She's the brand

Hosted by Paula Pwul

Business Entrepreneurship

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Episodes

100

Latest episode

May 2026

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EN-GB

About the show

She’s the Brand Podcast is your go-to show for ambitious women who want to build an influential online presence, grow their business, and position themselves as leaders in their industries. Hosted by Paula Pwul , a personal branding strategist, author and entrepreneur, this podcast dives deep into the strategies, mindset shifts, and insider secrets you need to monetize your expertise, attract the right opportunities, and stand out in the digital space. Whether you’re a female entrepreneur, content creator, coach, or professional looking to build a brand that gets you paid and respected, She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online. Hit subscribe and get ready to make your name unforgettable. Your next level starts here.

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May 25, 2026Episode 9941 min

99 - Living a creative life with Pia Leichter

Pia Leichter is a creative partner, published author, certified coach, and entrepreneur. Her path has been anything but ordinary: a recovering nomad, she’s reported as a journalist in Sri Lanka, graduated summa cum laude from NYU, and worked as an award-winning creative director for some of the biggest brands in the world. Now, as the founder of Kollektiv Studio, she’s uniquely positioned to co-create wild visions and ventures.Get a copy of her book: On Amazon: https://www.amazon.com/Welcome-Creative-Club-Biggest-Project/dp/B0DPJ8L4NM/ref=sr_1_1Connect with Pia on social: https://www.linkedin.com/in/pialeichter/https://www.instagram.com/pia.leichter/https://substack.com/@pialeichter More about her work: https://kollektiv.studio/Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

April 23, 2026Episode 9813 min

98 - Nobody can hire you, book you, or buy from you if they don't know you exist

Right now, someone is looking for exactly what you do. They're on Instagram. They're asking around. They're searching. And your name is not coming up. Not because you're not qualified. Not because you don't have what they need. But because you are not visible enough to be found. In this episode, we talk about the real cost of staying invisible - not in followers, but in opportunities. We get into why smart, capable women keep themselves hidden, what it actually means to show up (it's not what you think), and three places you can start building your visibility this week. This episode is personal for me, and I think it will be for you too.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

April 16, 2026Episode 9716 min

97 - What happens when you stop letting fear make your decisions

The business you didn't start. The pitch you didn't send. The post you drafted and deleted. The course you have been building in your head for two years. What if every single one of those things stalled in the same place - not because you weren't ready, but because fear got to make the decision before you did? In this episode, we get into the Big Yes. Not as a motivational concept, but as a real, practical decision you can make today and in the future. We talk about the three fears that quietly keep women from building their personal brands, why the yes always comes before the readiness, and what it actually looks like to move forward when fear is still in the room. This one is personal. And I think it's going to hit home.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

April 9, 2026Episode 9620 min

96 - Invisible brilliance: why the thing you take for granted is your biggest asset

There is something you do so naturally, so effortlessly, that you have stopped seeing it as valuable. You explain it away. You give it away for free. You assume everyone can do what you do. They cannot. In this episode, we talk about invisible brilliance - the expertise you carry that other people are actively searching for, willing to pay for, and praying someone like you will finally put into the world. We walk through why we dismiss the skills that come most easily to us, the three signs your skill is worth packaging, and a simple audit you can do today to figure out exactly where your brilliance lives. If you have been waiting to feel "ready enough" or "qualified enough" to put yourself out there, this episode is for you.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

March 12, 2026Episode 9530 min

95 - The Power of Seasons with Dr. Sapphire

What do medicine and email marketing have in common? More than you'd think.In this episode, Paula sits down with Dr. Sapphire - a practicing medical doctor who has also built a thriving presence in the world of email marketing. She's proof that your expertise doesn't have to fit into one box, and that the most powerful personal brands are often built at the intersection of two very different worlds.Dr. Sapphire shares how she manages the demands of both fields without burning out, and why she believes that timing is everything - in patient care, in business, and in how you show up for your audience.If you've ever felt like your gifts don't "go together," this episode is your permission slip.In this episode, we talk about:How Dr. Sapphire balances a medical career with building a brand onlineWhy email marketing is her platform of choice - and what makes it workThe concept of times and seasons, and how it shapes her strategyWhat women in professional fields can learn about showing up with intentionConnect with Dr Sapphire: https://www.instagram.com/dr.sapphire_?igsh=NjdlNmtmaXcxbjVkJoin She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

February 5, 2026Episode 949 min

94 - Playing small is over in 2026

This year we're done waiting. Done hesitating. Done letting "almost ready" hold us back. In this episode, I'm talking about what it actually looks like to stop playing small - in your life, your business and your brand. We'll unpack the tiny ways women shrink, the faith and courage it takes to step forward anyway, and the practical steps that make growth inevitable. if youve been stuck in the "waiting room" of your own life, this episode is your permision to move - imperfectly, courageously, and fully visible. By the end, you'll have one clear action today that moves you out of hesitation and into building.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

December 4, 202513 min

93: How to Become a Woman Who FINISHES, Not just one who begins.

Why do we get excited when an idea drops… but lose steam halfway? Why do unfinished projects follow us from season to season? Why do we start strong but struggle to land the plane?In this episode, I break down the real reasons you don’t finish what you start — and none of them mean you’re lazy, unmotivated, or unserious. They’re human. They’re fixable. And once you understand them, you can finally break the cycle.We’ll talk about:The psychology behind follow-throughWhy clarity matters more than motivationThe hidden fears that quietly slow you downHow to create momentum you can actually sustainThe systems that help you become a finisher, not just a starterIf you’re tired of half-done ideas, abandoned goals, or momentum you can’t maintain… this episode will feel like someone turned the lights on.It’s time to become the woman who completes things. The woman who closes loops. The woman who finishes strong.Press play - let’s talk about it.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

December 4, 202514 min

92 - Becoming the Woman People Trust

If you’re tired of feeling “qualified but invisible,” this episode is for you. Today, we’re diving into what it actually takes to build an authority brand - the kind people trust, refer, quote, and invite into rooms you once prayed for.This doesnt ask you to be loud, perfect, or everywhere at once. It’s about clarity, credibility, consistency… and the quiet inner work that makes people believe you before they even meet you.In this episode, I break down:Why authority starts with identity, not strategyThe difference between expertise and authorityHow to position yourself so the right people take you seriouslySimple signals that instantly elevate your brandWhy most women stay “behind the curtain” — and how to step forward with confidenceThe authority-building habits that create momentum in your nicheWhether you’re growing a business, a platform, or a message, this episode will help you stop shrinking, start standing out, and show up like the woman your next level requires.Hit play - it’s time to build a brand people trust.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

November 13, 2025Episode 9113 min

91 - Your 2026 personal brand strategy

2026 isn’t the year to start from scratch, it’s the year to strategically evolve.In this episode, we’re breaking down what every ambitious woman needs to build a personal brand that commands authority, creates opportunities, and aligns with her next level.You’ll learn:•The five non-negotiable foundations of a powerful brand in 2026•How to position yourself as a thought leader (even if your audience is small)•What’s changing in the online landscape and how to adapt•The mindset shifts that separate visible experts from invisible talentIf you’re ready to stop blending in and start building the kind of brand that gets remembered, this episode will give you the clarity and direction you need to walk into 2026 with purpose and power.🎧 Tune in, take notes, and start building your blueprint for next year’s growth.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...

October 30, 2025Episode 9019 min

90: Ninety Lessons Later

After 90 episodes, I wanted to pause and breathe this one in.This milestone is about becoming.In this solo episode, I’m reflecting on the biggest lessons I’ve learned from building She’s the Brand - about faith, storytelling, obedience, showing up scared, and trusting God with the outcome.From learning that clarity comes from movement, to realizing that rest is also work, to understanding that your becoming is the brand, this episode is part gratitude, part growth, and all heart.If you’ve ever wondered whether your small steps matter… or whether anyone sees the seeds you’ve been planting, this one’s for you.Join She's the Brand Academy - https://shesthebrandacademy.com/ Join The BIG YES Course: https://thepaulapwul.com/thebigyesGet the free "What's your big yes worksheet": https://paulapwul.kit.com/872e97d1c2🔥ORDER MY NEW BOOK: https://thepaulapwul.com/book- Build your brand with The personal branding Capsule - https://selar.co/38xadq- If you want to leave me a rating or review as your contribution to the success of this podcast, I appreciate you deeply.🫶🏽- If you're ready to DO SOMETHING about your brand authority in your industry, here's a free training for you (it won't take too long to give you clarity): https://paulapwul.ck.page/85ae365207 - Drop me a message here: https://forms.gle/VHZvRgC5Z8LkbPV38- Read She's the Brand Newsletterhttps://paulapwul.substack.com/- Let's talk about building your personal brand. Book a free clarity callhttps://calendly.com/paulapwul/30min Let's catch up on socials:Hang with me on Instagram https://instagram.com/paulapwul.coWatch on YouTubehttps://youtube.com/channel/UCb14WbOwr03RRgBJFdZsTqATwitterhttps://twitter.com/paulapwulLinkedinh...