Buying a Brand, Building a Tribe.
What does it really take to buy a beauty brand and give it a heartbeat? On this episode of The She's bossed It Podcast, I'm joined by the gorgeous MD of the Eyelash Emporium, Ellie Edwards: salon owner, Superdrug's UK leading brow trainer, and the new owner of the Eyelash Emporium, a brand she used and loved for 17 years before taking it on. In this episode we cover: How COVID pushed Ellie to build more streams of beauty income and step into education In-person vs online education, and why AI can't replace a lash educator Taking over a faceless brand and becoming the face behind it Building community the old-fashioned way: personal voice notes, brand ambassadors and daily WhatsApp tips New launches, from Korean lash lifts to ultra narrow fans, and the extensions vs lifts debate The unglamorous truth of running a product brand: stock, customs and tracksuits! Ellie's one piece of advice for today's lash tech, and for today's lash educator If you're a lash tech wondering what comes next, or an educator thinking about your own brand, this one's for you. Loved this episode? Follow the show, leave a review and share it with a lash boss who needs to hear it. You can connect with Ellis at @ https://www.instagram.com/eyelashemporium/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/zayner/falling License code: 8D9IZXWACTTM223C



