AMPLIFY Your Brand and Business

Hosted by Krista Marie

Business Education

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224

Latest episode

May 2026

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About the show

AMPLIFY Your Brand and Business 🎙️ | Krista Marie is a brand strategist and brand photographer with 5+ years of experience helping women entrepreneurs build strong, in-demand brands that consistently attract dream clients. This podcast is for women who are ready to create a brand and business that sells out their offers 24/7—so they don’t have to. Each week, Krista shares practical tips, mindset shifts, and strategies to help you eliminate overwhelm in your marketing and create a brand message that has your audience hopping into your DMs asking, 'How can I work with you?!' If you’re ready to finally build a brand that does all of the selling for you, hit subscribe and dive into the episodes. Let’s turn your brand and business into a client-attracting magnet together! 💫

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May 7, 2026Episode 22424 min

224 | The 4 Brand Mistakes I Made That Cost Me Clients

Let me guess....you've been in business for YEARS and you *think* you know what strategies will work to bring in new clients... but you're still not getting the leads and bookings you want?I know this is a common trap that you're falling into...How? Because I fell into it too.This morning, I had a discovery call with a client where I did zero selling. We talked, we laughed about how awkward it feels being in front of a camera for brand photos, I showed her my packages, and she immediately wanted to book the higher-tier option. No pressure, no convincing, no "selling" everything that's included in the package.... all because my website had already done all the selling for me.But here's the thing....a few years ago, that same call would have gone completely differently. I would have been stressed, prepping exactly what I'd say, having multiple client galleries and examples ready to pull up live during the call....I would have spent so much time trying to figure out how to justify my prices, and I'd have left the call wondering if she'd actually book.Here's what changed. I finally stopped making these 4 mistakes that were regularly costing me clients.As I'm currently going through my own rebrand, I'm realizing just how much has changed over the years (and how simple it is for me to book clients now). These "small" things were holding my business back every single time I talked about my offers and services.Inside this episode, we're covering:The strategy mistake that keeps you guessing instead of knowing what actually makes your clients say "yes"Why you're not promoting your services (and it has nothing to do with being "bad at sales")The copywriting trap that's making everything way harder than it needs to beHow your pretty website is actually repelling your dream clientsIf you're ready for your website and brand to start doing the heavy lifting and selling for you, these 4 shifts will change everything. I can't wait for you to listen in 🫶Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

April 24, 2026Episode 22317 min

223 | I Cracked the Viral Code in 8 Days (By Accident)

You know that feeling when you KNOW what you should be doing to grow your business, but you keep finding excuses not to do it?I do too, because I was living in that cycle for months. I wanted visibility and to be sharing more BTS, real life reels and videos but I kept stopping myself from creating them because I needed things to look good.Then I realized, I was the problem, not the messy house. So, I started a visibility challenge that changed everything. In just 8 days, I went from trial reels getting 100 views to multiple reels hitting 75,000+ views (with one at 150,000 and counting).And it all started because I moved away some dirty dishes and filmed myself making coffee. And more importantly, I gave myself permission to EXPERIMENT. In today's episode, I'm sharing exactly what happened that helped me reach 400k+ trial reel views in the last week. We're talking about:Why my "expert" hooks were actually killing my reach (and the story-driven approach that changed everything)How I filmed my most viral reel in under 2 minutes with dirty dishes pushed off to the side in my kitchenThe mindset shift that lets you play with data without letting numbers destroy your confidenceWhy doing what you say you're going to do is the fastest confidence builder in business (and will help you grow FASTER than any strategy)I can't wait for you to tune in 🫶Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

April 17, 2026Episode 22228 min

222 | The Rebrand Rule I'm Breaking on Purpose

You can be an expert at helping your clients with something... and then when it comes time to take your own advice, you have no clue what you're doing.I know you know that feeling lol. Taking our own advice is often the hardest thing to do as a business owner. As I'm going through my own rebrand right now, I'm realizing I'm doing literally everything the "wrong" way (according to "brand experts")... and honestly my business has never felt more aligned.I'm breaking every rebrand rule I've ever taught and it's the best thing I've ever done.In today's episode, I'm sharing the messy behind-the-scenes of my rebrand process and why I threw the "launch everything perfectly at once" playbook out the window.Inside this episode, we're covering:The luxury brand trap that had me feeling like a total fraud in my own businessWhy I'm rebuilding my website one page at a time (and why this is actually the genius thing for you to do)How I'm going from "everything has to be perfect to launch" to "people actually buy more when I show the real-time BTS" — and why my conversions are better than ever because of itThe visibility challenge that's teaching me to show up as the real me (and how it's winning me so many more clients)If you've been waiting to have your brand and strategy all figured out before you talk about it online, this episode is your permission slip to start today.Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

April 2, 2026Episode 22116 min

221 | Create a Business That Stays Visible Without Being on Social Media 24/7

Follow along with my visibility challenge: www.heykristamarie.com/emailWhen it comes to growing your business, visibility isn’t just about showing up more.It’s about building a system that keeps working for you… even when you’re not online.Most business owners are stuck relying on Instagram to bring in leads, constantly posting, trying to stay consistent, and feeling like everything slows down the moment they stop showing up.Which is exactly why your visibility feels exhausting (and honestly… unsustainable).But the brands that are consistently growing and bringing in new clients aren’t *just* relying on daily content.They’ve built visibility systems that compound over time - so they can show up *less* while still consistently bringing in new dream clients…When you have a website that’s optimized for SEO, content that’s working for you behind the scenes, and platforms that continue driving traffic to you...your business starts to feel a lot more stable (and a lot less stressful).This episode will help you shift how you think about visibility so you can start building long-term, sustainable growth (while taking weeks off from IG).In this episode, we cover: • The mindset shift that makes visibility feel easier and more sustainable • How SEO actually works (and why “page six” is part of the process) • How to use long-form content to compound your visibility • Why doing less (with intention) is more effective than trying to be everywhere • How to use data to refine your strategy and attract more aligned clientsIf you want to build a brand that continues to bring in leads (even when you’re not posting) this episode is for you!Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

March 26, 2026Episode 22016 min

220 | Brands With Consistent Client Inquiries Create Content Like This

When it comes to creating content, the "creation" part isn't actually your problem. You have the ideas, but you are also feeling pressure to constantly come up with content that feels new and exciting and will make your audience interested in engaging. So many people are stuck in a cycle of brainstorming content ideas, second-guessing every single post they create..and then ultimately ghosting their IG when they can't think of anything new to post. Which is why your content process feels exhausting (and honestly… unsustainable).But the businesses that are consistently bringing in clients aren’t creating more content.They’re repeating the right message (over and over and over again)...When you have a clear brand message and you know what your dream clients need to hear (and you are sharing that message on repeat), content becomes easier to create, easier to repurpose, and way more effective at actually converting.This episode will help you shift how you think about content so you can stop starting from scratch every week — and start creating content that builds trust, visibility, and consistent inquiries.In this episode, we cover:• Why constantly trying to create “new” content is actually hurting your consistency • The biggest mistake people make when trying to repurpose their content • Why repeating your message is what builds trust • How to shift your content so it speaks to what your clients actually care about (and makes them reach out) • A simple way to repurpose your content across multiple platformsIf you want to get off the content hamster wheel and start creating content that actually brings in clients (without feeling like you always have to be “on”) this episode is for you.Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

March 19, 2026Episode 21925 min

219 | Before You Invest Thousands $$ Into a Website and Copywriting, Ask Yourself These Qs

Before you invest thousands into a copywriter and website designer, you need to be able to answer some really important questions on your own...or else you'll invest $10k and see no real return (of new clients).I've seen countless clients invest in a website makeover when they're in a slow season, hoping it will turn everything around. But most of them don't understand their ideal client enough to make the investment worth it. You have to first understand what your ideal client really wants -- what's holding them back from investing -- the fears and hesitations they have (that they aren't saying out loud). Because no amount of pretty design or copy (written for you) is going to make your website convert if you can't first answer those questions.This episode will help you understand what really needs to be in place before you invest $10k+ into a website design and copy.In this episode, we cover:• Why investing in design alone won’t fix a business that isn’t bringing in clients • The biggest mistake people make when outsourcing their website and copy • What your dream clients actually need to see and feel when they land on your siteIf you want a website that actually brings in new leads every month, consistently, without having to spend thousands on a custom site -- this episode is for you.Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

March 12, 2026Episode 21825 min

218 | The SEO Strategy That Brings New Clients to Your Website Everyday

If your website isn't bringing in new leads and you feel like you constantly have to be showing up on Instagram to market your services… this episode is for you.Because the truth is, your business shouldn’t rely on you being online 24/7 in order to attract new clients.When you have a strong website that's set up with the right SEO strategy, it can continue bringing in leads even when you’re not posting, not creating content, and not actively marketing.I’m sharing some of the biggest insights I’ve learned from working with clients 1:1 for website redesigns, SEO audits, and optimizing their websites so they rank higher in Google searches.In this episode, we're diving into: • How strong SEO allows your website to bring in clients even when you’re not posting on social media • How to make SEO feel simple and more sustainable • The most fundamental shift you need to make to rank higher in search results • The most common website homepage mistakes that I see (and how to fix them) so you get more leads • The key sections every homepage should include if you want it to convert cold leads into new inquiriesIf you want your website to consistently bring in new inquiries from Google -- you need a strong & sustainable SEO strategy.And if you want help creating your own SEO strategy, you can learn more about booking a customized SEO audit here: www.heykristamarie.com/seoWays we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

October 16, 2025Episode 21721 min

217 | Massive Growth Requires Messy Action

We put so much pressure on ourselves to make every new service launch flawless: perfect pricing, perfect workflows, perfect offer. But the reality is, you have to let yourself launch 'messily' if you want to be able to refine it and turn it into an offer that brings in substantially more money and clients.In today’s episode, I’m walking you through how to create offers that you and your clients LOVE, and that transform the financial future of your business. Because having a business that brings in consistent high income isn’t about having perfectly successful launches — it’s about having the courage to launch something new and messy and feel confident WHILE doing it.Inside this episode, we’re covering:Why your V1 doesn’t need to be perfect (it just needs to exist)The mindset shifts that make launching feel less dauntingHow to navigate through a messy launch when it starts to feel overwhelmingThe permission you need to take messy action and start launching the offers that have been on your heartI can't wait for you to tune in, and I'd love to hear your takeaways! Send me a DM @heykristamarie and let's connect. Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

October 2, 2025Episode 21616 min

216 | Your Most Magnetic Content Lives Here

If you’ve been sitting at your laptop wondering what to post on IG -- or feeling like you’re creating content just to *hopefully* get more engagement -- this episode is going to feel like a breath of fresh air.Your BEST content is hiding in plain sight… in the small, ordinary moments of your day.I’m sharing what I learned from recording daily episodes for seven weeks straight -- and how it rewired my creativity. Instead of overthinking my content, I started spotting everyday stories that I knew would connect with my audience and content creation actually felt FUN again. Inside this episode, we’re covering:Why stories that show transformation outperform posts that just tellHow scanning your day for “tiny moments” makes content creation feel fun and effortlessThe subtle difference between posts that try to perform vs. posts that naturally resonateI can't wait to hear your takeaways! 💫Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙

September 25, 2025Episode 21528 min

215 | How to Create a Cohesive Brand That Converts New Leads

In today's episode we're talking through how you can create a cohesive brand (that goes far beyond your brand colors and photos) and that creates a cohesive EXPERIENCE for your dream clients (that they can't stop talking about). We're diving into:How brand cohesion goes far beyond colors and photos -- it’s about creating a consistent experience your clients can feel every time they interact with your brandHow your brand colors should not only feel authentic to you, but also resonate with the clients you most want to attract.How the words you use in real life should align with the words you use in your emails, on your website, and across social mediaWhy content creation becomes easier when you focus on what your dream clients need to hear, instead of asking with “what should I post today?”Why creating hidden website pages for client resources or guides can deliver a more elevated experience than sending long, text-heavy emailsI can't wait for you to tune into this episode! 🎙️ I'd love to hear your biggest takeaways. Send me a DM @heykristamarie to connect!Ways we can work together: <<Website Design>> Create a website so strong that clients are sold on working with you as soon as they find you!<<Brand Photography>> Is it time to elevate your business with new brand photos?I'D LOVE TO CONNECT WITH YOU!Say hello on Instagram 👋Join the email community ✍🏻Leave a review on Apple Podcasts 🎙