AMPLIFY Your Brand and Business

Hosted by Krista Marie

Business Education

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Episodes

224

Latest episode

May 2026

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About the show

AMPLIFY Your Brand and Business 🎙️ | Krista Marie is a website designer, SEO strategist and brand photographer helping therapists, counsellors and mental health professionals get visible online without being active on social media. This podcast is for therapists who are ready to create a fully-booked private practice without having to spend their time outside of sessions posting on instagram. Each week, Krista shares practical tips, mindset shifts, and strategies to help you eliminate the overwhelm in your marketing and create a website and SEO strategy that gets you found by clients, even when you're offline. If you’re ready to finally have a brand and website that does all of your marketing for you, hit subscribe and tune into the latest episodes 💫

Listen to episodes

60 recent

September 11, 2026Episode 23415 min

234 | How One Sentence Changed My Discovery Calls

Imagine what it would feel like to have clients coming to your discovery calls, already knowing you're the person for them? Without you having to do any "selling" or feeling like yo uhave to justify your pricing. This is exactly what my calls feel like now, all because I started saying one simple sentence over and over again, everywhere. In today's episode, we're talking about: The thing that made a client tell me "this is why I knew you were the person for me" before we even got on a call How I consistently bring in the most aligned clients to my offers & how to create this for yourself too I can't wait for you to tune in 🎧 Send me a DM @heykristamarie and let me know your takeaways! 🫶 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 10, 2026Episode 23313 min

233 | 4 Ways To Build A Strong Brand That Doesn't Blend In

When I first started my business...I thought that in order to have a strong brand, it meant that I needed to invest thousands of dollars, create the perfect brand colors, and have a 20-page brand strategy doc that listed out everything that my brand "stood for". And if you can relate, today's episode is for you. Over the years, and as I've supported clients with their brand, I've realized that having a strong brand really comes down to four things. In today's episode, we're talking about: Why using new canva templates every time you create something for your practice is making your brand forgettable How to talk about your services more specifically, so people feel instantly drawn in The biggest mistake therapists make when they're coming up with their content ideas How to stop playing small and have a brand that people can't stop watching I can't wait for you to dive into the episode! 💫 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 9, 2026Episode 23215 min

232 | How To Write Your Website Copy Without Feeling Cringe

If you're anything like me, you've probably told yourself a story for a really long time that "you just not good at writing website copy"... you've probably had your fair share of nights where you stared blankly at your website, trying to figure out wtf to write on each page, and spiraled over how to not feel so awkward writing about yourself... and you've probably had the recurring thought that "if I just hired a copywriter this would be so much easier"... If any of this rings true for you, I recorded today's episode *specifically* for you. I've worked with so many clients who have had these exact same thoughts, and I'm here to help make your copywriting process feel easier (and so much less cringe). In today's episode, we're talking about: What you need to focus on in your website copy that makes your potential clients instantly want to reach out to learn more Why you're actually the best person to write your copy (and how you're way better at it than you think you are). The one question to keep coming back to when you find yourself spiraling over the question "what should I talk about?" I can't wait for you to tune in 🎧 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 8, 2026Episode 23112 min

231 | 4 Things To Know Before Choosing Your Brand Colors

Before a potential client ever reads a single word on your website and content, they've already noticed one thing: your brand colors. Over the last 6 years of working with therapists, I kept seeing the same 4 mistakes over and over again. And it's why so many therapist brands end up looking exactly the same. In today's episode, we're covering: Why choosing too few brand colors is diluting your brand The mistake that's making your brand blend in with every other therapist Why creating a brand color palette from Pinterest is a bad idea How to make sure your brand colors actually look cohesive and elevated when paired together If your brand colors feel "off" and a little too DIY, this episode is for you. I can't wait for you to tune in 🎧 Send me a DM @heykristamarie and let me know your takeaways! 🫶 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 7, 2026Episode 23021 min

230 | Do You Need To Rebuild Your Whole Website To Be Found On Google?

Do you need to completely overhaul your website in order for it to actually rank on Google? The short answer: no. And I think a lot of therapists avoid SEO altogether because they assume it means starting from scratch. If you already have a website you love, whether you DIYed it or had a designer build it, this episode is for you. We're covering: Why you can keep your current brand and website and still be visible on Google What needs to be updated so Google can find your website Why your copy might not need a rewrite, just some strategic tweaks The page structure mistake that's probably costing you visibility If you love your current brand and website but know deep down you're not being found by clients on Google or AI search, this episode will show you exactly where to focus your energy. I can't wait for you to tune in 🎧 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 4, 2026Episode 22914 min

229 | The Truth About Website Templates No One Tells You

If you're thinking about purchasing a website template for your practice... Before you do, there's a few things I need you to know. Buying a template might feel like the easy option -- there's the promise of purchasing it, customizing it a little, and launching it over a weekend. But the truth they're not telling you is how much work actually goes in to making the template feel like you (and actually have it convert visitors to new leads). More often than not, a website template purchase turns into an unread email that gets lost in your inbox...meaning your website never launches (and you still spent hundreds of dollars on it in the meantime). In today's episode, we're covering the 5 things every therapist needs to know before buying a website template: Why having a template is going to make it harder to be visible when clients are searching for you on Google and AI Why most templates don't have enough content to actually help you rank on Google How template locks you into someone else's brand design, colors, and layout The technical steps you need to take to actually launch the new website How templates that are made for "everyone" won't work for your specific practice If you've been going back and forth on buying a website template vs. getting a more custom website, this episode will help you make a decision that you feel confident about. Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 3, 2026Episode 22813 min

228 | If You're Licensed In More Than One State, Listen To This

Are you licensed to work with therapy clients in more than one state, but only one of your locations is actually bringing in clients? I see this constantly with therapists who are licensed to work in multiple states...if your homepage just lists out all the states you're licensed in, Google gets confused about who to show your website to. And when Google's confused, you're basically invisible online. In today's episode, we're covering: Why simply listing your licensed states on your pages is actually hurting you, not helping you What Google actually needs to know who to show your website to Why having individual location pages isn't enough if the content on it isn't relevant or converting How to finally get found in every state you're licensed in, not just the one you live in If your goal is to grow a therapy practice that serves all different clients in multiple states, this is the way to do it without burnout. Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 2, 2026Episode 22715 min

227 | 5 Things Every Therapist Should Know Before Launching Their Private Practice

If you think your practice is too new to have a website that shows up on Google... or that there are too many therapists in your area for anyone to ever find you online...you're not alone. These are things I've heard from so many therapists who have come to me for website design. But here's the thing -- most therapists out there are relying on their Psychology Today profile to get them in front of new clients. Which means if you have an SEO optimized website in place, you're already way ahead of the curve, and you'll be so much more likely to actually be found by potential clients when they're searching for someone like you. In today's episode, I'm walking you through the 5 things every therapist needs to know about creating a website with optimized SEO. If SEO has felt overwhelming or confusing to you, let's simplify it. I can't wait for you to tune in 🎧 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

September 1, 2026Episode 22614 min

226 | This SEO Strategy Cost Me $7K+ To Learn

Are people (you don't know) finding your website when they're searching online? If I'm being honest with you, my business felt invisible online for the first 10 years of my business. I was DIYing everything, throwing money at ads, creating content hoping it would perform, showing up to networking events... I was doing everything I thought I *should* do, and yet I wasn't consistently getting new leads. I felt so lost, I spent over $7K+ on SEO courses trying to figure out how to get my website to actually work for and do my marketing for me. And once I finally understood what I was doing wrong, everything changed. Now 95% of my clients find me through Google and AI search, and I don't have to rely on Instagram to book out my services. In today's episode, I'm walking you through everything I did that helped brand new clients find me on Google and reach out to work with me. I'm so excited for you to hear this one. Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙

August 31, 2026Episode 22518 min

225 | I Resisted Saying This For Almost A YEAR 👀

If we were sitting down for coffee and I asked you what drives your actions and motivates you inside your business....what would you say (HONESTLY)? If I'm being totally transparent with you...I didn't realize how much I was doing things for the result and it was making me feel SO stuck. In this episode, I'm walking you through: A catch-up on what's been brewing in the business... what's changing, what's staying the same, and what's COMING (it's BIG!) Why chasing results is the thing keeping you stuck in your growth (and what to do instead) The moment I realized I'd been ignoring something my own business had been trying to tell me for almost a year A simple gut-check question you can ask yourself about literally anything that doesn't feel good inside your business right now Oh, and today we're also kicking off something a little unhinged 🤭... Today is day 1 of 100 days of episodes! More on that in the episode....I can't wait for the growth we're about to experience together. Let's go 🫶 Ways we can work together: << Website Design for Therapists >> Create a website so strong that clients are sold on working with you as soon as they find you! << SEO Strategy for Therapists >> Have your website rank on Google and AI search for your therapy services. I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram 👋 Join the email community & learn how to rank on Google search ✍🏻 Leave a review on Apple Podcasts 🎙