She Busy

Hosted by Assia Mahmood

Business Entrepreneurship

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Latest episode

Nov 2025

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EN-US

About the show

Welcome to She Busy , the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue. She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO. Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses. Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact. Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed. From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game. Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention. Key Topics Covered : Building and scaling a brick-and-mortar business Navigating the challenges of female entrepreneurship Leadership and CEO mindset development Expert advice from women in business Strategies for work-life balance and avoiding burnout Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.

Listen to episodes

60 recent

November 7, 202542 min

Ep 61: Made for This Moment: Leadership, Legacy, and Full-Life Ambition with Gillea Allison

Send us Fan MailThis week’s She Busy episode was a moment. We recorded live at the Plano Chamber of Commerce Women’s Division Summit 2025, and the energy in that room was electric with ambitious women leaning in as Gillea Allison, President of D Magazine Partners, dropped gem after gem on leadership, motherhood, and the messy, magical middle of it all.We talked about what it’s like to lead a legacy brand while raising tiny humans, how “action is the best antidote to anxiety,” and why women are uniquely positioned for the leadership era we’re living in.You’ll hear how Gillea found her own voice stepping into her father’s company, why she believes presence is a privilege, and how she protects her energy while running a powerhouse media group.If you’ve ever wondered how to build impact and keep your sanity, this one will feel like a warm hug and a pep talk rolled into one.Connect with Gillea: https://www.linkedin.com/in/gilleaallisonFollow D Magazine on Instagram: https://www.instagram.com/d_magazine/Keywords:leadership, women empowerment, D Magazine, community impact, work-life balance, anxiety management, marketing, media, motherhood, authenticityThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

September 5, 202538 min

Ep 60: Finding Purpose in Pain: How Kerri Steele Built a Nonprofit for Kids in Grief

Send us Fan MailIn this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.”Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising three young children. Out of her own grief came a vision: to create accessible support for kids facing the emotional weight of a parent’s illness. Today, her nonprofit, Little Hearts of Hope, serves families in 38 states, offering children monthly creative expression activities that build resilience, emotional regulation, and hope.Kerri opens up about:Starting a nonprofit from scratch without business or therapy experienceBalancing motherhood and entrepreneurship while honoring her missionThe unique funding challenges nonprofits face—and why staying true to her faith-based vision mattered more than compromiseHow setting boundaries around heavy emotional work helped her avoid burnoutThe role her children played in building the nonprofit and the values they gained along the wayExpanding Little Hearts of Hope through summer art camps that teach creativity as a coping toolHer second business passion: running a thriving cottage bakery, specializing in authentic New Orleans king cakes loved by the Frisco communityConnect with Kerri:Website: www.littleheartsofhope.org Instagram: http://www.instagram.com/littleheartsofhope/LinkedIn: http://www.linkedin.com/company/little-hearts-of-hopeWays to Get involved:Prayer Team - https://littleheartsofhope.org/prayer-partner/Sponsor a Child - https://littleheartsofhope.org/donate/Donate - https://littleheartsofhope.org/donate/Event Sponsorships - contact kerri@littleheartsofhope.org for info on next eventSupply Drives - https://littleheartsofhope.org/how-to-help/Packing Parties - https://littleheartsofhope.org/how-to-help/Speaking engagements - https://littleheartsofhope.org/how-to-help/Serving on a committee or the board - https://littleheartsofhope.org/meet-the-boardThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

August 29, 202522 min

Ep 59: Identity, Grief & Motherhood: Navigating Business Growth Through Life Transitions

Send us Fan MailHave you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side?In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia reflects on what it means when life and business evolve at the same time—and how to honor the grief that comes with closing one chapter while stepping into another.She opens up about the emotional impact of her son graduating from her school, the identity crisis that followed, and how she allowed herself the space to slow down, process, and reconnect with her purpose. If you’ve ever struggled with balancing motherhood and entrepreneurship, or wondered how to let your business grow without losing yourself in it, this episode will speak to you.Tune in to hear:What it’s really like to build a business while raising babies at the same timeWhy sending her children to school outside of Windhaven sparked an unexpected identity shiftHow grief and evolution show up in business transitions (and why both are valid)The importance of creating a business that can run without you in every seasonPractical wisdom for moms who want to grow as women and CEOs without burning outThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

August 20, 202535 min

Ep 58: Website Mistakes That Cost You Clients (and How to Fix Them) with Stacy Aguilar

Send us Fan MailWhat if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence?In this episode of She Busy, host Assia Mahmood sits down with Stacy Aguilar, a brand and web designer, strategist, and design mentor who helps female founders elevate their online presence. Stacy shares practical tips for creating a brand and website that not only look beautiful but also strategically support your growth, visibility, and confidence as a business owner.You’ll hear:Why your brand and website should work as hard as you doThe most common mistakes entrepreneurs make with their websites (and how to fix them)Simple design principles—like spacing, contrast, and hierarchy—that instantly level up DIY graphicsHow Canva’s brand kit and templates can make consistency easyQuick, high-impact website tweaks that improve user experience and conversionsHow branding impacts your confidence and helps you show up as the expert you already areStacy’s personal journey balancing motherhood, entrepreneurship, and building a business that supports her familyThe inspiration behind her new course, The Good Design Method, a DIY program to help entrepreneurs master design basics and elevate their brandingConnect with Stacy:Website: www.stacyeaguilar.comIG: www.instagram.com/stacyeaguilar Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

August 7, 202516 min

Ep 57: From Trapped CEO to True Leader: The Real Reason You’re Still Stuck in the Day-to-Day

Send us Fan MailWhat if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no?In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so hard to escape. Why? Because she never gave herself permission to stop.If you’ve built the business, hired the people, and still feel like the default safety net for everything…this episode is your permission slip to step into your rightful role as the visionary leader.Tune in to hear:The silent guilt that keeps women leaders stuck in roles they’ve outgrownWhy “freedom” in business often feels like a moving targetThe surprising reason your team might still expect you to jump inThe identity shift that happens when you say "no" without an excuseHow to reclaim your time, your leadership, and your next-level visionThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

July 29, 202547 min

Ep 56: The Best AI Tools to Automate Your Marketing & Free Up Your Time with The Laurens

Send us Fan MailWhat if AI could feel less overwhelming and more empowering in your business—and actually sound like you? In this episode, Assia sits down with dynamic duo Lauren Shaw and Lauren Capwell, the founders of The Laurens.ai, to explore how female entrepreneurs can use AI to streamline sales, amplify their message, and reclaim their time. With backgrounds in high-ticket sales and aerospace engineering, these women are making AI accessible, actionable, and deeply personal. From custom GPTs to brand voice training, they’re transforming how women build smarter, more scalable businesses without burning out.Whether you’ve dabbled in ChatGPT or have no clue where to start, this episode will leave you feeling energized, informed, and ready to tap into the power of AI with clarity and confidence.Tune in to hear:Simple ways to start using AI today—even if you’re not tech-savvyHow AI can clarify your messaging and connect more deeply with your ideal clientWays AI can support content repurposing, marketing strategy, and team delegationWhat ChatGPT is really good at (and how to prompt it better)Mind-blowing personal and business use cases—from garden planning to break-up therapyWhy AI is a game-changer for brick-and-mortar business ownersHow The Laurens’ custom GPTs create content that sounds exactly like youPredictions on how AI will transform entrepreneurship over the next 5 yearsResources & Links: Join the free AI Clarity Community: https://thelaurens.ai Follow @thelaurens.ai on Instagram, LinkedIn, and Facebook Try their AI Sales Accelerator or explore the Clarity PlaybooksThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

July 22, 202527 min

Ep 55: From Hustle to High Performance: How to Build a Purpose-Driven Life That Actually Feels Good with Molly Asplin

Send us Fan MailAre you stuck in autopilot, doing all the "right things" but still feeling unfulfilled? In today’s episode, I’m joined by the incredible Molly Asplin—a high-performance coach, mom of three, and former corporate girl turned entrepreneur. We’re continuing the convo we started over on her podcast (The Dream It Do It Podcast), and it’s one you don’t want to miss.We dive deep into the difference between hustle culture and true high performance, why so many ambitious women feel stuck even when they're "successful," and how to create a life that actually feels good. Whether you're in corporate, building your own business, or juggling both—this conversation is packed with permission, perspective shifts, and practical takeaways.Tune in to hear:The truth about why "I don’t have time" is holding you back more than you thinkWhat high performance really means—and how it’s not the same as hustleHow to know when it’s time to pivot in your career or businessWhy your energy—not your to-do list—is your most important business strategyThe hidden mindset trap that stops ambitious women from becoming their next-level selvesHow your routines (morning and evening) shape your successThe power of surrounding yourself with growth-minded womenWhy community and recharge rhythms are the secret weapons most women overlookConnect with Molly:Instagram: @molly.asplinWebsite: www.mollyasplin.comListen to the The Dream It Do It PodcastGrab your free Monthly Printable for Bold, Focused Growth: www.mollyasplin.com/momentumAbout Molly:Molly Asplin is a High-Performance Coach and host of the Dream It Do It Podcast. After climbing the corporate ladder and then scaling a nationwide team of 1,200+ coaches in the direct sales space, she realized success isn't just something on paper—she believes in deeper fulfillment. Now, she helps ambitious working moms and female entrepreneurs create more energy, clarity, and consistency so they can build careers and lives they’re actually excited about. Through retreats, coaching, and her online membership, she empowers women to stop living on autopilot and start leading purpose-driven lives.Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

July 15, 202516 min

Ep 54: Comparison Almost Killed My Brand and Here's What I Did about It

Send us Fan MailAre you trying to build a warm, personal brand—while sending cold, corporate emails?In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childcare center quickly got muddied by comparison, corporate expectations, and industry norms.Whether you run a brick-and-mortar or an online brand, this episode is your reminder to come back to your vision, your voice, and your vibe.Tune in to hear:Why comparing yourself to competitors can kill your creativityThe subtle ways “industry speak” sneaks into your messagingHow Assia reclaimed her voice (and rewrote every email)The difference between “professional” and “personal” in small bizWhy people don't want perfect—they want youThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

July 8, 202519 min

Ep 53: Reframing the Mental Load: Why It’s Your Superpower, Not a Burden

Send us Fan MailDo you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice?In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman has felt but few are actually talking about: the mental load. The spinning mental to-do list. The invisible labor. The exhausting sense that you’re the only one holding it all together.But what if the mental load isn’t your enemy—it’s your edge? This isn’t about offloading the list. It’s about reframing how we view the way women think, lead, and strategize—at home and in business. Tune in to hear:Why the mental load isn’t a flaw—it’s a featureHow to stop expecting your partner or team to think like youA powerful reframe on delegating that builds trust (and confidence)Why respecting your strengths as a woman is the key to leading wellHow to design your home and business systems around how your brain worksThank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!

July 7, 202517 min

Ep 52: Lessons From a Client Loss

Send us Fan MailIn this episode of the She Busy podcast, Assia Mahmood discusses recent challenges she faced in her business during a brief hiatus from the podcast. She shares her experiences with vulnerability, imposter syndrome, and the lessons learned from losing a client. Assia emphasizes the importance of proactive communication, learning from feedback, and defining success beyond perfection in entrepreneurship.Key takeaways:Vulnerability is essential for authentic communication.Losing a client can be a learning opportunity.Feedback should be viewed as a gift, not a failure.Proactive communication builds loyalty with clients.Entrepreneurship is about how we respond to challenges.It's important to own gaps in service and address them.Mature entrepreneurship involves accountability and growth.Defining success means focusing on actions, not perfection.Building relationships with clients is key to long-term success.Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!Visit My Website!Watch She Busy podcast episodes on YouTube! Follow Me on Instagram!