
Episode 196: Jennie McLaughlin & Sarah Rozenthuler on Purpose-Led Leadership
Send us Fan Mail “There is often a gap between ‘purpose stated’ and ‘purpose lived’ – and in the age of AI, purpose now needs to be embedded into everyday decision making and strategy.” Finding purpose is the easy part, and it’s what comes after that makes all the difference. That’s what our guest-duo today is here to talk more about. Jennie McLaughlin is Founder and Chief Purpose Officer of Purpose Led Transformation , a consultancy focused on helping organizations achieve growth sustainably through purpose activation, and former EY Partner. Sarah Rozenthuler is a chartered psychologist, leadership consultant and dialogue coach, and works with global organizations to activate purpose, align teams and ignite leadership. She is author of ‘Powered by Purpose’ . Together, they work with boards and executive teams globally on purpose activation. Their full six-phase Purpose Lifecycle framework is available at www.purposelt.com/purpose-lifecycle [03:27s] Their origins story: ‘It all started with a walk!’ [05:28s] On Purpose dissonance [13:27s] Organizations who’ve live their purpose statements [17:39s] What’s preventing the rest? [27:21s] How can organizations stay the course? [30:21s] Gen Z and Purpose [37:33s] Purpose-driven Leadership in Age of AI [43:12s] RWL READ: Jennie’s recommendation: ‘Awe’ by Dacher Keltner ; Sarah’s recommendation: ‘Against the Machine’ by Paul Kingsnorth Read Jennie and Sarah’s whitepaper outlining the six stages of the Purpose lifecycle: https://purposelt.com/purpose-lifecycle/ Connect with Jennie on LinkedIn and with Sarah on LinkedIn More on Jennie’s work at https://purposelt.com/ More on Sarah’s work at https://sarahrozenthuler.com/ Connect with Vinay on LinkedIn What did you think about this episode? What would you like to hear more about? Or simply, write in and say hello! podcast@c2cod.com Subscribe to us on your favorite platforms – Google Podcasts , Apple Podcasts , Spotify , Overcast , Tune In Alexa , Amazon Music , Pandora , TuneIn + Alexa , Stitcher , Jio Saavn and more. This podcast is sponsored by C2C-OD, your Organizational Development consulting partner ‘Bringing People and Strategy Together’. Follow @c2cod on Twitter , LinkedIn , Instagram , Facebook















