Find partners
Biz & Tech Podcasts — Collaboration Platform
Menu
HomeBusiness and Technology PodcastsAboutBlogContactSubmit Podcast
She Coaches Coaches

She Coaches Coaches

Hosted by Candy Motzek | Life & Business Coach

BusinessEntrepreneurshipEducation
WebsiteRSS feed

Episodes

394

Latest episode

Jun 2026

Language

EN

About the show

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

Listen to episodes

60 recent
June 15, 20268 min

Your Coaching Business Feels Hard Because You're Forcing It (You're Not the Wrong Shape) Ep 392

You're working hard. You're pushing through. But underneath all of it there's a tension that never quite goes away. A low hum of stress you've normalized. And if someone asked you why, you'd probably say: I think the problem is me.If that sounds familiar, this episode is for you.Most coaches who are forcing it aren't doing the wrong work. They're doing the right work in the wrong shape. And after long enough, the forcing stops feeling like effort and starts feeling like just how it is.Candy Motzek, PCC coach for coaches and ICF Mentor, breaks down the subtle daily version of forcing that's easy to miss because you've been doing it so long. And what changes when you stop?In this episode, you'll learn:How to recognize the quiet, normalized version of forcing in your businessWhy high achievers are especially good at fitting the wrong holeWhat it costs to keep performing a version of yourself that isn't yoursWhat changes when the approach finally fits who you actually areThe one question that tells you how hard you're really pushingThe peg is not the problem. You are not the wrong shape.Follow She Coaches Coaches so you never miss an episode.Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

June 10, 202621 min

Age Really Is Just a Number: 7 Pillars of Longevity with Dr. Gillian Lockitch Ep 391

What if the way you are aging right now is not fixed? What if the small choices you make every single day, what you eat, how you move, how you sleep, whether you challenge yourself, are literally changing how your genes express themselves? Dr. Gillian Lockitch has built her life and her life's work around this truth, and at 80 years old, she is living proof that age really is just a number.What You'll Discover:What epigenetics actually means in plain language and why your daily choices have more power over your aging than your genes doThe seven pillars of the Growing Older Living Younger framework, from understanding your genetic blueprint to choosing meaningful challengesWhy carotenoid antioxidants matter for your brain, your eyes, your heart, and your skin, and the simple 30-second device that shows your protection levelThe most important things Dr. Gillian would tell you to do right now to age better, whatever age you are starting fromHow learning to slow down and meditate became one of the biggest personal challenges of her life, and what that teaches us about growth at any ageWhy one ripple of positive change in one person can ultimately grow into a wave that changes the worldGrab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

June 8, 20269 min

Why Coaches Always Feel Behind (Even When They're Further Along Than They Think) Ep 390

That low hum of not enough. The feeling of being perpetually behind on something you can’t quite name - even when you’re still showing up, still building, still making things happen.In this episode, Candy talks about the moving goalpost - the thing accomplished people do that keeps them feeling behind, no matter how much they achieve. And what it looks like when someone finally stops and sees how far they have actually come.You will hear about a client who came in feeling stuck and, in one session, discovered that she had been measuring her progress with the wrong ruler. And a simple exercise you can do this week to start seeing yourself more clearly.If you’ve ever hit a milestone and immediately moved the goal post - this episode is for you.Book a free 30-minute call with Candy: https://stepintosuccessnow.com/Grab the free course: https://candymotzek.lpages.co/vfo/

June 3, 202619 min

Neutralize Mental Blocks and Perform Better: Brain Spotting with Dr. Tom Rohrer Ep 389

What if the thing holding you back from your best performance is not a skill gap or a strategy problem but an unresolved emotional pattern quietly running in the background? Dr. Tom Rohrer has spent his career helping athletes and performers break through exactly that, and the tools he is using now are faster and more accessible than most people realize.What You'll Discover:What brain spotting is, how it works, and why where you look can actually change how your brain and body process stuck emotions and performance blocksWhy almost everyone carries small-t traumas that quietly shape their avoidance patterns, and why these do not have to be permanentHow polyvagal theory and vagus nerve activation shift your nervous system from threat to safety, making every next step feel more possibleThe self-spotting technique you can try on your own, even in the middle of the night, to neutralize something that has been keeping you awake or holding you backWhy your potential is almost certainly higher than you think, and the free 45-minute strengths assessment Tom recommends to discover exactly what you are working withTom's personal story of discovering the connection between a betrayal at 15 and the basketball performance block that ended his playing daysGrab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want from your coaching business? Book a free 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

June 1, 20269 min

Why Your Coaching Marketing Isn't Landing (You've Been Editing Out the Best Part) Ep 388

You’ve been editing yourself. Softening it. Making it sound safer, more like what you thought someone wanted to hear. But the thing you keep cutting out is usually the thing people need most.In this episode, Candy talks about the depth that accomplished coaches and professionals keep apologizing for - and why it isn’t a liability. It is your differentiator.You will hear about the golden thread - that knowing in a coaching session that tells you which thread to pull before you can explain why. And why the clients who most need you are not looking for another framework. They’re looking for someone who can actually see them.If you’ve been describing your work in safe professional language instead of the true language, this episode is for you.Book a free 30-minute call with Candy: https://stepintosuccessnow.com/Grab the free course: https://candymotzek.lpages.co/vfo/

May 27, 202621 min

From Burnout to $300K More: Metabolic Leadership with Dr. Abiola Ep 387

What if your procrastination, your low energy, and your reluctance to make that sales call have nothing to do with your mindset? What if your body and brain are simply not resourced enough to support the business you're trying to build? Dr. Abiola Oladoke has spent years proving that this is not only possible but fixable, and the results she sees with her clients are quietly remarkable.What You'll Discover:Why procrastination and avoidance are often biological clues, not character flaws, and what to do when your body is telling you something is offWhat metabolic leadership means and how optimizing your body's core systems directly impacts your revenue, your decisions, and your visibilityHow one client went from struggling to show up for her business to generating $300,000 more by addressing what was happening beneath the surfaceThe pillars Dr. Abiola evaluates: nutrition, brain health, sleep, nervous system regulation, and physical capacity, and how each one shapes your business performanceWhy your mindset work may be hitting a ceiling because your biology has not caught up yetHow neurodivergence, including ADHD, can become a genuine leadership superpower when your body is properly resourcedGrab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want from your coaching business? Book a free 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

May 25, 202611 min

Why the Coaching Business Blueprint Isn't Working for You (And What to Build Instead) Ep 386

You’ve followed the programs. You've done all the step-by-steps. And something still felt off - not failure, just wrong, like wearing someone else's shoes. That feeling isn’t a problem with you. It’s a problem with the blueprint.Most business blueprints are built for a composite person - someone with different values, different energy, a different way of working. When you keep trying to fit yourself into a mold that was never made for your shape, it costs something. Even when it technically works. In this episode, I walk through what the blueprint problem actually looks like, what it costs, and what building your own way looks like in real practice - including what I did instead of a big launch that generated real client conversations.WHAT YOU WILL LEARN:Why following a blueprint correctly can still feel completely wrong - and what that is actually telling youThe hidden cost of building a business that requires you to perform being someone else while you do itWhat the blueprint problem looks like in a real coaching practice - a specific client storyWhat Non-Negotiables really are and why they’re specifications, not limitationsWhat building your own way actually looks like - a real example with real resultsWhy the reaction to this idea is mixed at first - and what changes when someone finally builds alignedBook a free 30-minute call with Candy: https://stepintosuccessnow.com/Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/She Coaches Coaches | Helping accomplished professionals build a business and life that actually fits

May 23, 20263 min

Don't Make This Mistake About Self Compassion Ep 385

Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you’d like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough

May 20, 202623 min

Find Your Revenue Leaks and Fix Them: Jennifer R. Glass on Trust-Based Selling Ep 384

You aren't struggling because you're bad at business. You may have hidden friction in your marketing, your sales process, or how you are showing up as an expert that is quietly costing you clients and revenue you do not even know you are losing. Jennifer R. Glass has spent 25 years diagnosing exactly this, and she has a framework that cuts straight to it.What You'll Discover:What revenue friction is, how to spot it in your coaching business, and how a two-minute diagnostic can show you exactly where the leaks areThe two most common coach archetypes, the Invisible Expert and the Undervalued Expert, and how to recognize which one is holding you back right nowWhy telling your prospect it is completely okay to say no is one of the most powerful trust-building moves you can make in a sales conversationHow your marketing may actually be working against your sales without you realizing itThe mindset shift around hearing "no" that took Jennifer 25 years to fully integrate and how you can build it fasterThe one action Jennifer wants every listener to take right now, because consuming information without acting on it changes nothingWant to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Book a free 30-minute call with Candy: https://stepintosuccessnow.com/Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/She Coaches Coaches | Helping accomplished professionals build a business and life that actually fits

May 18, 20269 min

Why Your Coaching Business Isn't Growing (Your Inner Critic Found the Perfect Hiding Place) Ep 383

You’re doing a lot. The coaching package has been rewritten. The niche has been reconsidered. The email is still sitting in draft. This isn’t a strategy problem or a productivity problem. This is your inner critic - and it’s probably been running your business quietly for a while. This episode names it, explains why it is so hard to spot, and gives you a simple practical tool to work with it.WHAT YOU WILL DISCOVER:Why the inner critic never announces itself as fear - and the specific disguises it wears instead, including perfectionism, over-preparation, and endless reasonable second-guessingWhat perfectionism actually is underneath the surface - a stress response with a specific job, not a personality traitThe real reason coaches keep reworking the offer, second-guessing the niche, and staying in the loop of almost-readyWhat happens the moment someone sees their inner critic clearly for the first time - and the surprising vicious cycle that can followA simple technique for separating the inner critic's voice from your own so it stops driving without your knowledgeWhy the goal is never to silence the inner critic - and what actually works insteadBook a free 30-minute call with Candy: https://stepintosuccessnow.com/Grab the free course, Stop Guessing and Start Signing Clients: https://candymotzek.lpages.co/vfo/She Coaches Coaches | Helping accomplished professionals build a business and life that actually fits

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

Sin88

Business
Toldjya Finance Podcast

Toldjya Finance Podcast

Zac Huish, Cameron Cooke, and Paul Lamb

BusinessInvesting

WW88

Business

Thabet

Business
SowGrow Marketing Council

SowGrow Marketing Council

sgmc

BusinessMarketing
Matrix Unboxed

Matrix Unboxed

Matrix Unboxed

Business