Marketing for Entrepreneurs | SEO for small business

Hosted by Rachel Lindteigen | Small Business SEO Coach

Business Marketing

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Episodes

214

Latest episode

Oct 2026

Language

EN-US

About the show

Are you a small business owner who's tired of trying to do everything when it comes to SEO and online marketing, and left wondering what's working? Do you need to be more visible on Google and ChatGPT, but you're not quite sure how to do SEO for your business, let alone answer engine optimization (AEO) or generative engine optimization (GEO)? Are you trying to DIY your SEO and marketing and find yourself wondering what's working and what's simply a waste of time? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? Do you want SEO tips and AI SEO strategies you can use to grow your online visibility? This podcast is for small business owners and entrepreneurs who want to use simple, proven SEO and marketing strategies to grow their business without relying on social media or paid ads. Each week, I'll show you how to do SEO for your small business and understand the results, so you can focus on what's working and let go of strategies that are just wasting your time and money. Join me and learn how to become a confident marketer. I'll teach you about SEO for small businesses (for Google, ChatGPT, and AI search tools), content marketing, blogging, sales funnels, and your marketing metrics so you can build a business you love. I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing. If you want to build a profitable business with SEO, this is the podcast for you. I'm Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who's led SEO and content marketing strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue from SEO and content channels. Now I teach the same strategies to small business owners. This is not a "here's what worked for me once" podcast. It's a practical, professional guide to SEO and marketing that works for real businesses like yours, from an actual SEO expert with over 25 years of experience, not just someone who figured it out on their own.

Listen to episodes

60 recent

October 27, 2026Episode 20624 min

The best SEO tools for small business owners

Wondering which SEO tools are actually worth paying for as a small business owner? In this episode, Rachel shares the exact tools she recommends to her students and clients, from Google Search Console to keyword research tools to analytics platforms, and what each one is actually for. You'll learn how to choose the right tools based on where you are in your SEO journey, and roughly what it costs to build out a solid small business SEO tool stack. If you've been overwhelmed by tool options, this episode will simplify it. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

October 20, 2026Episode 20518 min

Are you showing up in AI search yet? How to find out and what to do to show up more often.

Is ChatGPT sending you traffic, and how would you even know? In this episode, Rachel walks through exactly how to check your analytics for AI search traffic, which tools make it easy to find, and what to do next depending on what you discover. You'll learn what content AI search tools tend to cite, the questions you should be answering on your site, and how to start showing up more in results from ChatGPT, Perplexity, and Google's AI Overviews. If you're curious whether AI search is working for your business yet, this episode will help you find out. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

October 13, 2026Episode 20418 min

What makes a good website call to action for a small business?

Your call-to-action might be the single most important sentence on your website, so why do so many small business CTAs fall flat? In this episode, Rachel breaks down the framework for a CTA that actually converts: the right verb, clear value, honest urgency, and smart placement throughout your page. You'll also learn how SEO and AI search tie directly into whether anyone sees your CTA in the first place. If your calls-to-action aren't generating leads, this episode will show you what to fix. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

October 6, 2026Episode 20321 min

Is your website's homepage set up for conversion?

Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

September 29, 2026Episode 20222 min

How to find the right small business SEO consultant for you

Not sure how to tell a great SEO consultant from a bad one? In this episode, Rachel walks through exactly what a good SEO consultant should do for your business, the red flags that mean you should keep looking, and the questions to ask before you sign anything. You'll learn what services should be included in a solid SEO proposal, what qualities to look for, and what it typically costs to hire someone to set your strategy or manage it long-term. If you're ready to hire help but don't want to get burned, this episode will help you choose wisely. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

September 22, 2026Episode 20117 min

How much does small business SEO cost?

Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help you decide. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

September 15, 2026Episode 20016 min

What content should you be creating for Google and your small business SEO goals?

What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of being replaced by an AI Overview, this episode will show you how. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

September 8, 2026Episode 19922 min

The Ultimate Small Business SEO Plan

Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

September 1, 2026Episode 19817 min

Is it time to hire a business coach for your small business?

Is your small business stuck at a plateau? In this episode, Rachel breaks down how business coaching helps small business owners get unstuck, covering the strategic side (what to sell, who to work with, where to focus your time) and the mindset side (imposter syndrome, confidence, and follow-through). Learn the signs it's time to hire a business coach, what coaching typically costs, and how the right coach helps you finally work ON your business instead of just in it. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

August 25, 2026Episode 19713 min

Beginner's Guide to Small Business SEO

Are you a small business owner who's new to SEO and wants to learn how to get started with it so you can grow your visibility, traffic, leads, and revenue? If so, this week's episode is going to help you get started with search engine optimization. I'm going to walk you through what you need to have ready ahead of time, how SEO works, what small business SEO does for your business, and more. Get started with SEO today with this episode. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7