trends

2026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite “TV.” AI is reshaping how consumers discover and evaluate brands (often before they ever hit an actual website). Political and advocacy budgets are gearing up for a noisier, more competitive market. And across it all, one expectation keeps rising: marketing has to feel relevant at the local level: market by market, neighborhood by neighborhood. We’ll be exploring these trends in a three-part 2026 Trends series, inspired by conversations with Simpli.fi’s Chief Product & Technology Officer, Michael Schoen. Each post breaks down the major shifts we see accelerating this upcoming year, along with the operational changes marketers will need to keep up.

June 17, 2025Episode 3516 min

The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results

In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each month with sound-on, full-motion ads at the gas pump. Backed by eye-tracking data, Dave shares why digital out-of-home is a must for modern marketers and how brands can thrive in these hyper-contextual spaces.

May 13, 2025Episode 3415 min

Mastering Programmatic Advertising | Matt Bailey

Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to discuss programmatic advertising training, analytics, and industry misconceptions. He shares insights on how his LinkedIn course has helped both new and experienced media buyers better understand the complexities of programmatic advertising. Matt highlights the importance of hands-on optimization, fraud prevention, and leveraging analytics to drive better campaign performance. Packed with real-world success stories, this conversation is essential for agencies, brands, and media buyers looking to refine their programmatic advertising strategies.Meta Description:Discover expert insights from Matt Bailey on Simpli.fi TV. Learn how programmatic advertising training, analytics, and optimization can improve your digital marketing success.Focus Keyphrase:Programmatic advertising training insightsSEO Title:Mastering Programmatic Advertising Training Insights

May 9, 2025Episode 3412 min

Programmatic Audio: The B2B Growth Channel You’re Overlooking | Brandon Lutz

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.

May 9, 2025Episode 3313 min

Unlocking Customer Insights with AI | Aman Khanna

Aman Khanna, Co-Founder of consumr.ai, joins David McBee on Simpli.fi TV to discuss how AI is revolutionizing customer insights and media transparency. With over 20 years of experience in MarTech and AdTech, Aman shares how brands can leverage AI-driven audience intelligence to uncover deeper consumer behaviors, optimize media buying, and enhance targeting strategies. He explains how AI twins can provide brands with a three-dimensional view of their customers, bridging the gap between social media engagement and programmatic advertising. This episode provides valuable insights for advertisers, brands, and agencies looking to improve data-driven decision-making in their media campaigns.

February 11, 2025Episode 3214 min

Navigating Modern Media Investments | Kevin Planovsky

Kevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holistic media strategy. This episode offers actionable insights for agencies and businesses looking to optimize their media investments.

April 17, 2025Episode 3012 min

Programmatic Advertising for Law Firms | Eric Elliott

Eric Elliott, CEO and Founder of VIP Marketing Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.

May 9, 2025Episode 2911 min

Balancing AI and Human Insight | John Horn

John Horn, CEO of StubGroup In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

April 17, 2025Episode 2814 min

How AI-Driven Attribution Models Elevate Ad Performance | Zeke Camusio

Zeke Camusio, CEO at Data Speaks David McBee sits down with data scientist Zeke Camusio, CEO of Data Speaks, to explore how advanced AI tools can revolutionize digital marketing. As a veteran in custom attribution models, Zeke explains why traditional tracking methods often fall short in today’s multi-touch, multi-device landscape—and how AI-powered solutions can step up to help marketers truly understand what drives conversions. From media mix modeling to first-party tracking, Zeke shares the essential tools and insights that allow advertisers to optimize ad spend and improve return on investment by over 20% on average. Dive into this insightful discussion and learn how to leverage AI to make every marketing dollar count.

November 12, 2024Episode 2712 min

Inclusive Marketing: The Key to Connecting with Underserved Audiences | Matthew Tsang

Matthew Tsang, Brand Director and Co-Founder of AndHumanity In this episode, David McBee sits down with Matthew Tsang of AndHumanity for an inspiring conversation on the power of inclusive marketing. Matthew dives into the agency’s mission to serve people-first brands and create a legacy of belonging, explaining how his personal journey with family shaped this vision. They discuss the business case for inclusive marketing, share eye-opening stats on underserved communities, and explore how personalized messaging can resonate more deeply with diverse audiences. With real-world success stories and insightful advice, this episode is packed with actionable takeaways for brands aiming to make a meaningful impact.