Shopify Masters

Hosted by Shopify

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Episodes

600

Latest episode

Nov 2026

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About the show

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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60 recent

November 10, 202634 min

From Vintage Shipping Containers to Neiman Marcus: How Pom Pom at Home Scaled As a 20-Year Family Brand

Pom Pom at Home originated when founder Hilde Leiaghat began filling empty space in antique shipping containers with vintage European linens. After customers continually sought out her textiles, she launched the California coastal-inspired bedding line, which her son, Sam, eventually joined to scale through branded trade showrooms and major retail partnerships like Neiman Marcus and Nordstrom. Under Sam’s leadership as CEO, the 20-year-old family business continues to expand its omnichannel presence by integrating warehouse technology, growing direct-to-consumer sales, and staying true to its signature, relaxed aesthetic. For more on Pom Pom At Home, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

November 3, 202629 min

Ruggable’s Secret Weapon for Growth? The Internet’s Honest Opinion

Ruggable had millions of customers and a product problem hiding in plain sight—on Reddit. Chief Commercial Officer Sarah Kleinman found it, fixed it, and launched an innovation that made up 70% of revenue in eight weeks. Here’s how they turned public complaints into a brand comeback. For more on Ruggable and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

October 27, 202620 min

Zero SEO, Zero Ads: How The Good Liver Built a Cult Retail Brand

Driven by a passion for global craftsmanship, Bert Youn launched The Good Liver to sell high-end home goods, but found that web photos alone couldn’t convey the value of $300 items. Opening a physical store in Los Angeles allowed customers to hold products in their hands, turning in-person touchpoints and word-of-mouth recommendations into the primary engine for the brand’s growth. Today, the business operates profitably without relying on paid advertising or SEO, using its ecommerce platform mainly to tell product stories and serve out-of-town buyers. For more on The Good Liver, in show notes, click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

October 20, 202625 min

Meet the Power Couple Changing What Kids See on Their Bookshelves

When Stephanie and Muammar Reed couldn’t find diverse books for their biracial daughter, they built the store they wished existed. MiJa Books has since grown into a nearly seven-figure brand, bringing bilingual and multicultural children’s books to communities that largely had been overlooked by mainstream publishing. For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

October 12, 202629 min

From Napkin Sketch to Aerospace Tech: Inside Escapod's High-Tech Camper Revolution

Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major industry shifts to build a lean, highly profitable direct-to-consumer brand. For more on Escapod in show notes, click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

October 6, 202630 min

How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand

Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide. For more on Neuro and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

September 29, 202638 min

The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation

After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Bette cultivated a fiercely loyal organic community without spending a single dollar on paid advertising. Today, the startup carries a $10 million valuation and continues to disrupt the traditional intimate wear market. For more on Skimpies, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

September 22, 202634 min

Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire

Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame. For more on DEZI, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

September 15, 202629 min

Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale

Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model. For more on Cozy Earth, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

September 8, 202627 min

Why I Left My Hollywood Dream Job To Become an Entrepreneur

Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers. For more on Little Sleepies and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.