Shopify Masters

Hosted by Shopify

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Episodes

600

Latest episode

Aug 2026

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About the show

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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60 recent

August 20, 202637 min

The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US. For more on NEOM, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

August 18, 202635 min

We Crashed Coachella With Zero Budget and Sold Out in 24 Hours

Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads. For more on Benjie and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

August 13, 202641 min

Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing Algorithms

Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop into a thriving apparel business with a New York retail footprint. For more on Every Other Thursday, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

August 11, 202629 min

How This Studio Became the Secret Weapon Behind Fortune 500 Gifting

Chloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the pandemic, she grew Telescope into a full-service creative studio—designing, warehousing, and shipping gifts for companies with teams of hundreds—by betting on local makers and the power of intentional design. For more on Telescope Studio and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

August 6, 202647 min

From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through Design

Galey Alix had spent 13 years building a career at Goldman Sachs when her life changed in a single day: she lost her job, her fiancé, and her health. In the middle of that grief, the home she had been renovating for a future that no longer existed became the start of something else. What began as a way to heal turned into viral weekend room reveals, a TV show, and Galey Alix Design, a business built around emotional transformations, product partnerships, licensing deals, and a Shopify storefront where fans can shop her projects. In this episode of Shopify Masters, Galey shares how she rebuilt her life through design, what Wall Street taught her about storytelling and sales, and why the best brands make people feel something first. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

August 4, 202631 min

Avocado Green: The Organic Mattress Brand That Built Its Own Supply Chain

Vy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on materials. The result is Avocado Green, the largest organic mattress brand in the US, with 1,000 employees, more than 600 wholesale partners, and a billion-dollar target in its sights. For more on Avocado Green Brands and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

July 30, 202636 min

How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories

When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012. For more on Magnetic Me and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

July 28, 202639 min

The Skin Care Brand That Refused To Compromise for 30 Years

Melissa Palmer inherited a wholesale beauty brand from her mother and rebuilt it into a nine-figure omnichannel business—with direct to consumer, Amazon, TikTok Shop, and more than 1,500 Ulta locations each playing a role in how OSEA Malibu finds and keeps customers. For more on OSEA Malibu and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

July 23, 202632 min

Branding for the AI Era: How Herman Scheer Designs Products That Stand Out in a Crowded Digital World

In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur’s last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how modern businesses can carve out lasting market moats that drive long-term value. For more on Herman Scheer, in show notes, click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

July 21, 202634 min

How The Black Tux Solved Formal Wear's Biggest Problem

When Andrew Blackmon couldn’t find a rental tuxedo that actually fit, he didn’t just start a company—he rebuilt the entire formalwear supply chain from scratch, turning a strip-mall industry into a nine-figure business with seven flagship stores and showrooms in more than 40 Nordstrom locations. For more on The Black Tux and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.