She Believed She Could™ Podcast

Hosted by Allison Walsh

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Jun 2026

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About the show

She Believed She Could™ is a self-improvement and personal growth podcast for ambitious women who are ready to stop playing small, build unshakable confidence, and elevate their mindset, career, and business. Hosted by personal brand and business strategist, Allison Walsh, the show explores mindset mastery, leadership development, personal branding, visibility, and business growth—helping high-achieving women strengthen their identity, clarify their voice, and create meaningful success and impact on their own terms. Through honest conversations and actionable insights, each episode supports women who are building careers, scaling businesses, or stepping into thought leadership—without burnout, comparison, or shrinking themselves to fit outdated expectations. This isn’t motivation for motivation’s sake. It’s self-improvement with intention—designed for women who know they’re meant for more and are ready to be seen, heard, and remembered. New episodes weekly. Follow the show and step into your next level.

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June 16, 202635 min

Visibility, Authority & Influence: What Every Female Entrepreneur Needs to Know

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

June 9, 202624 min

Breaking Barriers in Women’s Health: Innovation, Resilience & the Future of Robotic Surgery with Dr. Erica Stockwell

What happens when a lifelong passion for science, innovation, and helping others comes together in one remarkable career? In this episode of The She Believed She Could™ Podcast, Allison Walsh sits down with Dr. Erica Stockwell, an advanced gynecologic surgeon with AdventHealth for Women, to discuss her groundbreaking work in women's healthcare, minimally invasive surgery, and medical innovation. Dr. Stockwell shares how her background in biomedical engineering, medicine, and business led her to become a pioneer in robotic surgery and surgical technology. From holding medical device patents to helping shape the future of AI-assisted healthcare, she offers a fascinating look at where women's health is headed and why innovation matters more than ever. But beyond her impressive accomplishments, Dr. Stockwell also reveals the deeply personal challenges that shaped her journey. During medical residency, she became a new mother while simultaneously caring for her infant daughter battling cancer. Her powerful story of perseverance, faith, and community support serves as a reminder that even the most successful women face valleys—and that resilience is built by continuing forward through them. Together, Allison and Dr. Stockwell explore leadership, confidence, endometriosis care, women's health advocacy, entrepreneurship, motherhood, and the courage it takes to keep believing in yourself when life gets hard. If you're looking for inspiration, practical wisdom, and a glimpse into the future of healthcare, this conversation is one you won't want to miss. What You'll Learn in This Episode: How innovation is reshaping women's healthcare The benefits of minimally invasive gynecologic surgery Emerging trends in robotic surgery and AI-assisted medicine Why endometriosis requires comprehensive, multidisciplinary care How to build resilience during life's hardest seasons The role of mentorship and support systems in success Why confidence is created through action Lessons on leadership, entrepreneurship, and impact How to navigate motherhood while pursuing ambitious goals The future of women's health technology This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

June 2, 202645 min

The Power of Reinvention: Hilary DeCesare on Identity Shifts, Manifestation & Relaunching Your Life After 40

Have you ever reached a point where everything looks successful on the outside, but deep down you know something needs to change? In this inspiring episode of The She Believed She Could™ Podcast, Allison sits down with entrepreneur, peak performance coach, and Relaunch creator Hilary DeCesare to explore what happens when life calls you into your next evolution. Hilary shares the powerful story behind her own "I'm done" moment—a pivotal experience that forced her to confront burnout, redefine her identity, and ultimately create the Relaunch Method that has helped thousands of women navigate major life transitions with confidence and intention. Together, Allison and Hilary discuss why so many high-achieving women feel stuck despite outward success, how identity shifts are often the missing piece in personal and professional growth, and why reinvention isn't about starting over—it's about building from the wisdom you've already earned. Hilary also walks Allison through her signature Tune In Process, a simple yet powerful framework that combines neuroscience, visualization, music, emotional alignment, and micro-actions to help women gain clarity, elevate their energy, and move toward their biggest goals. You'll also hear a fascinating conversation about manifestation, the Law of Attraction, The Secret, and how intentionality can help create opportunities that once seemed impossible. Whether you're navigating a career change, business growth, burnout, divorce, motherhood, or simply feeling called toward something more, this episode will remind you that you're not lost—and you're definitely not stuck. In This Episode, You'll Learn: Why feeling frustrated is different from being stuck How to recognize when you're ready for a relaunch The hidden identity shifts behind major life transitions Hilary's 3HQ™ framework: Head, Heart & Highest Self The neuroscience behind her Tune In Process How music can help elevate your energy and performance Practical tools for overcoming fear and creating momentum The role manifestation and intentionality play in success Why reinvention is available at every stage of life How to build a life rich in purpose, impact, wealth, and fulfillment Connect with Hilary: Instagram: https://www.instagram.com/hilarydecesare/ Website: https://therelaunch.com/ https://www.linkedin.com/in/hilarydecesare/ https://www.facebook.com/TheReLaunchCo https://www.youtube.com/@hilarydecesare This episode is sponsored by AdventHealth for Women. Learn more about their Women's Health Navigation Team and how they're making healthcare simpler for women and their families at AdventHealthForWomen.com. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

May 26, 202633 min

How to Raise Emotionally Resilient Kids | Mental Health Conversations Every Parent Needs to Have

What if one conversation could change — or even save — a child’s life? In this deeply meaningful episode of The She Believed She Could™ Podcast, Allison Walsh sits down with pediatric psychologist Dr. Chloe Barry of AdventHealth for Children and radio personality Sondra Rae from Johnny’s House on XL106.7 for an honest conversation about childhood mental health, emotional regulation, parenting, resilience, and the growing need for emotional wellness support in today’s world. Together, they unpack the powerful mission behind the Be A Mindleader movement and why creating emotionally safe spaces for children matters now more than ever. From navigating anxiety and behavioral challenges to understanding the lasting impact of COVID on emotional development, this conversation gives parents practical tools to help kids process emotions, communicate openly, and develop lifelong coping skills. Dr. Barry explains the critical difference between “will vs. skill” when it comes to emotional regulation, shares simple daily practices like “High-Low-Buffalo” check-ins, and reminds parents that therapy isn’t only for crisis moments — it can also equip children with essential emotional tools for life. Sondra Rae vulnerably shares her own parenting journey, how therapy has helped her twins build confidence and coping skills, and why normalizing mental health conversations at a young age is so important. If you’re a parent, caregiver, educator, or someone passionate about emotional wellness, this episode will leave you feeling empowered, informed, and reminded that you are never alone in the journey. In this episode, they discuss Why emotional wellness conversations should start early The mission behind the Be A Mindleader movement Childhood anxiety, stress, and emotional regulation How COVID impacted children’s emotional development Why today’s kids are “built different” Practical tools for helping kids process emotions The “will vs. skill” framework for emotional regulation How therapy supports both children and parents Parenting through overwhelm and emotional burnout Why family connection and communication matter more than ever The importance of reducing stigma around mental health Creating emotionally safe spaces for children Supporting kids through stress, frustration, and big emotions How parents can model healthy emotional behaviors The role of mental health navigators and community resources 🌐 Be A Mindleader: https://BeAMindLeader.com 💛 AdventHealth for Children: www.adventhealth.com/locations/hospitals/children Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

May 19, 202641 min

How to Win With Paid Ads: Ashley Brock’s Blueprint for Scaling an 8-Figure Business

What does it really take to scale your business with paid ads — without wasting money, burning out, or feeling overwhelmed? In this powerful episode, Allison Walsh welcomes paid advertising expert and entrepreneur Ashley Brock, founder of the Paid Ads Academy, to break down the mindset, strategy, and systems behind profitable business growth through paid traffic. Ashley shares her incredible journey from working with Fortune 500 brands like Coca-Cola, Michaels, and GameStop to building her own 8-figure company in less than three years. Together, Allison and Ashley unpack: The biggest mistakes entrepreneurs make with paid ads How to know when you’re ready to invest in advertising Why your mindset around money directly impacts your sales How Ashley overcame fear and self-doubt while building her business What makes paid ads work across Facebook, Instagram, Google, YouTube, TikTok, Pinterest, LinkedIn, Spotify, and more The importance of data, testing, and customer lifetime value Why visibility is critical for scaling your impact and income How to stop relying on guesswork and become “findable” online Ashley also shares the emotional story behind the moment she bet on herself, invested in mentorship while pregnant, and turned uncertainty into her first six-figure day — a decision that ultimately helped launch an 8-figure brand. Whether you’re a coach, creator, service provider, local business owner, or entrepreneur ready to grow your audience and revenue, this episode will help you rethink how you approach marketing, money, and scaling your business. If you’re ready to learn how to turn visibility into consistent leads and real business growth, this conversation is for you. Ready to stop guessing when it comes to paid ads? Join Ashley Brock’s 5-Day Win With Paid Ads® Challenge and learn how to attract the right audience, create profitable ad strategies, and become more “findable” online — without wasting money or relying solely on organic growth. ✨ Join the challenge here: https://paidadscoaching.com/challenge-604074?am_id=allison2763 Connect with Ashley: https://www.instagram.com/ads.with.ashley/ https://paidadscoaching.com/ https://www.linkedin.com/company/paid-ads-academy https://www.youtube.com/@ads.with.ashley https://www.facebook.com/WinWithPaidAds/ This episode was sponsored by Be A Mind Leader and AdventHealth for Women. Learn more about Be A Mindleader here. Learn more about AdventHealth for Women here Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

May 12, 202639 min

How to Reprogram Your Subconscious Mind for Abundance, Confidence & Success | Tiffany Cohen

What if the biggest thing standing between you and your next level is a subconscious story you didn’t even realize you were carrying? In this transformational conversation, Allison Walsh is joined by Tiffany Cohen — subconscious strategist, energetic healer, founder of Spirit and Soul Studio, and creator of The Billion Dollar Healer™ Method — to unpack the hidden beliefs, patterns, and energetic blocks that shape our lives, relationships, confidence, money mindset, and success. Tiffany explains how 95% of our lives are driven by the subconscious mind and why many women unknowingly operate from childhood programming, fear, scarcity, and safety patterns that keep them playing small. Together, Allison and Tiffany dive into the power of healing work, manifestation, self-worth, abundance, identity transformation, and what it really takes to become the version of yourself capable of holding more. Throughout the episode, Tiffany shares: How subconscious beliefs shape your reality Why awareness is the first step to transformation The connection between healing and manifestation How to break through money ceilings and self-sabotage Why imposter syndrome shows up during growth seasons How to navigate evolving friendships and relationships What it means to live in the “messy middle” Her journey from corporate America to becoming The Billion Dollar Healer™ This episode is a reminder that confidence is built through action, healing is a lifelong journey, and the version of you you’re becoming already exists within you. If you’ve been craving more alignment, abundance, clarity, confidence, or purpose, this conversation will leave you inspired to stop shrinking, trust yourself fully, and finally step into the life you know you’re meant for. Connect with Tiffany: https://thebilliondollarhealer.com/ https://www.instagram.com/imtiffanycohen/ https://www.linkedin.com/in/tiffany-cohen This episode was sponsored by Be A Mind Leader. Learn more about this impactful campaign here. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

May 5, 202648 min

How to Make Money as a Creator: Brand Deals, AI, and Building a Profitable Personal Brand with Kahlea Wade

What does it actually take to turn influence into income—and build a sustainable business as a creator? In this powerful conversation, Allison Walsh sits down with Kahlea Wade—founder of Alora Society—to break down the real strategy behind brand partnerships, personal branding, and the future of the creator economy. With over a decade of experience in influencer marketing and partnerships with brands like Meta, Nike, Amazon, and Skims, Kahlea shares how creators can: Land consistent brand deals Build a profitable personal brand Shift from transactional to relationship-based partnerships Navigate contracts and protect their intellectual property Use AI to work smarter, scale faster, and unlock new opportunities This episode also dives deep into the impact of AI on influencers—what’s coming, what to watch out for, and how to leverage it without losing authenticity. Whether you’re just starting or scaling to six figures, this conversation will completely change how you approach content, business, and growth. Connect with Kahlea: https://www.instagram.com/kahleanicolee/ https://www.instagram.com/alora.society/ linkedin.com/in/kahleawade This episode was sponsored by Be A Mind Leader. Learn more about this impactful campaign here. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

April 28, 202632 min

How to Finally Write Your Book and Believe in Yourself with Kathryn Gordon

If you’ve ever thought about writing a book—but felt stuck, overwhelmed, or unsure where to start—this episode is for you. In this powerful conversation, Allison Walsh is joined by bestselling author, speaker, and founder of Gordon Publishing, Kathryn Gordon. Together, they unpack what truly holds people back from becoming authors—and why self-doubt, not lack of talent, is the biggest barrier. Kathryn shares her personal journey from supporting her husband’s global brand to stepping into her own “second act,” building a publishing company, and helping women bring their stories to life. She breaks down the three main publishing paths (traditional, hybrid, and self-publishing), what most first-time authors get wrong, and how you can realistically write and publish a book in as little as nine months. This episode also goes deeper than strategy. You’ll hear the emotional turning point that changed Kathryn’s life, how she transformed doubt into drive, and why your story matters more than you think. Whether you want to build authority, grow your business, or create meaningful impact, your book can become your most powerful asset. If there’s a book inside you—this is your sign to start. In This Episode, You’ll Learn: Why most people never finish writing their book The real reason self-doubt stops aspiring authors The difference between traditional, hybrid, and self-publishing How to write and publish a book in 9 months Why your book is your “calling card” for business growth How to choose between a ghostwriter or writing coach The importance of owning your content and rights How books can create authority, visibility, and income The mindset shift that changes everything when pursuing big goals Key Topics Discussed: Writing your first book Building confidence as a woman entrepreneur Publishing strategies and industry insights Personal growth and reinvention Turning your story into impact About the Guest Kathryn Gordon is a bestselling author, speaker, and founder of Gordon Publishing, where she helps entrepreneurs and thought leaders bring their stories to life. She is the author of Relationship GRIT and host of the Kathryn For Real podcast, known for empowering women to step into their next chapter with confidence, authenticity, and purpose. Connect with Kathryn Gordon: linkedin.com/in/kathryn-gordon-0a113b191 https://www.instagram.com/kathryngordon/ https://gordonpublishing.com/ This episode was sponsored by Munch Studio. Click here to access this incredible content platform! Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

April 21, 202630 min

From Burnout to Becoming Iconic: Jen Szpigiel on Building a Legacy Brand

What does it really take to build a legacy brand that lasts? In this amazing episode of She Believed She Could™ Podcast, Allison Walsh sits down with entrepreneur, mentor, and media founder Jen Szpigiel, the visionary behind Becoming Iconic and Iconic Magazine, a global media platform helping women-led brands be seen, heard, and remembered. Jen shares the raw and real story behind her 20-year entrepreneurial journey. From leaving her marketing career to raise her daughter and discovering entrepreneurship by accident, to mentoring thousands of women founders and helping generate more than $100 million in collective client revenue, her story is a powerful reminder that success rarely follows a straight line. The conversation dives into the unfiltered realities of entrepreneurship, including the “crunchy” growth phases most founders face, the moment Jen lost her entire social media platform overnight, and the leadership lessons she learned while rebuilding her brand from the ground up. Jen and Allison also discuss the importance of visibility with intention, why entrepreneurs must build businesses beyond social media platforms, and how women can stop chasing trends and start building legacy brands. If you’re building a business, growing a personal brand, or navigating the messy middle of entrepreneurship, this episode is packed with perspective, encouragement, and practical wisdom. Connect with Jen: https://becomingiconic.co https://www.instagram.com/becomingiconic/ linkedin.com/in/becomingiconic?originalSubdomain=ca This episode was sponsored by Munch Studio. Click here to access this incredible content platform! Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 

April 14, 202617 min

How to Land Brand Deals and Position Yourself for Partnerships with Sara Stefanik

If you’ve ever wondered why some creators consistently land brand deals—while others with similar audiences don’t—this episode breaks it all down. In this powerful conversation, Sara Stefanik, Director of Influencer Partnerships at BabyCenter and Mom 2.0, pulls back the curtain on what brands are actually looking for when choosing creators. With over 15 years in digital media, Sara shares insider insights on how to position your platform, build meaningful brand partnerships, and turn your content into a revenue-generating business. You’ll learn why follower count isn’t the deciding factor, how to create a media kit that gets noticed, and what separates creators who get passed on from those who get the deal. Whether you’re just starting out or ready to scale your income, this episode gives you the clarity and strategy you need to become an easy “yes” for brands. “Brands want to instantly understand who you are, who you influence, and why it makes sense to work with you.” What You’ll Learn: How to position yourself for brand partnerships What brands actually look for in creators How to build a media kit that converts The difference between followers vs. engagement How to pitch brands with clarity and confidence Ways to turn one-off deals into long-term partnerships Common mistakes that keep creators from getting paid Positioned for Partnerships™ Mini Course Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 👉 Pre-Enroll in Positioned for Partnerships™ - https://www.shebelievedshecould.co/partnershipscourse Connect with Sara: https://www.instagram.com/sarastefanik/ https://www.linkedin.com/in/sarastefanik/ This episode was sponsored by Munch Studio. Click here to access this incredible content platform! Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 👉 Apply to join the She Believed She Could™ Podcast Network and take the next step in elevating your voice, brand, and impact. 🤩 Access the FREE Impact Brand Accelerator: https://bit.ly/impactbrandaccelerator Subscribe for weekly episodes on mindset, confidence, personal branding, business growth, and well-being: https://pod.link/1505347834 Connect with Allison: www.allisonwalshconsulting.com/newsletter Hosted by Allison Walsh, founder of She Believed She Could™. Connect with AllisonJoin us for the SBSC Summit: https://www.shebelievedshecould.co/sbscsummitInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves! 