Shorr Solutions: The Podcast

Hosted by Shorr Solutions

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160

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Aug 2026

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About the show

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

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60 recent

August 28, 2026Episode 16029 min

Ep. 160 - How to Plan a Memorable and Measurable Event

Planning a successful practice event takes more than picking a date and getting people through the door. Without a clear goal, the right audience, and a plan for what happens after the event, even a great turnout may not translate into meaningful results. In this episode of Shorr Solutions: The Podcast, Ana Suarez, Partner and Director of Client Development, and Paige Hamilton, Marketing and Advertising Manager, discuss how businesses can strategically plan events that strengthen patient relationships, increase community awareness, and create opportunities for practice growth. From grand openings and VIP gatherings to service launches and patient appreciation events, they share practical considerations for making your next event both memorable and measurable. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

August 12, 2026Episode 15927 min

Ep. 159 - What Consultants. See That Business Owners Often Miss

Every practice has challenges, but the issue you think is holding your practice back isn't always the real problem. As consultants what we uncover is often far more important than the answer the practice owner came looking for. In this episode, CEO and Founder Jay Shorr and Sr. Client Success Manager Nan Maddox discuss the patterns they see during consultations with aesthetic practices across the country. From staffing challenges and lead conversion to operational inefficiencies, financial blind spots, and patient experience, they explain why lasting growth starts with identifying the root cause not just treating the symptoms. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

July 15, 2026Episode 15827 min

Ep. 158 - How to Build a Skincare Program That Patients Actually Buy From

Many aesthetic practices miss valuable revenue because skincare conversations never happen, staff lack confidence recommending products, or patients purchase their skincare somewhere else. The result? Lost retail sales, lower patient retention, and treatment outcomes that may never reach their full potential. In this episode, Marketing & Advertising Manager Paige Hamilton and Partner & Sr. Client Success Manager Cristian Devoz discuss why skincare should be an essential part of every patient journey, how to recommend products without sounding salesy, strategies for training your team to increase retail sales, and marketing tactics that keep your practice top of mind long after the appointment ends. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

July 1, 2026Episode 15732 min

Ep. 157 - The Hidden Cost of Not Training Your Aesthetic Team

Training is often pushed to the back burner until problems start showing up. Unfortunately, by then, practices may already be losing revenue, experiencing staff turnover, creating inconsistent patient experiences, or exposing themselves to compliance risks. In this episode, CEO & Founder Jay Shorr and Partner & Sr. Client Success Manager Cristian Devoz discuss the hidden costs of not training your team, common onboarding mistakes, and how ongoing training can improve conversions, culture, confidence, and long-term practice growth. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

June 9, 2026Episode 15634 min

Ep. 156 - The Marketing Foundations Every Aesthetic Practice Needs

Many aesthetic practices feel like they are constantly “doing marketing” without seeing consistent growth from it. Between social media, websites, patient communication, and in office promotions, it is easy to feel busy without knowing whether your efforts are actually converting into consultations, loyal patients, and long term practice growth. In this episode, Marketing and Advertising Manager Paige Hamilton and Partner and Director of Client Development Ana Suarez discuss the foundational marketing elements every aesthetic practice should have in place before investing in advanced campaigns or outside advertising. Together, they break down common missed opportunities practices face with websites, in office marketing, social media, patient communication, email follow up, and team training, while explaining how stronger systems and more intentional strategy can improve consistency, patient trust, and overall growth. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

May 26, 2026Episode 15547 min

Ep. 155 - From Doctor to Entrepreneur with Dr. Myers

Starting and scaling a medical practice comes with far more than patient care. From financial uncertainty and operational pressure to the challenge of balancing patient care with business growth, many physicians underestimate how much changes once they step into the role of business owner. The transition requires a different mindset, new skill sets, and the ability to lead both the clinical and business side of a practice successfully. In this episode, our CEO & Founder, Jay Shorr, sits down with Dr. Yael Myers and Administrator and Concierge Liaison, Rachel Miara, to discuss the launch of Myers Medical, including physician led aesthetics, concierge medicine, staffing, patient experience, vendor management, practice growth, and what it takes to build and operate an independent medical practice successfully. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions ▶ Connect with Dr. Myers: Website: https://yaelmyersmd.com Instagram: https://www.instagram.com/myersmedicalfl/ Facebook: https://www.facebook.com/dr.yaelmyers

May 13, 2026Episode 15424 min

Ep. 154 - The Growth Plateau Most Practice Owners Hit

Your practice is busy. The schedule is full, the phones are ringing, and revenue is coming in. But despite all the activity, profitability is not improving the way it should, leadership feels heavier, and growth starts creating more pressure instead of more freedom. In the latest episode of Shorr Solutions: The Podcast, CEO Jay Shorr and Senior Client Success Manager Nan Maddox discuss the growth plateau many aesthetic practice owners experience after moving beyond survival mode. They break down the leadership and operational issues that quietly limit growth, including micromanagement, lack of delegation, inconsistent systems, poor KPI visibility, burnout, and profitability challenges. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

April 28, 2026Episode 15319 min

Ep. 153 - The Compensation Model That Keeps Great Employees

Most aesthetic practices are overpaying their team without realizing it, watching revenue come in but struggling to translate it into real profit. Compensation structures often feel unclear, inconsistent, or reactive, leaving owners questioning whether their team is truly driving growth or quietly costing the business more than they produce. In this episode of Shorr Solutions: The Podcast, Cristian Devoz walks through the key mistakes practice owners make when structuring compensation, including copying competitors, ignoring overhead, and overpaying without a profitability framework. He also shares how to use revenue based formulas, set clear production thresholds, and build tiered incentives that reward growth while keeping your business financially sound. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

April 14, 2026Episode 15224 min

Ep. 152 - The Slow Season Playbook for Aesthetic Practice Owners

A slow season in your aesthetic practice should not catch you off guard, yet many owners find themselves reacting too late. When schedules drop, the instinct is to cut marketing, discount services, or scramble to fill gaps, but by then, revenue has already been lost. The real issue is not seasonality. It is the lack of planning behind it. In this episode of Shorr Solutions: The Podcast , Cristian Devoz and Paige Hamilton break down how to identify your slow season using data, plan marketing in advance, and shift your strategy to maintain consistent patient flow. They also share how to avoid panic discounting, protect your bottom line, and use events, memberships, and patient reactivation to create stability throughout the year. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Stop overpaying on processing fees. See if BlueSwipe can save your practice 20% or more: http://shorrsolutions.com/payment-processing/?utm_source=podcast&utm_medium=description&utm_campaign=episode_152&utm_content=blue_swipe_cta ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

April 3, 2026Episode 15125 min

Ep. 151 - How to Hire the Right Person

Hiring in an aesthetic practice rarely breaks down because of a lack of candidates. It breaks down because of how those candidates are evaluated. Resumes look strong, interviews feel promising, and decisions get made quickly under pressure. Then performance does not match expectations, and the cycle starts again. In this episode of Shorr Solutions: The Podcast, Ana Suarez and Nanette Maddox break down what actually predicts success in a medical spa or aesthetic practice role. They walk through how to identify behavioral patterns over experience, why coachability matters more than confidence, and how to evaluate emotional intelligence, accountability, and culture fit before making a hiring decision. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲 ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻 Use promo code PODCAST to save 20% OFF ✅ ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈 ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions