Marketing for Entrepreneurs | SEO for small business

Hosted by Rachel Lindteigen | Small Business SEO Coach

Business Marketing

Website RSS feed

Episodes

203

Latest episode

Aug 2026

Language

EN-US

About the show

Are you a small business owner who's tired of trying to do everything when it comes to SEO and online marketing, and left wondering what's working? Do you need to be more visible on Google and ChatGPT, but you're not quite sure how to do SEO for your business, let alone answer engine optimization (AEO) or generative engine optimization (GEO)? Are you trying to DIY your SEO and marketing and find yourself wondering what's working and what's simply a waste of time? Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? Do you want SEO tips and AI SEO strategies you can use to grow your online visibility? This podcast is for small business owners and entrepreneurs who want to use simple, proven SEO and marketing strategies to grow their business without relying on social media or paid ads. Each week, I'll show you how to do SEO for your small business and understand the results, so you can focus on what's working and let go of strategies that are just wasting your time and money. Join me and learn how to become a confident marketer. I'll teach you about SEO for small businesses (for Google, ChatGPT, and AI search tools), content marketing, blogging, sales funnels, and your marketing metrics so you can build a business you love. I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing. If you want to build a profitable business with SEO, this is the podcast for you. I'm Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who's led SEO and content marketing strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue from SEO and content channels. Now I teach the same strategies to small business owners. This is not a "here's what worked for me once" podcast. It's a practical, professional guide to SEO and marketing that works for real businesses like yours, from an actual SEO expert with over 25 years of experience, not just someone who figured it out on their own.

Listen to episodes

60 recent

August 18, 2026Episode 19613 min

How to do SEO on your small business website step-by-step

Learn how to do SEO on your small business website step by step. Find out what information you need to have before you start choosing SEO keywords or creating any content. If you've never done SEO before, I'll walk you through how to optimize your homepage so you can get started today. Get started with SEO today and help your business be more visible online. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

August 11, 2026Episode 19517 min

How SEO helps your small business be more visible online

Are you trying to help your small business be more visible online so it can grow? Let me walk you through how small business SEO can help you grow. If you want to increase your online presence, grow your visibility, leads, and customers, this will help. Listen in today and find out. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

August 4, 2026Episode 19416 min

How to grow your small business with SEO

Are you trying to grow your small business and figure out the best way to reach the right audience? If so, I want you to know that SEO can help you grow your audience, visibility, leads, and sales if you know what to do and how to do it on your website, blog, podcast, or even social media channels. Your ideal customer is searching for information online. Let me help you understand how to find them. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

July 28, 2026Episode 19310 min

Small Business SEO Explained: What is a Title Tag and do I need one?

Small Business SEO - What is a title tag, and do I need one? If you're working on SEO for your small business and aren't sure what matters and what doesn't, this week's episode will help you. I'll break down what title tags are, how you write them, what they look like on Google, who they're technically for, and more so you know what to do. Once you've written your title tag, the next thing to work on will be your meta description. You can find out more about that here - https://www.etchedmarketing.com/blog/what-is-a-meta-description Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

July 21, 2026Episode 19214 min

Small Business SEO Foundation - how well do you know your ideal customer?

If you're doing SEO for your small business, the first, most important step might really surprise you. I don't have student start by choosing keywords or even brainstorming the questions they should answer on their websites and blogs. I have them start with something more foundational: who is their ideal customer? You probably have a good idea who your ideal customer is, but if you're anything like my students and clients (and you probably are), you likely don't know them well enough for SEO. Listen in and find out why knowing your ideal customer is super important to your SEO. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

July 14, 2026Episode 19115 min

Do you need to do Answer Engine Optimization (AEO) for your small business or is it just SEO with a different name?

Answer engine optimization, AEO, Generative engine optimization, GEO, search engine optimization, SEO... what the heck does it all mean? What is answer engine optimization, and how does it relate to SEO? Do you need to do both for your small business? Have you found yourself wondering about small business SEO and AEO? Join me in today's episode to find out what it all means, and most importantly, what to do for your business. Links mentioned - https://www.etchedmarketing.com/blog/the-3-pillars-of-seo https://www.etchedmarketing.com/blog/why-you-don%E2%80%99t-have-to-be-techie-to-do-seo Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

July 7, 2026Episode 19017 min

Does moving your blog to Substack hurt your SEO?

Are you working on small business SEO and wondering if Substack might also be a good marketing channel for your business? If so, you're not alone. A lot of my students and clients are finding they love Substack. I wanted to take a bit to explain what you want to think through strategically if you're looking at building out a Substack. It can help or hurt your business depending on how you set it up and what you do with your website and blog content. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

June 30, 2026Episode 18912 min

Is SEO important for online businesses?

Is SEO important to your online business? You may be wondering if you're better off with SEO, AEO, GEO, Ads, social media, or something else. Find out how and where SEO fits into your small business marketing plan. I'm here to help you understand how to grow and market your business. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

June 23, 2026Episode 18811 min

Small Business SEO Explained: How to check your SEO rankings. What matters to your SEO program?

Small business SEO tips - how to check your SEO rankings. If you're doing SEO for your small business and you want to know if it's working, then this week's episode will help you. I'm going to walk you through what you want to track and what those numbers mean so you can start to see how things are working. Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

June 16, 2026Episode 18712 min

Small Business SEO Explained: What is SEO copywriting?

Small business SEO topic - this week, it's SEO copywriting. What's the difference between copywriting and SEO copywriting, and is one more important to your business than the other? How do you know what to focus on when you're creating content to make sure that it's able to be found by the right people when they're searching online - that, my friend, is at the heart of SEO copywriting. Listen in today and learn. Other episodes mentioned in this week's episode: What are Title Tags and do they matter to your small business, and how to create a content calendar? https://www.etchedmarketing.com/blog/what-is-a-title-tag https://www.etchedmarketing.com/blog/how-to-create-a-content-calendar Support the show Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class My free resources are here- https://www.etchedmarketing.com/freebies Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign Marketing Website Analytics - Clicky SEO Tool - Ubersuggest Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7