Shiny New Clients!

Hosted by Jenna Harding

Business Marketing

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Episodes

167

Latest episode

Jun 2026

Language

EN-US

About the show

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less). If you've got a business - this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

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60 recent

June 15, 202612 min

The messaging mistake new business owners make on social media (i'm guilty too)

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets.The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around.Ready to get clients from Instagram without spending all day on your phone?Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join.👉 https://www.videoask.com/f7xjzo38p In this episode, you'll hear:The mindset that turned into a messaging mistake Jenna made for months that hurt salesWhat "pick me energy" looks like in a business owner's contentWhy using expert jargon and overwriting your social media posts signals insecurity, not authorityThe sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client isWhat one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach Why you need to stop trying to look smart in your social media contentWhy simple language isn't a sign you're NOT an expert — it's a sign that you are oneKey takeaway:Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned. New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

June 1, 202610 min

Write An "I Help" Statement That Sticks With People (How to Explain What You Do)

You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right?So why does it still feel like nobody really gets what you do?In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs. Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word. In this episode, you'll hear:The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thoughtWhy the classic "I help statement" still works to explain what you do The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's languageWhy cramming everything you do into one sentence actually makes you less clear, not moreWhat an old-school PR pro taught Jenna about messaging How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people fasterThe big takeaway:More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows.If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable.🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine!www.magicmarketingmachine.comNew to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here!🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

May 18, 202617 min

Local Marketing Strategies (and how to reach local audiences on Instagram)

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.In this episode:- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park- How to find the right local businesses to collaborate with- Jenna Harding's concept of "global reach for local sales- Why the instagram algorithm isn't as random as you think- How local business social media marketing on Instagram can be optimized to reach people near youWant to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

May 11, 202613 min

Book a client by Friday: Your bootstrappy action plan

Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.In this episode, you'll hear tactics to get a new client fast (how about by Friday?) We'll cover:Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with itThe near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)How a simple congratulations email to a past client led directly to a new contract — with zero pitchingThe Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right nowWhy re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fastThe takeaway:The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.comCassie: https://www.instagram.com/cassietorresct/Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

May 4, 202612 min

The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)

You've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework.The 3 M's of Sales:Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem — it's a sales problem.Messaging — If people buy from you on discovery calls but not from your Instagram or emails, that's a messaging problem. And it's one of the most fixable ones there is. The words you use, the results you promise (or fail to promise), and how clearly you communicate your value are everything.Money — Are you actually asking for it? A scroll through your last nine posts will tell you. If you haven't made an offer recently, that's your answer.Key takeaways from this episode:How to diagnose exactly which M is your missing link for getting clients from InstagramThe business mindset shifts that are quietly blocking your sales conversionsWhy your Instagram messaging — not your offer — is usually why followers aren't buyingWhat "sell a little all the time and a lot sometimes" actually looks like as an Instagram sales strategyWhy objections on sales calls ("let me talk to my husband") are usually an Instagram messaging problem — not a pricing problem👉 The mindset blocks getting in the way of your sales: https://www.buzzsprout.com/2215200/episodes/15173021👉 Fix these 2 things and you'll sell 10 times more: https://www.buzzsprout.com/2215200/episodes/18202097One of these three things just needs some attention — and once you know which one, fixing it gets a whole lot simpler.🎁 Grab the free sales post template below — the one a client used to book 10 sales calls in three hours.New to the show? Welcome! I'm Jenna Harding and every week on Shiny New Clients, I help service-based business owners get clients from Instagram. Subscribe so you never miss an episode.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

April 20, 202615 min

10 ways to repurpose your Instagram content

If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of.(I also included 3 answers for 'how to download instagram posts without the watermark')Inside this episode, you’ll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently.This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it How to transform one post into multiple formats (Reels, carousels, talking videos) How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts How to analyze what worked—and turn it into even more winning content You’ll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results.If you’re tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

April 13, 202621 min

Social Media Marketing For New Businesses (what to post to get clients online)

You started a business. Now what the heck do you post on social media? If you've ever stared at your phone wondering how to announce your new business on social media — this episode is for you. Social media marketing doesn't have to be this big, scary, elaborate production. In fact, the pressure you're putting on that first post might be the very thing slowing you down.In this episode, Jenna breaks down exactly how to get started with social media marketing for a new business, using the real story of her friend Dave — a brand-new leadership coach who went from never having posted for his business to nearly 600 followers in just a few weeks. Find out the next steps to take to get clients online.What you'll learn in this episode:Why your first post doesn't need to be perfect (and why waiting is costing you clients)The biggest mistake new business owners make when planning their content rolloutHow to choose the right social media platform for your service-based business — and why it might not be the one you thinkHow often to post when you're just getting startedWhy your existing network is one of your most powerful growth toolsThe "critical lens" that's making you way harder on yourself than your audience ever will beThe truth about social media marketing for new businesses: the algorithm isn't your biggest obstacle — your own perfectionism is. The fastest way to grow is to start imperfectly and learn as you go. Your passion is already more compelling than you realize.Whether you're a coach, consultant, or any kind of service provider who's been putting off showing up online, this episode will give you the push — and the practical steps — you need to finally get posting.Mentioned in this episode: Magic Marketing Machine — Jenna's program for service-based business owners who want to get clients from Instagram. www.magicmarketingmachine.com🎁 Grab Jenna's free training on how to get clients from Instagram — link below!New to the show? Welcome! The Shiny New Clients podcast drops new episodes every week.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

April 6, 202612 min

The 2026 Instagram Algorithm Update (and the ONLY part that matters)

Find out the major change that determines if your posts are shown to more people, and 3 ways to incorporate it into your content strategy. Plus, hear my take on the one--only--thing you really need to know about the Instagram algorithm, as someone who has worked in social media management for 8+ years.We break down how the Instagram algorithm actually works in 2026 (and why most updates don’t matter nearly as much as you think). If you’ve been stressing about low reach, declining engagement, or trying to “keep up” with every new feature, this episode will simplify everything.Inside this episode, you’ll learn how to create content people actually want to share, how to use “engagement attractors” to increase Instagram reach, and how to build a content strategy that consistently gets your posts in front of new audiences—without chasing every algorithm update.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

March 30, 202610 min

3 Barriers Blocking Your Next 10 Clients

We're getting organized. We're getting our messaging down. We're taking ALL THE ACTION-- and you're gonna book your next 10 clients.In this episode, Jenna breaks down the three barriers she sees blocking business owners from getting their next 10 clients.We cover:#1 — Journey Clarity. Do you actually know what you want your leads to click, and in what order? From your Instagram link in bio to your sales page, Jenna walks through why a confusing or overloaded client journey is quietly repelling people who are ready to buy.#2 — Messaging. Who are you? Who do you serve? What makes you different? Your messaging needs to live everywhere — and you need to be so tired of saying it that you think you've said it too much. (You haven't.)#3 — You're whispering. You are not promoting your offers enough, not selling with conviction, and perfect people who need you are missing out because of it. It's time to scream it.If you're ready to get booked out and spend your summer actually enjoying it, this one's for you.If you're an MMM alumni and youre interested in Booked Out Offers - reach out to us!🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

March 24, 202616 min

How to Book-Out Your Services by July 1st (The "Find, Fix, Fill" Method)

Take advantage of that Springtime energy and book out your service-based business by SUMMER! This episode is your reverse-engineered roadmap. Jenna Harding breaks down exactly how to attract more clients, hit capacity, and set yourself up for a summer of serving your favourite clients and enjoying yourself!You'll learn the Find, Fix, Fill method: a three-step framework to diagnose what's blocking people from hiring you, fix the gaps in your marketing and messaging, and fill your offer to capacity before summer hits.In this episode:Why right now (end of March) is the most strategic time to go after new clients — and how building your audience this spring sets you up for a massive fall launchHow to figure out your actual capacity so you're not chasing a sales goal that's mathematically out of reachThe "cube" analogy that will change how you think about getting more clients: every broken link, missing sales page, and inconsistent message is a wall keeping someone from handing you their credit cardWhy your sales page doesn't have to be perfect to convert clients — it just has to exist and say the right thingThe real reason service providers stay stuck at the same revenue level (hint: it's not your offer)How Jenna hit her first $10K day by spending the summer on content and converting in the fall — and how you can replicate that cycleMagic Marketing Machine alumni: Booked Out Offers opens this week. DM Jenna or email Magic Marketing Machine to get the link.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine