Shooting the Shift

Hosted by Shift•ology Communication

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Latest episode

Jul 2025

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About the show

Shift•ology's team of communication professionals takes time to reflect, share and provide insights that help you Reach more, Convince more and Win more. We feature casual and fun conversations, tips and topics surrounding the science of communication.

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17 recent

July 21, 2025Episode 1725 min

E17 - 20 Years of "In Ohio Country Today"

The “In Ohio Country Today” television program has been sharing the stories of Ohio agriculture and farm families for 20 years. The veteran farm broadcasters delivering those stories, however, have been doing it much longer. In this episode of Shooting the Shift, Dan Wilson, Alan Davis and Gary Jackson draw on over 100 combined years of experience and hall of fame careers to share how “In Ohio Country Today” started and has grown; the changes they’ve experienced; and the memories they’ve carried with them along the way. Guests:Dan Wilson, Host/Producer, "In Ohio Country Today"Alan Davis, Co-Host, "In Ohio Country Today"Gary Jackson, Veteran Ag Reporter and Co-Host, "In Ohio Country Today"Episode Links:Record a Happy 20th Anniversary On-Air Greeting Visit InOhioCountry.comBlog: Celebrating 20 Years of "In Ohio Country Today"

June 10, 2025Episode 1641 min

E16 - Long Live Real Journalism

Meat hooks? Razor Blades? Tape? No…we’re not talking with a butcher, but rather a highly-experienced, well-trained and trusted journalist who has been covering the State of Ohio via radio, print, television and internet for decades. In this episode of Shooting the Shift, Jo Ingles gives us a history lesson of the journalism profession, and shares what it’s like to be a real journalist these days in an era of fake news and self-appointed experts.Guest:Jo Ingles, Sr. Reporter/Producer, Ohio Public Radio & TelevisionEpisode LinksLearn more about Jo InglesVisit the Ohio Statehouse News BureauBlog: Journalism in the Era of Fake News: A PR Pro's Perspective

May 13, 2025Episode 1528 min

E15 - We're Sustainable, and We're Going to (Im)prove It!

"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources. But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference? In this episode, a director of sustainability for a milling company in Michigan tells us communication and science is at the heart of it all. Guest:Lisa Woodke, Sustainability Director, Star of the West Milling CompanyEpisode Links:View Star of the West's Sustainability ReportView Cooper Farms' Sustainability ReportBlog: Get Started Sharing Your Agricultural Sustainability Story

April 3, 2025Episode 1434 min

E14 - That One Time, at Re-Brand Camp...

If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time. A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected. In this episode, we reconnect with our friends from the Ohio Department of Natural Resources to recount the challenges, insights, ah-ha's and oohs and ahhs that happen when clients and agency have a full understanding and trust in the science and creativity involved in branding.Guests:Jeremy Scherf, Central Region Manager, Ohio Department of Natural Resources Division of ForestryMarin Smith, Vice President of Client Services and Creative, Shift•ology CommunicationEpisode Links:Blog: That One Time, at Re-Brand Camp...See the rebranded campContact Shift•ology to learn more about branding services

February 18, 2025Episode 1335 min

E13 - The Value of Knowing Your WHY

“People don’t buy what you do, they buy WHY you do it.” -- The famous phrase from Simon Sinek’s “Start with Why” TED talk has had individuals and businesses trying to discover and articulate their WHYs for over a decade. While simple in theory, it’s a bit more complicated in practice. Dr. Gary Sanchez, aka “Dr. Why," has discovered and uncovered 9 WHYs that drive each and every one of us. He’s tidied it all up into his brilliant WHY Operating System and a simple and super-effective discovery tool that has helped hundreds of thousands of people accurately identify and articulate not just our WHYs but also the HOWs and WHATs that fuel our passions and purposes. Dr. Why joins us to talk about the transformational and powerful experience of understanding our WHYs, and the drastic impact it has on not only how we work as a team, but in our personal relationships as well. Guest:Dr. Gary Sanchez, WHY Institute CEO &FounderEpisode Links:Learn the Value of Clearly Discovering, Knowing and Articulating Your WHYStart Your FREE WHY.os Discovery with MelanieContact Certified WHY Institute Coach Melanie Wilt to Unlock your Entire WHY.os

November 18, 2024Episode 1226 min

E12 | There's a Turkey in the White House!

The election has come and gone, and while there’s a lame duck currently in the Oval Office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather the time-honored tradition of pardoning an actual live feathered gobbler from being a Thanksgiving meal at the residence of our nation’s leader. But where do these turkeys come from? How do they get chosen? And what all is involved in the adventure and media frenzy it takes to get them there? We’re going to learn all that and more on this episode of Shooting the Shift. Guests:Gary Cooper, COO, Cooper FarmsCole Cooper, Cooper FarmsCassie Jo Arend, Agriculture Account Manage, Shift•ology CommunicationEpisode Links:Learn more about Cooper FarmsBlog -- There's a Turkey in the White House!

September 26, 2024Episode 1131 min

E11 | Leading the Leaders

Executives and business owners and the concept of leadership naturally go hand-in-hand. But while these leaders are busy leading, who is leading them? And how do they know if their leadership style is effective and sustainable? Our own leader, Melanie Wilt, sits down with her executive coach, Ken Jacobs, to talk leadership traits, strategies and habits he incorporates to help leaders reach their full potential on this episode of Shooting the Shift.Guest: Ken Jacobs, Jacobs Consulting & Executive CoachingEpisode Links:Learn more about Jacobs ConsultingConnect with Ken Jacobs on LinkedInBlog -- Leadership Insights from a PR Pro: Strategies for Effective Team Management

July 30, 2024Episode 1039 min

E10 | Creating Trophy-Worthy Virtual Events

There’s a lot of work that goes into planning, setting up and managing a live virtual event for large audiences. But it takes a unique blend of factors to pull off a trophy-worthy performance. In this episode, Dan Toland connects with two of our partners who recently received national acclaim for their outstanding LIVE Virtual Farm Trips. Pop some champagne and get ready to take some notes as they share secrets to their success on “Shooting the Shift.”Guests:• Krista McCoon, San Joaquin County AgVenture Coordinator• Brooke Williams, Director of Communications, American Dairy Association IndianaEpisode Links:• View ADAI's Award-Winning Virtual Farm Trip• View San Joaquin AgVenture's Award-Winning series of trips to a Blueberry and Apple Farm• Learn more about partnering with Virtual Farm Trips• Blog -- From Experiments to Accolades: LIVE Virtual Farm Trips become award-winning staples for agriculture education

June 17, 2024Episode 941 min

E9 | The Intersection of Communication & The Law

Lawyers are our friends, right? Well for us at least, communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. On this episode of Shooting the Shift, Melanie Wilt is joined at the intersection of communication and the law by her good friend, who just happens to be an ag lawyer and director of a collegiate law center, to talk trends and issues in agriculture that communicators need to be aware of as they work on behalf of clients, the role of lawyers when representing farmers, and maybe a little bit of friendly politics from both sides of the aisle. Guest:• Jenifer Zwagerman, Ag Law Director, Drake UniversityEpisode Links:• Learn more about Jennifer Zwagerman• Learn more about the Drake Agricultural Law Center• Blog post: The Intersection of Communication and the Law

May 20, 2024Episode 819 min

E8 | Personal Branding 101

Personal branding is essential for today’s working professional, especially in a Public Relations setting, but what does a personal brand encompass? And how do you create and maintain a positive personal brand? We discuss the importance of personal branding for aspiring public relations professionals and share insights and tips for crafting a strong personal brand and navigating social media etiquette in this episode of Shooting the Shift.Guests:Emily Bennett, Account Manager, Shift•ology CommunicationLydia Henry, Content Coordinator, Shift•ology CommunicationEpisode Links:View the brands of the Shift•ology TeamHave Emily speak about Personal Branding (and see what other speaking opportunities we offer)Watch or listen to more episodes