She Talks Business

Hosted by Lisa Larter

Business

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Episodes

100

Latest episode

Jul 2025

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EN-CA

About the show

Building a business is hard work and all encompassing. There's no one size fits all, and no perfect way of doing things. She Talks Business dives into all aspects of what makes a business work—strategy, marketing, finance, operations and more. Many entrepreneurs fantasize about building a 7-figure business. But reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there. Host Lisa Larter, is a serial entrepreneur who has built her own 7-figure business (twice), delves into the nitty-gritty with other business owners, experts, and some of her own clients to help you build a business that lasts—and one that can afford to pay you. If you're a driven entrepreneur aiming to scale your business to the next level, this podcast is for you.

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60 recent

July 21, 202551 min

Ep. 187 - Owning What Makes You Great with Nick Nanton

Why Clarity, Not Confidence, Is the Key to Your Next Level This week on She Talks Business, I'm joined by the extraordinary Nick Nanton—someone who's built a career on doing work that only he can do. Nick is a 22-time Emmy Award–winning director and producer who has created more than 60 documentaries and worked with some of the most iconic names in the world—think Richard Branson, Tony Robbins, Larry King, Magic Johnson, Dolly Parton, and more. His films have streamed on Netflix, Amazon Prime, Disney+, and have even taken us into the heart of human trafficking raids in Haiti. He's also a bestselling author, gold record-earning songwriter, and host of the docuseries In Case You Didn't Know. But today's conversation isn't about celebrity. It's about clarity. We dig into the mindset behind Nick's success, the self-doubt he's faced, the comparison traps he's escaped, and how he's learned to identify and operate from what Dan Sullivan calls a "unique ability." This concept from Dan is something we both operate our business and structure our time with this in mind. If you've ever wondered whether you're good enough, ready enough, or "doing it right," this episode is for you. Dealing With Imposter Syndrome At The Top Yes, even people with 22 Emmys have moments where they wonder if they belong. Nick shares how imposter syndrome has followed him into rooms filled with billionaires and why reframing those moments has been essential to his growth. You'll hear how that shift can quiet the noise and help you step fully into your own potential. Tune Out The Comparison Gene We all do it—scrolling, spiraling, stacking ourselves up against someone else's highlight reel. This part of the conversation is a refreshing reminder that comparison isn't just unproductive, it's often a complete illusion. If you've been feeling behind, this will help you realign and reset. Tune Into Your Unique Ability What are you world-class at? Nick and I talk about the Dan Sullivan concept of "unique ability"—the zone where your passion, skill, and natural genius collide—and how it takes time to tune in and prioritize it as you grow your business. Nick shares how identifying his unique ability helped him stop chasing opportunities that didn't fit, and start building a business around what only he can do. Whether you're leading a brand, running a business, or simply trying to get clear on your next step, this episode is a reminder that you already have everything you need. You don't have to be everything to everyone. You just have to know what's uniquely yours and be brave enough to start with what you know, your experience, and then build from there. What's In This Episode Moving beyond celebrity to focus on excellence and skills Approach to interviews: creating space for vulnerability and authentic conversations Creating valuable, enjoyable experiences for clients and collaborators The importance of sharing foundational knowledge and starting "at the beginning" Common hangups in personal branding (impostor syndrome, undervaluing personal gifts) Navigating creative industries: knowing your place and supplementing with experts The importance of self-awareness in professional growth Opportunities and challenges of integrating AI in filmmaking, songwriting, and business What To Do Next Visit lisalarter.com/e187 for all resources from this episode.

June 23, 202539 min

Ep. 186 - The Love Thief: From Creative Detours to Surrendering Control with Arielle Ford

How A Self-Publishing Nightmare Turned Into A Hay House Book Deal What if the breakthrough doesn't come until you make space for it? This week on She Talks Business, I'm welcoming back Arielle Ford, a bestselling author, love alchemist, and passionate guide for women ready to find love, keep love, and be love. Arielle has helped thousands of people build deeply fulfilling relationships through her 11 bestselling books, workshops at places like Esalen and Omega, and decades of transformational storytelling. She's the author of The Soulmate Secret, Wabi Sabi Love, and now her debut novel, The Love Thief—a spiritual romance thriller set in India that's already being developed into a streaming series. But this episode is about more than books. It's about pivots, surrender, and starting something new at any age. Arielle and I dig into her unexpected leap from nonfiction to fiction, the years-long creative journey, and how she stopped following a manifestation checklist and started following breadcrumbs from the universe instead. If you've been clinging to something that's no longer working—or if your next big idea is quietly tapping you on the shoulder—this episode is for you. Get ready for mystical inspiration, creative leaps, and proof that when you trust your gut, incredible things unfold. Special Pre-Order Bonuses for The Love Thief Promo window: June 11–August 6 | Publication date: July 22 Arielle's new novel is officially being released by Hay House—and she's offering some incredible pre-order bonuses you won't want to miss. When you pre-order The Love Thief, you'll get: A chance to win a 10-day tour of India for two, inspired by the novel (ends August 6) An exclusive Zoom event with Arielle and 3 top love experts: Evan Marc Katz, Carol Allen, and Ken Page—plus chances to win private sessions! Access to the Heart Healing Yoga Video Series with Seane Corn + 9 more renowned teachers to help you move through grief, heartbreak, anger, and more Visit www.thelovethief.com to see all the amazing bonuses and enter to win. What's In This Episode The creative download that wouldn't stop knocking Why she pivoted from nonfiction to fiction after 11 bestsellers How a business class ticket to India landed in her lap—and what she found there What to do when you're done, but scared to let go The real way manifestation works (hint: it's not always vision boards) The role of karma, heartbreak, and trust in business and love Behind the scenes: how The Love Thief is being developed for a streaming series Her dream cast for the lead roles What To Do Next Visit lisalarter.com/e186 for all resources from this episode.

June 9, 202542 min

Ep. 185 - Vitamin J, Cortisol & Midlife Mojo: The Health Fix You Didn't Know You Needed with Dr. Anna Garrett

Burnout Isn't Just Busy: Why Women Are Tired for Real In this episode of She Talks Business, we're diving into a topic every woman needs to hear, especially if you're a business owner, leader, or someone who is always "pushing through." My guest is Dr. Anna Garrett, a functional medicine expert and clinical pharmacist who has spent decades helping women in midlife get out of hormone hell and back into their bodies. This episode is all about burnout, hormones, joy (yes, joy!), and the real reason so many women feel like they're running on empty. And spoiler alert: it's not because you're lazy or unmotivated. It's often because your body's chemistry has shifted, and no one ever taught you how to listen to it, let alone fix it. This isn't just another conversation about self-care. It's about reclaiming your energy, protecting your health span (not just your lifespan), and remembering who you are beyond the roles you fill. If you've ever felt dismissed at the doctor's office, wondered if your fatigue was something more, or just want to feel like yourself again, this episode is for you. What's In This Episode What burnout really looks like for women (and how it's different from just being busy) The truth about hormone changes in midlife—and how they impact your mood, motivation, and memory Why joy (aka "Vitamin J") is a non-negotiable health strategy The difference between health span and lifespan (and why it matters now) What cortisol is, what it does, and how to know if it's sabotaging your energy Real-life habits that support your hormones, your stress, and your ability to show up fully What testing options exist when you know something's off but can't get answers What To Do Next Visit lisalarter.com/e185 for all resources from this episode.

May 12, 202547 min

Ep. 184 - Hooked In 3 Seconds: The New Content Game with Mari Smith

Human-Centered Marketing in a Tech-Driven World This week, we're welcoming the queen of Facebook, Mari Smith, to She Talks Business! Known as the premier Facebook marketing expert, Mari has long shared insights on the evolving landscape of social media, human design, and the power of authenticity. For nearly two decades, Mari Smith has been widely recognized as the leading Facebook marketing expert and a top social media thought leader. IBM even named her one of seven women shaping digital marketing. She is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. Mari also integrates Human Design into her social media courses to help entrepreneurs and Small and Medium-sized Businesses (SMBs) grow authentically. In this episode, Mari and I discuss the importance of human connection in an increasingly automated world, including how Mari is weaving human design into her marketing strategies. Discover how to make your content more interesting, leverage emerging trends, and maintain authenticity amidst rapid changes. Whether you're navigating Facebook's new algorithm or contemplating how to integrate AI, this episode offers a roadmap to staying relevant while staying real. If you want to deepen your understanding of social media strategy while preserving your personal touch, this episode is for you! What's In This Episode How Facebook algorithms are changing and what it means for marketers Why 'interest-based' content is overtaking follower-based content Tips for making your social media content more interesting and shareable The role of human design in marketing and how understanding yourself can improve your strategy Balancing AI integration with authenticity to maintain audience trust The impact of social media on mental health and how to stay grounded What To Do Next Visit lisalarter.com/e184 for all resources from this episode.

April 28, 202524 min

Ep. 183 - Your Bots Are Burning Bridges

AI isn't the enemy. Indifference is. This week, I'm diving into a topic that's quietly sabotaging a lot of great businesses: trust. More specifically, how we're eroding it every time we let AI pretend to be us. I've seen it too many times lately, where auto-comments go wrong, written DMs and videos sound and look like they've been created by a robot, and marketers admit bots are handling their engagement. Here's the problem: when your clients think they're talking to you but they're actually talking to AI, you're not saving time. You're actually losing credibility. In this solo episode, I'm pulling back the curtain on how AI is being misused in ways that damage relationships and cost you real opportunities. AI can be helpful, but it can't build friendships or remember who it's talking to, and those are things that should never be underestimated when building a business on trust and credibility. I break down the Trust Equation, share personal stories of trust misfires I've witnessed, and offer a better path forward. One where you use AI as a tool, not a stand-in for human connection. If you care about relationships, this episode serves as a reminder to protect them. Because while others are chasing shortcuts, you have a chance to stand out by showing up. What's In This Episode Why "just automating a little" can still hurt your brand The one equation every business owner needs to know Real-life AI fails that made followers say, "Wait… what?" How to use AI to support, not replace, real connection One small, tech-free action you can take this week to rebuild trust What To Do Next Visit lisalarter.com/e183 for all resources from this episode.

April 14, 202547 min

Ep. 182 - Audacious Authenticity: Winning The AI Marketing Game with Mark Schaefer

Why Being Real Beats Being Perfect in the Age of AI This week, I'm joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world's biggest brands show up and stay human in an increasingly automated world. In this conversation, Mark and I dig into the very real tension between efficiency and authenticity. You'll hear his thoughts on how AI is reshaping the playing field, what marketers need to stop doing immediately, and why staying human is your greatest competitive edge. Mark doesn't shy away from the complexity of this moment. He acknowledges that AI is here, and it's powerful. In our conversation, we discussed how these tools weren't made to replace you. They're here to support you. It's not the technology that creates connection or builds trust—it's you. So don't let the tools become a barrier. Keep showing up as yourself for your clients, your leads, and your business. Whether you're curious, cautious, or already deep into AI tools, this episode will give you some great perspective on how to move forward implementing AI into your marketing without losing your personal touch. What's In This Episode Why "audacity" is the word marketers need now The overlooked human skill that's now your biggest advantage What marketing leaders must understand to stay relevant How AI is creeping into human interactions and causing distrust How to embrace new tools without distancing yourself from your network and your customers What To Do Next Visit lisalarter.com/e182 for all resources from this episode.

March 31, 202518 min

Ep. 181 - Pitch Slapped: Why Cold Outreach Is Hurting Your Brand

Stop selling. Start caring. That's how you win. I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you're on social media, I know you've experienced this, too. These messages are everywhere. They're generic, impersonal, and painfully obvious in their intent. The people sending them aren't looking to build a relationship. They just want to make a buck. But here's the problem: no one wants to be sold to by a stranger. It's disingenuous, it's irritating, and worst of all, it's completely ineffective. If you're guilty of this, don't worry. There's a better way to do outreach that actually works, and you can start now. In this episode of She Talks Business, I'm breaking down why these cold pitch tactics are turning people off and what you can do instead to stop repelling potential clients. I'll show you the right way to build genuine connections that naturally lead to business opportunities, without making people feel pitched to. You'll learn how to nurture authentic relationships through trust-based outreach. Don't get pitch slapped, and for the love of business, don't be the one doing it. Listen now to learn how to connect the right way. What's In This Episode The biggest mistakes business owners make in their outreach and why it's killing their credibility How to shift from pushy sales pitches to relationship-driven conversations that actually convert The power of value-first marketing and how to nurture trust before asking for a sale Practical tips to attract your ideal clients without chasing them down What To Do Next Visit lisalarter.com/e181 for all resources from this episode.

March 17, 202519 min

Ep. 180 - What Warren Buffett Taught Me

The 5/25 Rule: A Simple Strategy for Massive Success Are you spreading yourself too thin, trying to do it all? Warren Buffett's 5/25 Rule is a game-changer for entrepreneurs who want to stop chasing every idea and start making real progress. In this episode, I'm breaking down how this deceptively simple rule can help you hyper-focus on what truly matters in your business and eliminate distractions that hold you back. You'll learn how to identify your top five priorities and why everything else must go on the 'avoid at all costs' list. The biggest reason entrepreneurs lose momentum is a lack of focus, and I'll show you how to stay committed even when distractions arise. Unwavering faith and extraordinary effort are the secret ingredients to long-term success. Listen in as I share a powerful lesson behind Hal Elrod's six-year journey to a million book sales. You'll also hear how Warren Buffett built his fortune using disciplined focus and long-term strategy. If you've ever felt stuck, overwhelmed, or like you're spinning your wheels without making real progress, this episode is for you. It's time to eliminate the distractions that dilute your success, get clear on what really matters, and put your effort where it counts. Grab a pen, write down your 25 goals, and start prioritizing. Listen now and start taking action today. What's In This Episode Losing focus from too many goals and fragmented attention Warren Buffett's 5/25 Rule to prioritize your top goals Hal Elrod's commitment to selling a million copies of his book The Miracle Morning Persistence for achieving long-term goals Importance of faith in oneself to achieve success How hard it is to stick to a goal long enough to achieve success What To Do Next Visit lisalarter.com/e180 for all resources from this episode.

February 17, 202525 min

Ep. 179 - 9 Simple Rules That Changed Everything

Simple, Actionable Mindset Shifts to Up-Level Your Life and Business This episode is short, packed with value, and filled with nine simple yet powerful lessons that have fueled my (and can fuel your) personal and professional success. These are the habits, mindset shifts, and investments that keep me moving forward, even when motivation runs low. And they can do the same for you. If you've ever struggled with losing momentum, letting fear hold you back, or measuring success by the wrong metrics, you're not alone. This episode is about how to push past those roadblocks, the three investments that always pay off, and why small, intentional actions can create massive impact, especially when it comes to building strong relationships. Don't underestimate the power of simplicity as you listen in because I can attribute each of these lessons to success in my life. You might be surprised at how quickly things start to shift once you put them into practice! What's In This Episode Build momentum by just starting Necessity of pushing through fear Importance of resuming after a pause Focus on impacting individuals rather than seeking attention Avoid social media vanity metrics What To Do Next Visit lisalarter.com/e179 for all resources from this episode.

February 3, 202530 min

Ep. 178 - Think Bigger, Reach Further, Grow Faster

What It Takes To Achieve Your Vision Tune in to this episode of She Talks Business to learn my proven formula for achieving exponential growth, including the game-changing fourth element I've recently discovered. Drawing from my experiences over the past year, I am breaking down how these four fundamental pillars work together to create unstoppable momentum in your business. You'll discover: Why your vision needs to be audaciously big—so big that it becomes a lifelong pursuit—while still maintaining the sweet spot between impossible and inspiring How to realistically assess your capabilities, strategically build a dream team to fill your gaps, and embrace continuous learning as you scale The secret to expanding your reach through authentic connections that generate more impact than simple social media metrics My newest success factor: the critical role of daily, intentional effort in achieving exceptional results In this episode, I'm revealing real-world examples from my own journey, including how I've implemented these principles to elevate my own work to new heights. I'm sharing actionable insights on balancing these four elements to stay focused on both the big picture and high-impact daily actions. Whether you're just starting out or looking to take your business to the next level, this episode offers practical strategies for assessing and leveraging these four pillars of growth. Learn how to craft your compelling vision, maximize your capabilities, expand your meaningful reach, and apply the right effort in the right places. Don't miss my powerful questions that will help you evaluate and strengthen each pillar in your own business. Start implementing these principles today to unlock the exponential growth you've always dreamed of achieving. Listen now to transform your approach to business growth and turn your boldest aspirations into reality. What's In This Episode Importance of acknowledging sources of inspiration Aligning vision with purpose and values Importance of skills, knowledge, and resources Building networks and authentic relationships to grow your reach Aligning effort with your expected outcome What To Do Next Visit lisalarter.com/e178 for all resources from this episode.