Shed and Shine

Hosted by Gino Wickman and Rob Dube

Business Entrepreneurship Careers Education

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137

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Oct 2026

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About the show

We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.

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October 21, 202612 min

Episode 137: Gino's Riff - Do You Know You Are Creative?

In this episode of Shed and Shine, Gino wants you to ask yourself a question: Do you know you are creative? He starts with a belief he's held for 20 years, that we are here for three things: freedom, creativity, and impact. Then he reads a poem he wrote specifically for the entrepreneur who has never once thought of themselves as a creative. From there he gets into what creativity actually looks like for driven people, how stillness creates the opening to receive downloads, and why putting a stake in the ground is one of the most powerful things you can do to unlock what you're here to create. What do you want to create? Do it for the love of it. Let the outcome be what it is. Timestamps 00:00 Introduction to Creativity and Purpose 02:45 Poem on the Entrepreneurial Creator 05:00 Exploring What You Create 07:45 Receiving Creative Downloads 10:07 Systemizing Predictability for Creativity ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

October 14, 202614 min

Episode 136: The Empathy Trap: When Caring Too Much Becomes the Problem

In this episode of Shed and Shine, Rob and Gino dig into what impact actually means for driven people, and whether the drive to make one is coming from the True Self or the ego. Gino discusses the empathy trap. He's highly empathetic, always has been, and he's starting to see how much it's held him back. The distinction he draws between empathy and compassion is one that every driven person needs to hear. They also get into the full spectrum of what impact looks like, why your everyday actions are probably already making a bigger difference than you realize, and what it means to shift from ego-based impact to soul-based impact. Your impact is already happening. The question is where it's coming from. Timestamps 00:00 Redefining Impact in Everyday Life 05:30 Empathy Versus Compassion 09:53 Aligning Actions with True Self ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

October 7, 202615 min

Episode 135: Gino's Riff - 5 Things to Make You Go "Huh?": Let It Fly and Love Your Work

In this episode of Shed and Shine, Gino has five things on his list, each one too good to sit on any longer. Gino starts with a new book called Let It Fly , built from his 15 best episodes. He then describes a client session that reminded him exactly why he loves what he does and prompted the question: are you doing what you love? From there, he shares a phrase from Chase Hughes that stopped him cold, which asks whether you are an upward force or a downward force. He also debriefs his sabbatical and explains why he keeps urging driven people to take one. Finally, he reads two paragraphs from The Untethered Soul by Michael Singer that say a great deal about what we've asked our minds to do and why the mind was never qualified for the job. Fire your mind. Let go of your inner problems. Your True Self is waiting. Timestamps 00:00 Introduction and Book Announcement 01:39 Are You Doing What You Love? 04:24 Upward Force vs. Downward Force 06:15 The Sabbatical Debrief 09:20 Shed Your Shit and Free Your True Self ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

September 30, 202616 min

Episode 134: AI and the True Self: Use the Technology, Don't Let the Technology Use You

In this episode of Shed and Shine, Rob and Gino wade into AI, specifically whether it has any role in helping driven people free their True Selves. Rob shares how he's been using it practically, freeing up time for deeper practices, and his experiment feeding all his dreams into AI to find patterns he couldn't see on his own. Gino brings his "low/no tech" perspective, including the book he's writing, the 80% rule, and a genuinely interesting idea: talk your 10 Disciplines into your AI every day, and let it nudge you toward your soul. But he also draws a hard line: if you're trusting AI 100%, that's dangerous. People are making life-altering decisions based on what an algorithm tells them. You have agency. You know what to do. Stop listening to everyone else and listen to yourself. Use it as a tool. Not a compass. Timestamps 00:00 Exploring AI in Daily Life 02:42 Gino’s Perspective on AI and Business 06:45 Using AI for Personal Growth 10:32 The Limits of Artificial Intelligence 13:30 Maintaining Human Agency and Intuition ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

September 23, 202611 min

Episode 133: Gino's Riff - A Quick Hit and a Long Road

In this episode of Shed & Shine, Gino starts with gratitude. Sitting in a coffee shop during a clarity break, a wave of gratitude hit him for the people in his life who had lifted him or made him better, so he texted 15 of them four words: "I'm grateful to have you in my life." The responses surprised him. One person wrote back that he really needed it that day, and a few told him they'd never heard anything like it from Gino before. It felt a little strange for people to hear, but it strengthened everything. Then he shifts to delayed gratification, asking whether you're actually practicing it. He points to the marshmallow study, the rock climber who could endure discomfort longer than most, and the first brutal decade of building EOS. These are all examples of the same idea: compound interest applies to more than money. Gratitude is the quick hit and delayed gratification is the long road. Both, however, are worth sitting with. Timestamps 00:00 The Power of Expressing Gratitude 05:38 Mastering Delayed Gratification ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

September 16, 202618 min

Episode 132: The True Self Mastermind: The Inner Work That's Producing Outer Results

In this episode of Shed & Shine, Rob and Gino pull back the curtain on the True Self Mastermind. They get into what actually makes it work: the check-ins, the True Self assessment every 90 days, the accountability, the foundation of Shine. Then it goes somewhere deeper. "Mushy" and "driven" don't naturally go together. For most high performers, going into your heart, sitting with emotions, being still... that's the scariest thing there is. The ego doesn't want any of it. But that's exactly where the work lives. Timestamps 00:00:00 The Impact of True Self Mastermind 00:04:49 Measuring Growth and Accountability 00:08:32 Embracing Vulnerability and Letting Go 00:13:22 Identity Beyond Career and Achievements ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

September 9, 202619 min

Episode 131: Gino's Riff - When Things Get Messy

In this episode of Shed & Shine, Gino is redlined... and he knows it. Four books in progress, five simultaneous projects every day, three talks to prepare, grandkids, an elderly parent, and a full personal calendar. Rather than just survive it, he decides to use it. In real time, he walks through all three Discoveries and all 10 Disciplines as a live checkup, from inside the fire. Some are holding. Some aren't. He's honest about which ones. And somewhere in there is the admission that he probably did this to himself when things got a little too quiet and his driven nature got itchy. If you're redlined right now, this one's for you. Send it to someone who needs it too. Timestamps 00:00:00 Managing Life During Chaotic Times 00:04:48 The Three Discoveries 00:09:07 Disciplines One Through Five 00:14:03 Disciplines Six Through Ten and Wrap-up ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

September 2, 202616 min

Episode 130: Coffee Shop Conversation: Presence, Opinions, and Learning to Let People Be

Two topics. No script. Just Gino and Rob in the coffee shop. In this episode of Shed & Shine, Gino goes first with a question:: what exactly is The Journey, Rob's program for driven people? Rob explains it the only way he can, by describing what it feels like to be fully present with someone, to see what they can't yet see, and to reflect it back in a way that actually sticks. Then Rob flips it. What's triggering Gino these days? He talks about expansion and contraction, about the political conversation he had with a friend he completely disagrees with, and about what it would look like if we could all just say, "Thank you for sharing that," ...and mean it. Timestamps 00:00 Welcome to the Coffee Shop 01:23 Unpacking Rob’s ‘Journey’ Service 03:08 Rob’s Approach: Presence and Reflection 06:46 The Trigger: Opinions and Pushback 09:17 Expansion, Contraction, and Judgment 13:39 Dreaming of Empathetic Conversation ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

August 26, 202619 min

Episode 129: Gino's Riff - 3 Surgical Strikes to REALLY Know Thyself

In this episode of Shed & Shine, Gino brings in 3 surgical strikes to REALLY Know Thyself. Precise. Direct. And aimed at the stuff that's hardest to see in yourself. First, Triggering. Not how to get rid of it, but how to know it. Own it. Accept it as part of your makeup. Because awareness is the first step toward freedom, even if you're not ready to shed it yet. Second, Masculine and Feminine energy. Not about gender. About you. Every person carries some balance of both, and knowing your percentage is one of the most honest things you can do. Third, Radical Transparency. What if everyone could see everything? What comes up when you sit with that? Because whatever surfaces in that question might be exactly what still needs work. What will come up for you? Timestamps 00:00 Four Levels of Knowing Yourself 01:53 Understanding Your Personal Triggers 06:58 Balancing Masculine and Feminine Energy 11:37 Radical Transparency and Self-Reflection ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz

August 19, 202615 min

Episode 128: Attention and Presence: How Distraction Pulls You From Your True Self

In this episode of Shed & Shine, Rob and Gino get into something that's shaping everything: our shrinking ability to be fully present. The attention economy is real, it's ruthless, and it's not a fair fight. Thousands of software engineers are working against you... and now add AI to the mix. Gino takes it somewhere unexpected, connecting distraction to Eckhart Tolle's definition of evil, the root meaning of sin, and Discovery Number Two: Decisions Are Made Out Of Love Or Fear. When something steals your attention, it's pulling you off the bullseye. Away from consciousness, away from your True Self, away from love. They also get practical. Phone boundaries, the BRICK app, and Gino's challenge to trade your next 2 hours of scrolling for a clarity break that might just nudge the course of the next 20 years of your life. Timestamps 00:00 The Attention Economy 03:07 Eckhart Tolle on Unconsciousness 06:14 Phones and Distraction 08:52 Battling Digital Addiction 11:46 Stillness Practices and Benefits 13:31 The 2-Hour Clarity Break Challenge ABOUT THE 10 DISCIPLINES: The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Are you ready to be fully yourself, without the burnout? This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place. CONNECT WITH US ❤️ https://www.instagram.com/the10disciplines ❤️ https://www.linkedin.com/company/the10disciplines/ MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY ❤️ https://www.the10disciplines.com/blog ❤️ https://www.shedandshinepodcast.com ⭐️ https://www.the10disciplines.com/shine ✨ Find where you are in your True Self Journey: https://www.form.jotform.com/Developer763/true-self-mastermind-quiz