Showing Up with Vicki Knights

Hosted by Vicki Knights

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Aug 2026

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About the show

The 'Showing Up with Vicki Knights' podcast is for purpose-led business owners who want to show up with joyful confidence. In this top-rated podcast, we unwrap the layers of getting visible and building a truly personal brand while staying completely and utterly you. Are you tired of being told you need to post more, shout louder or be someone you're not? Me too. That's why this podcast is about unlearning the noisy advice and finding your own way of being seen - one that feels joyful and true to you. In each episode, I'll share honest insights and strategies to help you build your personal brand and show up in your business even when self-doubt or comparison creep in. You'll also hear powerful conversations with inspiring guests who will be sharing how they learnt to show up with joy. I'm Vicki Knights - a Visibility Strategist, a Positive Psychology Practitioner and one of the UK's leading Brand Photographers - with over 20 years of branding and marketing experience and on a mission to help business owners to be seen (without burning out or pretending to be someone they're not). Follow Vicki on Instagram: @iamvickiknights Find out more: https://vickiknights.co.uk

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60 recent

September 1, 202646 min

63. Who Am I to Share This? Why We Hide our Expertise with Jo Ferrone

You might be perfectly happy showing your face online, posting on social media or walking into a networking event… but how comfortable are you saying, “This is what I know and believe'? In this episode, I’m joined by Jo Ferrone, founder of How DOES She Do It?!, a community supporting female entrepreneurs through networking, mentoring and her podcast of the same name. Jo is also the creator of Soul Voice, where she’s recently started sharing the poetry she’d previously kept mostly to herself. We talk about the very different vulnerability that can come with sharing your expertise and ideas, why old stories about who we are can follow us long into adulthood, and what can change when we stop waiting to feel completely qualified or confident before putting our work into the world. We also chat about networking as a form of visibility, hiding behind humility, the courage it takes to share our creativity and why Jo now believes in doing things scared. Jo also reads one of her brilliant poems at the end of the episode. Find Jo: Website Instagram: @howdoesshedoitlife & @soulvoicebyjoferrone Podcast: How DOES she Do It?! Here is the link to my interview on Jo's podcast Also mentioned in this episode: The Visibility Workshop in Surrey on 8th October, 2026 BRAVE, my free two-week visibility experience, is returning this October. If you know you want to show up more in your business but something keeps getting in the way, come and join the waitlist to hear when the doors open. Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

August 17, 202620 min

62. What 1000 Rides on My Peloton Bike Taught Me About Visibility

Starting something is often the easy bit. You launch the podcast, start the newsletter, decide you’re finally going to show up consistently on Instagram… and at first, it all feels exciting. But what happens when the novelty wears off? In this short solo episode, I’m sharing what more than 1,000 rides on my Peloton bike have unexpectedly taught me about visibility, consistency and why some habits stick while others quietly disappear. We talk about why commitment matters, how to make showing up feel less like a huge job hanging over you, and why visibility gets so much easier when it simply becomes part of how you run your business. If you’ve ever started a new visibility habit full of enthusiasm and then found yourself wondering why you stopped, this episode is for you. In this episode, we talk about: Why starting is often the easiest part The difference between consistency and repetition How to make visibility feel easier and more sustainable Why your visibility strategy should be allowed to evolve What exercise and visibility have surprisingly in common Find out more about The Visibility Workshop on 8th October in Farnham, Surrey Join the Brave waitilist - running again in October 2026 Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

July 13, 202616 min

61. When Visibility Feels Like a Personal Failing

Why does something as simple as posting online, sending an email or sharing your work sometimes feel so much bigger than it should? In this solo episode, I’m sharing what I witnessed inside the first round of Brave, my two-week visibility experience, and the powerful pattern I noticed across more than 70 business owners. So many people arrived feeling like they were the problem. Like they were overthinking again, procrastinating again, getting in their own way again, or somehow failing at visibility because it didn’t feel easy. But what if visibility feeling hard doesn’t mean there’s something wrong with you? In this episode, I talk about the mental load that can build around even the smallest visibility actions, why we so often turn that struggle into a personal failing. I share the two things I noticed that seemed to help people move from circling around the thing to finally taking action - and why one of them surprised me more than I expected. If you’ve ever had a post sitting in drafts, an email you keep putting off, an offer you haven’t shared, or a story you know you want to tell but can’t quite bring yourself to say out loud, this episode is for you. Because maybe the question isn’t, “What’s wrong with me?” Maybe there’s a much more useful place to start. Listen to this episode if: You’ve ever felt like visibility should be easier than it is. You find yourself circling around simple actions for far longer than the action itself would take. You’re tired of calling yourself inconsistent, flaky or your own worst enemy. You’ve been doing lots of inner work, but still feel stuck when it comes to showing up. You want a kinder, more useful way to understand why visibility can feel so exposing. Join the waitlist for Brave, my 2-week visibility experience grounded in Positive Psychology: Find out more about my Visibility Retreat in Sussex this September. Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

June 24, 202645 min

60. The Hidden Cost of Being the “Good Girl” in Business with Nicky Denson-Elliott

In this episode, I’m joined by the brilliant Nicky Denson-Elliott, professional feminist, community builder, writer, podcaster and founder of The Wilder Collective and Wilder Live. Nicky’s work sits at the intersection of feminism, creativity, and business – and it helps women turn intention into momentum and ambition into action. In this conversation, we talk about Nicky's research project that she undertook last year called “Good Girl Economics” and how the pressure to be liked, fair, reasonable and not “too much” can shape the way women show up in business. We explore why visibility can feel risky, why undercharging is often about so much more than confidence and how internalised misogyny can show up in the way we judge ourselves and other women. This is such a powerful, thought-provoking conversation about pricing, visibility, people-pleasing and the hidden cost of trying to be the “good girl” in business. In this episode, we talk about: Why women often undercharge and overdeliver The connection between pricing, visibility and people-pleasing Why being visible can feel unsafe How internalised misogyny can show up in business What it really means to support other women And why being “full of yourself” might actually be something to celebrate Connect with Nicky: Instagram: @nickydensonelliott The Wilder Collective website Podcast: Women’s Business with Nicky Denson Elliott Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Join the waitlist for Brave - starting again in October 2026 Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

June 9, 202610 min

59. You’re Not Scared of Showing Up. You’re Scared of What It Says About You.

Most business owners assume they need to feel more confident before they can become more visible. But what if confidence isn’t really the problem? In this solo episode, I explore what may actually be sitting underneath your reluctance to share your opinions, speak on camera, pitch yourself for opportunities or step into the spotlight. Because you might feel completely confident in the work you do, while still worrying about what showing up will make other people think about you. Will they think you’re arrogant? That you’re showing off? That you’ve got too big for your boots? I share how our past experiences can quietly teach us that being visible, loud or “too much” isn’t safe, and how our brains create clever protective patterns to help us avoid judgement. We’ll look at why perfectionism, endless preparation, waiting for the right time and championing everyone except yourself may not be character flaws at all. They may simply be ways of protecting yourself from being truly seen. This is exactly the kind of work we’ll explore inside Brave , my new 2 week audio experience for business owners who want to understand what’s really holding them back from showing up. Rather than forcing yourself through another exhausting visibility challenge, you’ll receive a short, powerful audio each day, grounded in evidence-based positive psychology and designed to fit easily around your life. Brave begins on 22 June 2026 and this is the lowest price it will ever be. Find out more and join us here. Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

June 2, 202623 min

58. Do you really not have time to be more visible?

After a planned 2 month break from the podcast and actively showing up, I’m back with an honest episode about what happened when I stepped away from marketing my business. For the first time in over 15 years, I wasn’t consistently posting or actively promoting my work. I wanted more headspace to support my boys through their exams and to create something new behind the scenes. In this episode, I’m sharing what happened to my enquiries, list growth and visibility habits during that break, and why when we say “I don’t have time to be visible” it's often not the full story. Because yes, life is busy and we don’t all have the same capacity or circumstances. But if you’re running a service-based business, visibility matters. It’s how people find you, remember you and decide whether they trust you. And often, when we say we don’t have time, what we really mean is that something about showing up feels harder than we want to admit. In this episode, I talk about: What happened when I took 2 months away from showing up What happened to my enquiries and audience growth over the 2 months What's really hiding behind “I’m too busy” Why visibility is a non-negotiable part of running a service-based business Join Brave , my new evidence-based experience which goes underneath the usual visibility advice - to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June for 2 weeks: https://vickiknights.co.uk/brave Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

March 27, 202618 min

57. The Invisible Side of Visibility

This is my final episode before I take a planned 2 month break from the podcast and social media. And it felt important to leave you with something that’s been on my mind a lot recently… Because after lots of conversations about visibility - at events, with clients, and behind the scenes — I started noticing a pattern. Something we don’t talk about enough. The part of showing up that no one really sees. In this episode, I share: why visibility can feel harder than it looks what might be missing when it feels like no one’s responding and the one shift that could completely change how showing up feels There’s also something I’ve been reflecting on about comparison… and how easy it is to misunderstand what’s really going on behind someone else’s success. Before I take this break, this is the reminder I want to leave you with. A small invitation.... if someone came to mind while listening to this episode… Send them a message. Tell them what you appreciate about how they show up. You never know the impact that might have. 👀 Coming soon When I return, I’ll be sharing something new to help you feel braver and more confident in how you show up . Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

March 18, 202658 min

56. The Truth about Being Consistently Visible with Joanna Lott

Consistency is one of those things we hear about all the time in business. But what does that actually look like in real life… and does it have to mean showing up every single day? In this episode, I’m joined by business coach Joanna Lott, who is known for her refreshingly honest approach to helping coaches get clients without hype. Jo is also the host of the top 2% globally ranked podcast Women in the Coaching Arena , and has built a business rooted in integrity, strategy, and consistency. Jo is incredibly consistent with her marketing. She shows up every single day and releases a podcast episode every week. I wanted to find out how she manages to do this around her business, her family and her life. This episode isn’t about telling you to post every day. It’s about understanding what consistency looks like, what it really takes, and how to make it work for you. In this episode, we cover: How Jo became known for her consistency - and what’s really behind it One thing Jo does to make her content feel easier and more authentic The mindset shifts that helped her go from avoiding visibility to embracing it Why even experienced coaches need support when it comes to showing up How your business model should shape your visibility strategy Mentioned in this episode: -Episode 36: How visible do you really need to be in your business? -Episode 25: Why staying consistently visible feels so hard Joanna Lott's website Grab Jo's free 2026 digital Coaches planner Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

March 3, 202617 min

55. What To Do When You Don't Feel Like Showing Up

Some days you want to launch a podcast, pitch a TED talk and write a book. Other days you just want to stay in your comfies and hide from the world. If you've ever had one of those days, or weeks, this episode is for you. Because not feeling like showing up doesn't make you lazy, unmotivated or bad at running a business. It makes you human. And there's a difference between genuinely needing to rest and letting self-doubt quietly talk you out of something that could actually make you feel better. In this episode, I'm sharing what I actually do on those days when the inspiration just isn't there - and the mindset shift that changes everything for me when I'm feeling resistant. In this episode I talk about: Why the world needs to hear from kindhearted, thoughtful business owners right now more than ever Three practical strategies for those days when you're just not feeling it Why batching doesn't mean what most people think it means - and how to do it in a way that actually suits how you're wired The reframe that shifts visibility from feeling like a chore to feeling like a privilege This isn't about pushing through and white-knuckling your way to consistency. It's about building a relationship with visibility that feels sustainable, joyful and true to you, even on the hard days. Want to go deeper? Episode 36 - How Visible Do You Actually Need To Be? -is the perfect companion listen. Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop

February 18, 202652 min

54. How Creating Something Tangible Can Grow Your Visibility with Fay Wallis

In this episode I’m joined by founder of Bright Sky HR and host of podcast HR Coffee Time, Fay Wallis and we’re talking about what happens when you turn your expertise into something tangible. Fay is the creator of the Essential HR Planner, a beautifully designed physical planner that has become widely recognised in her industry. She now sells over 1,000 copies a year. But this conversation is not about glossy success stories. It’s about what it really takes to build something physical in a digital world. We talk about the emotional ups and downs, the stress, the learning curves, the evolution year by year and why creating a tangible product can position you in a way that content alone sometimes cannot. If you’ve ever thought about writing a book, creating a planner, launching a journal or packaging your expertise into something people can actually hold in their hands, this episode will give you a grounded and honest perspective. We talk about: How Fay went from a simple 19-page PDF to a nationally recognised hardback planner The difference between revenue and authority when it comes to tangible products Why physical products can build trust and credibility in a powerful way The emotional reality of launching something annually How a product can quietly become the thing you’re known for This conversation is a reminder that visibility isn’t always about being louder online. Sometimes it’s about building something meaningful and letting that speak for you. Connect with Fay: LinkedIn Bright Sky HR website Essential HR Planner Connect with Vicki: Take the visibility archetype quiz Follow me on Instagram : @iamvickiknights Check out my website Ready to work together? Book a branding photo shoot with me Find out about my visibility coaching Find out more about The Visibility Retreat Grab The Confidence Toolkit for just £15 Get my self-paced course, UNCOVER YOUR MAGIC (Use the code SHOWING UP for 10% off) Mentioned in this episode: The Visibility Workshop Find out more about The Visibility Workshop on 8th October 2026 in Farnham, Surrey. https://vickiknights.co.uk/visibility-workshop