
Building a Hamptons Design Brand: Jen DeLalio Returns
Caroline and Allison welcome back Jen (Bean) DeLalio of JKate Designs from Southampton to discuss her pivot from software programming and consulting into interior design and how she built a Hamptons-focused portfolio. Jen shares that her projects span Westhampton through Amagansett, with a coastal, easy-breezy style that also leans slightly traditional and patterned. She explains the importance of professional photography as a non-negotiable marketing investment, describing how photographing her sister’s Bergen County renovation and a major East Hampton project helped elevate her website and content, including a project video produced through a charity-auction win. They also talk about maintaining a tight design process, screening out difficult clients during inquiries, and using a “secret” inspo image to confirm client preferences. Jen shares where to find JKate Designs online. Find Jen on the socials at @jkatedesigns or at https://jkate-designs.com/ Topics 00:29 Part Two Welcome 00:43 Meet Jen Bean 01:52 Podcast Fan Moment 03:08 Hamptons Roots 03:39 Design Style Sweet Spot 04:28 Pro Photos Matter 05:21 Sister Reno Breakthrough 07:54 East Hampton Dream Project 09:24 Marketing Budget Reality 10:29 When to Walk Away 11:14 Client Process Tricks 12:04 Where to Find Jen 12:36 Final Sign Off












