She Slays the Day

Hosted by Lauryn Brunclik

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Aug 2026

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You didn't go through years of school, clinical hours, and board exams to end up exhausted, underpaid relative to your potential, and wondering if this is really it. But if you're a healthcare practice owner who feels more trapped than free, more drained than inspired, and more stuck than successful — you're not broken. You're just underleveraged. She Slays the Day is the podcast for healthcare professionals who refuse to settle for a career that looks good on paper but feels like a grind in real life. Hosted by Dr. Lauryn Brunclik — chiropractor, clinic growth expert, brand strategist, and the voice behind the Rich Doc Energy movement — this show is built for providers who are ready to stop trading time for income and start building something bigger. Each week, Lauryn brings unfiltered conversations, sharp strategy, and the kind of honesty most business podcasts are afraid of. She breaks down the real mechanics of growing a practice without losing yourself in it: clinic optimization, team systems, wealth building, personal branding, diversifying income, and designing a life with actual freedom in it — not just the Instagram version. This isn't motivational fluff. This is tactical, direct, and built for action. Whether you're a chiropractor, dentist, physical therapist, veterinarian, or any private practice owner in healthcare, you'll find episodes that speak to the specific challenges of running a clinic while trying to build wealth, raise a family, and stay sane. Through solo deep dives and interviews with top entrepreneurs, industry disruptors, and experts across business, finance, and leadership, the show covers what it actually takes to go from overwhelmed clinic owner to CEO of a rich life — one built on leverage, not just labor. With over six years on air, 350+ episodes, and hundreds of thousands of downloads, the show has become one of the most trusted voices in the healthcare business space. Thousands of practice owners tune in every week not just for the strategy but for the energy — the kind that makes you feel like you can actually pull this off. New episodes drop every Sunday morning everywhere you listen to podcasts. If you're done being bored, broke, or burnt out — and you're ready for Rich Doc Energy — hit subscribe and start building. Follow Dr. Lauryn B: Instagram: @drlaurynb YouTube: @dr.laurynb

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August 16, 20261 hr 8 min

378 - Find Your WHY: Better Hiring, Marketing & Leadership feat. Dr. Gary Sanchez

Do you actually know why you do what you do, or have you just gotten really good at describing what you do? Most personality assessments explain how you behave, but Dr. Gary Sanchez believes the deeper question is what fundamentally drives you. In this episode, Dr. Lauryn explores the WHY.os framework and discovers just how clearly knowing your WHY, HOW, and WHAT can explain your career, leadership style, relationships, and business decisions. Dr. Gary breaks down the nine WHYs, walks through Lauryn’s personal operating system, and shows how this framework can transform everything from marketing to hiring. They discuss finding the right people for the right roles, why misalignment can look like burnout, how your WHY shapes your ideal clients, and why understanding your team’s motivations could make hiring and leadership dramatically easier. Key Takeaways Start with who, then what. Understanding the motivation behind how you operate can bring clarity to your career, leadership style, personal brand, and the work that actually gives you energy. Your WHY can sharpen your marketing. When you clearly articulate what you believe and why you do what you do, you can attract patients and clients who share those beliefs instead of competing primarily on price or services. Hiring is about alignment, not just qualifications. Mapping a team’s WHY, HOW, and WHAT can help practice owners identify whether people are in roles that naturally fit how they think, work, and contribute. Different motivations belong in different seats. The traits that make someone exceptional at challenging the status quo, building trust, simplifying systems, solving problems, or contributing to others may make them perfect for one role and miserable in another. Guest Bio Dr. Gary Sanchez, also known as “Dr. WHY,” is the founder and CEO of the WHY Institute and creator of the WHY Discovery and WHY.os framework. A former dentist who practiced for 32 years, Dr. Gary turned his fascination with purpose and human motivation into a system designed to help individuals and teams understand the WHY, HOW, and WHAT behind the way they operate. Today, he is an international speaker, author, inventor, and thought leader whose work helps leaders, businesses, and individuals gain greater clarity around their strengths, relationships, careers, messaging, and purpose. She Slays listeners can get The Why Discovery for free (normally $47) by visiting this link . Follow Dr. Gary on Instagram Learn more about The Why Institute and all their resources and programs Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub

August 9, 202654 min

377 - Break the Seven Figure Ceiling: Scale Your Practice Without Working More feat. Allison Maslan

What if breaking the seven figure ceiling has less to do with working harder and more to do with completely changing how your practice grows? Many clinic owners hit a point where more patients, longer hours, and more personal effort simply create more exhaustion. In this episode, Dr. Lauryn sits down with Allison Maslan to explore what actually has to change when your own capacity becomes the bottleneck. They unpack scalable business models that can help practice owners grow without trading more time for money, including building a team of providers, creating recurring revenue, and acquiring other practices. Allison also explains why owners often wait too long to hire support, how to develop employees into strategic thinkers instead of task takers, why creativity matters in scaling, and how mindset and leadership must evolve alongside your business. Key Takeaways Scaling requires leverage, not simply more volume. If your growth plan is based entirely on seeing more patients yourself, your personal capacity eventually becomes the ceiling of the business. Build a team that multiplies the business. Hiring support earlier, empowering employees to think strategically, and developing other providers allows the practice to grow beyond what the owner can personally produce. Look beyond the traditional chiropractic business model. Memberships, recurring revenue, ancillary services, multiple locations, and practice acquisitions can create new paths to growth without requiring the owner to work more hours. Your leadership and mindset must scale too. Breaking through a revenue plateau requires strategic execution, bigger thinking, creativity, delegation, and a willingness to stop controlling every part of the business yourself. Guest Bio Allison Maslan is a Wall Street Journal bestselling author, CEO of Pinnacle Global Network, and business scaling mentor who has built ten successful companies over more than four decades. Through Pinnacle Global Network, she works with CEOs and leadership teams to break through growth plateaus and build companies that can thrive without depending entirely on their founders. She is the author of Scale or Fail and creator of the SCALEit Method, which combines strategic planning, leadership, team development, marketing, sales, cash flow, and mindset to help entrepreneurs multiply their growth, impact, and freedom. Learn more about Allison, Pinnacle Global Network, and how to work with her and her team by visiting their website . Follow Allison on Instagram Get your free copy of Scale Or Fail, Allison’s best selling book, by visiting here . Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub

August 2, 20261 hr 14 min

376 – Cut Payroll Bloat and Build a More Profitable Practice feat. Dr. Mark Mouw

Is your practice generating more revenue while leaving you with less money? Are the team members you hired to create freedom actually increasing overhead, creating bottlenecks, and draining your profit? Dr. Lauryn sits down with Dr. Mark Mouw to examine why growing a practice does not automatically mean building a profitable or sustainable business. Dr. Mark shares lessons from more than 24 years of hiring associates, replacing himself in patient care, expanding services, and developing a high-performing team. They discuss compensation models, meaningful KPIs, transitioning away from a personality-based practice, and using virtual chiropractic assistants for insurance verification, lead follow-up, scheduling, and administrative work. This conversation will help clinic owners reduce payroll bloat, protect their in-office teams from burnout, and build practices that provide greater financial and personal freedom. Key Takeaways Practice growth must be measured by profitability, not revenue alone. Clinic owners need to understand their payroll, cost per visit, average collections, profit margins, and meaningful KPIs before adding more people or services. An associate doctor cannot succeed without the right positioning, systems, and compensation model. Patients should be introduced to another qualified doctor, not “the associate,” while the owner remains responsible for creating demand and transferring trust. Expanded services can improve both patient outcomes and practice profitability. Laser therapy, decompression, supplements, and other offerings must remain congruent with the clinic’s philosophy while helping patients receive better results. Virtual chiropractic assistants can reduce payroll bloat and employee burnout. Insurance verification, lead follow-up, scheduling, administrative work, and other non-patient-facing responsibilities can be delegated so the in-office team can focus on relationships, leadership, and patient care. Guest Bio Dr. Mark Mouw is a chiropractor, practice owner, and business leader with more than 24 years of clinical and entrepreneurial experience. After building a successful patient-centered practice alongside his wife, Dr. Mark developed extensive experience hiring associate doctors, creating scalable systems, expanding services, and building teams that allow a clinic to grow beyond its owner. As a co-owner of Chiro Matchmakers, he helps chiropractic practices find the right associate doctors, chiropractic assistants, and virtual chiropractic assistants for their specific needs. His mission is to help chiropractors build winning teams, serve more patients, improve profitability, and create greater freedom within their practices. Real People, Real Affordable: Hire a High-Caliber Virtual CA from $9.87/hr. Check out Chiro Match Makers now! Follow Dr. Mark on Instagram Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind

July 26, 20261 hr 0 min

375 - Tax Strategies to Keep More of What You Earn feat. Barbara Schreihans

What if the fastest way to make an extra $50,000 isn’t generating more revenue—but keeping more of what your practice already earns? In the final episode of the summer From the Vault series, Dr. Lauryn revisits her conversation with tax strategist Barbara Schreihans to explore why proactive tax planning belongs in every profitable practice owner’s wealth strategy. Barbara breaks down how entity selection, S corporation elections, home office and vehicle deductions, business travel, content creation expenses, and real estate can affect your tax liability. She also explains why receipts, mileage logs, board minutes, and real-time documentation matter, how to evaluate whether your accountant is actually saving you money, and why quarterly CPA conversations should replace the annual tax-season scramble. Tax laws change, so use these principles to ask better questions of your own licensed tax professional. Key Takeaways: Tax strategy begins with profitability and proactive planning. Once your business is consistently profitable, taxes should become part of your year-round wealth strategy—not a problem you address after December 31. Your business entity can significantly affect your tax burden. Barbara explains why practice owners should regularly evaluate whether their LLC, sole proprietorship, or S corporation structure still supports their income and long-term goals. Legitimate deductions require legitimate documentation. Home offices, mileage, business travel, content creation, board meetings, and other expenses need a clear business purpose supported by receipts, calendars, logs, and timely records. The right accountant should create measurable value. A low-cost accountant may ultimately cost you more when they fail to identify legal planning opportunities, educate you throughout the year, or help you make strategic decisions before tax season. About the Guest: Barbara Schreihans is the founder and CEO of Your Tax Coach, creator of the Write Off Your Life and Write Off Your Real Estate courses, and host of the Life-Changing Money podcast. After earning her master’s degree in tax and beginning her career at one of the world’s largest accounting firms, Barbara built a tax strategy company focused on helping entrepreneurs and high-income business owners understand their finances, legally reduce their tax burden, and keep more of what they earn. Through proactive planning and practical education, she helps business owners make taxes part of their broader wealth-building strategy. Find all things Your Tax Coach Follow Barbara on Instagram Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub

July 19, 202650 min

374 - The Practice Numbers That Point to Your Next $50K

You cannot make an extra $50,000 by guessing your way through the rest of the year. In part three of Dr. Lauryn’s Summer From the Vault series, we move from mindset and sales into the numbers that reveal what is actually happening inside your practice—and where your next opportunity for growth may be hiding. Dr. Lauryn explains how to separate emotion and ego from your business metrics, determine which numbers deserve your attention, and use data to diagnose problems with marketing, conversion, retention, training, and practice systems. You’ll learn why weekly visits and revenue never tell the whole story, how small improvements can produce meaningful growth, and why your numbers are information—not a judgment of your success. Key Takeaways Revenue and weekly visits do not tell the entire story. Profitability, patient value, lead quality, and the context behind each metric provide a much clearer picture of your practice’s financial health. Tracking the right KPIs reveals where revenue is leaking. New patient calls, booking rates, show rates, conversions, retention, breakups, and referrals can show you exactly where to focus your attention. Established practices usually grow through small improvements. Better training, stronger table talk, more qualified marketing leads, and 1–5% improvements across key systems can create significant financial results. Your numbers are tools, not a measure of your worth. They help you make non-emotional decisions, identify operational bottlenecks, and determine whether your practice needs better systems, renewed leadership, or intentional rest. Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind

July 12, 20261 hr 4 min

373 – Sell Without Feeling Salesy: The Five-Step Sales Process feat. Nikki Rausch

What if sales isn’t about convincing people—but making it easier for the right patients to say yes? In part two of Dr. Lauryn’s July From the Vault series, sales expert Nikki Rausch explains how better conversations, clearer invitations, and confident follow-up can help practice owners work toward making an extra $50,000 by the end of 2026—without becoming pushy, scripted, or fake. Nikki breaks down her five-step Selling Staircase, from creating curiosity and building rapport to discovery, proposal, and closing the sale. She shares how to ask better questions, recognize buying signals, gain permission before presenting a solution, reduce decision fatigue with clear closing language, and use circle-back calls when someone needs more time. This episode is a practical guide to treating sales as communication, leadership, and service. Key Takeaways Successful sales begin with rapport. Adjusting your communication style, listening carefully, and asking thoughtful questions can make prospective patients feel understood instead of pressured. Follow the five-step Selling Staircase. Introduction, curiosity, discovery, proposal, and close provide a clear framework for moving conversations forward without prematurely jumping to the offer. Make the buying decision easier. Ask permission before presenting a solution, use direct closing language such as “Which do you prefer?” and give the other person space to process and respond. Follow up without chasing people. Scheduling a specific circle-back call can dramatically improve conversions, while a prospect who refuses the follow-up can be respectfully “blessed and released.” About the Guest Nikki Rausch is the CEO of Sales Maven, a sales training and coaching company that helps entrepreneurs and service-based business owners sell with confidence, kindness, and credibility. With nearly 30 years of sales experience, Nikki began her career in the technology and audiovisual industries, becoming a top-producing sales representative and working with organizations including Hewlett-Packard, the Bill & Melinda Gates Foundation, and NASA. Since founding Sales Maven in 2013, she has become known for making the sales process simple, strategic, and authentic. Nikki is also an author and the host of the Sales Maven Podcast, where she shares practical strategies for improving sales conversations and closing more business without feeling pushy or fake. Follow Nikki: Facebook | Instagram | LinkedIn Listen to Nikki’s podcast, Sales Maven: Apple | Spotify Closing the Sale ebook for free: https://yoursalesmaven.com/slays Resources : Rich Doc Summer Series : A FREE summer training lineup for docs ready to use AI, systems, and strategy to create more freedom from the clinic. Register for one, two, or all three. Add 30-day replay access for $47 for all 3. Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)

July 5, 20261 hr 5 min

372 - Make More Money by Rewriting Your Money Mindset feat. Hilary Hendershott

What do doctors need to hear right now if they want to make an extra $50,000 by the end of 2026? To kick off this July series, Dr. Lauryn is pulling from the vault to revisit the conversations that answer that question from different angles. And before we get into strategy, sales, systems, or scaling, we have to start with the thing quietly driving all of it: your relationship with money. In this conversation, Dr. Lauryn sits down with financial expert Hilary Hendershott to unpack money mindset, scarcity, self-worth, pricing, profit, and the “money operating systems” that shape the way business owners earn, spend, save, and sell. They discuss why your practice numbers often reveal your beliefs about money, how guilt and shame can sabotage profit, and why becoming financially empowered requires both practical numbers and deeper emotional awareness. Key Takeaways: Your money mindset is not just personal—it shows up directly in your practice numbers, pricing, sales conversations, debt, profit, and ability to grow. If your money operating system is built on scarcity, guilt, or self-worth, your business will reflect it. Financial health requires both the technical side of money and the emotional side of money. Hilary explains why business owners need to understand their numbers while also healing the patterns that keep them undercharging, overspending, or avoiding money conversations. Profit matters more than appearances. Big revenue, high volume, and flashy success metrics mean very little if the practice is not actually creating savings, stability, and long-term financial independence. Your ability to receive more money often depends on your comfort level with pricing, selling, and being seen as successful. When docs detach their self-worth from their numbers, they can make clearer, more empowered business decisions. Guest Bio : Hilary Hendershott is an MBA, Certified Financial Planner, founder and chief advisor of Hendershott Wealth Management, a fee-only fiduciary financial advisory firm helping women and couples build, invest, and protect their wealth. With more than 20 years of experience, Hilary blends practical financial strategy with money mindset work to help clients reduce financial stress, grow long-term wealth, and feel more empowered in their financial lives. She is also the host of Love Your Money, where she shares honest conversations and actionable advice around investing, financial freedom, and creating a healthier relationship with money. To follow or find ways to work with Hilary, visit her Linktree Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)

June 28, 20261 hr 10 min

371 – Strategic Brand Colors: Stop Guessing and Start Standing Out feat. Nadine Hanafi

Are your brand colors actually helping people trust you, or are they just colors you happen to like? In this episode, Dr. Lauryn sits down with branding expert Nadine Hanafi to unpack why color choices are one of the most emotionally charged, overthought, and misunderstood parts of building a personal brand or business. Together, they discuss why branding is a strategic decision, not a stylistic one, how to choose colors based on brand energy instead of personal preference, and the difference between personality-driven and corporate-style brands. Nadine also breaks down common branding mistakes, when it makes sense to rebrand, why black-white-beige might be a safety move, and how “procrasti-branding” keeps entrepreneurs from actually putting themselves out there. Key Takeaways : Brand colors should be chosen strategically, not emotionally. Nadine explains why picking colors based only on personal preference can create misaligned branding that fails to communicate trust, confidence, authority, or the right brand energy. Personal brands and corporate brands need different color strategies. If you are the face of the business, your visual identity should reflect your personality while still sending the right signals to the clients, patients, or audience you want to attract. Rebranding is not a lifetime commitment. Nadine shares why branding is seasonal and may need to evolve when your audience, positioning, offers, business model, or personal identity shifts. “Procrasti-branding” is a real trap for entrepreneurs. Spending too long tweaking colors, logos, fonts, and photos can become a creative way to avoid launching, being visible, and telling the world what your brand is really about. Guest Bio : Nadine Hanafi is the founder of Digital Brand Kit and creator of Branded in a Day, a premium branding experience designed to help entrepreneurs develop a complete, strategic brand quickly and confidently. After more than a decade working with hundreds of personal brands, Nadine created her unique color consultation and branding process to help business owners avoid long, expensive, overwhelming branding projects and instead walk away with clear positioning, a cohesive visual identity, and the confidence to show up online. Her work has helped entrepreneurs, speakers, coaches, and industry leaders create brands that reflect the level they are operating at, attract aligned clients, and stand out with more clarity and confidence. Nadine’s work has been featured in Fast Company, Entrepreneur, TED, Time Inc., and Harvard Business Review. To shop Nadine’s Digital Brand Template and let her know She Slays sent you, visit here . To shop Nadine’s Digital Branded In A Day Experience and let her know She Slays sent you, visit here . Follow Nadine on Instagram & LinkedIn Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind

June 21, 202657 min

370 – Raising Financially Smart Kids Without Creating Entitlement feat. Kirby

How do you give your kids every advantage without raising kids who expect life to hand them everything? In this episode, Dr. Lauryn and Kirby unpack one of the biggest first-generation wealth parenting dilemmas: using money to create opportunity while still teaching work ethic, perspective, gratitude, and financial responsibility. Together, they talk through the money conversations they’re having with their kids, from career choices and salary expectations to credit history, Roth IRAs, 529 plans, cars, jobs, chores, and college. They also share where they feel confident, where they still feel like they’re figuring it out, and why the way you live may teach your children more about money than anything you say. Key Takeaways: Financial literacy starts with honest conversations. Lauryn and Kirby explain why kids need to understand the connection between career choices, income, lifestyle, debt, and the tradeoffs that come with every path. Wealth can create opportunity without creating entitlement. They discuss tools like building credit history, employing kids through the family business, Roth IRAs, 529 plans, and college planning while still keeping the bigger focus on responsibility. Work ethic is modeled more than it is preached. Kids are watching how you spend, save, work, repair, travel, and find joy, which means your everyday choices may shape their money mindset more than formal lessons. Parenting financially smart kids requires ongoing course correction. Lauryn and Kirby share why they’re looking for signs of independence, gratitude, and initiative now, while their kids are still young enough to be guided. Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current)

June 14, 20261 hr 7 min

369 - Ethical Sales That Convert Without Burning You Out feat. Dr. Daniel Bai

Why do so many chiropractors struggle to sell care plans they genuinely believe in? And why does every “no” from a patient feel so personal? In this episode, Dr. Lauryn sits down with Dr. Daniel Bai of Close for Chiro for a candid, hilarious, and unfiltered conversation about ethical sales, patient psychology, and why the best closers are often the ones who stop talking so much. Together, Lauryn and Dr. Dan break down what actually happens on day one and day two, why patients need to feel deeply heard before they’ll trust your solution, and how confusion kills conversions. They also dive into pricing confidence, why doctors over-explain their recommendations, how to stop taking patient decisions personally, and why ethical sales might be one of the most important skills for reducing practice owner burnout. Key Takeaways : Ethical sales starts with understanding the patient’s real want, need, or desire. When doctors lead with curiosity instead of explanation, patients feel heard and are more likely to trust the recommended solution. Day one and day two are not separate events; they are one connected sales process. The more curious and patient-centered you are on day one, the more authority you earn when presenting answers on day two. Confused minds don’t buy, and time kills deals. Simplifying care plans, finances, and recommendations can increase conversions more than adding more explanation ever will. Practice owners burn out when every patient yes or no becomes personal. A strong sales system helps doctors stay confident, ethical, and consistent without constantly defending their value. Guest Bio : Dr. Daniel Bai is the CEO of Close for Chiro, a provocative and enterprising consulting company serving the chiropractic industry through sales training, communication strategy, and business development. An author, speaker, and thought leader on modern sales and marketing, Dr. Dan is known for challenging outdated ideas about selling in healthcare while helping doctors build practices rooted in confidence, clarity, and ethical patient communication. His lessons are designed for chiropractors, but his straight-from-the-hip teaching style and no-nonsense approach to sales apply far beyond the profession. Follow Daniel on Instagram Book a consulting call with Daniel Resources : Find all things Dr. Lauryn B including ways to work with her Follow Dr. Lauryn: Instagram | Facebook | LinkedIn Follow She Slays on YouTube Mentioned in this episode: Holistic Marketing Hub This episode is sponsored by Holistic Marketing Hub. Created by marketing strategist Molly Cahill, it's a proven Instagram system with a 500+ caption content library and a step-by-step curriculum that's helped 400+ chiropractors, acupuncturists, and other health pros fill their practices with right-fit patients. Enroll Now! Holistic Marketing Hub INSiGHT CLA This episode is brought to you by the INSiGHT scanning system from CLA, the tool that helps chiropractors show patients objective neurological data so the value of care becomes clear, fueling conversion, retention, and growth. She Slays listeners get preferred pricing, affordable financing, and a free Getting Into Scanning guide. CLA (Current) Clinic Mind Clinic Mind is the all-in-one EHR and practice management platform built for chiropractors — billing, documentation, scheduling, and patient follow-up in one place, whether you run a cash practice, take insurance, or are scaling to multiple locations. She Slays the Day listeners get an exclusive offer. Clinic Mind