
What makes changing farming possible? With EIT Food
We often talk about changing farming as though the main question is what farmers should do differently. But a farm sits inside a much bigger system. In this week’s episode, Shaken Not Burned co-host Felicia talks to Richard Zaltzman , chief executive of Europe's food innovation community EIT Food , about the impact of that system. It starts with the idea of a landscape : not just a collection of farms, but the buyers, processors, financiers, insurers and other businesses that shape what farmers can actually do. They discuss the problem of matching future supply with demand, sharing risk, creating markets for crops that are useful in a rotation but hard to sell, and why local processing and other forms of market infrastructure matter. Richard also argues that some of the investment needed for agricultural transition may sit outside the farm gate , in the infrastructure connecting production to markets. And if every place is different, what does it actually mean to scale change? This is the second episode in our agriculture arc. Last week, we spoke to Philipp Lukas at Future Biogas about the economics of farming. Next week, we talk to Ivo Degn at Re:Source to take that question one stage further: if changing individual farms doesn’t add up to changing the food system, where does transformation actually have to happen? If you'd like to support our work, you can make a small donation at https://buymeacoffee.com/shakennotburned. And if you haven't already, subscribe to our newsletter and follow us on LinkedIn , TikTok and Instagram – and why not spread the word with your friends and colleagues?










