Shiny New Clients!

Hosted by Jenna Harding

Business Marketing

Website RSS feed Instagram TikTok

Episodes

177

Latest episode

Aug 2026

Language

EN-US

About the show

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less). If you've got a business - this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

Listen to episodes

60 recent

August 17, 2026Episode 127 min

Easily Fix Your Messy Messaging (Live coaching episode)

How do you fix messy messaging so you can speak just a few sentences and have the full attention of your leads? In this episode, listen in on a live coaching call where we'll untangle a vague, fluffy pitch into clear, specific messaging. I'm joined by a Magic Marketing Machine student, Human Design Facilitator & Life Coach, Kat (AKA @unfoldyourdesign). Get Kat's free human design chart: https://unfoldyourdesign.com/free-human-design-chart/ Every service-based business owner will see themselves in Kat's struggle. She'd invested in program after program, was told to post 30 reels a week, and still couldn't explain her offer in a sentence. Sound familiar? You are probably closer to clear messaging than you think. The words are already there — in the conversations you're already having with your best-fit clients. You just need a process to pull them out. If your messaging has felt like a tangled mess, this episode will show you exactly how close you really are to saying it simply. 👉 Ready to start getting clients from instagram using crystal clear messaging? Time to join us in Magic Marketing Machine www.magicmarketingmachine.com 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

August 10, 202617 min

Email Marketing: 7 Emails You Need to Sell Anything Online in 2026

Email marketing in 2026 doesn't look like it did even a few years ago — and if your sequences still feel like guesswork, you're not alone. The truth is, most email sales sequences fail for one simple reason: they're written for one type of buyer, when your list is actually full of several. In this episode, Jenna sits down with email funnel strategist Allison Hardy to break down the email sequence framework she built — a system rooted in buyer psychology that's since driven serious revenue for her clients. Get Allison's FREE $80 email template: https://www.allisonhardy.com/80000email In this episode, you'll learn: How Allison Hardy built a repeatable, "life-proof" email sales system out of total chaos Why some buyers only need one line and a link — and why over-explaining actually loses them The buyer type most business owners accidentally scare off with their biggest testimonials (and what to send instead) Why one email in this sequence should NOT try to solve the reader's pain point The order these seven emails need to go in, and why sending them out of sequence costs you sales The two buyer types Jenna and Allison ran out of time to fully cover (you'll want to catch this one) Key takeaway: Effective email marketing in 2026 isn't about writing the perfect email — it's about writing the right email to the right buyer at the right moment in your sequence. Once you know who you're talking to, the words get a lot easier to find. Ready to start building a list (and a sales system) that actually converts? Grab our free Instagram training and start turning followers into paying clients: [link] New to the show? Welcome — hit subscribe so you don't miss next week's episode, and if this one helped, a review goes a long way in helping other service-based business owners find us. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

August 3, 202620 min

Should you start a membership in 2026? (with guest expert Jaya Rose)

Wondering if it's still worth it to start a membership in 2026? What about if what you have to offer would fit a membership model? We answer that! Jaya Rose will even tell you what sort of personalities suit a membership, vs who should steer clear. Check out Jaya's free workshop! https://thejayarose.com/membership-workshop Follow Memberships Expert Jaya Rose: https://www.instagram.com/withjayarose/ On a Zoom call with a business-owner friend recently, I found out what he earns from his membership — and I went quiet. Not because of the number (okay, also because of the number), but because of how easy it all seemed! His people are happy, he's happy, and he's making real money doing it. So I brought in Jaya Rose — the business coach who teaches memberships, content, and messaging, and who just sold out her own program on how to start a membership. In this episode, we also cover: The real definition of a membership The difference between a learning portal, a group program, and a true membership. Why Jaya Rose scrapped her whole business overnight, and why it was the best decision Some key explanations like "what is a membership?", and "how do you scale away from a 1:1 service?" Jaya's story of quitting her first membership over a single weekend is the kind of thing that'll make you look at your own offers differently — and maybe rethink what you're building before you build any more of it. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

July 21, 202618 min

3 Simple Ways to Keep Your Course/Membership Clients Happier

You don't just want to have a course-- You want THE BEST course, right? You want thrilled clients, who get REAL results, and send you tons of referrals. From client experience, to tools to teach different types of learners, to onboarding workflows, this episode spills actionable tactics I learned as a 7 figure course creator. There are simple tweaks you can implement to improve customer experience and this episode will give you TWENTY of them. In fact, by streaming this episode, you'll also discover a new way of generate new clients: By keeping your current ones sooo happy, they send you boatloads of referrals. This episode is sponsored by Adobe Acrobat! 👉 [See the PDF Space I mentioned in this episode: https://adobe.ly/4b2yLiG ] In this episode, I'm breaking down what 5 years of running Magic Marketing Machine has taught me about the client experience. If you're a business owner and run an online course or membership, this one's for you. Inside, I get into: The online learning-style blind spot I didn't even know I had — and the AI tool that fixes it. Why "let's go, rah, rah!" high-energy doesn't work for every customer, and what we do now instead so our students don't get overwhelmed The online course worksheet upgrade that makes people excited to "work" The 4am problem every online business owner has run into, and the automation that solves it for good The back-end workflow that curtailed refund requests The one-page fix that makes contracts feel like a relief instead of a threat and helps your clients understand their expectations 🎧 Hit play, then go poke around the PDF Space above — I put every resource from this episode in one place so you're not scrambling to take notes. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

July 20, 202619 min

The Hidden Power of Excitement as a Sales Strategy

Find out why enthusiasm, fun and internal alignment is more valuable than learning another online funnel. This is what your marketing has been missing. Are you always chasing the next strategy, funnel or piece of external validation to fix what's not working in your business? What if passion is what drives business success? Listen in on this conversation with Jaden Hummel (Coach for entrepreneurs) and you'll learn that real internal alignment combined with enthusiasm for what you're selling is a sales strategy in and of itself. This thoughtful conversation covers how to rediscover enthusiasm for your work, what it means if you don't feel it, and how alignment in business looks different for everyone. You'll also hear: Ways to add more fun into your business to keep you motivated Jaden's take on alignment and questions to ask yourself to keep your business moving in the right direction Tips for creating content the resonates more deeply with your audience Connect with Jaden on Instagram at @JadenBHummel, or check out her group Open Field (@opnfield — comment "open" on any of her posts to get in). If content and visibility are part of your business plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

July 13, 202623 min

How to get a TEDx Talk (and leverage it to grow your business)

Want to know how to book a TEDx Talk? Listen in on a conversation with speaking coach Megan Hamilton — who's been the speaker advisor at the second largest TEDx in Canada for 12+ years and has coached TEDx talks around the world — to break down exactly how to book a TEDx talk, even if you've never set foot on a stage before. We're covering everything from what the TEDx organizers are scanning for when they pick speakers (hint: it's not your business pitch), to why 'selling from the stage' is majorly against the TED rules (and a BETTER way to leverage your talk to grow your business). Dreaming of being a keynote speaker? Tap play because in this episode, we get into: 3 steps to take right now if you're dreaming about speaking on a TEDx stage some day What TEDx organizers look for when they choose speakers (and why "I want to grow my business" is the wrong energy to bring) The TEDx audition process Rules that get your entire talk rejected from the TEDx YouTube channel How to start building relationships with TEDx organizers near you, before you're anywhere near ready to audition Strategies for leveraging a TEDx talk into bigger stages, press, and business opportunities GET MEGAN'S TEDx BUCKET LIST CHECKLIST (it's free!): https://www.impactwitch.com/tedx-bucket-list-checklist The takeaway: Booking a TEDx talk isn't about waiting to get discovered — it's about treating it like any other visibility strategy: relationship-building, positioning, and being ready when the door opens. Megan lays out exactly where to start, today, even if your talk is still just a spark of an idea. If content and visibility are part of your growth plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p New to the show? Welcome — hit subscribe so you never miss an episode, and go binge the back catalog while you're at it. There's a lot of good stuff in there. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

July 6, 202615 min

Instagram Profile Optimization: The Complete Guide for Business Owners

When strangers land on a properly setup Instagram profile, they immediately tap follow, and often jump straight into a funnel. In this episode, Jenna walks through a full Instagram profile optimization, including the ONE place on Instagram you need to pepper in your keywords if you want your business to get found on Google. You'll learn: How to optimize your Instagram profile for business starting with your profile photo How to choose your pinned posts on Instagram What posts belong in your featured Stories (and some secrets about hers involving hair extensions and raccoons) New Instagram features that are sure to waste your time and should definitely be ignored She also explains the online marketing principle "Limiting the path to purchase" and how it applies to getting your leads from instagram, to booking your services with you, as fast as possible. MENTIONED IN THIS EPISODE: Write a lead-attracting Instagram bio that makes you look amazing in seconds, inside 5 Minute Bio: https://parkdale-republic.thrivecart.com/5-minute-bio-product/ Join Magic Marketing Machine: www.magicmarketingmachine.com 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

June 29, 202617 min

Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)

What if the secret to client retention had nothing to do with doing better work? And what it does have to do with is 100% in your control, and currently being totally ignored in the back-end of your business? Jenna opens this episode with a story that might make you uncomfortable — about a service provider whose backend was so polished, so organized, so buttoned up ... that it bought them months of grace they didn't deserve. And it completely changed how she thinks about client retention strategies. Keeping clients coming back to your practice doesn't means working harder, undercharging, or saying yes to everything. In fact, that approach is a fast-track to burnout. In this episode, Jenna sits down with Eric Lalonde, CEO of WriteUpp — an all-in-one practice management platform used by over 47,000 clinicians across 35+ countries, to talk about what how to KEEP your best clients coming back. In this episode: The counterintuitive story that'll reframe how you think about retaining clients Why your backend systems are building (or destroying) trust before you've even delivered anything What Disney figured out about client experience that most small businesses completely miss The 3 invisible systems doing the heavy lifting on client retention Why Eric says communication is the single biggest factor in whether clients come back How WriteUpp brings scheduling, records, invoicing, reminders, and more into one place — so your experience feels seamless without you managing five different tools If you've ever wondered why great work alone isn't keeping clients around, this episode is going to hit. 🔗 Learn more about WriteUpp at writeupp.com Read the Client Retention Strategies Blog: https://jennaharding.com/client-retention-strategies-back-end-systems-to-help-your-practice-keep-clients-long-term/ This episode is sponsored by WriteUpp ❤️ Thank You! 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

June 22, 202617 min

Are Instagram courses worth it?

Not all programs are created equal... And there's a reason why that $27 instagram course you bought didn't get you the views it promised it did. In this episode, we talk messaging, realistic social media ROI, what to stop wasting your money on, and how I designed Magic Marketing Machine to be the last Instagram course you ever need (because, spoiler, it's actually a social media marketing strategy disguised as an Instagram course). If you've ever wondered whether investing in an Instagram course is actually worth it for your service-based business — this episode is for you. HERE'S THE FREE VIDEO TRAINING I MENTION: https://www.videoask.com/f7xjzo38p JOIN MAGIC MARKETING MACHINE: www.magicmarketingmachine.com This episode also gets into: The real reason potential clients say you're too expensive (it's probably not what you think) What instagram marketing ROI looks like for a small service-based business — and the four ROI categories every offer falls into Why a shortcut to making content faster is not the same thing as a shortcut to getting clients What Jenna learned from a $10,000 program that completely shaped how Magic Marketing Machine was built The byproducts of showing up on Instagram that most people aren't even factoring into the equation If you're a service business owner sitting on the fence about whether investing in an Instagram course is worth it — this episode will help you make that call with a lot more clarity. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine

June 15, 202612 min

The messaging mistake new business owners make on social media (i'm guilty too)

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets. The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around. Ready to get clients from Instagram without spending all day on your phone? Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join. 👉 https://www.videoask.com/f7xjzo38p In this episode, you'll hear: The mindset that turned into a messaging mistake Jenna made for months that hurt sales What "pick me energy" looks like in a business owner's content Why using expert jargon and overwriting your social media posts signals insecurity, not authority The sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client is What one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach Why you need to stop trying to look smart in your social media content Why simple language isn't a sign you're NOT an expert — it's a sign that you are one Key takeaway: Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned. New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner) , Creator of Magic Marketing Machine