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She Coaches Coaches

She Coaches Coaches

Hosted by Candy Motzek | Life & Business Coach

BusinessEntrepreneurshipEducation
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Episodes

395

Latest episode

Jun 2026

Language

EN

About the show

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

Listen to episodes

60 recent
July 6, 20269 min

Your Coaching Niche Isn't Unclear (You Just Haven't Said the True Version Out Loud Yet) Ep 407

You've rewritten your niche a dozen times. Narrowed it, widened it, hired someone to help you position it. And it still doesn't feel right. If you've been calling this a clarity problem, this episode is going to reframe it entirely.Coaching niche confusion is rarely about strategy. It's almost always about courage.Candy, breaks down why most coaches already know their niche and what's actually stopping them from saying it in public. The true version, the one that would require them to bring themselves in, is usually the one they keep skipping over.In this episode you'll learn:Why refining your niche feels like progress but often isn'tWhat's actually underneath coaching niche confusion for most coachesWhy the truest version of your niche is usually the most personal oneHow bringing yourself into your niche changes everything about how it landsThe question that tells you whether you have a niche problem or a courage problemYou don't need more clarity. You need to say the thing you already know.Follow She Coaches Coaches so you never miss an episode.Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

July 5, 202615 min

Your Money Problems Aren't Actually About Money with JD Rose Ep 404

If money makes you anxious, avoidant, or just tired - you're not bad with money. Your nervous system is doing exactly what it was trained to do.Candy sits down with JD Rose, Financial Well-Being Coach and creator of the Whole Money Method - a whole-person approach to personal finance grounded in practical strategy, emotional clarity, and energy alignment. Drawing on 25 years spanning therapeutic bodywork, health and business coaching, and financial well-being, JD helps women feel clear, confident, and genuinely at peace with money.In this conversation, JD shares how her long career in bodywork and health coaching led her to realize that every coach she mentored was hitting the same wall - money beliefs. Not budget problems. Beliefs. And she had the skill set to help with that in a way most financial coaches couldn't.She walks through the three dimensions of the Whole Money Method, practical, emotional, and energetic, and explains why the industry is split between spreadsheets and woo, when what people actually need is both, grounded in the body.You'll also hear JD's personal definition of success, why curiosity is the one quality that moves every coach forward, and why your relationship with money is a mirror for everything you believe about yourself.This coaching business mindset conversation will shift something.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

July 4, 202615 min

The Lie That's Keeping You Burned Out with Marie Clark Ep 403

You were probably taught, somewhere along the way, that you could be financially secure or you could be happy. Not both. That belief might be the most expensive thing you own.Candy sits down with Marie Clark, business coach, speaker, and founder of Move to Joy Coaching. With more than 15 years of experience leading high-impact transformation projects, Marie helps high-achieving women move from burnout and overwhelm to clarity, purpose, and joy.Marie's story starts in a 911 room managing a failing phone system cutover, crying every single day, when her disconnected boss messaged to ask about a six-month-old admin task. That was the moment she knew. Her job was going to steal her personal joy - and then steal everything else.In this conversation, Marie shares the limiting belief she uncovered only after she'd already decided to leave corporate - the belief that security and joy couldn't coexist. She talks about why the Sunday scaries are really a values alignment problem. She explains why knowing your values isn't enough, and what it actually takes to live them.And she leaves you with this: joy starts with hope. Hope starts with possibility. If you don't think it's possible, you'll never take the first step.This coaching business mindset conversation is for any coach or high-achiever who's been waiting for permission to want both.----Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

July 3, 202638 min

Is It Time to Write Your Book? What Coaches Need to Know First with Stacy Ennis ep 401

If writing a book has been sitting on your list for a while but you're not sure where to start, when to start, or whether it's even the right move right now, this episode will help you get clear.Candy Motzek sits down with Stacy Ennis, bestselling author, book coach, and speaker with 17 years in publishing. Stacy has impacted more than 100 books, ghostwritten for a Nobel Prize winner in medicine, and helped countless coaches and leaders use a book to grow their business, clarify their message, and make the leap from corporate to fully their own thing.They talk about why writing a book is one of the most clarifying things a coach can do, not just for their business but for themselves. Stacy shares the outlining process that her authors always thank her for at the halfway point. She talks about why rushing a book is almost always fear in disguise, how coaches are using books to transition out of corporate, and how to start building your brand and attracting dream clients before the book is even published.They also get into AI, creative practice, and what it really takes to write something with genuine soul and impact in a world full of generated content.Warm, practical, and genuinely useful.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

July 2, 202633 min

You Have Everything. Why Does It Still Feel Like Something's Missing? with Rochelle Trow ep 400

You've got the title, the salary, the career you worked decades to build. But something feels off, and you can't quite name it. This episode is for you.Candy Motzek sits down with Rochelle Trow, author of two Amazon bestselling books, including her newest release, Anchored, and a former senior HR executive with 25 years across seven global organizations. Rochelle now coaches senior leaders navigating complexity in fast-moving global contexts, and she's one of the most grounded and clear-eyed people you'll hear on this topic.They talk about why leaders always point to external factors when the real work is internal, how beliefs formed in childhood quietly shape every decision you make under pressure, and why slowing down is the most counterintuitive and most effective thing a leader can do right now. Rochelle also shares the story behind Anchored, why she wrote it, and what she learned after 25 years in corporate HR that no leadership program ever taught her.They also get into something bigger. The human cost of organizations that restructure without compassion, what it does to trust, and why better decisions start with leaders who know themselves.This one's a great conversation and it's worth a second listen.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

July 1, 202634 min

40% of Leaders Fail in New Roles. Here's Why. with Navid Nazemian ep 399

Four out of ten executives fail within 18 months of a new appointment. Not four percent. Forty percent. And the organization isn't the one who pays the highest price.Candy Motzek sits down with Navid Nazemian, an international bestselling author of Mastering Executive Transitions, an executive coach, and a LinkedIn Top Voice, to unpack one of the most under-discussed problems in leadership and one of the biggest opportunities for coaches who work with leaders.Navid shares why so many high-potential leaders derail during transitions despite their track record of success. He talks about the assumption that what worked before will work again, the significant gap in support between male and female executives stepping into new roles, and why the human cost of a failed transition is far greater than the financial one. Leaders who fail at the top rarely rebound. The career they spent decades building can effectively end.He also shares the story behind his book, why he spent seven years researching the topic, how he secured endorsements from Marshall Goldsmith and other global thought leaders, and what makes transition coaching one of the most meaningful and commercially valuable niches a coach can build.This is a genuinely fascinating conversation and one that will shift how you think about the leaders you serve.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

June 30, 202624 min

Your Inner Critic Is a Bully. Here's How to Make It Your Best Friend. with Laura Jane Layton ep 398

That voice in your head that says you're not ready, not good enough, not worthy? Laura Jane Layton calls it your inner bully. And she's spent years figuring out how to turn it into your biggest cheerleader.Candy Motzek sits down with Laura Jane Layton, author of the children's book series Suddenly Finds a Superpower, to talk about why negative self-talk runs so deep for coaches and high achievers and what to actually do about it.Laura Jane shares her baby step approach to shifting self-talk when jumping straight to "I can do this" doesn't feel honest. She talks about building your own measuring stick instead of using the one someone else handed you, why journaling in the moment right after a trigger is more powerful than journaling at night, and how to stay in the eye of the storm when everything around you is falling apart.She also shares the oxygen mask principle. When you put yourself first and model what self-kindness actually looks like, everyone around you learns how to do it too. This one's warm, honest, and genuinely practical.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

June 29, 202612 min

You've Outgrown What You Built (Your Next Chapter Doesn't Have to Look Like the Last One) Ep 402

It isn't crisis. It isn't failure. It isn't even unhappiness exactly. It's the feeling of standing at the edge of a chapter that's ending and not quite being able to see what comes next.You've worked hard for what you've built. By most measures it's working. But something underneath it is quietly shifting. And you haven't said it out loud yet because it's a confusing thing to feel when you've achieved what you set out to achieve.If that feeling is familiar, this episode is for you.Candy shares her own corporate exit story, the inch-by-inch burnout, the Senior Director title she'd built her identity around, and the thought that finally freed her. She also talks about what outgrowing something you worked hard for actually looks like from the inside. Not a crisis. A recalibration.In this episode you'll learn:Why outgrowing something is a sign of growthWhat the safety you're protecting might not actually be safeHow to close a chapter without proving it was wrongWhat the next chapter gets built fromThe questions that are the foundation of everything realYou're not starting over. You're starting from something.Follow She Coaches Coaches so you never miss an episode.Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Want to talk about what you really want to create with your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.comShe Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

June 26, 202626 min

Your Coaching Business Isn't a Strategy Problem. Here's What It Actually Is. with Dr. Heather Tucker Ep 396

If your coaching business feels harder than it should, this episode will help you understand why.Candy Motzek sits down with Dr. Heather Tucker, Business and Life Harmony Coach, certified trainer of over 400 coaches, and host of the Freedom Fridays Show, to get into what's really underneath the overwhelm, self-doubt, and exhaustion that coaches feel even when they're doing everything right.Dr. Heather talks about the crumpled paper metaphor, that pattern of expanding when things are good and crumpling when they're hard, and how to stop living there. She shares how she redefined fear while supporting her husband, a Purple Heart Marine Corps veteran, through serious health challenges, and how that experience became the foundation of her work helping coaches win their inner world so they can master their outer one.They also talk about the Connection Advantage framework, why claiming your leadership identity is the first step to attracting dream clients, and why 80% of great coaching is simply listening.This one's honest, warm, and genuinely useful.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Work with Candy to grow your business and sign consistent clients? Book a free 30-minute call: https://stepintosuccessnow.com/

June 25, 202628 min

You've Done Everything Right. Why Does It Still Feel Empty? with Debbie Heiser Ep 395

If you've built your coaching business by working hard, saying yes, and pushing through but something still feels off, this episode is for you.Candy Motzek sits down with Debbie Heiser, founder of The Lit Up Life and a 25-year Fortune 500 executive, to talk about what's really underneath a coaching business that isn't flowing the way you want it to.Debbie shares her vase metaphor. Every time you say yes to something that isn't truly aligned with who you are, you tip the vase and your energy pours out. You end up depleted, burned out, and wondering why the right clients aren't coming. The fix isn't more strategy. It's knowing what you're available for and standing firm in that.They also talk about the difference between want and desire, why women have been conditioned to feel guilty for having either, how imposter syndrome is really just a story you're telling yourself that nobody else even knows about, and why fear and excitement feel identical in your body and what to do about it.Debbie is warm, funny, and refreshingly direct. This one's worth a second listen.Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/Get my help to build your coaching business. Book a free 30-minute call: https://stepintosuccessnow.com/

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