Shopify with Milk Bottle Show

Hosted by Keith Matthews

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Episodes

113

Latest episode

Oct 2026

Language

EN-IE

About the show

Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.

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60 recent

October 6, 202628 min

Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match

Shopify says one number. GA4 says another. Which one do you trust? Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week. 🔗 Links SlideRule Analytics SlideRule Analytics App Kevin McLaughlin on LinkedIn Shooopr.com - Shopify Store Audits Our Shopify Portfolio Keith on LinkedIn Milk Bottle Labs Work with Us All Podcast Episodes

September 11, 202625 min

Episode #112: Turning Shopify Support Tickets Into Revenue

Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products, correct addresses and cancel items before fulfilment, without opening a ticket - and sells them something else while they're there. It now runs on 1,600+ stores including Gymshark, TOMS and Mejuri. We get into the operational reality of the edit window, the money hiding in failed deliveries, and what happens to support when AI agents start placing the orders. Sponsored by: Shooopr Promo: 30-day free trial of Order Editing Show Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Order Editing Order Editing Demo Order Editing App

July 21, 202629 min

Episode #111: Formulating the perfect brand on Shopify

In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight. Show Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify At One At One on Instagram At One on Facebook

June 23, 202629 min

Episode #110: Is AI really driving a search change across Shopify stores?

Keith sits down with Dan Kavanagh from Ignition Search to unpack how AI is reshaping SEO. They cover the challenges facing ecommerce stores today and how merchants can adapt. A must-listen for Shopify sellers wanting to stay discoverable and give customers the kind of experience that ranks. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Ignition Search Ignition Search on Instagram Ignition Search on LinkedIn

May 27, 202623 min

Episode #109: From WordPress to Shopify Podcast: Inside Babyboo.ie's Replatforming Journey

In this episode, Vicki O’Callaghan, owner of Babyboo.ie, joins us to unpack her brand’s transition from WordPress to Shopify. Like many scaling Irish e-commerce businesses, Vicki reached a point where her old platform was holding her back. We discuss her replatforming journey with Milk Bottle Labs - covering everything from data auditing and theme customisation to setting up payments and executing a clear plan to protect SEO, sales and the customer experience during the switch. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Babyboo.ie Babyboo on TikTok Babyboo on Instagram

August 7, 202528 min

Episode #108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

John Readman, CEO and Founder of Ask Bosco, joins Keith to share his vision for transforming e-commerce marketing through AI-powered intelligence. With his extensive background in digital marketing, John understands firsthand the frustrations businesses face when trying to make sense of their marketing data across multiple platforms and channels. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify ASK BOSCO ASK BOSCO on X 50% off the first 3 months' licence of ASK BOSCO® AI analytics platform

July 8, 202520 min

Episode #107: Navigating the European Accessibility Act with Vially.io

In this episode, Keith Matthews and Andrew Power from Vially discuss the European Accessibility Act. They cover its implications for digital businesses, comparing it to GDPR, and highlighting accessibility's importance for individuals with disabilities. The chat also details affected digital products, compliance steps, legal ramifications, and the societal impact of inclusive digital spaces. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Vially.io Vially Insight Vially LinkedIn

March 17, 202528 min

Episode #106: Why Size Matters on the Shopify Platform

Accurate sizing can be a game-changer for online fashion and apparel brands. Lauralynn Drury of Kiwi Sizing shares the power and return from a simple Shopify app. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on X Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Kiwi Sizing Kiwi Sizing on X Kiwi Sizing Affiliate Program Kiwi Sizing Shopify App Store Staytuned Digital

February 6, 202525 min

Episode #105: Adding some fizz to B2B eCommerce with SparkLayer

SparkLayer is a B2B eCommerce platform that integrates with existing online stores, providing a self-service portal for wholesale customers. Alex Weston shares the product's features and how it's changing the B2B space. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle on Twitter Milk Bottle Labs Milk Bottle Podcast on Apple Milk Bottle Podcast on Spotify Milk Bottle Podcast on Google Podcasts Sparklayer.io Sparklayer LinkedIn

December 30, 202435 min

#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce

In August 2023, we were honoured to welcome Ciaran Crean, co-founder of MicksGarage.com, as our guest. MicksGarage.com is an Irish-based eCommerce business that has made a significant impact in the eCommerce sector worldwide and its founders are regarded as eCommerce pioneers. Ciaran hails from the west of Ireland and has charted an inspiring journey in the world of eCommerce. From modest roots, MicksGarage.com has blossomed into one of Europe's top online marketplaces for car parts and accessories. But for that episode, our conversation revolved around Ciaran's newest endeavour - Wave OMS. Sponsored by: Zapiet The Point of Sale Store Rewind.io Links: Milk Bottle Labs Milk Bottle Twitter MicksGarage.com WaveOMS MicksGarage Twitter WaveOMS Twitter

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