She Coaches Coaches

Hosted by Candy Motzek | Life & Business Coach

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425

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Aug 2026

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About the show

Building a coaching business that's actually yours, one that allows you to sign consistent clients, not someone else's hustle blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels so hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

Listen to episodes

60 recent

August 17, 202617 min

Accept What Is: The First Pillar of the Confident Coach's Success Framework Ep 425

Do you spend more time wishing your past had gone differently than actually building your coaching business? In this episode, Candy introduces her Confident Coach's Success Framework, five pillars she uses with every client and in her own life. Today's focus is the first one: accept what is. Acceptance isn't passive. It isn't pretending everything's fine. It's choosing not to fight your current reality so you can actually design what comes next. Candy shares her own story of getting an engineering degree she never wanted, years of regret over it, and how she finally made peace with that chapter of her life. She also walks through what it looks like to accept yourself, not just your circumstances, and why that shift is often the first real step toward building a coaching business you're proud of. Free resource mentioned as Candy's free gift: The 90-Minute Coaching Business Blueprint: https://candymotzek.lpages.co/vfo/

August 15, 202642 min

You've Climbed the Ladder. Why Does It Still Feel Wrong? with Ivo Knoll Ep 421

You've done everything right. The career. The titles. The income. The life everyone said would make you happy. And something still feels off. This episode is for anyone who has ever woken up at 3am wondering if this is really it. Candy Motzek sits down with Ivo Knoll, founder of Identity Architecture and former engineer, corporate manager, and organic farmer, to talk about what's really happening when high achievers feel empty at the top and what it actually takes to move from a life that looks successful to one that finally feels successful. Ivo shares the moment that changed everything for him, why the skills that took you up the ladder stop working once you're there, what borrowed identity is and how it forms before you're old enough to question it, and why most transformation work fails because it stays on the surface instead of going to the root. He also shares something for coaches who are still deciding. Your body already knows. Don't make it in your head. Warm, honest, and genuinely worth slowing down for. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with Candy? Book a free 30 minute call: https://stepintosuccessnow.com/

August 10, 202613 min

The Authority You Can't Fake | Build Your Business Like a Coach Series Ep 420

Someone asks you a hard question on a discovery call, and that little voice shows up: "Maybe I don't know enough." If you've ever felt that, you're in very good company. In this episode, Candy makes the case that confidence doesn't come first. Authority does. Not the kind you announce on your website, but the kind you earn one real conversation at a time. She shares her own struggle with second-guessing her ideas, and tells the story of Lindsey, an anesthesiologist who coaches female physicians, who stopped chasing confidence and started collecting evidence instead. Candy also shares a hard number from her own research: nearly seventy percent of coaches she surveyed had five or fewer clients, many of them highly experienced. The coaches with consistent clients weren't the loudest. They were the most connected. If you've ever thought "I just need more confidence," this episode offers a different answer: maybe you need evidence instead. Free resources: Coaching Business Growth Survey Report Free Resources: Authority Lab Case Study

August 9, 202616 min

Imposter Syndrome Doesn't Go Away It Just Raises the Bar with Jodi Casstevens-Short Ep 418

You'd think it gets easier once you've done it. Once you've signed the first client. Finished the first book. Proven yourself once. It doesn't. It just finds a new place to live. Candy Motzek sits down with Jodi Casstevens-Short, award-winning author of the Willow Springs Cozy Mystery series. After 35 years as an elementary school teacher, Jodi retired and pivoted to her author dream. She's now published two books in her series and is working on her third. This episode isn't technically about coaching. It's completely about coaching. Because everything Jodi shares about managing self-doubt, building community, staying accountable, and just putting her head down when the doubt gets loud - every bit of it applies directly to building a coaching practice. You'll hear the Jodie Foster story that stops the "you'll feel better once you've succeeded" argument cold. You'll hear how Jodi's daily Zoom writing group - with writers in London, Texas, and Nebraska - keeps her writing even on the hard days. And you'll hear the simple, practical tools she uses every time imposter syndrome shows up. Seventy percent of people experience imposter syndrome at some point. This is what you do about it. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

August 8, 202618 min

You Don't Need to Fix Yourself First with Jane Cooke Ep 417

You've been waiting to feel ready. Jane Cooke is here to tell you - that wait isn't protecting you. It's just keeping you small. Candy Motzek sits down with Jane Cooke, the Chief Confidence Catalyst, international bestselling author, and retired Learning and Development professional. Certified in hypnotherapy, mindfulness, life coaching, and crystal and sound therapy, Jane helps women step boldly into leadership, confidence, and joy - especially women who've spent years being told to shrink their light. In this conversation, Jane shares how she went from a long corporate career to entrepreneur after a trip to Costa Rica lit something in her she couldn't ignore. She talks about the conversation with her best friend that forced her to completely rethink what success means. And she shares, for the first time publicly, a deeply personal story about hitting her darkest point - and the quiet moment that pulled her back and set her on the path she's on today. This episode holds weight. It also holds a lot of hope. Jane's message is simple: you don't have to earn the right to be here. You were born priceless. You just need to remember it. If imposter syndrome for coaches is something you wrestle with, this one is for you. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

August 3, 202613 min

The Blue Ocean Coaches Have Been Looking For | Build Your Business Like a Coach Series Ep 419

"Does the world really need another coach?" If you've ever looked around at leadership coaches, health coaches, life coaches, and business coaches and wondered if there's room for you, this episode is for you. Candy makes the case that "how do I stand out?" is the wrong question. The better one is "what could I discover that nobody else knows yet?" She shares the story of Karolina, a self-care coach for mothers, who skipped the branding rabbit hole and went straight to curiosity instead. Her conversations with mothers became a white paper called Chocolate First, Spinach Later, and it gave her something no logo ever could: her own voice. Candy also opens up about what happened after she ran her own Coaching Business Growth Survey. People stopped asking what she coached. They started asking what coaches were telling her. That shift changed everything. This episode will help you see that your Blue Ocean isn't a tagline. It's a question you're genuinely curious about, followed by real conversations, followed by discoveries nobody else can copy. Free resources mentioned in this episode and series: Coaching Business Growth Survey Report The Authority Lab Case Study

August 2, 202618 min

You Don't Need More Leads with Brenda Marie Sheldrake Ep 415

You think you need more leads. Brenda Marie Sheldrake says you're wrong - and she can prove it. Candy Motzek sits down with Brenda Marie Sheldrake, the Biz Leads Expert, best-selling author, and recipient of the 2022 Women of Worth Award. Brenda helps entrepreneurs grow their businesses through real relationship building - the kind that turns connections into clients and collaborations into growth. In this conversation, Brenda shares who she's really built her business to serve: entrepreneurs who pivoted. People who were great at something, got told they should make a business out of it, and then discovered nobody mentioned the bookkeeping, the marketing, the social media, or the loneliness. Brenda has a statistic that stops people cold. Every hour of every day, at least one entrepreneur closes their doors, gives up, and goes back to a job. Not because they weren't capable. Because they ran out of support and forgot their why. You'll hear the two questions Brenda asks every struggling entrepreneur - the superpower question and the kryptonite question - and why that combination moves someone from hopeless to hopeful faster than almost anything else. You'll also hear her honest take on the passive income promise and what coaches and entrepreneurs actually need to hear before they start. This one will stay with you. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

August 1, 202615 min

Stop Hiding Behind Not Ready - with Teresa Thomas Ep 414

You know what you're here to do. You're just not doing it yet. Teresa Thomas knows that feeling better than most. Candy Motzek sits down with Teresa Thomas, Canadian author, speaker, environmental health educator, and spiritual connection mentor. Teresa recovered from environmental illness herself and now empowers women to create healthier homes, navigate life transitions, and reconnect with the gifts they've been sitting on. In this conversation, Teresa shares the boardroom moment that launched her mission - a single overheard sentence from a fragrance industry executive that made her realize who was really at risk and why someone had to speak up. She talks about the Halifax hospital story: 800 workers off sick, a grassroots nurse-led campaign with no funding and no organization, and what happened when the industry showed up to try to understand it. She also shares the quieter part of the story. Knowing your purpose and acting on it are two different things. Teresa spent years hiding before she started showing up. Her first in-person talk was last month. She made mistakes. She relaxed. She was herself. And it worked. This episode is for any coach or entrepreneur who knows what they're here to do and hasn't fully stepped into it yet. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

July 27, 202614 min

Why Marketing Feels So Icky (And What to Do Instead) | Build Your Business Like a Coach Series Ep 416

You open Instagram. You start typing a post. You stop and think, "I hate this." If that's you, you don't have a marketing problem. You have the wrong marketing model. In this episode, Candy breaks down why most client creation advice was built for marketers, not coaches, and why that mismatch is what makes marketing feel so uncomfortable. She shares the story of Lindsey, an anesthesiologist turned coach, who stopped creating content and started creating conversations instead. That one shift changed how Lindsey talked about her coaching, how confident she felt doing it, and how many clients she brought in. You'll hear why coaching skills like curiosity, listening, and trust-building are actually business-building skills. And you'll walk away with one simple question to ask yourself this week. This is part of a special series on the Consistent Client Method. If you want the research behind it, grab Candy's free Coaching Business Growth Survey Report. It's based on 115 coaches across 10 countries, and it'll show you what's actually working right now. Free resources: Coaching Business Growth Survey Report Free Resources: Authority Lab Case Study

July 26, 202627 min

You Don't Have a Visibility Problem with KJ Blattenbauer Ep 411

You've been chasing more followers, more content, more press. KJ Blattenbauer wants you to stop. Because none of that is your actual problem. Candy Motzek sits down with KJ Blattenbauer, founder of Hearsay PR, author of Pitchworthy, and creator of the Recognition Report and Roadmap. With nearly three decades in public relations and placements in Forbes, Inc., Fast Company, Architectural Digest, and House Beautiful, KJ has figured out why some coaches and experts take off while others work just as hard and stay stuck. It's not visibility. It's recognition. Visibility is being seen. Recognition is being known for the right thing, so clearly, so consistently, that when someone hears your name, they can say in one breath who you are and why someone else needs to talk to you. In this conversation, KJ shares the one question that causes every client to pause: if money were no object, what do you really want to be known for? She shares the story of an eight-figure founder who got three paid speaking gigs and two new clients within a week after fixing her messaging. And she shares the moment her friend called her hyperventilating after receiving her messaging kit because for the first time, she finally saw herself the way others already did. Visibility is not vanity. Your gifts are meant to be shared. This episode will help you figure out how to do that without burning yourself out. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/