Shed Geek Podcast

Hosted by Shed Geek Podcast

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Episodes

484

Latest episode

Sep 2026

Language

EN-US

About the show

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

Listen to episodes

60 recent

September 4, 2026Episode 791 hr 6 min

StoryBrand For Shed Dealers

Send us Fan Mail Your shed website can look great and still quietly lose sales. The real issue is usually simpler than people want to admit: the customer can’t tell what you offer, why it matters, or what to do next fast enough. We sit down with fan-favorite shed salesperson Jerald Rhodes of Creative Backyards and Chad Stolzfus of Life X Marketing to get painfully practical about StoryBrand messaging, homepage conversion, and what “clear beats clever” looks like in the shed industry. Jerald tells the story behind rebuilding his website, including the moment a cheaper proposal made him trust the vendor less and why paying more for a tighter process ended up delivering better results. We talk about centering the buyer as the hero, keeping your brand consistent across the lot, social media, and your website, and why identifying your ideal customer can improve lead quality more than “more traffic” ever will. If you sell portable buildings, sheds, cabins, or custom structures, this is packed with usable language and decision frameworks. Chad breaks down how Life X applies Donald Miller’s Story Brand concepts without forcing every shed business into the same template. We dig into the “grunt test,” where to bend the rules based on buyer intent, and the tradeoffs between clean messaging and strong SEO. Then we go deep on local SEO fundamentals that still win right now: Google Business Profile optimization, consistent name address phone across platforms, review strategies that boost visibility, and how AI search is reshaping trust signals. If you want better conversions, better leads, and a clearer marketing plan, hit play, then subscribe, share this with a shed dealer who needs it, and leave a quick review with your biggest takeaway. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing CAL Solar Blaster PlayMor Playsets Sensei

September 2, 2026Episode 7847 min

Built Like A House But Still A Shed - PART 2

Send us Fan Mail We tackle the ongoing debate in the shed industry: do you win with big inventory and instant gratification, or with custom builds and a tighter operation? We talk inventory turns, lead times, and why a mega lot can be both a magnet and a margin killer. Then we zoom out to digital marketing for shed companies and the real-world friction of selling online in local markets where people expect you to understand the region, the load requirements, and even the backroad directions. The heart of the conversation is customer service. When prices rise and competitors stay close, service becomes the differentiator customers actually remember. We share what “back to basics” looks like in 2026: being present, communicating clearly, and building a positive culture that customers can feel the moment they walk in. Subscribe for more real shed dealer talk, share this with a teammate, and leave a review with the one process you would fix first. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro NewFound Rentals Shed Suite Identigrow Cardinal Manufacturing

August 28, 2026Episode 7757 min

The Shed Builder Expo Works Because People Show Up To Help Each Other

Send us Fan Mail A trade show doesn’t become a must-attend “family reunion” by accident. We’re joined by Marty Boltres and Matt Poe from Shed Business Journal to tell the behind-the-scenes story of how the Shed Builder Expo grew from earlier customer events into a fast-scaling hub for the shed industry and portable building industry. We dig into what makes this event different: real face-to-face conversations, a show floor that stays busy, and education sessions led by people who have actually built, sold, or advised shed businesses. Marty shares what growth looks like from the organizer side, why Knoxville has become a strong home base, and how the team even blocks more than 1,000 hotel rooms to make attendance easier. Matt breaks down the “community hub” philosophy and why live coverage helps people who cannot make the trip get a real feel for what’s happening. Then we look forward. We talk about the surge in sales technology, the steady flow of new products that help shed dealers differentiate, and what industry consolidation means as the market matures. Marty also points to ADUs, tiny homes, and park models as a transformational lane to watch, plus why smart businesses adjust quickly when demand softens. If you’re planning to attend, head to shedbuilderexpo.com and pre-register, then share this with someone who needs a reason to get in the room. Subscribe, leave a review, and tell us: what’s the one question you want answered at the expo? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing J Money LLC First Choice Metals LuxGuard

August 26, 2026Episode 7635 min

Built Like A House But Still A Shed - PART 1

Send us Fan Mail A busy lot can still hide a stalled business, and that tension is where this conversation starts. We’re joined again by Sam Fawcett of Bitterroot Shedz in Montana to talk about what’s really changing inside the shed industry and what separates steady operators from shops that feel stuck. If you sell portable buildings, storage sheds, or custom backyard structures, you’ll hear why the problem is often not demand, it’s the small friction points in operations, follow-up, and how customers experience you before they ever call. Sam shares what he’s seeing on the ground, from the impact of weather and wildfire smoke to the way buyers are shifting back toward custom orders. We also dig into the bigger wave behind it: sheds going mainstream. ADUs, cabins, family compounds, and “built like a house” expectations are pushing builders to rethink quality, compliance, and especially branding. When customers want a structure that matches a high-end home, the word “shed” can feel like a box, which is why more companies are leaning into “structures” and broader positioning. We wrap by getting practical about language and sales. Rent-to-own versus lease-to-own seems subtle, but it can change customer assumptions about ownership and financing, so clarity matters. If you want better shed sales, stronger marketing, and a smarter approach to inventory versus custom builds, this is a solid listen. Subscribe, share this with a fellow shed pro, and leave a review with your biggest takeaway. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Pittsburgh Paints iFAB LLC Shed Sales Summit Velocity 360

August 21, 2026Episode 751 hr 3 min

Your Next Shed Lead Comes From The Feed

Send us Fan Mail Your shed business can have great inventory, fair pricing, and strong salespeople and still feel invisible online. That’s the problem we tackle with Raymond Freedlander and Hal Licht from Simple Shed Marketing : how shed dealers and portable building pros can stop relying on Marketplace posts and start generating steady leads with Meta ads that actually convert. We get specific about what’s working now, including short, story-driven video marketing that builds trust before a customer ever steps on the lot. Ray and Hal explain why the “person on camera at the lot” matters, how social proof like followers and reviews influences buying decisions, and why your page should act like a content warehouse that proves you’re active, real, and ready to help. We also dig into the shift in buyer behavior as more people use AI search tools like ChatGPT for complex purchases, and why your content is what those tools learn from. From there, we talk shop: what should stay organic versus what deserves ad dollars, why boosting flyers usually disappoints, how to separate value deals from premium custom builds, and how messaging changes when you promote RTO, financing, or a high-end product with no discounts. We close with the unsexy truth that changes everything: speed. If you can’t respond fast, you will lose leads, even with great ads. Subscribe for more real-world shed marketing strategies, share this with a dealer who needs more leads, and leave a review telling us what topic you want next. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Velocity 360 Solar Blaster Stryker Hunting Blinds Cardinal Leasing

August 19, 2026Episode 741 hr 8 min

How Shed Dealers Can Add Metal Buildings Without The Headaches

Send us Fan Mail Your shed lot can be packed and your phones can still feel quiet. That’s the tension we dig into with Cesar Castillo from Castle Metal Buildings , a 20-year veteran of the carport and metal building world who’s watched the industry grow from backyard operations into a multi-state machine. We talk about why adding steel carports and metal buildings can be one of the smartest ways for shed dealers to expand revenue, and why it can also become the fastest way to earn bad reviews if the partner behind you can’t execute. We walk through what “choosing the right company” really means: customer service that starts before the sale, a real dealer support system with training and modern tools, and a scheduling process that keeps the customer informed when timelines shift. Cesar explains how installation crews, subcontractor accountability, safety, and warranty follow-through shape the final impression far more than the quote ever will. Shannon shares the hard truth that dealers often take the hit when communication breaks down, even when the problem is outside their control. Then we get into the messy stuff most people avoid: the race to the bottom on pricing, how expanding too fast can wreck quality, and the loyalty questions around display lots and online sellers. If you care about long-term sustainability in the shed industry and metal building industry, this conversation gives you a practical checklist for protecting the customer experience while growing your lot the right way. Subscribe, share this with a dealer friend, and leave a review if it helps. What’s the one thing you wish every manufacturer would fix first? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Shed Suite Identigrow Cardinal Manufacturing CAL

August 14, 2026Episode 731 hr 11 min

Bankruptcy-Proof RTO Contracts

Send us Fan Mail People hear “rent-to-own shed” and mentally translate it to “my building,” then bankruptcy hits and the paperwork suddenly matters more than every friendly phone call that came before. We’re joined by Melody Troutman, a longtime operator and recovery specialist who lives in the real world of delinquencies, filings, and hard conversations. She lays out why portable building RTO companies get burned when they deviate from their own agreements and accidentally teach attorneys and customers what they can get away with next time. We get specific on the mechanics: checking PACER for repeat filers, why a rent-to-own agreement should be treated like an executory contract or unexpired lease, and how clear bankruptcy notification language can prevent your building from being misclassified as the renter’s asset. Melody also explains why trustee payments can wreck your timeline and your math, and how “drop dead orders” can create a clean deadline that puts possession back on the table without dragging you through endless steps. Then we zoom out to the bigger industry risk. Tiny home marketing, utility hookups, and “living in it” upgrades can collide with contract terms fast, especially in debtor-friendly states. We talk prevention through training, delivery disclosures, refusing repeat offenders, and writing recovery-friendly court orders that protect drivers with forcible entry language. If you work in shed sales, manufacturing, rent-to-own operations, or portable building recoveries, this one is a playbook for protecting your contracts and your margins. Subscribe, share this with your team, and leave a review with the one contract clause you think the industry is still getting wrong. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Shed Sales Summit LuxGuard RTO Smart Sensei Digital

August 12, 2026Episode 7254 min

Rent-To-Own Done Right

Send us Fan Mail Rent-to-own sheds have a reputation problem, and it’s costing the shed industry more than people realize. Today we talk with Nick Garrard, general counsel for the NSRA , about what rent-to-own actually is, why the “it’s a bad word” stigma sticks, and how better education can reduce customer confusion, dealer frustration, and the kind of viral stories nobody wants attached to their brand. We dig into the practical reasons customers choose rent-to-own in the first place: flexibility in uncertain times, the ability to make a decision without draining savings, and options when life changes fast like relocating for work, temporary storage needs, or shifting budgets. We also get candid about the tough parts, including how a small number of unhappy customers can dominate the public narrative while the majority of successful, quiet outcomes never get told. Nick breaks down the difference between federally regulated consumer credit sales and state-regulated rent-to-own statutes, why most states have their own lease-purchase rules, and what that means for compliance if you operate across state lines. We also talk about the role of APRO and industry advocacy in Washington, DC, why local regulation can be healthier than one-size-fits-all federal oversight, and how training dealers plus proactive legal support can prevent problems long before they turn into lawsuits. If you sell sheds, build sheds, haul sheds, or support the shed business with services, this is a must-listen for understanding rent-to-own sheds, customer education, and how to protect your operation. Subscribe, share this with a dealer or manufacturer friend, and leave a review with the biggest rent-to-own question you want us to answer next. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro First Choice Metals Velocity 360 J Money

August 7, 2026Episode 711 hr 5 min

A Guided 3D Configurator Turns Curiosity Into Confident Buyers

Send us Fan Mail A shed is not a casual cart checkout. It is a high-trust, high-emotion purchase, and the online experience either builds confidence fast or quietly pushes your best leads to the back button. We sit down with Ashish Roy and Chris Dodd from Sensei Digital to break down what actually makes a 3D shed configurator convert, from guided design choices to the tiny details that serious builders care about. We talk about why “more options” can be the wrong move, and how an intuitive, guided flow helps very different buyers, from a tech-savvy first-time shopper to a retiree trying to make space at home. Ashish explains how Sensei approaches lifelike colors, model organization, upgrade clarity, and accurate features like door swing and interior context. Chris shares what it takes operationally to capture shed craftsmanship in software while keeping the experience simple enough for real sales teams to adopt. Then we get practical about revenue. You will hear how remote co-design can work through shareable 3D links, how AR “visualize in your yard” can change the conversation, and why attribution matters when you are running Google Ads or Meta campaigns. Sensei also walks through cross-domain tracking, CRM integration, and sending better conversion signals so you can optimize toward qualified leads and real sales, not vanity form fills. If you want your portable building marketing and sales process to feel modern without losing the craft, hit play. Subscribe to the Shed Geek Podcast, share this with a dealer or manufacturer friend, and leave a review so more shed pros can find these conversations. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Velocity 360 Play Mor Swing Sets Cardinal Leasing iFAB LLC

August 5, 2026Episode 701 hr 7 min

A 16-Year Shed Veteran

Send us Fan Mail The shed lot can be packed and still feel stuck, and that’s where Rolando Castrejon brings a clear, grounded perspective. We talk with Rolando about building a shed business the hard way: starting in sales back in 2010 with no construction background, learning what customers truly care about, then taking the leap to launch his own operation in 2022 and growing it into three locations in North Carolina. We get real about what’s changed since the pre-COVID years and why price perception is so weird right now. Customers still comment that carports “used to be $595,” yet many buyers now call today’s higher prices a good deal. From there, we dig into the K-shaped economy and what it’s doing to rent-to-own sheds, cash sales, and the kinds of buildings people want: finished backyard spaces, man caves, she sheds, and bigger custom projects for retirees who are ready to enjoy their property. We also break down the technology shift in the shed industry, from early Facebook advertising wins to the modern pay-to-play world of targeting, tracking, SEO, and online configurators. But we don’t stop at tools. Rolando makes the case for a middle ground where you keep the personal touch, invite people to walk the buildings, and treat every buyer like a real relationship, not a transaction. If you sell sheds, manage a lot, run marketing, or want a better close rate, you’ll leave with practical language and a simple sales framework: listen for the real problem, then solve it. Subscribe, share this with a dealer friend, and leave a review with your biggest “customer objection” so we can talk through it on a future show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter? Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Pittsburgh Paints Identigrow Cardinal Manufacturing CAL Solar Blaster